ConfidenceClub
ConfidenceClub (trading as Invizi) is an Australian direct-to-consumer e-commerce retailer of incontinence management products, including pull-up pants, pads, slips, and bed protectors, serving men, women, children, and NDIS participants across Australia.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ConfidenceClub does
ConfidenceClub Pty Ltd, trading as Invizi, is an Australian direct-to-consumer e-commerce retailer of incontinence management products headquartered in Sydney. The company sells pull-up pants, incontinence pads, all-in-one slips, booster pads, washable underwear, bed and furniture protectors, and wipes through its own website (invizi.com.au), a phone ordering line (1800 86 11 99), and a dedicated NDIS ordering pathway. Product lines are segmented by user (men, women, children via the Nundies sub-brand) and by absorbency level, with flagship SKU Invizi Pants - Maxi positioned for high-needs users.
The product portfolio is built on disposable absorbent technology featuring proprietary attributes the company markets as 12-hour odour control, advanced rapid dry technology, super slim discreet design, and 100% carbon neutral manufacturing. Customer-friendly guarantees ('It fits or it's free', money-back) and a Help Me Choose product-finder quiz support conversion in a category where buyers are typically reluctant. The company maintains a presence across Facebook, Instagram, YouTube, TikTok, and Pinterest, runs an educational blog and webinars, and offers a Rewards loyalty program.
The revenue model is direct product sales supplemented by a Subscribe & Save monthly subscription program. Pricing is tiered by pack size (e.g., $31.95 for a pack of 15 Invizi Pants - Maxi, $176.95 for a carton of 90), with free delivery over $50 AUD. NDIS-funded purchases for eligible participants represent a separately managed channel. The company operates with 1-10 employees, was founded in 2017, and has raised $304,440 in disclosed funding; no parent company, institutional investors, or M&A activity are recorded.
ConfidenceClub firmographics
Firmographics- Name
- ConfidenceClub
- Legal name
- ConfidenceClub Pty Ltd
- Website
- https://confidenceclub.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ConfidenceClub (trading as Invizi) is an Australian direct-to-consumer e-commerce retailer of incontinence management products, including pull-up pants, pads, slips, and bed protectors, serving men, women, children, and NDIS participants across Australia.
- Ownership category
- akta.pro rank
ConfidenceClub industry classification
Industry- Product category
- Incontinence Management Products
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Adult Incontinence Products (CRADALAF)
- akta.pro secondary industries
- Incontinence Products (Adult & Baby Diapers/Training Pants) (IMAMAGAE), Incontinence & Bladder Leak Products (Feminine) (CRABAIAM), Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH)
Keywords
Where ConfidenceClub is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ConfidenceClub business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Direct Product Sales: Direct-to-consumer sales of incontinence products including pants, pull-ups, pads, slips, and accessories. Products sold in various pack sizes (packs of 15, cartons of 90). Offers Subscribe & Save program for recurring purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual packs for try-before-commitment |
| Unit Pricing | Pay-as-you-go | Bulk carton purchases for regular users |
| Subscription | Monthly | Subscribe & Save program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
ConfidenceClub product offering
Product offeringCore offering
ConfidenceClub (now operating as Invizi) is an Australian direct-to-consumer e-commerce retailer of incontinence management products. It sells a portfolio of branded disposable and washable continence items—including pull-up pants, pads, booster pads, all-in-one slips, bed protectors, wipes and youth pants (sub-brand Nundies)—for men, women, and children. Products are sold online through invizi.com.au, by phone, and via NDIS-funded ordering, with a Subscribe & Save recurring-delivery option.
Product overview
ConfidenceClub (rebranded as Invizi) is an e-commerce retailer offering a comprehensive portfolio of incontinence management products for men, women, and children. The product suite consists of disposable and washable solutions organized across multiple categories: Invizi Pants (pull-up pants in various absorbency levels including Maxi) serve as the core pull-up product; Essential Incontinence Pads and Care Slip Plus provide pad-based and all-in-one slip protection; booster pads add extra absorbency to existing products; Dailee Bed Premium Air offers bedding protection; and the Nundies sub-brand targets youth/children with specialized pull-up pants. The portfolio also includes wipes, cleaning products, and waterproof furniture protectors. Products are available for individual purchase or subscription via a Subscribe & Save program, with free delivery over $50.
Differentiator
Problem solved
Functional benefit
Brands
- Nundies: Leak-free day and night pants for children/youth
Products and services
- Invizi Pants - Maxi Pull-up pants with maximum absorbency for individuals with high incontinence needs, featuring 12-hour odour control and advanced rapid dry technology.
- Essential Incontinence Pads - Regular/Normal Light protection incontinence pads sized 25cm x 13cm, designed for bladder weakness with regular absorbency.
- Essential Incontinence Pads - Large/Extra Incontinence pads sized 32cm x 16cm with extra absorbency for moderate bladder weakness protection.
- Care Slip Plus All-in-one slip providing comprehensive incontinence protection for highest needs.
- Dailee Bed Premium Air Premium air-permeable bed protector sized 90x60cm, designed to keep beds and furniture safe from leaks.
- Nundies Sub-brand offering pull-up pants specifically designed for children (big kids and teens), providing leak-free day and night protection.
- Subscribe & Save Subscription-based recurring delivery service for incontinence products, offering convenience and potential savings for regular customers.
Companies that use ConfidenceClub
Customer profileSegments4 records
Ideal customer profiles4 records
ConfidenceClub technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ConfidenceClub partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Disability Insurance Scheme (NDIS)coreNDIS is a core distribution channel partnership enabling eligible Australians with disabilities to access Invizi incontinence products through their NDIS plan funding. The company has a dedicated NDIS ordering page and process.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ConfidenceClub competitors and assessment
Company assessmentDirect peers
- Always Discreet (Procter & Gamble): P&G's premium-positioned incontinence line targeting women, sold through major Australian retailers. Comparable branding and packaging strategy and same end-buyer demographics.
- TENA (Essity): Global market leader in incontinence care, with a deep Australian retail-pharmacy presence. Directly comparable in product category (pads, pants, slips) and target customer base (men, women, heavy incontinence).
- Depend (Kimberly-Clark): Kimberly-Clark's flagship incontinence brand competing head-to-head in Australia across guards, underwear, and pads. Same DTC-adjacent consumer positioning with substantially larger marketing budget.
- Tranquility (Principle Business Enterprises): Specialty US incontinence brand offering high-absorbency pants, briefs, and underpads. Comparable product breadth and chronic-need customer base, though primarily US-focused.
- MoliCare (HARTMANN): HARTMANN's incontinence brand covering pads, pants, slips, and underpads — overlapping nearly all of ConfidenceClub's SKUs. Strong in clinical and aged-care channels and a direct competitor for higher-acuity users.
- Attends: Attends supplies a full incontinence range including pull-ons, briefs, and underpads, sold via Australian pharmacy and online channels. Closely comparable in SKU mix and value-tier positioning.
- iD (Ontex): Ontex's iD range offers incontinence pants, pads, and slips widely available in Australian pharmacy. Similar mass-market price positioning and product breadth.
- Abena: Abena offers premium incontinence products with an emphasis on skin health and certifications, distributed through aged care and pharmacy in Australia. Comparable premium positioning to Invizi's brand narrative.
- Poise (Kimberly-Clark): Kimberly-Clark's brand focused specifically on light-to-moderate bladder leakage in women. Closely aligned to ConfidenceClub's women's pad segment.
Emerging players
- Seni (TZMO): European incontinence brand expanding globally with breathable products and an emphasis on skin health. Comparable differentiated product story and growing DTC motion outside of legacy pharmacy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ConfidenceClub social profiles
Digital presenceConfidenceClub financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConfidenceClub leadership team
Management profileNumber of profiles
ConfidenceClub funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConfidenceClub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConfidenceClub
What does ConfidenceClub do?
ConfidenceClub (now operating as Invizi) is an Australian direct-to-consumer e-commerce retailer of incontinence management products. It sells a portfolio of branded disposable and washable continence items—including pull-up pants, pads, booster pads, all-in-one slips, bed protectors, wipes and youth pants (sub-brand Nundies)—for men, women, and children. Products are sold online through invizi.com.au, by phone, and via NDIS-funded ordering, with a Subscribe & Save recurring-delivery option.
Is ConfidenceClub a public or private company?
ConfidenceClub is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConfidenceClub founded?
ConfidenceClub was founded in 2017. It employs 1 to 10 people.
Where is ConfidenceClub based?
ConfidenceClub is headquartered in Sydney, Australia, in the Oceania region.
How does ConfidenceClub make money?
One revenue line is on record: direct Product Sales.
Who are ConfidenceClub's main competitors?
Direct peers on record are Always Discreet (Procter & Gamble), TENA (Essity), Depend (Kimberly-Clark), Tranquility (Principle Business Enterprises), MoliCare (HARTMANN), Attends, iD (Ontex), Abena and Poise (Kimberly-Clark). Seni (TZMO) is listed as an emerging player.
Does ConfidenceClub have an API?
No public API is recorded for ConfidenceClub.
What industry is ConfidenceClub in?
ConfidenceClub's product category is Incontinence Management Products. Its primary akta.pro industry code is CRADALAF, Adult Incontinence Products, with a secondary code of IMAMAGAE, Incontinence Products (Adult & Baby Diapers/Training Pants). Its NAICS code is 456 and its SIC code is 2844.