Vid Mexicana

What Vid Mexicana does

Vid Mexicana is a Mexico City-based direct-to-consumer e-commerce retailer of wine, spirits, and gourmet products, founded in 2016 and operating on a Shopify-based storefront. The platform lists more than 5,000 SKUs across red, white, rosé, sparkling, champagne, dessert, organic, vegan, and canned wines, sourced from producers in Mexico, Argentina, Australia, Canada, Chile, the United States, Spain, France, South Africa, and Uruguay. The spirits assortment covers tequila, mezcal, whisky, gin, rum, vodka, brandy, sotol, bacanora, and liqueurs, and is complemented by a curated gourmet and accessories line (oils, coffee, chocolates, craft beer, and wine accessories). Value-added services include a four-tier Wine Club subscription (Explorador MX$1,250, Aventurero MX$1,900, Experto MX$2,680, and Exclusiva Solo Tintos MX$3,000 per month), sommelier-curated recommendations referencing Guía Peñín and Tim Atkin, same-day delivery in Mexico City, free shipping on orders above MX$2,750, gift cards, special packages, a loyalty Rewards program, a wholesale (Mayoristas) channel, and a physical tasting room and pickup point at King Fish Santa Fe.

The business model combines transactional retail margins on individual bottle sales with recurring subscription revenue from the wine club, plus ancillary revenue from gift cards, special packages, and emerging B2B wholesale. The company markets primarily through its 'Hablemos de Vinos' content blog, an email newsletter, organic social media, and on-site customer reviews, targeting a single persona: Mexican wine and spirits enthusiasts seeking wide selection, curated guidance, and home delivery. Operationally, Vid Mexicana runs with a very lean team (1-10 employees), has raised approximately $186,000 across two small funding rounds in 2017 and 2021, and discloses no revenue, institutional investors, or parent company, indicating an independently operated, lifestyle-scale e-commerce business rather than a venture-backed high-growth venture.

Name

Vid Mexicana

Legal name

Vid Mexicana

Website

https://vidmexicana.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Vid Mexicana is a Mexico City-based direct-to-consumer e-commerce retailer founded in 2016, selling 5,000+ wines, spirits, and gourmet products to Mexican consumers via a Shopify storefront, a four-tier wine club, and same-day CDMX delivery.

Ownership category

akta.pro rank

Product category

Online Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Online wine retail
• Mexican wine sales
• Spirits e-commerce
• Wine club subscription
• Gourmet accessories

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Wine and Spirits Sales: Vid Mexicana generates revenue through direct retail sales of wines, spirits, and gourmet products to consumers through their e-commerce platform. They sell products at individual prices with no apparent subscription requirement for regular purchases.
2. Wine Club Memberships: The company offers four wine club membership tiers (Explorador $1,250, Aventurero $1,900, Experto $2,680, Exclusiva Solo Tintos $3,000) that provide monthly curated wine selections delivered to members' homes, creating recurring subscription revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vid Mexicana is an online wine and spirits retailer offering more than 5,000 products across Mexican and international wines, distilled spirits (tequila, mezcal, whisky, gin, rum, vodka, brandy, sotol, bacanora, liqueurs), and gourmet accessories. The company sells directly to consumers through a Shopify-based e-commerce site, supplemented by same-day delivery in Mexico City, a four-tier monthly wine club subscription, sommelier-curated recommendations, gift cards, special packages, a loyalty rewards program, and a single physical showroom/pickup point at King Fish Santa Fe.

Product overview

Vid Mexicana is an online Mexican wine and spirits marketplace offering over 5,000 products from Mexican and international producers. The core offering is a multi-category e-commerce platform organized by product type (Wines, Spirits, Gourmet), country of origin, grape variety, winery/bodega, and quality ranking. Key product categories include: Wines (red, white, rosé, sparkling, champagne, organic, vegan, canned, dessert), Spirits (tequila, mezcal, whisky, gin, rum, vodka, brandy, sotol, bacanora, liqueurs), and Gourmet & Accessories (oils, coffee, beer, chocolates). Value-added services include: Wine Club subscription (4 membership tiers), Sommelier recommendations, Same-Day Delivery in CDMX, Gift Cards, Wholesale programs, and a loyalty rewards program. The platform features products from hundreds of wineries/bodegas across Mexico, Argentina, Spain, France, Italy, USA, Chile, and other countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Wines (Vinos)
• Spirits & Distillates (Destilados) Full spirits assortment including tequila, mezcal, whisky, rum, gin, vodka, brandy, sotol, bacanora, and liqueurs from Mexican and international producers (e.g., Don Julio, Clase Azul, Casa Noble, Macallan, Glenfiddich, Bombay, Zacapa, Belvedere, Chartreuse, Licor del 43).
• Gourmet & Accessories (Gourmet y Accesorios) Add-on assortment of gourmet foods and wine accessories including olive oils (Aldonza, Filippo Berio), coffee (Kimbo, La Finca), craft beer (Drinkee), chocolates, jams, honey, nuts, cider, and wine accessories, sold alongside wines and spirits.
• Wine Club Membership (Club de Vinos) Monthly wine subscription with four tiers: Explorador (MX$1,250), Aventurero (MX$1,900), Experto (MX$2,680), and Exclusiva: Solo Tintos (MX$3,000), delivering curated Mexican and international wine selections to members' homes each month.
• Sommelier Recommendations (Sugerencias del Sommelier) Expert-curated wine selections and recommendations by Vid Mexicana's sommelier, featuring rated wines from recognized critics including Guía Peñín and Tim Atkins, presented as a distinct buying collection on the storefront.
• Same-Day Delivery in CDMX (Envío Mismo Día CDMX) Logistics service offering same-day delivery for orders placed within the Mexico City metropolitan area, available for select products such as coffee and beverages, on top of the standard national shipping option.
• Gift Cards (Tarjetas de Regalo) Digital gift cards that can be redeemed on the Vid Mexicana storefront for purchases of wine, spirits, and gourmet products.
• Special Packages (Paquetes Especiales) Pre-curated wine gift packages and bundles, including options such as wine with a bag for gifting occasions, sold as a single SKU on the storefront.
• La Cava Vid Mexicana (Physical Wine Cave / Tasting Room) Physical wine cave and tasting room experience operated by Vid Mexicana as a brick-and-mortar extension of its wine retail brand.
• Rewards Program (Programa Rewards) Loyalty rewards program offering benefits and points to repeat customers of the Vid Mexicana storefront, separate from (and complementary to) the wine club subscription.
• Wholesale (Mayoristas) Wholesale and bulk ordering service through which Vid Mexicana supplies wine, spirits, and gourmet products to business customers at volume terms.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Europea: Mexican specialty retailer of wines, spirits and gourmet foods with both physical stores and online storefronts — the closest omnichannel analogue to Vid Mexicana in Mexico.
• Wine.com: Largest US online wine specialty retailer with broad assortment, expert reviews and a wine club subscription — directly comparable DTC model and merchandising approach.
• Drizly: US online alcohol marketplace offering same-day delivery of beer, wine and spirits — the closest comparable same-day alcohol e-commerce peer, now under Uber.
• Berry Bros. & Rudd: Historic UK fine wine merchant combining a curated online storefront, subscription/case programs and a flagship showroom — directly comparable omnichannel premium-wine model.
• Majestic Wine: UK specialty wine retailer operating a chain of stores plus an e-commerce site with subscription cases — comparable multi-channel fine-wine retailing and gifting/club mechanics.
• The Whisky Exchange: Specialty online spirits retailer with deep premium/aged assortment, critic content, and same-day London delivery — closely comparable as a specialist spirits/wine DTC operator.

Emerging players

• Vivino: Global wine discovery app and marketplace with a community-rated catalog and integrated e-commerce — overlapping on catalog breadth, ratings-driven discovery and DTC wine purchasing.

Broad incumbents

• Total Wine & More: Largest US multi-store wine, beer and spirits retailer with very deep assortment — overlapping on premium spirits and broad wine selection, but at far greater scale and with a physical-first footprint.
• Jose Cuervo: World's largest tequila producer with its own retail and digital storefronts — broadly incumbent in the Mexican spirits category where Vid Mexicana competes for shelf and share of wallet.
• Costco Mexico: Mass-market warehouse club in Mexico stocking large wine and spirits assortments at aggressive prices — competes for the same value-oriented Mexican wine buyer at far greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/vid_mexicana
• Facebookfacebook.com/vidmexicana

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vid Mexicana