Cash Converters International

What Cash Converters International does

Cash Converters International Limited (ASX:CCV) is a Perth-headquartered, publicly listed franchised retail and consumer finance group founded in 1984. The company operates 659 stores across 15 countries as of 30 June 2025, with the largest footprints in the UK (193 stores), Australia (153), South Africa (92), and Spain (75). Its core offerings are pawnbroking (short-term secured loans against collateral such as jewelry, electronics, and collectibles, plus the sale of unclaimed items), second-hand retail of those goods, unsecured personal loans, and vehicle finance. Customers are predominantly under-serviced consumers who require immediate cash liquidity outside traditional banking channels.

The business generates revenue from three streams: company-owned store operations (transaction-based retail and lending), franchising (recurring franchise fees and royalties from international operators, which make up the bulk of the store count), and personal finance (usage-based interest income from pawn loans and unsecured lending). FY2025 revenue was $385.3M AUD (up 1% YoY), with operating EBITDA of $74.5M (up 8%) and operating NPAT of $25.1M (up 20%). The company employs 501–1,000 staff and had $73.2M in cash equivalents at fiscal year-end (up 30% YoY).

Technology underpins both the lending book and the customer experience. Proprietary systems include the My Loans Pawnbroking Portal (online loan servicing), the Cash Converters Webshop (online second-hand goods marketplace), and the What's it Worth (WiWO) valuation tool. Loan underwriting uses automated, data-driven decisioning that evaluates applicants against existing customer profiles and bank-statement data, with manual review available on request. The company also runs an international network of country-specific websites as franchise and marketing channels.

Name

Cash Converters International

Legal name

Cash Converters International Limited

Website

https://cashconverters.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cash Converters International (ASX:CCV) is a Perth-headquartered, publicly listed franchised retail and consumer finance group operating 659 stores across 15 countries. It provides pawnbroking, unsecured personal loans, vehicle finance, and second-hand retail to under-serviced consumers globally.

Ownership category

akta.pro rank

Product category

Pawnbroking & Consumer Finance

NAICS

Sales Financing (52222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Online/Digital Pawn & Remote Collateral Lending (FSAKALAG)

Keywords

• Pawnbroking services
• Short-term secured loans
• Second-hand retail
• Consumer lending
• Franchise financial services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Store Operations (Company-owned): Revenue generated from company-owned retail stores selling second-hand goods and providing pawnbroking services
2. Franchising: Revenue from franchise fees and royalties from franchise operators across international markets
3. Personal Finance: Revenue from unsecured lending and pawnbroking services, including interest income on loans

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cash Converters International is a franchised retail network that provides short-term secured pawn loans against collateral (jewelry, electronics, valuables) and sells second-hand goods through company-owned and franchised stores. It also offers unsecured personal loans and vehicle finance to under-serviced consumers, supported by digital channels including a webshop and an online pawnbroking loan management portal.

Product overview

Cash Converters International is a diversified financial services and retail group operating across franchising, store operations, and personal finance. The core offering centers on pawnbroking services (short-term secured loans against collateral with retail of unclaimed items), complemented by second-hand retail operations through physical stores and the Webshop e-commerce platform. The company also provides unsecured personal loans and vehicle finance. Technology products include the My Loans Pawnbroking Portal for online loan management, the Webshop for online second-hand retail, and What's it Worth (WiWO) for customer item valuation. The business operates 659 stores across 15 countries under a franchise model.

Differentiator

Problem solved

Functional benefit

Products and services

• Pawnbroking Short-term secured loans provided to consumers against collateral such as jewelry, electronics, musical instruments, and other valuables, with the option for customers to sell items outright. Available across 659 stores in 15 countries.
• Second-hand Retail In-store retail of second-hand goods including jewelry, electronics, musical instruments, and collectibles, sourced primarily from unclaimed pawned items. Available through 659 stores globally and online via the Webshop.
• Personal Loans Unsecured personal loans provided by Cash Converters to customers needing cash outside of the pawnbroking secured-lending model. Decisioning is data-driven and automated using customer profiles and bank statement data.
• Vehicle Finance Vehicle financing services offered to customers for purchasing vehicles, extending Cash Converters' consumer credit offering beyond pawnbroking and unsecured personal loans.
• My Loans Pawnbroking Portal Online customer portal that allows pawnbroking customers to manage their pawn loans digitally, view balances, and make payments.
• Cash Converters Webshop Online e-commerce platform selling second-hand goods from stores across the Cash Converters network, complementing in-store retail.
• What's it Worth (WiWO) Valuation tool that enables customers to assess the value of items before pawning or selling them, supporting the customer journey into pawnbroking or second-hand retail.
• Cash Converters Franchise Operations Franchise rights granted to operators in 14 countries outside Australia (UK, France, Spain, Belgium, South Africa, New Zealand, Singapore, Malaysia, Portugal, Namibia, UAE, Holland, Martinique Island, Nigeria) to operate Cash Converters-branded pawnbroking and second-hand retail stores in exchange for fees and royalties.

Quantifiable outcome

• Industry-leading NPS through high-quality customer service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EZCORP: US-listed pawnbroker operating pawn stores across the Americas. Directly comparable business model (pawn lending plus retail of uncollateralized goods); EZCORP's CEO Lachlan Given also serves on Cash Converters' board, highlighting the close strategic relationship.
• FirstCash Holdings: Large US- and Latin America-focused pawnbroker with thousands of stores. Closest pure-play comparable to Cash Converters in pawnbroking plus second-hand retail, with similar revenue model and target customer (under-serviced, short-term credit seekers).
• Curo Group Holdings: US-based non-prime consumer lender offering installment loans, lines of credit and pawn products. Comparable in underwriting philosophy (under-serviced consumers) and product mix to Cash Converters' pawn and personal finance offerings.
• H&T Pawnbrokers: UK-listed pawnbroker with store network concentrated in the UK. Direct competitor in Cash Converters' largest market (UK, 193 stores), with similar pawn loan products, second-hand retail and personal finance offerings.
• World Acceptance Corporation: US-listed consumer finance company offering small personal installment loans to subprime borrowers. Comparable underwriting profile and target customer as Cash Converters' personal finance division, though distributed via US branch network rather than franchise model.
• Provident Financial: UK-based home-collected credit provider serving subprime borrowers. Operates in adjacent subprime personal lending segment, targeting the same under-serviced UK consumer demographic as Cash Converters' personal loan and pawn products.
• Ramsdens Holdings: UK-listed pawnbroker and foreign exchange provider with a multi-product high-street model. Operates in similar pawnbroking and personal finance segments in the UK, overlapping directly with Cash Converters' UK footprint.

Regional players

• Cash Crusaders: South African second-hand retail and pawnbroking chain. Competes head-to-head with Cash Converters in South Africa (92 stores), targeting the same under-serviced consumer base with comparable buy/sell/pawn trade-in services.

Emerging players

• Enova International: US-listed online subprime consumer and SMB lender using proprietary analytics. Represents the digital-first competitive threat to traditional brick-and-mortar pawnbrokers like Cash Converters, targeting overlapping underbanked customers through technology.
• MoneyMe: Australian-listed digital consumer lender offering personal loans and auto finance. Competes with Cash Converters' Australian personal loan and vehicle finance products using a faster, digital-only model targeting the same under-serviced segment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cash_converters
• LinkedInlinkedin.com/company/cash-converters

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Converters International