What Pan Pac Forest Products does

Pan Pac Forest Products Limited is New Zealand's largest integrated forest products company, wholly owned by Japanese paper and pulp conglomerate Oji Holdings. Founded in 1971 as a joint venture between Carter Consolidated, Oji Paper and Kokusaku Pulp, the company is headquartered in Napier, Hawke's Bay, with manufacturing operations at Whirinaki (Hawke's Bay) and Milburn (Otago), and employs approximately 420 permanent staff plus 450 contractors, supporting more than 3,000 direct and indirect jobs in the Hawke's Bay region. The company controls roughly 35,000 hectares of Radiata Pine plantations supplying approximately 45–50% of mill input, with the remainder sourced from contracted private forests and woodlots through a wood purchasing service operating since 1994.

Pan Pac operates three primary processing lines: a sawmilling complex producing 530,000 m³/year of appearance-grade lumber (Whirinaki 500,000 m³ + Milton 100,000 m³), a BCTMP pulpmill producing up to 850 tonnes per day (270,000 adt/year) for export, and a chipmill producing up to 450,000 tonnes/year of wood chips. Core process technology includes optimization scanning and automated grade scanning in drymill operations, advanced kiln drying control, a biofuel energy system supplying ~40% of total energy from wood waste, and a $20 million three-stage biological wastewater treatment plant installed in 2012. The company has held continuous Forest Stewardship Council certification (FSC-C017103) since December 2001.

The business model is B2B industrial commodities. Pan Pac sells lumber to approximately 30 countries across Asia, USA, Europe and the Middle East through a mix of direct manufacturer relationships, trading companies, importers, distributors, wholesalers, and country-specific marketing agents, shipping from Port of Napier and Port Chalmers. BCTMP pulp is sold to board, towelling and paper manufacturers in Australia, China, Indonesia, South Korea, Japan, Malaysia, Taiwan, Vietnam, India, Pakistan and South Africa. Pricing is quote-based on volume contracts; the company has stated approximately NZD $500 million of current turnover with a stated target of NZD $750 million by 2030.

Name

Pan Pac Forest Products

Legal name

Pan Pac Forest Products Limited

Website

https://panpac.co.nz

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

251–500 employees

Short description

Pan Pac Forest Products is New Zealand's largest integrated forest products company, wholly owned by Oji Holdings. It grows and processes Radiata Pine into appearance-grade lumber (530,000 m³/year), BCTMP pulp (270,000 adt/year), and wood chips, exporting to roughly 30 countries.

Ownership category

akta.pro rank

Product category

Lumber and Pulp Manufacturing

NAICS

Timber Tract Operations (11311), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Lumber & Wood Products (No Furniture) (2400), Forestry (800)

akta.pro primary industry

Forest Products Import/Export & Commodity Merchants (IMAMAIAM)

Keywords

• Radiata pine lumber
• BCTMP pulp production
• Forest products manufacturing
• Sustainable forestry operations
• Wood chip exports

Headquarters

HQ city

Napier

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Lumber Export: Pan Pac exports lumber products to approximately 30 countries across Asia, USA, Europe and Middle East. Products range from high-end clears through to packaging lumber including clearwood for mouldings, window frames, and premium decking. The company is New Zealand's largest producer of appearance grade lumber.
2. BCTMP Pulp Export: Production of Bleached Chemi Thermo Mechanical Pulp (BCTMP) exported globally to board, towelling and paper manufacturers. Markets include Australia, China, Indonesia, South Korea, Japan, Malaysia, Taiwan, Vietnam, India, Pakistan and South Africa. The pulpmill produces up to 850 tonnes daily.
3. Wood Purchasing Services: Pan Pac provides total harvesting and marketing solutions for private forest owners and farmers. Services include on-site planning, engineering, post-harvest cleanup, and guaranteed payment for logs. The company has been purchasing wood in Hawke's Bay since 1994.
4. Forest Estate Management: Pan Pac retains tree ownership for approximately 35,000Ha and supports the harvest and utilisation of over 1.5 million tonnes of logs. The company manages its own Radiata Pine plantations which provide 50% of mill supply.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pan Pac Forest Products is New Zealand's largest integrated forest products company, growing, processing, and delivering radiata pine-based products. It operates a vertically integrated value chain covering forestry, sawmilling, kiln drying, pulp production (BCTMP), and wood chip manufacturing, selling appearance-grade lumber and BCTMP pulp to manufacturers in over 30 countries across Asia, USA, Europe and the Middle East. The company also purchases trees from private forest owners and provides harvesting and marketing services in Hawke's Bay.

Product overview

Pan Pac Forest Products is New Zealand's largest integrated forest products company operating as a single unified business with interconnected operations. The company grows and processes radiata pine from its own forests (Forests), purchases additional timber from private woodlot owners (Tree Purchase), and processes these raw materials into two main product lines: Bleached Chemi Thermo Mechanical Pulp (BCTMP) for the pulp and paper industry, and appearance-grade Lumber sold to manufacturers and exporters. The Forests division supplies approximately 45% of raw material needs, with the remainder sourced from contracted suppliers and woodlot owners. The integrated model enables the company to add value across the supply chain from forest to finished product.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumber Radiata pine lumber produced at Whirinaki (Hawke's Bay) and Milburn (Otago) sawmills with combined annual production of 530,000m3. Grades include appearance-grade clears (Clear 1, PM1F, PCOL, PM3R) for mouldings, window frames, weatherboards, fascia, furniture and premium decking, sawlog grades (CUTS, COL), and industrial/corewood products (P9R, KD Industrial, Flitch). Sold globally and to NZ domestic customers.
• BCTMP Pulp Bleached Chemi Thermo Mechanical Pulp (BCTMP) produced at the Hawke's Bay pulpmill at up to 850 tonnes per day, with annual capacity of 270,000 adt. Sold to board, towelling and paper manufacturers across Australia, China, Indonesia, South Korea, Japan, Malaysia, Taiwan, Vietnam, India, Pakistan and South Africa.
• Forest Estate (Radiata Pine Plantations) Pan Pac owns and manages approximately 35,000 hectares of FSC-certified Radiata Pine plantations in Hawke's Bay, supplying around 45-50% of mill raw material needs. Sustainable forest management includes native areas and culturally significant sites, with annual harvest of 1.5 million tonnes of logs.
• Tree Purchase and Harvesting Services Service offering for private forest owners and farmers in Hawke's Bay covering on-site planning, engineering, harvesting, post-harvest cleanup and guaranteed payment for standing timber. Provides total harvesting and marketing solutions for trees grown by local woodlot owners.

Quantifiable outcome

• Turnover growth from $500 million to $750 million projected by 2030
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ECOED (Environment, Conservation and Outdoor Education Trust)coreStrategic or Co-development Partner · 1 January 2008Pan Pac has been main sponsor of ECOED's Kiwi Creche since 2008. The partnership funds operational expenses and maintenance of the 3.3km pest-proof fence enclosing the 40ha predator-free kiwi creche at Opouahi Scenic Reserve. By July 2020, the programme had released 300 kiwi into Kaweka Forest Park. Pan Pac donates $25,000 per year for creche and fence maintenance.
• Hawke's Bay Rescue Helicopter TrustcoreGTM or Marketing Partner · 1 January 2001Associate sponsor of the Hawke's Bay Rescue Helicopter Trust since 2001, providing ongoing financial support for emergency helicopter services in the region.
• Hawke's Bay Mountain Bike ClubminorStrategic or Co-development PartnerPartnership to open purpose-built mountain bike tracks in Tangoio Forest. The trail is one of New Zealand's premiere mountain bike parks with more than 40 km of tracks catering for all abilities on downhill and cross-country trails.
• Queen Elizabeth II National Trust (QEII)coreStrategic or Co-development PartnerPartnership to place Pakuratahi Bush (68ha of native forest within 298ha Fisher block) into a secure QEII covenant, permanently protecting the remnant native bush for future generations. QEII covenant ensures preservation while Pan Pac maintains land ownership.
• Hawke's Bay Regional CouncilcoreStrategic or Co-development PartnerPartnership with Hawke's Bay Regional Council on multiple environmental initiatives including Pakuratahi Bush QEII covenant, Jobs for Nature Fund application (approved June 2021 for fencing and planting), and native plant nursery establishment.
• Forest Growers Research (FGR)minorStrategic or Co-development PartnerPartnership with FGR on shred wood road trial - converting woody debris into roading material. With funding from FGR, Pan Pac and FGR are trialling using shredded wood as alternative to metal roads in forestry operations. Results show promising environmental benefits in minimizing gravel use and reducing carbon footprint.
• Department of Conservation (DOC)coreStrategic or Co-development PartnerCollaboration on kiwi conservation through predator control and monitoring. DOC Biodiversity Rangers involved in Hawke's Bay kiwi recovery. Also partnered on Pakuratahi Bush protection and Jobs for Nature Fund initiatives.
• Eastern Institute of Technology (EIT)minorStrategic or Co-development PartnerJoint partnership with Hawke's Bay Regional Council on Rodent Control Project at Mohi Bush. EIT Environmental Management students carry out pest control and monitoring as part of their studies while aiding native bird breeding.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Red Stag Timber: Red Stag operates one of the largest sawmills in the Southern Hemisphere at Rotorua, NZ, processing Radiata Pine into structural and appearance lumber for domestic and export markets. Direct competitor to Pan Pac's Whirinaki and Milburn sawmills on Radiata Pine lumber in the NZ market.
• Nelson Pine Industries: Nelson Pine (part of the Laminex Group) manufactures MDF and panel products from Radiata Pine at a Nelson, NZ plant. Directly comparable in raw material, NZ processing footprint, and downstream wood-panel markets served.
• Juken New Zealand (Juken Sangyo subsidiary): Juken NZ operates Radiata Pine processing facilities (MDF and engineered wood) and is similarly Japanese-owned via Juken Sangyo. Closest comparable in ownership structure, raw material base (Radiata Pine), and Japanese-parent governance to Pan Pac.
• Mercer International Inc. Mercer International produces market pulp (NBSK and BCTMP-style pulps) from softwood, with mills in North America and Germany. Most direct global peer for Pan Pac's BCTMP pulp business and similar softwood fibre base.
• Canfor Corporation: Canfor produces lumber and pulp/wood pulp products with operations across North America and Europe. Direct peer in lumber-and-pulp integration and global export orientation.
• Interfor Corporation: Interfor is a publicly listed lumber producer with sawmill operations in North America and global lumber sales. Comparable as a lumber-focused operator exporting to international markets, though without Pan Pac's pulp exposure.
• Carter Holt Harvey Woodproducts: Carter Holt Harvey's Woodproducts division manufactures Radiata Pine lumber, plywood, and engineered wood in NZ. Directly comparable as a domestic Radiata Pine processor serving construction and manufacturing end-markets.

Broad incumbents

• West Fraser Timber Co. West Fraser is a global integrated lumber, panel, and pulp producer with significantly larger scale. Comparable as a vertically integrated forest products operator, but operates in North America with a broader product mix than Pan Pac.
• UPM-Kymmene Corporation: UPM is a Finnish forest products major producing pulp, paper, biofuels, and engineered materials globally. Comparable as a large integrated pulp producer; broader portfolio and European base, but overlapping in BCTMP-style market pulp.
• Stora Enso Oyj: Stora Enso is a European forest products major with pulp, paper, packaging, and wood products operations. Comparable as an integrated forest-to-pulp operator with sustainability credentials, but materially larger and more diversified than Pan Pac.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Pan-Pac-Forest-Products-111794207010668
• LinkedInlinkedin.com/company/pan-pac-forest-products

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pan Pac Forest Products