Brûlerie de l'Atlantique

What Brûlerie de l'Atlantique does

Brûlerie de l'Atlantique Inc. is a privately held, Quebec-based micro-roastery headquartered in Matane that specializes in certified-organic, fair-trade roasted coffee. It sources green beans from small grower cooperatives in Bolivia, Mexico, Peru, Nicaragua, Sumatra (Indonesia), and Guatemala, and operates under organic certification issued by Écocert Canada. The company offers 18 single-origin and blended coffee SKUs across four roast profiles (Velouté, Mi-Noir, Corsé, and Décaféiné), with standard coffees priced at CAD $9.25 per bag and Swiss-water decaffeinated coffees at CAD $10.45 per bag; a small set of SKUs was reported out of stock at time of scrape. Production uses digitally controlled roasting equipment, expanded in 2024 via a CAD $66,000 repayable contribution from the Government of Canada (CED).

The company sells through a hybrid go-to-market model: a direct-to-consumer e-commerce storefront (with free Quebec shipping above $75) and a network of more than 40 retail points of sale across Quebec, including bakeries, specialty grocery stores, convenience stores, and cafés in Matane, Gaspésie, Côte Nord, Bas-Saint-Laurent, and Montréal. Named retail partners include Boulangerie Toujours Dimanche, Coop St-Luc, Marché Richelieu, Bonichoix Grande Vallée, Marchés des Saveurs Gaspésiennes, Métro LV, Edgar Café Bar, Presse Café Rimouski, Fromagerie du Littoral, and Dépanneur Denis Francoeur.

Revenue is generated from one-time product sales across coffee, branded merchandise (apparel, travel tumblers, mugs, packaging boxes), co-branded chocolate products developed with Couleur Chocolat, and no-expiry electronic gift cards in CAD denominations from $10 to $200. The customer base spans conscious consumers seeking certified organic and fair-trade coffee and regional Quebec retailers and cafés seeking locally produced, ethically sourced product; the company is independently owned with no parent entity, no institutional investors, and no disclosed acquisitions or leadership changes.

Name

Brûlerie de l'Atlantique

Legal name

Brûlerie de l'Atlantique Inc.

Website

https://bruleriedelatlantique.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brûlerie de l'Atlantique is a Matane, Quebec-based micro-roastery that roasts and sells Écocert-certified organic, fair-trade coffee from small grower cooperatives, distributed through its own e-commerce site and 40-plus Quebec retail partners.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Organic coffee roasting
• Fair trade coffee
• Specialty coffee blends
• Single origin coffee
• Micro coffee roastery

Headquarters

HQ city

Matane

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: Direct sales of roasted organic coffee products to consumers through e-commerce and retail partners. Revenue generated through per-unit product sales with pricing from $9.25 to $10.45 per bag.
2. Merchandise and Accessories: Sales of branded merchandise including travel mugs, thermoses, clothing (polos, t-shirts, sweaters), and packaging boxes.
3. Electronic Gift Cards: Digital gift card sales in various denominations ($10, $15, $20, $25, $50, $100, $150, $200) with no expiration date.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Brûlerie de l'Atlantique is a micro-roastery that roasts and sells organic, fair-trade certified coffee sourced from small farmer cooperatives in Bolivia, Mexico, Peru, Nicaragua, Sumatra (Indonesia), Guatemala, Ethiopia, Costa Rica, and Colombia. The portfolio includes 18+ single-origin and blended coffee SKUs priced at $9.25–$10.45 per bag, plus branded merchandise (apparel, travel mugs, tumblers, packaging), a chocolate collaboration line, and electronic gift cards sold via their own e-commerce site and a Quebec/Gaspésie retail partner network.

Product overview

Brûlerie de l'Atlantique is an organic coffee micro-roastery based in Matane, Quebec, offering a portfolio of 18 organic certified coffee products spanning four roast profiles: Velouté (smooth), Mi-Noir (medium-dark), Corsé (dark), and Décaféiné (decaffeinated). The core offering includes single-origin coffees from Bolivia, Mexico, Peru, Nicaragua, Sumatra, Guatemala, Ethiopia, Costa Rica, and Colombia, as well as proprietary blends like Le Jacques-Cartier, Le Albert, Mélange TDLG, and Le Pic-Du-Brûlé. All coffees are certified organic by Écocert Canada. The company also operates an online boutique selling branded merchandise (apparel, travel tumblers, mugs), packaging materials, and chocolate products created in collaboration with Couleur Chocolat. Products are available for online purchase with free shipping in Quebec over $75, and through a network of regional distributors across Quebec and Gaspésie.

Differentiator

Problem solved

Functional benefit

Products and services

• ALEXINA BIO Organic Coffee
• ETHIOPIE SIDAMO MI NOIR BIO Organic Coffee
• YIRGACHEFFE MI-NOIR BIO Organic Coffee
• LE JACQUES CARTIER BIO Organic Coffee Blend
• COSTA RICA MI-NOIR BIO Organic Coffee
• CASCADIA DÉCAFÉINÉ NOIR BIO Organic Decaf Coffee
• COLOMBIE NOIR BIO Organic Coffee
• ESPRESSO NOIR BIO Organic Coffee
• GUATEMALA NOIR BIO Organic Coffee
• SUMATRA NOIR BIO Organic Coffee
• LE ALBERT BIO Organic Coffee Blend
• Mélange TDLG BIO Organic Coffee Blend
• LE PIC-DU-BRÛLÉ BIO Organic Coffee Blend
• KRAKATAO BIO Organic Coffee
• ESPRESSO CLASSICO BIO Organic Coffee Blend
• MOKA BIO Organic Coffee Blend
• PÉROU DÉCAFÉINÉ MI-NOIR BIO Organic Decaf Coffee
• PÉROU DÉCAFÉINÉ NOIR BIO Organic Decaf Coffee
• Electronic Gift Card
• 4 Chocolats Brûlerie
• 2 Pastilles Chocolat Noir (25G)
• Polo Homme
• Polo Femme
• T-Shirt Coton Unisexe
• Chandail Col Rond Femme
• Coffee Packaging Boxes (1, 2, 3 Window)
• Travel Tumblers and Thermoses
• Coffee Mugs

Quantifiable outcome

• Free shipping on orders over $75 within Quebec, enabling bulk purchases

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Couleur ChocolatminorStrategic or Co-development PartnerCollaboration with Couleur Chocolat to create chocolate products infused with Brûlerie de l'Atlantique coffees, including Café latté, Cappuccino, Espresso and Macchiato au caramel varieties.
• TDLG (Traversée de la Gaspésie)minorGTM or Marketing PartnerCollaboration with TDLG (Traversée de la Gaspésie) for branded merchandise, specifically thermos products featuring both company logos.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tim Hortons: Canadian coffee QSR and retail coffee brand, dominant in Quebec grocery shelves. Comparable as a coffee brand competing for the same Quebec consumer dollar, but operating at broad scale across convenience and grocery rather than the micro-roastery niche.

Direct peers

• Phil & Sebastian Coffee Roasters: Calgary-based Canadian specialty coffee micro-roaster with cafes and direct-trade sourcing ethos. Highly comparable on organic/specialty positioning, single-origin portfolio, and DTC plus cafe distribution model.
• Kicking Horse Coffee: Canadian organic, fair-trade coffee roaster operating at significantly larger scale. Comparable on organic + fair-trade certification, Canadian origin, and roasted bean/ground coffee product category.
• Blue Bottle Coffee: Specialty coffee company with strong direct-trade and freshness positioning, operating roastery cafes. Comparable on premium single-origin portfolio, roastery-cafe integration, and DTC channel.
• La Colombe Coffee Roasters: US specialty coffee roaster with cafes and wholesale distribution. Comparable on specialty positioning, roastery-cafe format, and multi-channel DTC plus wholesale model.
• Stumptown Coffee Roasters: Specialty coffee roaster with cafes and nationwide wholesale. Comparable on single-origin emphasis, roastery-cafe hybrid retail, and third-wave coffee consumer positioning.
• Intelligentsia Coffee: US specialty coffee roaster with direct-trade sourcing and cafes. Comparable on single-origin focus, specialty roastery-cafe format, and mission-driven coffee positioning.
• Balzac's Coffee Roasters: Canadian micro-roastery cafe chain specializing in small-batch specialty coffee with on-premise cafes. Closest structural peer given shared Canadian roots, micro-roastery model, and roastery-cafe format.
• Counter Culture Coffee: US-based specialty coffee roaster with strong sustainability and direct-trade sourcing credentials. Peer on the producer-cooperative sourcing model and educational/wholesale distribution through regional partners.
• Bridgehead Coffee Roasters: Ottawa-based Canadian specialty coffee roaster with fair-trade focus and retail cafes. Highly comparable as a Canadian fair-trade-focused roaster with retail/cafe distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BrulerieAtlant
• Facebookfacebook.com/BrulerieAtlantique
• Instagraminstagram.com/bruleriedelatlantique
• Pinterestpinterest.fr/bruleriedelatlantique

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brûlerie de l'Atlantique