Maxima

What Maxima does

Maxima is a Netherlands-headquartered manufacturer and distributor of professional catering and kitchen equipment, established in 1975 and operated by the private legal entity Spangenberg International B.V. The company offers more than 1,100 products spanning 100+ categories across eight primary lines: bar equipment (espresso machines, ice machines, blenders, juicers), refrigeration (blast chillers, display fridges, chest freezers), cooking equipment (ovens, grills, fryers, pizza ovens, induction hobs), stainless steel furnishings, commercial dishwashers, food packaging equipment (vacuum sealers), food processing equipment (meat slicers, dough mixers, vegetable slicers), and heating/holding equipment. Products are constructed from commercial-grade stainless steel, designed for intensive daily use, and backed by a 2-year warranty with in-house technical service and spare parts inventory.

Maxima operates a dual go-to-market: a direct e-commerce storefront on maxima.com (with pricing in nine European currencies and VAT-exclusive display) and a professional reseller/dealer network that accounts for 60% of sales and spans more than 55 countries. Distribution is executed from a well-stocked Netherlands warehouse with 24-hour dispatch, supported by logistics partnerships with Dachser International for palletized European freight and DPD for parcel delivery. End customers are fragmented SMB hospitality operators — bakeries, cafes, bars, pubs, restaurants, hotels, food trucks, festival vendors, butcheries, delis, and specialty pizza/kebab shops — purchasing predominantly small-ticket, transactional units. A secondary refurbished-equipment sub-brand offers discounted demo and returned units, and an in-house content marketing operation (multilingual blog, 20,000+ social followers, YouTube product demonstrations, email newsletter) supports organic demand generation.

Customer concentration is low, with no enterprise anchor customers disclosed; pricing spans roughly €70 to €4,150 per unit. The firm is family-owned and operated since founding, with no institutional investment, M&A, or public listing disclosed in available source material. No software, API, or AI capabilities are present in the product set — the offering is exclusively physical equipment and aftermarket parts.

Name

Maxima

Legal name

Spangenberg International B.V.

Website

https://maxima.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Maxima is a Netherlands-based professional kitchen equipment manufacturer and distributor, founded in 1975, offering 1,100+ products across 100+ categories to SMB hospitality operators in 55+ countries via direct e-commerce and a 60%-reseller channel.

Ownership category

akta.pro rank

Product category

Commercial Kitchen Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Professional kitchen equipment
• Commercial catering supplies
• Food service equipment
• Bar equipment
• Commercial refrigeration

Headquarters

HQ city

Mijdrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Direct sales of professional catering equipment to end customers and resellers. Products include cooking equipment, refrigeration, bar equipment, food processing, and stainless steel accessories.
2. Reseller Distribution: Wholesale distribution to professional resellers who sell to end customers. 60% of company sales come through the reseller network.
3. Refurbished Equipment Sales: Sale of refurbished and demo equipment at discounted prices, including returned items due to minor packaging damage.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Maxima manufactures and distributes over 1,100 professional catering and kitchen equipment products across eight categories — Bar Equipment, Refrigerating Equipment, Cooking Equipment, Stainless Steel Products, Dishwashers, Food Packaging Equipment, Food Processing Equipment, and Heating Equipment — sold directly via its e-commerce storefront and through a 60% reseller/dealer network spanning 55+ countries, complemented by refurbished equipment and replacement parts. The company operates as a single unified product line targeted at professional hospitality kitchens in the commercial foodservice industry.

Product overview

Maxima is a professional catering equipment company based in the Netherlands, established in 1975, offering over 1,100 products across 100+ product categories. The product portfolio spans eight main categories: Bar Equipment (blenders, espresso machines, ice machines, juicers, slush machines), Refrigerating Equipment (blast chillers, freezers, display fridges), Cooking Equipment (ovens, grills, fryers, pizza ovens), Stainless Steel Products (trolleys, tables, containers), Dishwashers (glass washers, pass-through dishwashers), Food Packaging Equipment (vacuum sealers), Food Processing Equipment (meat slicers, dough mixers, vegetable slicers), and Heating Equipment (bain maries, chafing dishes). The company operates as a single unified product line sold directly to professional kitchens and through a reseller network, with additional offerings of refurbished equipment and parts & accessories. The products are primarily physical equipment with no software, API, or AI capabilities mentioned.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar Equipment Professional bar equipment line for bars, pubs, cafes, and hospitality venues, including blenders, coffee grinders, drinks dispensers, drinks mixers, dry ice machines, espresso machines, glass freezers, hot chocolate dispensers, hot water dispensers, ice crushers, ice machines, juicer machines, orange juicers and presses, percolators, and slush puppy machines.
• Refrigerating Equipment Commercial refrigeration line for professional kitchens and foodservice operators, including blast chillers, blast freezers, chest freezers, counter freezers, counter fridges, display fridges, drinks fridges, ice makers, mini fridges, pizza prep fridges, refrigerators, saladettes, tabletop display fridges, upright freezers, and whipped cream machines.
• Cooking Equipment Professional cooking equipment for restaurants, hotels, bakeries, pizza shops, kebab shops, and food trucks, including bakery ovens, boiling pans, candy floss machines, combi steam ovens, contact grills, convection ovens, cooking ranges, crepe makers, doner kebab and shawarma grills, donut makers, fryers, griddles, hot dog warmers, induction hobs, kamado barbecues, microwaves, pancake makers, pasta cookers, pizza ovens, popcorn machines, salamander grills, sous vide equipment, toasters, waffle makers, and wok cookers.
• Stainless Steel Products Stainless steel furnishings and accessories for professional kitchens, including cleaning trolleys, dishwasher tables, gastronorm containers, oven racks, serving trolleys, stainless steel tables, steel machine tables, and tray trolleys.
• Dishwashers Commercial dishwashing equipment for hospitality operators, including cutlery polishers, dishwasher racks, glass washers, pass-through dishwashers, rack conveyor dishwashers, undercounter dishwashers, utensil washers, and water softeners.
• Food Packaging Equipment Professional food packaging equipment for commercial kitchens and food production, including tray sealers, vacuum pack machines, and vacuum sealers.
• Food Processing Equipment Food processing equipment for butcheries, delis, bakeries, and commercial kitchens, including bone saws, cake decorating machines, churros machines, dough machines and mixers, dough rollers, food processors, hamburger presses, meat mincers and grinders, meat mixers, meat slicers, meat tenderisers, planetary mixers, potato chip cutters, potato peeling machines, sausage stuffers, stick blenders, and vegetable slicers.
• Heating Equipment Professional heating equipment for commercial food holding and service, including bain maries, chafing dishes, chocolate melters, heated food displays, heating lamps and strip warmers, hotplates, plate warmers, and soup kettles.
• Refurbished Equipment Refurbished professional kitchen equipment available at discounted prices, including demo models and customer returns with minor packaging damage, all tested by Maxima's technical department before resale.
• Parts & Accessories Replacement parts and accessories for Maxima professional kitchen equipment, supporting post-warranty repair and maintenance needs of hospitality operators.
• Commercial Espresso Machines Commercial espresso machines designed for high-volume coffee production in cafes, bars, and restaurants, available in 1, 2, and 3 piston configurations with capacities from 180 to 720 cups per hour, featuring microprocessor-controlled coffee doses, self-cleaning group heads, and automatic backwash.
• Commercial Ice Machines Commercial ice machines producing cube, bullet, or flaked/crushed ice with capacities ranging from 10 kg to 130 kg per day, available in air-cooled and water-cooled variants suitable for floor or table installation.
• Commercial Blenders Professional blenders with capacities from 1.5L to 2.5L and power ratings from 1500W to 1800W, featuring pulse function, variable speeds, stainless steel blades, and BPA-free heat-resistant jugs.
• Commercial Juicers and Orange Presses Commercial juicer machines and orange squeezers including electric citrus juicers with up to 32 L/h capacity and automatic orange juicers processing 20 to 45 oranges per minute, featuring stainless steel filters and multiple press head options.

Quantifiable outcome

• 100-day return policy and 2-year warranty on all products

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Dachser InternationalcoreChannel Partner/ Reseller/ DistributorOfficial logistics partner for palletized orders. Orders with pallet delivery option are shipped 24-48 hours after payment receipt with shipping confirmation and tracking information. All pallet deliveries are insured for missing items or transport damage.
• DPDminorChannel Partner/ Reseller/ DistributorCourier partner for smaller items shipping.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hoshizaki: Global manufacturer of commercial ice machines, refrigeration, and beverage equipment serving bars, restaurants, and hotels — directly comparable to Maxima's commercial ice, refrigeration, and bar equipment product lines.
• True Manufacturing: US-based manufacturer of commercial refrigeration including reach-in refrigerators, freezers, and display cases for foodservice — a direct competitor to Maxima's refrigeration category across overlapping customer segments.
• Rational AG: German specialist in combi steam ovens and cooking systems for professional kitchens — comparable to Maxima's cooking equipment line for restaurants, hotels, and catering operations.
• Williams Refrigeration: UK-based manufacturer of commercial refrigeration for catering and foodservice — directly competes with Maxima's refrigeration line in European hospitality channels, particularly the UK market where Maxima has only a postal presence.
• Buffalo (Nisbets): UK-based catering equipment retailer/wholesaler selling its own Buffalo brand and third-party equipment to hospitality — directly comparable to Maxima's model of value-tier multi-category catering equipment sold through catalogs and dealer networks.
• Roller Grill: French manufacturer of professional cooking equipment (grills, griddles, fryers, contact grills, toasters) — comparable to Maxima's cooking equipment line for restaurants, snack bars, and catering across European markets.
• Polar Refrigeration: Value-tier commercial refrigeration brand sold primarily through catering wholesalers in the UK/Europe — directly comparable to Maxima's positioning in the SMB hospitality refrigeration segment.

Broad incumbents

• Electrolux Professional: Large multinational manufacturer of professional kitchen, laundry, and beverage equipment — overlapping with Maxima across cooking, refrigeration, and dishwashing categories but at much larger scale and broader portfolio.
• Ali Group: Italian-owned multinational holding a portfolio of commercial foodservice equipment brands (e.g., Hoshizaki Europe affiliates, Scotsman, Manitowoc) — directly competes with Maxima across multiple categories via owned brands and has far greater scale.
• Middleby Corporation: US-listed global manufacturer of commercial cooking, refrigeration, beverage, and food processing equipment through brands like TurboChef, Blodgett, and Celfrost — overlaps with Maxima's broad catalog but at significantly larger scale and with smart-equipment capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MaximaKitchenEquipment
• Facebookfacebook.com/MaximaKitchenEquipment
• LinkedInlinkedin.com/company/maxima-inc
• Instagraminstagram.com/maximakitchenequipment
• Xx.com/maximaequipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxima