Paramount

Name

Paramount

Legal name

Paramount Skydance Corporation

Website

https://paramount.com

Company type

Public

Founded year

1912

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Streaming Media and Entertainment

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833), Services-Allied To Motion Picture Distribution (7829), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Content Licensing (Film/TV, Clips, Stills) (MPADALAA)

akta.pro secondary industries

Theatrical Distribution (Domestic) (MPADAJAA), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH), Usage Reporting, Reconciliation & Royalty Accounting (Statements, Audits) (MPAHALAN)

Keywords

• Streaming media services
• Content production
• Broadcast television
• Film distribution
• Digital advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Streaming Subscriptions: Paramount+ generates subscription revenue from premium and ad-supported tiers, with the service adding 700,000 subscribers in Q1 2026 to reach nearly 80 million total subscribers. The UFC $7.7 billion, 7-year deal launched in 2026 to drive subscriber growth.
2. Advertising Revenue: Paramount monetizes its streaming platforms and linear networks through advertising, with Pluto TV's free ad-supported model and Paramount+ ad tiers. The company is developing AI-powered advertising tools like Precision+ for improved targeting and measurement.
3. Theatrical Film Distribution: Paramount Pictures distributes films theatrically through its global distribution network, with theatrical releases generating box office revenue before moving to streaming platforms after a 45-day exclusive window.
4. Sports Broadcasting Rights: CBS Sports broadcasts NFL, college football, NCAA basketball, golf, UEFA Champions League, and other sports content, generating advertising and carriage revenue from these premium live sports rights.
5. Content Licensing: Paramount licenses its library of over 1,000 film titles and extensive TV content to third-party platforms, international distributors, and through home entertainment (DVD/Blu-ray).
6. Pluto TV FAST Revenue: Pluto TV generates advertising revenue as the leading free ad-supported streaming television service, reaching approximately 90 million monthly active users with hundreds of live linear channels and thousands of on-demand titles.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Paramount is a global media conglomerate that produces, distributes, and monetizes entertainment and news content across multiple platforms. Its core offerings include the Paramount+ subscription streaming service, the Pluto TV free ad-supported streaming service, Paramount Pictures theatrical film distribution, the CBS broadcast network, and a portfolio of cable brands including MTV, Nickelodeon, Comedy Central, and BET. Revenue is generated through consumer subscriptions, advertising sales, theatrical box office, and content licensing to third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Paramount+: Direct-to-consumer digital subscription video on-demand and live streaming service combining live sports, breaking news and entertainment content
• Pluto TV
• Paramount Pictures
• CBS Entertainment
• MTV
• Nickelodeon
• CBS News
• CBS Sports
• Comedy Central
• BET Media Group
• Skydance Animation
• Paramount Sports Entertainment

Products and services

• Paramount+ Direct-to-consumer digital subscription video on-demand and live streaming service combining live sports, breaking news, and entertainment content for individual subscribers. Reached 79.6 million total subscribers in Q1 2026.
• Pluto TV Leading free ad-supported streaming television (FAST) service offering hundreds of live linear channels and thousands of on-demand movies and TV shows, reaching approximately 90 million monthly active users globally.
• Paramount Pictures Legendary producer and global distributor of filmed entertainment since 1912 with a library of more than 1,000 film titles, releasing films theatrically before moving to streaming after a 45-day exclusive window.
• CBS Sports Year-round television sports broadcasting of NFL, college football, NCAA basketball, golf, UEFA Champions League, Big Ten Conference football, and PGA Tour events, including distribution through Paramount+.
• CBS News 24/7 news programming combining CBS News broadcasts, 28 owned TV stations, the CBS News Streaming Network, and CBS Mornings/CBS Evening News franchises.
• CBS Entertainment CBS Television Network programs including primetime comedy, drama and reality series, specials, children's programs, daytime dramas, game and talk shows, and late night programs.
• MTV World's premier youth entertainment brand and cultural home of the millennial generation; a pioneer in creating innovative programming for young people.
• Nickelodeon Number-one entertainment brand for kids in its 45th year, building a diverse global business by putting kids first in entertainment and consumer products.
• Comedy Central Provides cutting-edge, laugh-out-loud, personally relatable comedy programming with a global reach of more than 300 million households in over 150 countries.
• BET Media Group World's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture through TV, digital, and streaming channels.
• Skydance Animation Develops and produces high-end feature films and television series with full production capability across Los Angeles and Madrid studios.
• Paramount Sports Entertainment Unifies Paramount's premium sports storytelling, branded entertainment, live events, and interactive experiences including Skydance Sports, producing sports documentaries and narrative sports content.

Quantifiable outcome

• Paramount+ reached 79.6 million subscribers in Q1 2026, adding 700,000 subscribers from UFC launch
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Wizards of the CoastminorOEM/ Whitelabel/ Licensing Partner · 15 May 2026Wizards of the Coast announced collaboration with Paramount to release a Secret Lair x Garfield set for Magic: The Gathering as part of the 'Cats Are the Best' Superdrop.
• Comcast (SkyShowtime Joint Venture)coreChannel Partner/ Reseller/ Distributor · 15 May 2026Paramount's proposed $110 billion acquisition of Warner Bros. Discovery is expected to breach its SkyShowtime joint venture agreement with Comcast across 22 European markets and 9 million subscribers, as HBO Max operates in 21 of SkyShowtime's 22 markets.
• OpenAPcoreTechnology or Integration · 13 May 2026Nine major U.S. TV publishers including Paramount partnered with OpenAP to create unified advertising infrastructure for audience buying across linear TV and streaming platforms, introducing standardized cross-publisher conversion API.
• Nine Major TV Publishers PartnershipcoreStrategic or Co-development Partner · 13 May 2026Paramount joined with A+E Global Media, AMC Global Media, FOX, Hallmark Media, NBCUniversal, Scripps Networks, TelevisaUnivision, and Warner Bros. Discovery in OpenAP partnership for unified outcomes and audience buying.
• WNBAcoreChannel Partner/ Reseller/ Distributor · 11 May 2026WNBA expanded its media rights deal portfolio to approximately $3.1 billion over 11 years with seven broadcast partners including Paramount (CBS), which broadcasts approximately 216 national games per season, up from just 15 when Commissioner Engelbert took over.
• Warner Music GroupminorStrategic or Co-development Partner · 7 May 2026Paramount signed a first-look deal with Warner Music Group for film content, aiming to facilitate cooperation on upcoming projects including movies about pop and rock stars.
• UEFAcoreChannel Partner/ Reseller/ Distributor · 4 May 2026Paramount secured 100% of Canadian rights for UEFA Champions League and other European football competitions as part of approximately $5.9 billion annual media rights deals, with Disney and Paramount as primary bidders splitting South American and Central American rights 50-50.
• TikTokminorGTM or Marketing Partner · 1 May 2026TikTok, Paramount, and Fandango launched a collaboration allowing U.S.-based TikTok users to purchase movie tickets directly through TikTok Shop via Fandango's platform, starting with the Billie Eilish concert film.
• Media Pulse (Blue Ant Media)coreChannel Partner/ Reseller/ Distributor · 27 April 2026Paramount expanded its partnership with Media Pulse making it the exclusive direct sales and programmatic partner for Paramount ad inventory in Canada across Paramount+ SVOD and Pluto TV's free-streaming service.
• UFCcoreChannel Partner/ Reseller/ Distributor · 1 January 2026UFC launched its new $7.7 billion broadcast deal with Paramount in 2026, eliminating the pay-per-view purchase requirement for numbered events. The deal altered fighter compensation with a new formula-based system for superstar fighters.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Warner Bros. Discovery: WBD is both a direct peer and pending acquisition target. Operates HBO Max streaming, CNN, Warner Bros. Pictures, HBO, and cable networks (Discovery, HGTV). Overlaps with Paramount across film production, premium streaming, news, and cable entertainment.
• The Walt Disney Company: Disney is the most direct comparable as a global media conglomerate spanning film (Disney, Marvel, Pixar, Lucasfilm), streaming (Disney+, Hulu), broadcast (ABC, ESPN), and cable networks. Both compete for premium sports rights, theatrical box office, and streaming subscribers with similar multi-platform distribution strategies.
• Fox Corporation: Fox operates broadcast (FOX), sports (NFL, MLB, college sports), news (Fox News), and Tubi (FAST streaming). Direct competitor in sports rights bidding, broadcast advertising, and FAST streaming alongside Paramount's Pluto TV.
• Netflix: Netflix is the global SVOD leader and Paramount's primary streaming competitor. Both compete for subscribers, original content investment dollars, and global content licensing revenue. Post-WBD merger, Paramount would surpass Netflix in unscripted share.
• Comcast Corporation: Comcast owns NBCUniversal, Sky, and Peacock, competing with Paramount across broadcast (NBC), film (Universal Pictures), streaming (Peacock), cable (Bravo, USA), and theme parks. Also Paramount's JV partner in SkyShowtime that would be impacted by WBD merger.
• Sony Pictures Entertainment: Sony Pictures competes with Paramount Pictures in theatrical distribution and film production. Sony also operates Crunchyroll in streaming and has significant content library monetization overlap, including the former Josh Greenstein as President of Sony Pictures' Motion Picture Group.

Others

• Roku: Roku operates the leading streaming device platform and The Roku Channel (FAST service competing with Pluto TV). Jay Askinasi (Paramount CRO) was previously SVP of Global Media Revenue and Growth at Roku, providing direct competitive and talent overlap.

Broad incumbents

• Amazon (Prime Video): Amazon Prime Video is a major streaming competitor with exclusive NFL Thursday Night Football rights that compete directly with Paramount's CBS/NFL portfolio. Amazon's deeper capital base allows it to outbid on premium sports rights cycles.
• Apple TV+: Apple TV+ competes in premium streaming with major content investment and exclusive sports (MLS). Apple has a prior multi-year film deal with Skydance and competes with Paramount+ for high-end original programming subscribers.

Emerging players

• Lionsgate: Lionsgate is a film and television studio with Starz streaming service. Smaller-scale peer competing in theatrical distribution, television production, and content licensing to the same global buyer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paramountco
• Instagraminstagram.com/workatparamount

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A18 records

Investments14 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramount