Paramount
- Company typePublic
- Founded1912
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Paramount firmographics
Firmographics- Name
- Paramount
- Legal name
- Paramount Skydance Corporation
- Website
- https://paramount.com
- Company type
- Public
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Paramount industry classification
Industry- Product category
- Streaming Media and Entertainment
- NAICS
- Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833), Services-Allied To Motion Picture Distribution (7829), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Content Licensing (Film/TV, Clips, Stills) (MPADALAA)
- akta.pro secondary industries
- Theatrical Distribution (Domestic) (MPADAJAA), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH), Usage Reporting, Reconciliation & Royalty Accounting (Statements, Audits) (MPAHALAN)
Keywords
Where Paramount is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Paramount business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Streaming Subscriptions: Paramount+ generates subscription revenue from premium and ad-supported tiers, with the service adding 700,000 subscribers in Q1 2026 to reach nearly 80 million total subscribers. The UFC $7.7 billion, 7-year deal launched in 2026 to drive subscriber growth.
- Advertising Revenue: Paramount monetizes its streaming platforms and linear networks through advertising, with Pluto TV's free ad-supported model and Paramount+ ad tiers. The company is developing AI-powered advertising tools like Precision+ for improved targeting and measurement.
- Theatrical Film Distribution: Paramount Pictures distributes films theatrically through its global distribution network, with theatrical releases generating box office revenue before moving to streaming platforms after a 45-day exclusive window.
- Sports Broadcasting Rights: CBS Sports broadcasts NFL, college football, NCAA basketball, golf, UEFA Champions League, and other sports content, generating advertising and carriage revenue from these premium live sports rights.
- Content Licensing: Paramount licenses its library of over 1,000 film titles and extensive TV content to third-party platforms, international distributors, and through home entertainment (DVD/Blu-ray).
- Pluto TV FAST Revenue: Pluto TV generates advertising revenue as the leading free ad-supported streaming television service, reaching approximately 90 million monthly active users with hundreds of live linear channels and thousands of on-demand titles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Paramount+ Premium with Showtime |
| Freemium | Pay-as-you-go | Pluto TV Free (FAST) |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Paramount product offering
Product offeringCore offering
Paramount is a global media conglomerate that produces, distributes, and monetizes entertainment and news content across multiple platforms. Its core offerings include the Paramount+ subscription streaming service, the Pluto TV free ad-supported streaming service, Paramount Pictures theatrical film distribution, the CBS broadcast network, and a portfolio of cable brands including MTV, Nickelodeon, Comedy Central, and BET. Revenue is generated through consumer subscriptions, advertising sales, theatrical box office, and content licensing to third-party platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Paramount+: Direct-to-consumer digital subscription video on-demand and live streaming service combining live sports, breaking news and entertainment content
- Pluto TV
- Paramount Pictures
- CBS Entertainment
- MTV
- Nickelodeon
- CBS News
- CBS Sports
- Comedy Central
- BET Media Group
- Skydance Animation
- Paramount Sports Entertainment
Products and services
- Paramount+ Direct-to-consumer digital subscription video on-demand and live streaming service combining live sports, breaking news, and entertainment content for individual subscribers. Reached 79.6 million total subscribers in Q1 2026.
- Pluto TV Leading free ad-supported streaming television (FAST) service offering hundreds of live linear channels and thousands of on-demand movies and TV shows, reaching approximately 90 million monthly active users globally.
- Paramount Pictures Legendary producer and global distributor of filmed entertainment since 1912 with a library of more than 1,000 film titles, releasing films theatrically before moving to streaming after a 45-day exclusive window.
- CBS Sports Year-round television sports broadcasting of NFL, college football, NCAA basketball, golf, UEFA Champions League, Big Ten Conference football, and PGA Tour events, including distribution through Paramount+.
- CBS News 24/7 news programming combining CBS News broadcasts, 28 owned TV stations, the CBS News Streaming Network, and CBS Mornings/CBS Evening News franchises.
- CBS Entertainment CBS Television Network programs including primetime comedy, drama and reality series, specials, children's programs, daytime dramas, game and talk shows, and late night programs.
- MTV World's premier youth entertainment brand and cultural home of the millennial generation; a pioneer in creating innovative programming for young people.
- Nickelodeon Number-one entertainment brand for kids in its 45th year, building a diverse global business by putting kids first in entertainment and consumer products.
- Comedy Central Provides cutting-edge, laugh-out-loud, personally relatable comedy programming with a global reach of more than 300 million households in over 150 countries.
- BET Media Group World's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture through TV, digital, and streaming channels.
- Skydance Animation Develops and produces high-end feature films and television series with full production capability across Los Angeles and Madrid studios.
- Paramount Sports Entertainment Unifies Paramount's premium sports storytelling, branded entertainment, live events, and interactive experiences including Skydance Sports, producing sports documentaries and narrative sports content.
Quantifiable outcome
- Paramount+ reached 79.6 million subscribers in Q1 2026, adding 700,000 subscribers from UFC launch
- +3 more outcomes
Companies that use Paramount
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Paramount technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Paramount partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Wizards of the CoastminorWizards of the Coast announced collaboration with Paramount to release a Secret Lair x Garfield set for Magic: The Gathering as part of the 'Cats Are the Best' Superdrop.
- Comcast (SkyShowtime Joint Venture)coreParamount's proposed $110 billion acquisition of Warner Bros. Discovery is expected to breach its SkyShowtime joint venture agreement with Comcast across 22 European markets and 9 million subscribers, as HBO Max operates in 21 of SkyShowtime's 22 markets.
- OpenAPcoreNine major U.S. TV publishers including Paramount partnered with OpenAP to create unified advertising infrastructure for audience buying across linear TV and streaming platforms, introducing standardized cross-publisher conversion API.
- Nine Major TV Publishers PartnershipcoreParamount joined with A+E Global Media, AMC Global Media, FOX, Hallmark Media, NBCUniversal, Scripps Networks, TelevisaUnivision, and Warner Bros. Discovery in OpenAP partnership for unified outcomes and audience buying.
- WNBAcoreWNBA expanded its media rights deal portfolio to approximately $3.1 billion over 11 years with seven broadcast partners including Paramount (CBS), which broadcasts approximately 216 national games per season, up from just 15 when Commissioner Engelbert took over.
- Warner Music GroupminorParamount signed a first-look deal with Warner Music Group for film content, aiming to facilitate cooperation on upcoming projects including movies about pop and rock stars.
- UEFAcoreParamount secured 100% of Canadian rights for UEFA Champions League and other European football competitions as part of approximately $5.9 billion annual media rights deals, with Disney and Paramount as primary bidders splitting South American and Central American rights 50-50.
- TikTokminorTikTok, Paramount, and Fandango launched a collaboration allowing U.S.-based TikTok users to purchase movie tickets directly through TikTok Shop via Fandango's platform, starting with the Billie Eilish concert film.
- Media Pulse (Blue Ant Media)coreParamount expanded its partnership with Media Pulse making it the exclusive direct sales and programmatic partner for Paramount ad inventory in Canada across Paramount+ SVOD and Pluto TV's free-streaming service.
- UFCcoreUFC launched its new $7.7 billion broadcast deal with Paramount in 2026, eliminating the pay-per-view purchase requirement for numbered events. The deal altered fighter compensation with a new formula-based system for superstar fighters.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Paramount competitors and assessment
Company assessmentDirect peers
- Warner Bros. Discovery: WBD is both a direct peer and pending acquisition target. Operates HBO Max streaming, CNN, Warner Bros. Pictures, HBO, and cable networks (Discovery, HGTV). Overlaps with Paramount across film production, premium streaming, news, and cable entertainment.
- The Walt Disney Company: Disney is the most direct comparable as a global media conglomerate spanning film (Disney, Marvel, Pixar, Lucasfilm), streaming (Disney+, Hulu), broadcast (ABC, ESPN), and cable networks. Both compete for premium sports rights, theatrical box office, and streaming subscribers with similar multi-platform distribution strategies.
- Fox Corporation: Fox operates broadcast (FOX), sports (NFL, MLB, college sports), news (Fox News), and Tubi (FAST streaming). Direct competitor in sports rights bidding, broadcast advertising, and FAST streaming alongside Paramount's Pluto TV.
- Netflix: Netflix is the global SVOD leader and Paramount's primary streaming competitor. Both compete for subscribers, original content investment dollars, and global content licensing revenue. Post-WBD merger, Paramount would surpass Netflix in unscripted share.
- Comcast Corporation: Comcast owns NBCUniversal, Sky, and Peacock, competing with Paramount across broadcast (NBC), film (Universal Pictures), streaming (Peacock), cable (Bravo, USA), and theme parks. Also Paramount's JV partner in SkyShowtime that would be impacted by WBD merger.
- Sony Pictures Entertainment: Sony Pictures competes with Paramount Pictures in theatrical distribution and film production. Sony also operates Crunchyroll in streaming and has significant content library monetization overlap, including the former Josh Greenstein as President of Sony Pictures' Motion Picture Group.
Others
- Roku: Roku operates the leading streaming device platform and The Roku Channel (FAST service competing with Pluto TV). Jay Askinasi (Paramount CRO) was previously SVP of Global Media Revenue and Growth at Roku, providing direct competitive and talent overlap.
Broad incumbents
- Amazon (Prime Video): Amazon Prime Video is a major streaming competitor with exclusive NFL Thursday Night Football rights that compete directly with Paramount's CBS/NFL portfolio. Amazon's deeper capital base allows it to outbid on premium sports rights cycles.
- Apple TV+: Apple TV+ competes in premium streaming with major content investment and exclusive sports (MLS). Apple has a prior multi-year film deal with Skydance and competes with Paramount+ for high-end original programming subscribers.
Emerging players
- Lionsgate: Lionsgate is a film and television studio with Starz streaming service. Smaller-scale peer competing in theatrical distribution, television production, and content licensing to the same global buyer ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks7 records
Key highlights7 records
Customer concentration
Paramount social profiles
Digital presenceParamount financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paramount leadership team
Management profileNumber of profiles
Profiles21 records
Paramount subsidiaries and ownership
Company hierarchySubsidiaries13 records
Paramount funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paramount M&A and investment
M&A and investmentM&A18 records
Investments14 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paramount
What does Paramount do?
Paramount is a global media conglomerate that produces, distributes, and monetizes entertainment and news content across multiple platforms. Its core offerings include the Paramount+ subscription streaming service, the Pluto TV free ad-supported streaming service, Paramount Pictures theatrical film distribution, the CBS broadcast network, and a portfolio of cable brands including MTV, Nickelodeon, Comedy Central, and BET. Revenue is generated through consumer subscriptions, advertising sales, theatrical box office, and content licensing to third-party platforms.
Is Paramount a public or private company?
Paramount is a public company. It is classified as public and is currently operating.
When was Paramount founded?
Paramount was founded in 1912. It employs 5,001 to 10,000 people.
Where is Paramount based?
Paramount is headquartered in New York, United States, in the North America region.
How does Paramount make money?
Six revenue lines are on record. Streaming Subscriptions are the primary driver. The others are advertising Revenue, theatrical Film Distribution, sports Broadcasting Rights, content Licensing and pluto TV FAST Revenue.
Who are Paramount's main competitors?
Direct peers on record are Warner Bros. Discovery, The Walt Disney Company, Fox Corporation, Netflix, Comcast Corporation and Sony Pictures Entertainment. Roku is listed as an others. Broad incumbents are Amazon (Prime Video) and Apple TV+. Lionsgate is listed as an emerging player.
Does Paramount have an API?
No public API is recorded for Paramount.
What industry is Paramount in?
Paramount's product category is Streaming Media and Entertainment. Its primary akta.pro industry code is MPADALAA, Content Licensing (Film/TV, Clips, Stills), with a secondary code of MPADAJAA, Theatrical Distribution (Domestic). Its NAICS code is 51212 and its SIC code is 7822.