Pay10
Pay10 is a regulated digital payments platform offering consumer wallets, merchant QR and gateway acceptance, cross-border remittance, and Open Finance bank integrations across UAE, India, Bahrain, and Morocco, serving individuals, SMBs, enterprises, and financial institutions.
- Company typePrivate
- Founded2017
- HeadquartersDelhi, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Pay10 does
Pay10 is a regulated digital payments company offering a platform-plus-modules architecture spanning consumer wallets, merchant payment acceptance, enterprise payment gateway, and cross-border remittance. Founded in India in 2017 and headquartered in Dubai since 2023, the company serves individual consumers, merchants of all sizes, enterprise integrators, and regulated financial institutions across the Middle East, Africa, and Asia. Its core products include the Pay10 Digital Wallet and Consumer App for individuals, Pay10 Biz (Merchant App) with QR and payment-link acceptance, a Payment Gateway supporting 100+ domestic and international payment options, Payment Links for instant invoice collection, the Pay10 World cross-border platform authorized under RBI's cross-border payment framework, and Open Finance services enabling bank-channel integrations under the UAE Central Bank's AlTareq initiative.
The underlying technology is compliance-first payment infrastructure supporting cross-border connectivity in 100+ currencies, with API-first integration for enterprise merchants and self-serve onboarding for SMBs. Pay10 is licensed by central banks in four jurisdictions (UAE SVF, RPSCS, Open Finance Payment Initiation; India Payment Aggregator Cross-Border; Bahrain Payment Services; Morocco Payment Institution) and holds SOC 2 Type II, ISO 27001, and PCI DSS certifications. The company operates a hybrid go-to-market combining product-led growth (mobile apps with self-onboarding) with sales-led enterprise engagement and bank-channel distribution via Open Finance partnerships with First Abu Dhabi Bank and Commercial Bank of Dubai.
Revenue is generated primarily through transaction fees on payment processing, QR payments, payment gateway services, and cross-border remittance. The merchant offering positions cost reduction of up to 2.5% per transaction versus incumbents. Distribution channels include self-serve mobile applications, direct API integration, bank partnerships for Open Finance, and QR/payment-link self-onboarding. The company has 251-500 employees, operates in UAE, India, Bahrain, and Morocco with a stated pipeline across 16 countries, and is privately held with no disclosed funding rounds.
Pay10 firmographics
Firmographics- Name
- Pay10
- Legal name
- Pay10
- Website
- https://pay10.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pay10 is a regulated digital payments platform offering consumer wallets, merchant QR and gateway acceptance, cross-border remittance, and Open Finance bank integrations across UAE, India, Bahrain, and Morocco, serving individuals, SMBs, enterprises, and financial institutions.
- Ownership category
- akta.pro rank
Pay10 industry classification
Industry- Product category
- Digital Payments Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails) (FSAGABAJ), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), QR Code Payments Wallets (FSAMAEAC), International Bill Pay & Cross-Border Airtime/Top-Up (FSAGAKAM)
Keywords
Where Pay10 is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Pay10 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Others, Marketing or Sales
Revenue model
- Payment Processing Fees: Transaction fees charged on digital payment processing, QR payments, and payment gateway services. The merchant app mentions reducing transaction costs by up to 2.5% per transaction, suggesting competitive fee structures.
- Cross-Border Remittance: International money transfers with competitive exchange rates and minimal fees for sending money across borders in 100+ currencies
- Merchant Wallet Services: Business digital wallet services enabling QR payments, payment links, and fund management with transaction notification capabilities
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Pay10 product offering
Product offeringCore offering
Pay10 is a regulated digital payments platform that provides a consumer digital wallet, a merchant wallet (Pay10 Biz), a multi-method payment gateway with 100+ payment options, shareable Payment Links, the Pay10 World cross-border remittance platform, and Open Finance services for banks and payment institutions. Its infrastructure is licensed by central banks in the UAE, India, Bahrain, and Morocco, and it supports transactions in 100+ currencies with PCI DSS, ISO 27001, and SOC 2 certified security.
Product overview
Pay10 is a comprehensive digital payments ecosystem offering a platform-plus-modules architecture. The core products include the Pay10 Digital Wallet for consumers and Pay10 Biz for merchants, supported by a Payment Gateway platform enabling 100+ payment options. Additional modules include Payment Links for instant invoice sharing, Pay10 World for cross-border transactions, and Open Finance Services for banking integrations. All products share a compliance-first infrastructure licensed by central banks across multiple jurisdictions.
Differentiator
Problem solved
Functional benefit
Products and services
- Pay10 Consumer App (Digital Wallet) Mobile consumer wallet application enabling individuals to send money to family and friends, scan QR codes to pay, settle bills, transfer funds from bank accounts, schedule payments, and send international remittances in 100+ currencies with competitive exchange rates and minimal fees.
- Pay10 Biz (Merchant App) Business digital wallet enabling merchants to accept QR payments directly into their Pay10 Biz wallet, with static on-counter and dynamic in-person QR codes, shareable payment links, transaction notifications, and analytics, with transaction cost reduction of up to 2.5% per transaction.
- Payment Gateway
- Payment Links Shareable payment links, bills, and invoices that merchants can send directly to customers via email, text, or chatbot for instant payment collection, including upfront payments and on-delivery collections.
- Pay10 World (Cross-Border Payment Platform) Cross-border payment platform enabling international transactions in local currencies with automated compliance under the Reserve Bank of India's cross-border payment framework, targeting Indian businesses with cross-border payment needs.
- Open Finance Services Open Finance infrastructure services enabling secure real-time payments and data sharing for retail customers, integrated with banking partners under the UAE Central Bank's AlTareq Open Finance Initiative.
- Pay10 API Integration Developer API and integration tools enabling businesses to embed Pay10 payment processing into their websites or applications, with API documentation, plugins, and go-live integration support.
Quantifiable outcome
- Reduce transaction costs by up to 2.5% per transaction for merchants
- +2 more outcomes
Companies that use Pay10
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles1 record
Pay10 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pay10 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- First Abu Dhabi Bank (FAB)coreFirst Abu Dhabi Bank launched Open Finance services in UAE as part of the country's open finance initiative. Pay10 was involved in the rollout enabling secure payments and data sharing for retail customers with real transactions processed successfully.
- Commercial Bank of DubaicoreCommercial Bank of Dubai became UAE's first bank to fully activate Open Finance under the Central Bank's AlTareq initiative. Pay10, as a licensed third-party provider, is operational on Nebras, UAE's Open Finance infrastructure operator, enabling secure access for retail customers to new digital payment and banking use cases.
- Bank Al-Maghrib (Morocco Central Bank)corePay10 obtained regulatory approval from Bank Al-Maghrib to operate as a payment institution in Morocco and offer digital payment solutions across the country. The license signifies a milestone for Pay10's expansion and aligns with Morocco's digital transformation goals.
- BENEFIT (Bahrain)coreBENEFIT and Pay10 signed MoU to enhance Bahrain's digital payments ecosystem, focusing on interoperable QR technology and cross-border capabilities. The collaboration aims to ease transactions, support SMEs, and promote regional digital payment interoperability, positioning Bahrain as a regional fintech hub.
- Lean TechnologiescoreLean Technologies is a licensed third-party provider operational on Nebras, UAE's Open Finance infrastructure operator, working alongside Pay10 to deliver Open Finance services to Commercial Bank of Dubai.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Pay10 competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pay10 social profiles
Digital presencePay10 compliance and trust
Trust signalCompliance9 records
Pay10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pay10 leadership team
Management profileNumber of profiles
Profiles11 records
Pay10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pay10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pay10
What does Pay10 do?
Pay10 is a regulated digital payments platform that provides a consumer digital wallet, a merchant wallet (Pay10 Biz), a multi-method payment gateway with 100+ payment options, shareable Payment Links, the Pay10 World cross-border remittance platform, and Open Finance services for banks and payment institutions. Its infrastructure is licensed by central banks in the UAE, India, Bahrain, and Morocco, and it supports transactions in 100+ currencies with PCI DSS, ISO 27001, and SOC 2 certified security.
Is Pay10 a public or private company?
Pay10 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pay10 founded?
Pay10 was founded in 2017. It employs 251 to 500 people.
Where is Pay10 based?
Pay10 is headquartered in Delhi, India, in the Asia region.
How does Pay10 make money?
Three revenue lines are on record. Payment Processing Fees are the primary driver. The others are cross-Border Remittance and merchant Wallet Services.
Does Pay10 have an API?
Yes. Pay10 offers API integration for payment processing on websites or apps. The API documentation is available for developers to integrate and start accepting payments. Supports customized integration approaches and plugins. Developer documentation is at docs.pay10.com.
What industry is Pay10 in?
Pay10's product category is Digital Payments Platform. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAGABAJ, Alternative Payment Methods (APM) Enablement (Wallets, A2A, Local Rails). Its NAICS code is 52232 and its SIC code is 6199.