Pornhub
Pornhub is a privately held adult video streaming platform serving 140 million daily users with over 1 million hours of free content from 600,000 creators, monetized via advertising and premium subscriptions and operated by Montreal-based parent Aylo.
- Company typePrivate
- Founded2007
- HeadquartersBelize City, Belize
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pornhub does
Pornhub is a privately held adult video streaming platform founded in 2007 and operated by Canadian parent Aylo (formerly MindGeek), headquartered in Montreal with corporate registration tied to Belize City. The platform serves 140 million engaged daily users and hosts content from 600,000 active creators across more than 1 million hours of free video. Core technology is a web-based streaming platform with user authentication (Google and X SSO, two-factor authentication), content delivery infrastructure, community features (playlists, channels, user profiles), and recently integrated age-verification APIs from Apple, Google, and Microsoft to comply with state-level US laws and the UK Online Safety Act. The platform has launched Shorties, a TikTok-style vertical short-form feed, and Pornhub Sapphic, a dedicated lesbian and nonbinary sub-brand.
Pornhub firmographics
Firmographics- Name
- Pornhub
- Legal name
- Pornhub
- Website
- https://pornhub.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pornhub is a privately held adult video streaming platform serving 140 million daily users with over 1 million hours of free content from 600,000 creators, monetized via advertising and premium subscriptions and operated by Montreal-based parent Aylo.
- Ownership category
- akta.pro rank
Pornhub industry classification
Industry- Product category
- Adult Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Adult Live Streaming Platforms (MPACACAJ)
Keywords
Where Pornhub is headquartered
LocationHeadquarters
- HQ city
- Belize City
- HQ country
- Belize
Offices1 record
Markets served
Pornhub business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Advertising Revenue: Platform generates revenue primarily through advertising, including display ads, video ads, and sponsored content. Uses TrafficJunky advertising network for ad placements.
- Premium Subscriptions: Optional premium subscription tier offering enhanced experience without ads and with additional features
- Freemium Content Model: Platform offers substantial free content library (1M+ hours) alongside premium offerings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access with ads |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Pornhub product offering
Product offeringCore offering
Pornhub operates a web-based adult video streaming platform offering free, advertising-supported access to a user-generated library of pornographic content, alongside an optional premium subscription tier for an ad-free experience. The platform supports content creators through a Model Program for monetization, and includes community features such as playlists, user profiles, personalized recommendations, and a TikTok-style vertical video feed (Shorties).
Product overview
Pornhub is a comprehensive adult entertainment platform operated by Aylo, featuring a core video-on-demand platform with free and premium content options, complemented by a creator ecosystem (Model Program), live streaming (Live Cams), and specialized sub-brands (Pornhub Sapphic). The platform offers Shorties, a TikTok-style vertical video feed feature, and serves 140 million engaged daily users with access to over 1 million hours of free content from 600,000 active content creators. Parent company Aylo also owns RedTube, YouPorn, and Tube8.
Differentiator
Problem solved
Functional benefit
Brands
- Pornhub Sapphic: Dedicated platform for lesbian and nonbinary content creators and audiences, designed for the female gaze.
Products and services
- Pornhub Primary adult video streaming platform offering free ad-supported content with optional premium subscription. Features user accounts, playlists, community features, personalized video recommendations, two-factor authentication, and Google/X SSO login.
- Pornhub Model Program
Quantifiable outcome
- 49.7% of gay porn viewership is women, nearly reaching parity with male viewers at 50.3%
- +2 more outcomes
Companies that use Pornhub
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Pornhub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Pornhub partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ApplecoreApple implementing age verification APIs to comply with California and Colorado age assurance laws effective January 2027 and July 2028. Pornhub uses Apple's age verification system to restore UK access for adult users.
- GooglecoreGoogle implementing age verification APIs as part of OS-level compliance with age assurance laws in California and Colorado.
- MicrosoftcoreMicrosoft implementing age verification APIs for Windows and other Microsoft operating systems to comply with age assurance legislation.
- The JellyFilledGirlsminorProminent sapphic creator collaboration for Pornhub Sapphic launch, designed for female gaze targeting lesbian and nonbinary content creators and audiences.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Pornhub competitors and assessment
Company assessmentDirect peers
- XVideos: One of the largest free adult video streaming platforms globally, directly competing with Pornhub for free ad-supported adult content viewership. Also charged alongside Pornhub under the EU Digital Services Act for similar age verification failures.
- xHamster: Major free adult video streaming platform with similar freemium ad-supported model and large content library. Competes directly with Pornhub for the same global audience of adult content consumers and creators.
- XNXX: Large free adult video streaming platform competing in the same ad-supported segment as Pornhub. Named alongside Pornhub in EU Digital Services Act enforcement actions for inadequate minor protection measures.
- Stripchat: Adult live cam platform also facing EU Digital Services Act charges alongside Pornhub. Competes in the adult entertainment space with a live streaming focus rather than primarily VOD, targeting similar adult consumer demographics.
- Chaturbate: Leading adult live webcam streaming platform with creator monetization and freemium model. Direct competitor to Pornhub's Live Cams feature, serving similar audiences with interactive live adult content.
- RedTube: Adult video streaming platform owned by Pornhub's parent company Aylo. Functions as a sibling brand within Aylo's portfolio, offering similar free ad-supported adult content to overlapping audiences and sharing infrastructure.
- YouPorn: Adult video streaming platform under Aylo's portfolio alongside Pornhub. Operates a similar freemium VOD model targeting the same market segment, sharing parent company infrastructure and creator ecosystem.
- Tube8: Adult video streaming platform owned by Aylo. Another brand in the parent's portfolio targeting similar audiences with free ad-supported adult content, sharing the TrafficJunky ad network and creator program infrastructure.
Emerging players
- OnlyFans: Creator-economy subscription platform with significant adult content presence, competing for the same creator talent and end users. Differs in business model (pure subscription, no free content) but represents an alternative monetization path for adult creators who might otherwise join Pornhub's Model Program.
Broad incumbents
- Brazzers: Premium adult content production studio with subscription VOD service. Differs from Pornhub's free UGC model by focusing on professionally produced premium content, representing the higher-end monetization tier in adult entertainment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pornhub social profiles
Digital presencePornhub compliance and trust
Trust signalCompliance1 record
Pornhub financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pornhub leadership team
Management profileNumber of profiles
Profiles1 record
Pornhub subsidiaries and ownership
Company hierarchySubsidiaries4 records
Pornhub funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pornhub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pornhub
What does Pornhub do?
Pornhub operates a web-based adult video streaming platform offering free, advertising-supported access to a user-generated library of pornographic content, alongside an optional premium subscription tier for an ad-free experience. The platform supports content creators through a Model Program for monetization, and includes community features such as playlists, user profiles, personalized recommendations, and a TikTok-style vertical video feed (Shorties).
Is Pornhub a public or private company?
Pornhub is a private company. It is classified as corporate owned and is currently operating.
When was Pornhub founded?
Pornhub was founded in 2007. It employs 11 to 50 people.
Where is Pornhub based?
Pornhub is headquartered in Belize City, Belize.
How does Pornhub make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are premium Subscriptions and freemium Content Model.
Who are Pornhub's main competitors?
Direct peers on record are XVideos, xHamster, XNXX, Stripchat, Chaturbate, RedTube, YouPorn and Tube8. OnlyFans is listed as an emerging player. Brazzers is listed as a broad incumbent.
Does Pornhub have an API?
No public API is recorded for Pornhub.
What industry is Pornhub in?
Pornhub's product category is Adult Video Streaming. Its primary akta.pro industry code is MPACACAJ, Adult Live Streaming Platforms. Its NAICS code is 5162 and its SIC code is 7822.