Name

Mansory

Legal name

MANSORY Design & Holding GmbH

Website

https://mansory.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Mansory is a German luxury vehicle modifier that designs and builds bespoke carbon-fiber conversions, performance upgrades, and limited-edition restomods for ultra-high-net-worth individuals, with showrooms in Germany, Dubai, and France.

Ownership category

akta.pro rank

Product category

Luxury Automotive Customization

NAICS

Motor Vehicle Body Manufacturing (336211), Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413)

SIC

Motor Vehicles & Passenger Car Bodies (3711)

akta.pro primary industry

Automotive Exterior Body Panels & Closures Manufacturing (Bumpers/Fenders/Hoods/Doors/Tailgates) (IMACAKAD)

akta.pro secondary industries

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)

Keywords

• Luxury car tuning
• Carbon fiber body kits
• Bespoke vehicle customization
• Performance engine upgrades
• Widebody conversions

Headquarters

HQ city

Brand

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Vehicle Sales: One-time sales of completely customized luxury vehicles. Customers purchase base vehicles which are then extensively modified with carbon fiber body kits, engine upgrades, and bespoke interiors. Pricing varies dramatically based on customization level, ranging from approximately $500,000 to over $2 million for high-end builds.
2. Limited Edition Collections: Sale of limited-edition vehicle builds with numbered units (e.g., '1 of 8' Mercedes-AMG G63 Grande Entrée). These command premium pricing due to exclusivity.
3. Aftermarket Parts and Accessories: Sale of carbon fiber rims, boutique items (travel bags, sunglasses, hoodies, watch cases), and aftermarket automotive parts through the Mansory Boutique online store.
4. Armoring Services: Vehicle armor and protection services mentioned on the website, suggesting specialized security modifications for high-profile clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mansory designs, manufactures, and installs bespoke carbon fiber body kits, widebody aerodynamic conversions, performance engine upgrades, and custom interior programs for ultra-luxury vehicles from brands such as Rolls-Royce, Ferrari, Lamborghini, Mercedes-Benz, Porsche, Bentley, and Koenigsegg. The company produces one-off and limited-edition builds with documented power increases of 20-40% over factory specifications, and offers restrained Soft Kit variants alongside full conversion programs through its MANSORY Atelier commissioning service.

Product overview

Mansory is a German luxury car tuner and bespoke vehicle modifier offering a comprehensive portfolio of customization programs across multiple vehicle brands. The core product lineup includes conversion programs categorized as Softkit (restrained exterior/interior modifications), Full body kit (extensive widebody conversions), Widebody (aggressive aerodynamic packages), Add-on parts (individual components), and Atelier (one-of-a-kind bespoke commissions). Major vehicle programs include Rolls-Royce Cullinan Emperor Signature and Soft Kit, Porsche 911 Turbo S Softkit, Mercedes-AMG G 63 Gronos, Grand Entrée, Azura, and P820 variants, Ferrari Purosangue Pugnator and Soft Kit, Ferrari 12Cilindri Equestre, Lamborghini Urus Venatus SE, Lamborghini Revuelto Carbonado X and Initiate, Koenigsegg Jesko, Bentley Continental GT, Zeekr 9X (first Chinese vehicle), and Ford GT collaborations. Beyond automotive, Mansory extends into marine (jetski), aviation interiors, armor plating, luxury golf carts (Garia), branded residences, and lifestyle merchandise through the Mansory Boutique. The company operates an Atelier custom commission service for unique builds and maintains regional operations through dealers in Germany, UAE, France, and other markets.

Differentiator

Problem solved

Functional benefit

Brands

• MANSORY Atelier: Custom bespoke vehicle creation and limited edition builds
• MANSORY Boutique
• MANSORY Carbon Collection
• MANSORY Armouring
• MANSORY Luxury Aviation
• MANSORY Marine
• MANSORY x LUKSO

Products and services

• Rolls-Royce Cullinan II - Emperor Signature Widebody variant developed on the basis of the Rolls-Royce Cullinan Black Badge featuring extensive carbon fiber body modifications, V12 engine upgrade from 600 hp to 720 hp (0-100 kph in 4.8 seconds), forged carbon fiber elements, and bespoke interior. Targeted at ultra-high-net-worth collectors seeking the most exclusive Cullinan variant.
• Rolls-Royce Cullinan II - Soft Kit Restrained exterior and interior modifications for the Rolls-Royce Cullinan, offering aerodynamic styling and customization without extensive widebody conversion. Targeted at luxury vehicle owners preferring subtle personalization.
• Porsche 992.2 Turbo S Softkit Carbon fiber softkit program for the Porsche 911 Turbo S (Type 992.2) covering exterior modifications including front lip, side extensions, spoiler, diffuser, and 21/22-inch forged wheels, plus interior customization without powertrain changes.
• MANSORY Azura Cabrio Convertible conversion of the Mercedes G-Class featuring chopped roof, shortened wheelbase, rear-hinged doors, full widebody kit with teal-and-white paint, and performance upgrade to 820 ps (808 hp) and 1,150 Nm torque.
• Zeekr 9X by MANSORY First Chinese vehicle modification by Mansory. Customized Zeekr 9X luxury SUV featuring complete carbon body kit, interior reupholstery with leather, Alcantara, and gold accents, and rear-hinged doors. Stock tri-motor powertrain retained.
• MANSORY Carbonado X Extensive widebody conversion for the Lamborghini Revuelto supercar featuring exaggerated body kit and custom exterior finishes, listed at approximately $2.2 million for the Carbonado Damask X variant.
• Ferrari Purosangue Soft Kit Softkit customization for the Ferrari Purosangue featuring exterior modifications including front bumper, side skirts, wheel arch extensions, rear spoiler, and oversized diffuser, plus bespoke interior treatments.
• Koenigsegg Jesko by MANSORY Complete conversion based on the Koenigsegg Jesko hypercar featuring aerodynamic bodywork and interior modifications.
• MANSORY Venatus SE Updated conversion program for the Lamborghini Urus SE plug-in hybrid featuring extensive exterior bodywork with multiple blades, vents, dual wings, ducktail spoiler, and oversized diffuser, plus bespoke light blue leather interior. Boosted to approximately 1,000 hp and 1,250 Nm torque.
• MANSORY Equestre First complete vehicle conversion of the Ferrari 12 Cilindri worldwide, featuring teal-to-black gradient paint, extensive body kit with Italian flag motifs, and bespoke interior.
• MANSORY Carbonado Damask X Limited-edition variant of the Mansory Carbonado X program based on the Lamborghini Revuelto, with extensive carbon fiber bodywork and custom finishes priced at approximately $2.2 million.
• MANSORY Speranza Mercedes G-Class (W465) converted into a 4-door convertible featuring rear suicide doors, chopped roof, and extensive body and interior modifications.
• Bentley Continental GT MY2025 Softkit modifications for the new Bentley Continental GT MY2025 featuring exterior aerodynamic enhancements and bespoke interior customization.
• Spectre Equista Linea d'Oro Luxury conversion for the Rolls-Royce Spectre electric coupe featuring gold accents, premium interior treatments, and exterior aerodynamic refinements.
• MANSORY Pugnator Widebody conversion for the Ferrari Purosangue featuring extensive exterior bodywork, aerodynamic modifications, and bespoke interior appointments.
• MANSORY Initiate Entry-level tuning program for the Lamborghini Revuelto featuring exterior modifications including new hood, splitter, side skirts, diffuser, and rear wing.
• GRONOS MY2025 First complete conversion based on the Mercedes G-Class G63 (MY2025) worldwide, featuring extensive widebody modifications and bespoke interior.
• Rolls-Royce Cullinan MY2025 First complete conversion based on the Rolls-Royce Cullinan MY2025 featuring widebody kit, performance upgrades, and bespoke interior appointments.
• MANSORY x UNDER ARMOUR Le MANSORY Collaboration with Under Armour based on the Ford GT featuring performance-oriented exterior and interior modifications.
• PIRELLI 42 MANSORY Collaboration with Pirelli featuring exclusive tire specifications and Mansory co-branding for ultra-luxury vehicle fitments.
• MANSORY Atelier Bespoke custom vehicle modification service allowing customers to commission unique, one-of-a-kind vehicles according to their specifications. Operates as Mansory's premier tier of customization.
• MANSORY Rims Exclusive custom wheels and rims designed to complement Mansory vehicle conversions, available for individual purchase through the website.
• MANSORY Boutique Online store offering Mansory-branded lifestyle merchandise including travel bags, hoodies, sunglasses, watch cases, perfumes, and related luxury accessories.
• MANSORY Armouring Armored vehicle conversion services integrating ballistic protection with bespoke luxury customization for high-security transportation needs.
• MANSORY Luxury Aviation Luxury aircraft interior customization and modification services for private jets, applying Mansory's design language to aviation interiors.
• MANSORY Marine Luxury marine vessel customization including yacht interiors and luxury jetski modifications extending Mansory's design language to marine applications.
• MANSORY Residences Branded residential developments applying Mansory's luxury automotive design aesthetic to high-end living spaces.
• Garia Street Legal Golf Carts Luxury golf carts approved for public road use in the United States and Europe, featuring 10.24 kWh lithium-ion battery enabling over 50 miles of range.
• Marlin Jet 400 Luxury Jetski Luxury personal watercraft with Mansory styling and performance modifications, extending the brand's design language to marine applications.

Quantifiable outcome

• Performance upgrades ranging from 20-40% horsepower increases (e.g., Mercedes-AMG G63 from 585ps to 820ps; Lamborghini Urus SE from 789hp to 1,100hp)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LUKSOminorStrategic or Co-development Partner · 25 March 2026Strategic partnership with LUKSO, a blockchain platform for digital identity. Mansory is participating as a validator, onboarding onto Universal Profiles, and testing new products. The collaboration aims to extend Mansory's luxury automotive brand identity into the digital realm, leveraging blockchain for community engagement and brand authenticity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brabus: German luxury tuner specializing in high-performance Mercedes-Benz, Porsche, and Rolls-Royce modifications. Closest direct peer with comparable carbon fiber body kits, engine tuning, and UHNW customer base — operates in the same Bottrop/Bottrop-adjacent German ecosystem and competes head-to-head on Mercedes-AMG commissions.
• Novitec: Specialist tuner of Ferrari, Lamborghini, Maserati, and McLaren vehicles with carbon fiber aerodynamic packages and performance upgrades. Directly competes on the same supercar platforms Mansory modifies, with overlapping limited-edition programs and similar pricing tiers.
• TopCar Design: Russian-based luxury car customizer offering carbon fiber body kits and aerodynamic packages for Porsche, Lamborghini, Mercedes, and Bentley. Comparable visual transformation focus and luxury segment positioning.
• Lumma Design: German tuner specializing in widebody kits and aerodynamic upgrades for premium SUVs and luxury vehicles (BMW X, Mercedes G, Porsche Cayenne). Competes directly with Mansory on the same Mercedes G-Class and SUV programs.
• Techart: German Porsche specialist offering carbon fiber body kits, performance upgrades, and bespoke interiors for the full Porsche range. Closest direct peer to Mansory's Porsche 911 Turbo S softkit and related Porsche programs.
• Prior Design: German widebody conversion specialist producing aerodynamic body kits for Mercedes, BMW, Audi, Porsche, and Lamborghini. Competes with Mansory's entry-level and mid-tier soft kit programs in the European luxury aftermarket.
• DMC Tuning: German luxury tuner offering carbon fiber body kits and performance upgrades for Ferrari, Lamborghini, McLaren, Rolls-Royce, and Bentley. Comparable product portfolio and pricing positioning to Mansory's mid-tier programs.
• Mansory Dubai Competitor — Onyx Concept: Luxury tuner offering bespoke exterior and interior modifications for Rolls-Royce, Bentley, Lamborghini, and Mercedes. Direct competitor in the Gulf and European luxury aftermarket with similar carbon fiber transformation programs.

Broad incumbents

• Rolls-Royce Bespoke: OEM factory customization division for Rolls-Royce. While not aftermarket, it represents the most direct threat to Mansory's exclusivity thesis, offering official personalization that some UHNW buyers may prefer over third-party modification.
• Bentley Mulliner: OEM bespoke division of Bentley providing factory personalization services. Competes with Mansory's Bentley Continental GT softkit by offering authorized customization that may carry stronger residual value and warranty protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mansory
• Instagraminstagram.com/mansory

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mansory