Giant Machines
Giant Machines is a New York-based digital product development firm that builds custom web, mobile, and immersive AR/VR/XR software for enterprise clients including USGA, Disney StudioLAB, and Chipotle; it was acquired by Deloitte in January 2024 and now operates within Deloitte Digital.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Giant Machines does
Giant Machines is a New York-based digital product development firm founded in 2015 that builds tailored software solutions spanning custom web engineering, native and hybrid mobile engineering, full-stack product engineering, immersive experiences (AR/VR/XR), rapid software engineering and experimentation, and product validation through lean code-based prototyping. It serves enterprise customers across sports (United States Golf Association, WNBA, SoFi Stadium), entertainment (Walt Disney Studios' StudioLAB), and food service (Chipotle), with engagements such as the USGA's unified mobile app bringing all 15 championships into one product with 3D shot tracking and wayfinding features.
In April 2022 the company acquired Upperline Code to expand its engineering footprint, and in January 2024 Giant Machines itself was acquired by Deloitte & Touche LLP, becoming a wholly-owned subsidiary within Deloitte Digital's portfolio and operating under Deloitte's global enterprise field-sales motion. The business model is project-based professional services revenue delivered through direct enterprise engagements and technology alliances with Adobe, AWS, Apple, and Google Cloud; pricing is quote-based and not publicly disclosed. With 51-100 employees, Giant Machines contributes design, product management, data analytics, and engineering capability into Deloitte's broader digital transformation offering, which reported $67.2B in aggregate global revenue for FY2024 and is reorganizing into four integrated business units for FY2025.
Giant Machines firmographics
Firmographics- Name
- Giant Machines
- Legal name
- Giant Machines
- Website
- https://giantmachines.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Giant Machines is a New York-based digital product development firm that builds custom web, mobile, and immersive AR/VR/XR software for enterprise clients including USGA, Disney StudioLAB, and Chipotle; it was acquired by Deloitte in January 2024 and now operates within Deloitte Digital.
- Ownership category
- akta.pro rank
Giant Machines industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333), Machine Tool Manufacturing (333517)
- SIC
- Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Discrete Manufacturing IIoT (Automotive/Electronics/Machinery) (IMAIAMAN)
Keywords
Where Giant Machines is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Giant Machines business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services Revenue: As part of Deloitte, Giant Machines contributes to professional services revenue through digital product development engagements. Deloitte reported $67.2 billion in aggregate global revenue for FY2024, with the acquisition of Giant Machines enhancing Deloitte's digital product and user experience design capabilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Giant Machines product offering
Product offeringCore offering
Giant Machines is a digital product development firm that designs, engineers, and ships custom web, mobile, and immersive (AR/VR/XR) digital products for enterprise clients. The company provides end-to-end capabilities spanning product strategy, creative and experience design, full-stack engineering, rapid prototyping, and product validation. It now operates as part of Deloitte Digital following its acquisition in January 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Product Development End-to-end design, engineering, and launch of custom digital products spanning web, mobile, and immersive channels for enterprise clients.
- Customer & Commercial Strategy Strategic product consulting covering business innovation, product ideation, product-market fit, product center of excellence governance, modernization of existing products, and new product/service development for enterprise clients.
- Creative & Experience Design Customer experience and creative design services that translate business strategy into differentiated digital product experiences.
- Mobile App Engineering Design and engineering of native and hybrid mobile applications for enterprise clients, including large-scale fan engagement apps such as the USGA single-app platform covering 15 championships.
- Immersive Experience Development (AR/VR/XR) Design and engineering of AR, VR, and XR immersive digital experiences for enterprise customers, including immersive fan engagement and 3D shot tracking features for sports clients.
- Rapid Prototyping and Product Validation Rapid software engineering and experimentation using lean, code-based prototypes to validate product concepts and accelerate time-to-market for enterprise digital products.
Quantifiable outcome
- Deloitte's EMEA region led growth at 8.5% in FY2024, indicating strong demand for digital transformation services including digital product development.
Companies that use Giant Machines
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Giant Machines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Giant Machines partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
Giant Machines competitors and assessment
Company assessmentEmerging players
- Huge Inc. Huge is a digital product and experience agency delivering strategy, design, and engineering for enterprise and consumer brands. Comparable in mobile-first product design, immersive experience work, and enterprise GTM, though somewhat smaller in scale.
Direct peers
- Thoughtworks: Thoughtworks is a global technology consultancy specializing in custom software engineering, product development, and digital strategy for enterprise clients. Highly comparable service mix, similar product engineering DNA, and overlapping target buyer (enterprise CIOs/CDOs).
- EPAM Systems: EPAM is a global product engineering and digital platform design services firm serving enterprise clients across industries. Comparable in custom software, product engineering, and experience design offerings sold into similar buyer personas.
- Slalom: Slalom is a purpose-driven consulting and technology services firm with dedicated digital product, engineering, and design practices serving enterprise customers. Closely comparable in the integration of strategy, design, and engineering at the enterprise tier.
- Globant: Globant is a large digital and cognitive transformation provider delivering custom software, product engineering, and immersive experience design to enterprise brands. Direct overlap in mobile, web, and AR/VR/XR delivery for marquee consumer and entertainment brands.
- R/GA: R/GA is a global digital agency and product consultancy known for connected consumer products, mobile apps, and brand-led digital experiences. Directly comparable to Giant Machines' USGA, Disney, WNBA, and Chipotle-style marquee consumer engagement work.
- Publicis Sapient: Publicis Sapient is a global digital transformation consultancy delivering end-to-end strategy, design, and engineering for enterprise clients — directly comparable to Giant Machines' value proposition of integrated design + engineering at speed and scale for large organizations.
Broad incumbents
- Deloitte Digital: Deloitte Digital is the parent practice that now houses Giant Machines and offers adjacent enterprise digital product, customer experience, and transformation services. It is the single most direct reference point for Giant Machines' go-to-market and the internal incumbent Giant Machines must differentiate within.
- McKinsey QuantumBlack / Digital: McKinsey's Digital and QuantumBlack practices compete for enterprise digital product build and transformation mandates at the same Fortune 500 buyer level as Giant Machines via Deloitte. Comparable buyer access and comparable pressure on price and differentiation.
- Accenture (Accenture Interactive / Song): Accenture is the global professional services incumbent whose Interactive (now Song) practice competes for the same enterprise digital product, design, and engineering engagements that Giant Machines targets inside Deloitte. Comparable horizontal enterprise GTM, comparable scale advantage, and comparable technology alliance ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Giant Machines social profiles
Digital presenceGiant Machines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giant Machines leadership team
Management profileNumber of profiles
Profiles1 record
Giant Machines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giant Machines M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giant Machines
What does Giant Machines do?
Giant Machines is a digital product development firm that designs, engineers, and ships custom web, mobile, and immersive (AR/VR/XR) digital products for enterprise clients. The company provides end-to-end capabilities spanning product strategy, creative and experience design, full-stack engineering, rapid prototyping, and product validation. It now operates as part of Deloitte Digital following its acquisition in January 2024.
Is Giant Machines a public or private company?
Giant Machines is a private company. It is classified as corporate owned and is currently acquired.
When was Giant Machines founded?
Giant Machines was founded in 2015. It employs 51 to 100 people.
Where is Giant Machines based?
Giant Machines is headquartered in New York, United States, in the North America region.
How does Giant Machines make money?
One revenue line is on record: professional Services Revenue.
Who are Giant Machines's main competitors?
Huge Inc. is listed as an emerging player. Direct peers are Thoughtworks, EPAM Systems, Slalom, Globant, R/GA and Publicis Sapient. Broad incumbents are Deloitte Digital, McKinsey QuantumBlack / Digital and Accenture (Accenture Interactive / Song).
Does Giant Machines have an API?
No public API is recorded for Giant Machines.
What industry is Giant Machines in?
Giant Machines's product category is Custom Software Development Services. Its primary akta.pro industry code is IMAIAMAN, Discrete Manufacturing IIoT (Automotive/Electronics/Machinery). Its NAICS code is 3333 and its SIC code is 3559.