Youth Sport Nutrition

What Youth Sport Nutrition does

Youth Sport Nutrition (YSN) is a United Kingdom-based, privately held direct-to-consumer nutrition brand founded by sports scientist Lou Antonio Matera, targeting parents of active children and youth sports organizations. Its core product portfolio centers on the NUTRI-TEEN Shakes bestseller, complemented by Super Greens beverages, Oat Energy Bars, and Multivitamin and Omega-3 Gummy Bears, formulated specifically for children and approved by registered dietitians. The technology stack is a standard Shopify e-commerce storefront with subscription management (Subscribe & Save with a £5 discount and free shipping over £50), supported by a companion YSN Kitchen mobile app that delivers recipes and coaching content to parents, coaches, and youth athletes.

The business operates a predominantly long-tail DTC model, monetizing through one-time purchases and recurring subscriptions priced from $22.00 per unit, with bundling for first-time buyers. A secondary B2B channel exists through Official Nutrition Partner relationships with at least seven UK professional football clubs (Leeds United, Watford, Crystal Palace, Sheffield Wednesday, QPR, Luton Town, Lincoln City) and additional partnerships with Sheffield Diving, Northumbria University, City of Edinburgh Gymnastics Club, and Sunderland College — these primarily function as credibility and distribution vehicles into youth-athlete parent communities. The Shopify storefront ships to at least 10 countries across Europe, North America, Asia Pacific, and the Middle East with multi-currency checkout. Marketing is multi-channel across Instagram, Facebook, TikTok, YouTube, and X, supplemented by a parent newsletter, blog content, and a ReferralCandy referral program. The company has reached a stated milestone of 1,000,000+ servings sold and is founder-owned with no disclosed external institutional investment.

Name

Youth Sport Nutrition

Legal name

Youth Sport Nutrition

Website

https://youthsportnutrition.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Youth Sport Nutrition is a UK-based DTC e-commerce brand selling child-formulated nutritional shakes, bars, beverages, and gummy vitamins to parents of active youth athletes, distributed via Shopify subscriptions and Official Nutrition Partner deals with UK football clubs and academies.

Ownership category

akta.pro rank

Product category

Children's Sports Nutrition

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ), Pediatric & Family Nutrition (HSADAFAL)

Keywords

• Children sports nutrition
• Meal replacement shakes
• Youth athlete supplements
• Multivitamin gummies
• Direct-to-consumer nutrition

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Direct-to-Consumer): Direct sales of nutritional products (shakes, gummies, energy bars) through e-commerce storefront. One-time purchases and subscription models available with £5 discount on subscription orders.
2. Subscription Model: Subscribe & Save program offering recurring deliveries with £5 discount per order, free shipping on orders over £50, and flexibility to edit, pause or cancel anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Youth Sport Nutrition sells a focused range of children's sports nutrition products — NUTRI-TEEN meal replacement shakes, Super Greens drinks, oat energy bars, and multivitamin/omega-3 gummy bears — directly to parents through a Shopify storefront with subscription options. The company also offers a free YSN Kitchen mobile app providing cooking coach recipes and meal planning for parents, coaches, and youth athletes. Products are professionally formulated for active children and fussy eaters, endorsed by registered dietitians, and complemented by Official Nutrition Partner arrangements with professional football clubs and schools.

Product overview

Youth Sport Nutrition operates as a direct-to-consumer e-commerce business offering a focused portfolio of nutritional products for active children. The core offering centers on NUTRI-TEEN Shakes as the flagship bestseller, complemented by Super Greens beverages, Oat Energy Bars, and Multivitamin Gummy Bears. Products are sold as individual items or in value bundles, with supporting accessories like shakers. The company also provides a free YSN Kitchen mobile app for recipe guidance. The portfolio is positioned around convenience and child-friendly formulations approved by registered dietitians.

Differentiator

Problem solved

Functional benefit

Brands

• NUTRI-TEEN: Meal replacement shakes for active children and teenagers
• Super Greens
• NUTRI-TEEN Bars
• YSN Kitchen App

Products and services

• NUTRI-TEEN Shakes A no-prep meal replacement shake formulated for active children and fussy eaters, providing nutritious food without preparation time. Positioned as the company's flagship bestseller.
• Super Greens (Apple Fizz) Apple Fizz Super Greens cans loaded with over 11 sources of fruit and veggies, presented as a tasty alternative to sugary drinks for children.
• Oat Energy Bars 100% natural, nut-free and gluten-free energy bars designed for consumption before physical activity by active children.
• NUTRI-TEEN Multivitamin and Omega-3 Gummy Bears Daily multivitamin and omega-3 supplement in gummy bear form for children, starting at $22.00 per bottle with subscription option.
• Bestseller Bundles (Starter Kit) Value bundles combining multiple YSN products at discounted pricing for new and repeat customers.
• Shakers Bottle shakers sold as accessories for mixing and consuming the nutritional shakes and supplements.
• YSN Kitchen App Free cooking coach mobile application for parents, coaches, and youth athletes with recipe guidance and meal planning resources.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Leeds United FCcoreStrategic or Co-development PartnerOfficial Nutrition Partner providing YSN products to support youth academy players' nutritional needs. Partnership positions YSN as trusted nutritional brand within professional football environment.
• Watford FCcoreStrategic or Co-development PartnerOfficial Nutrition Partner delivering nutritional support for the club's youth development programs and players.
• Crystal Palace FCcoreStrategic or Co-development PartnerOfficial partner providing nutrition support for youth athletes in the club's development academy.
• Sheffield Wednesday FCcoreStrategic or Co-development PartnerOfficial partner delivering nutritional products and support for the club's youth and academy programs.
• Queens Park Rangers (QPR)coreStrategic or Co-development PartnerOfficial Nutrition Partner supporting the club's youth sport nutrition programs.
• Luton Town FCcoreStrategic or Co-development PartnerOfficial partner providing nutritional support for the club's youth development initiatives.
• Lincoln City FCcoreStrategic or Co-development PartnerOfficial partner delivering nutrition support for the club's youth academy and players.
• Sheffield DivingminorStrategic or Co-development PartnerYouth sport nutrition partner supporting diving athletes with nutritional products.
• Northumbria UniversityminorStrategic or Co-development PartnerUniversity partnership supporting sports nutrition education and student athlete programs.
• City of Edinburgh Gymnastics ClubminorStrategic or Co-development PartnerNutrition support partnership for gymnastics athletes at the club level.
• Sunderland CollegeminorStrategic or Co-development PartnerEducational institution partnership supporting sports students with nutrition resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MyProtein: UK-headquartered global sports nutrition giant selling protein powders, shakes, bars, and supplements via DTC. Most comparable on product format and DTC e-commerce model, though MyProtein targets adult athletes rather than YSN's children/youth niche.
• Wellkid (Vitabiotics): Vitabiotics' Wellkid range is a leading UK children's multivitamin brand sold through retail and pharmacy. Comparable on children's nutrition supplements; broader incumbent with significant retail distribution YSN lacks.
• Maximuscle: Established UK sports nutrition brand (protein, shakes, bars) with retail and DTC channels. Comparable on shake/bar format and UK sports-nutrition positioning; adult-focused and significantly larger scale than YSN.

Direct peers

• Huel: UK-based DTC nutrition brand offering meal-replacement shakes, powders, and bars with a subscription model. Closely comparable on product format (shakes/bars), DTC + subscription GTM, and UK origin, though Huel is adult-focused and at significantly larger scale.
• Bulk Powders: UK-based sports nutrition brand selling protein, shakes, bars, and supplements direct-to-consumer. Comparable on DTC sports-nutrition product mix and UK footprint; targets adult athletes rather than YSN's children-focused positioning.
• PhD Nutrition: UK sports nutrition brand offering protein powders, shakes, bars and supplements via DTC and retail. Comparable product portfolio and UK sports-nutrition market; overlaps YSN on shakes/bars but targets adult gym-goers.
• Grenade: UK sports nutrition brand known for protein bars and shakes sold via DTC and major retailers. Comparable on product format (bars, shakes) and UK sports-nutrition branding; targets active adults rather than youth.
• Applied Nutrition: UK-based sports nutrition brand selling protein powders, bars, and supplements with strong gym and fitness distribution. Comparable on product mix and UK sports-nutrition positioning; adult-focused like most YSN competitors.

Emerging players

• SmartyPants Vitamins: Premium kids multivitamin gummy brand sold via DTC and Amazon. Highly comparable on children's gummy vitamin format and DTC GTM; less focused on sport/performance but directly contests the kids-supplement category YSN targets.
• Nimble Kids: DTC children's nutrition brand offering supplements tailored to kids. Closely comparable on kids-targeted nutritional supplements and DTC model; emerging challenger in the same youth nutrition niche as YSN.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TEAMYSN_
• YouTubeyoutube.com/channel/UCf1vDWk2w0FhS_ktkfr-iyQ?view_as=subscriber
• Facebookfacebook.com/youthsportnutrition
• Instagraminstagram.com/youthsportnutrition
• TikToktiktok.com/@youthsportnutrition
• LinkedInlinkedin.com/company/youth-sport-nutrition-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth Sport Nutrition