Identitii
Identitii (ASX: ID8) is an Australian RegTech providing the BNDRY SaaS platform for secure financial information sharing and AML/CTF compliance, serving banks, card schemes, fintech operators, and, via a Cherry Hub partnership, hospitality venues, clubs, and hotels.
- Company typePublic
- Founded2015
- HeadquartersWoolloomooloo, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Identitii does
Identitii Limited (ASX: ID8) is an Australian RegTech company that operates the BNDRY SaaS platform to enable regulated organisations to securely share sensitive financial and transactional information internally and externally with regulators, auditors, and third parties. Founded around 2014-2015, the company evolved from an early P2P payments concept (Sparro) into a specialist in anti-money-laundering (AML) and counter-terrorism-financing (CTF) compliance, secure information exchange, and AUSTRAC regulatory reporting, with offices in Sydney (Level 8, 210 George Street) and additional operational presence in Australia through wholly owned subsidiary BNDRY Pty Ltd.
Its core technology stack centres on BNDRY, the 2024 flagship risk and compliance platform, which incorporates prior production assets including the SERRA secure data-sharing platform (first deployed in 2017 for a major international bank), the Overlay+ AUSTRAC Regulatory Reporting module launched in 2019, and the RFI capability launched in 2021 and adopted by a global card scheme and fintech operators. The technology is protected by granted patents in the United States (Patent No. 10,984,413, approved 2020) and Singapore (Patent No. 11201801207V, awarded 2022), and is delivered on ISO 27001-certified, GDPR-aligned cloud infrastructure with data hosted primarily in Australia and the United States.
Identitii monetises through enterprise SaaS subscriptions priced on a quote-based, annual billing model, supported by tiered service-level agreements (P1 critical events handled within 2 hours) and a dedicated account manager on the Enterprise plan. Customer segments are predominantly vertical, spanning major banks, card schemes, and fintech operators (financial institutions), hospitality venues, clubs, and hotels (under Australian AML/CTF Act obligations), and from July 2026 real estate agents, law firms, and accounting practices. Go-to-market combines direct enterprise sales, a 2022 cloud self-serve SaaS deployment model, and a channel partnership with Cherry Hub (announced 7 April 2025) that targets more than 600 hospitality venues and 180,000+ gaming machines, with planned expansion to over 100,000 real estate, legal, and accounting professionals.
Identitii firmographics
Firmographics- Name
- Identitii
- Legal name
- Identitii Limited
- Website
- https://identitii.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Identitii (ASX: ID8) is an Australian RegTech providing the BNDRY SaaS platform for secure financial information sharing and AML/CTF compliance, serving banks, card schemes, fintech operators, and, via a Cherry Hub partnership, hospitality venues, clubs, and hotels.
- Ownership category
- akta.pro rank
Identitii industry classification
Industry- Product category
- RegTech Compliance Software
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI)
- akta.pro secondary industries
- Regulatory Reporting & Recordkeeping (AML/CTF) (FSAMAMAG), Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN), Case Management, Investigations & SAR/STR Filing (FSAMAMAF), Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
Keywords
Where Identitii is headquartered
LocationHeadquarters
- HQ city
- Woolloomooloo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Identitii business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Identitii generates revenue through SaaS subscriptions for its BNDRY platform, with enterprise plans offering dedicated support account managers and tiered service levels.
- Platform Services: The company provides cloud-based platform services enabling secure information sharing, compliance reporting, and risk management for financial institutions and regulated businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Plan with dedicated support |
| Subscription | Annual | Standard Support Tiers (P1-P4) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Identitii product offering
Product offeringCore offering
Identitii provides the BNDRY platform, an enterprise risk and compliance software solution that enables regulated organizations to securely share sensitive information internally and externally with regulators, auditors, counterparties, and third parties. The platform focuses on anti-money laundering (AML), counter-terrorism financing (CTF) compliance, and verifiable information sharing for financial institutions, hospitality venues, real estate, legal, and accounting firms.
Product overview
Identitii offers a unified product portfolio anchored by BNDRY, its flagship risk and compliance platform. The product architecture includes BNDRY as the core platform for embedding risk and compliance capabilities, supplemented by the SERRA platform (deployed for major international banks), the acquired Payble brand, and specialized modules including Overlay+ for AUSTRAC Regulatory Reporting and RFI capability for financial information exchange. The company has evolved from its 2014 Sparro P2P payments origins through multiple product iterations to its current BNDRY-focused strategy as of 2024.
Differentiator
Problem solved
Functional benefit
Brands
- BNDRY: Identitii's flagship product that helps teams embed risk and compliance capability into their products and services. A risk and compliance SaaS platform targeting AML/CTF compliance for hospitality, gaming, real estate, and professional services sectors.
Products and services
- BNDRY BNDRY is Identitii's flagship risk and compliance platform that enables organizations to securely share sensitive information, including payment and identity data, with regulators, auditors, and counterparties. It is targeted at financial institutions, hospitality venues, real estate agencies, and professional services firms subject to AML/CTF obligations.
- SERRA SERRA was Identitii's first production-ready secure financial information sharing platform, deployed with a major international bank for cross-border payment verification, including sender and beneficiary information validation.
- Payble Payble is an integrated payments brand acquired by Identitii to extend the company's offering beyond compliance into payment processing capabilities.
Quantifiable outcome
- Over 600 venues and 180,000+ gaming machines targeted through Cherry Hub partnership
- +1 more outcomes
Companies that use Identitii
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Identitii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Identitii partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cherry HubcoreIdentitii has partnered with Cherry Hub to offer its BNDRY risk and compliance platform through Cherry Hub's digital marketplace ecosystem. The partnership targets Australia's hospitality venues, clubs and hotels (over 600 venues with 180,000+ gaming machines) requiring AML/CTF compliance under the national AML/CTF Act. The partnership follows AUSTRAC's increased enforcement attention on these businesses and will extend to over 100,000 real estate agents, law and accounting firms under expanded AML/CTF Act requirements from July 2026.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
Identitii competitors and assessment
Company assessmentDirect peers
- ComplyAdvantage: ComplyAdvantage provides AI-driven AML/KYC, transaction monitoring and regulatory reporting for banks and fintechs globally, directly competing with BNDRY's AML/CTF compliance and secure information-sharing use cases for financial institutions.
- Napier AI: Napier AI offers an AML compliance platform covering transaction monitoring, customer screening and regulatory reporting, closely mirroring Identitii's BNDRY value proposition for banks, payments firms and regulated businesses.
- Encompass Corporation: Encompass provides automated KYC/AML workflows and secure data exchange for financial institutions, directly comparable to BNDRY's secure information sharing and regulatory reporting capabilities for major banks.
- Silent Eight: Silent Eight delivers AI-based name and transaction screening for AML and sanctions compliance, an adjacent but overlapping use case with BNDRY's anomaly detection and AML/CTF screening for regulated entities.
Broad incumbents
- NICE Actimize: NICE Actimize is a large incumbent financial crime and compliance suite (AML, KYC, fraud, surveillance) used by major global banks, representing the broader-platform competitor Identitii must displace or complement in enterprise deals.
- Chainalysis: Chainalysis is a leading blockchain analytics and AML compliance vendor for crypto and financial institutions, a broader incumbent with overlapping regulatory reporting and risk-scoring capabilities to BNDRY.
- Jumio: Jumio provides identity verification and KYC/AML onboarding solutions to banks and fintechs, overlapping with the IDV and customer screening elements of Identitii's compliance offering.
- Onfido: Onfido offers AI-based identity verification and KYC onboarding for regulated financial services, an incumbent comparator for the digital identity and KYC layers that complement BNDRY's broader compliance platform.
Emerging players
- Ascent: Ascent is a RegTech platform automating regulatory compliance and reporting for financial services firms, a niche emerging player with overlapping regulatory reporting and compliance workflow capabilities to BNDRY.
- Tookitaki: Tookitaki provides an AI-powered AML and fraud detection platform for banks and fintechs in APAC, an emerging regional peer with comparable transaction monitoring and regulatory compliance use cases to BNDRY.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Identitii social profiles
Digital presenceIdentitii compliance and trust
Trust signalCompliance2 records
Identitii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identitii leadership team
Management profileNumber of profiles
Profiles7 records
Identitii subsidiaries and ownership
Company hierarchySubsidiaries1 record
Identitii funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identitii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identitii
What does Identitii do?
Identitii provides the BNDRY platform, an enterprise risk and compliance software solution that enables regulated organizations to securely share sensitive information internally and externally with regulators, auditors, counterparties, and third parties. The platform focuses on anti-money laundering (AML), counter-terrorism financing (CTF) compliance, and verifiable information sharing for financial institutions, hospitality venues, real estate, legal, and accounting firms.
Is Identitii a public or private company?
Identitii is a public company. It is classified as public and is currently operating.
When was Identitii founded?
Identitii was founded in 2015. It employs 11 to 50 people.
Where is Identitii based?
Identitii is headquartered in Woolloomooloo, Australia, in the Oceania region.
How does Identitii make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are platform Services.
Who are Identitii's main competitors?
Direct peers on record are ComplyAdvantage, Napier AI, Encompass Corporation and Silent Eight. Broad incumbents are NICE Actimize, Chainalysis, Jumio and Onfido. Emerging players are Ascent and Tookitaki.
Does Identitii have an API?
No public API is recorded for Identitii.
What industry is Identitii in?
Identitii's product category is RegTech Compliance Software. Its primary akta.pro industry code is BPAMAFAI, Fraud, Risk, KYC/AML & Compliance Platforms, with a secondary code of FSAMAMAG, Regulatory Reporting & Recordkeeping (AML/CTF). Its NAICS code is 523 and its SIC code is 6199.