iScreen Vision
iScreen Vision is a private Tennessee-based medical device company that sells the iScreen Vision Screener 3000, a handheld digital photoscreening device used by pediatricians to detect amblyopia risk factors and other vision abnormalities in preverbal and preschool children, with results delivered via AI-assisted and human-reviewed remote analysis.
- Company typePrivate
- Founded1998
- HeadquartersCordova, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What iScreen Vision does
iScreen Vision is a private medical device company headquartered in Cordova, Tennessee, that develops and distributes the iScreen Vision Screener 3000, a handheld digital photoscreening camera designed to detect amblyopia risk factors and other vision abnormalities in preverbal, preliterate, and noncompliant pediatric patients (ages 1 and older). The device captures red reflex images using rapidly timed flashes at different angles and transmits them via Ethernet to a centralized analysis center where computer vision software performs an initial automated analysis and certified ophthalmic professionals (orthoptists, COMTs, and COAs) provide a required human expert review, with results returned to the practice in under five minutes through a web-based customer portal. The company is FDA 510(k) cleared as a Class II ophthalmic camera, and pediatric practices can seek insurance reimbursement under CPT Code 99174.
The business model combines per-screen service fees with hardware device placement, sold through a direct field sales motion of regional representatives covering major U.S. metropolitan territories (including Washington D.C., California, Virginia, and Connecticut) and a 30-day risk-free trial program with a Zero Net Cost Guarantee. Primary customers are pediatric and family practices, with secondary customers including ophthalmologists, schools, and community screening programs such as the Iowa KidSight Lions Club initiative (the largest single user with 40+ devices). The company has screened more than 1.5 million children across 1,000+ pediatricians and claims to lead the industry on Positive Predictive Value (64.3% vs. 26.8% for the next closest competitor, per a 2021 Journal of AAPOS peer-reviewed study). Innova Memphis is the principal institutional investor, with MB Venture Partners participating in the 2013 Series 2 round; the company has remained privately held without subsequent disclosed funding rounds since 2016.
iScreen Vision firmographics
Firmographics- Name
- iScreen Vision
- Legal name
- iScreen Vision, inc.
- Website
- https://iscreenvision.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iScreen Vision is a private Tennessee-based medical device company that sells the iScreen Vision Screener 3000, a handheld digital photoscreening device used by pediatricians to detect amblyopia risk factors and other vision abnormalities in preverbal and preschool children, with results delivered via AI-assisted and human-reviewed remote analysis.
- Ownership category
- akta.pro rank
iScreen Vision industry classification
Industry- Product category
- Pediatric Vision Screening Devices
- NAICS
- Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Pediatric Ophthalmology & Orthoptics Devices (Amblyopia Therapy, Strabismus Measurement & Treatment) (HLAHAJAM)
- akta.pro secondary industries
- Health Screening & Preventive Care Programs (Vision/Hearing/Immunization) (EDACAMAJ), Developmental Screening & Assessment (0–5) (EDACAFAA)
Keywords
Where iScreen Vision is headquartered
LocationHeadquarters
- HQ city
- Cordova
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iScreen Vision business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Vision Screening Services: iScreen Vision generates revenue through per-screen fees charged to pediatric practices for vision screening services. The device captures images that are analyzed by certified professionals, and practices are billed per patient screened. Practices can seek insurance reimbursement using CPT Code 99174.
- Device Sales/Leasing: iScreen Vision provides the iScreen Vision Screener 3000 device to practices. While the trial program offers devices at no cost, there is likely an upfront device cost or ongoing equipment fee for practices that continue after the trial period.
- Insurance Reimbursement: iScreen Vision is eligible for reimbursement by insurance companies under Category I CPT Code 99174 (Instrument-based ocular screening, bilateral with remote analysis). This creates a revenue stream for practices using the device and incentivizes adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-screen pricing model with no long-term contracts required |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
iScreen Vision product offering
Product offeringCore offering
iScreen Vision sells the iScreen Vision Screener 3000, a handheld digital photoscreening camera, and a remote central analysis service that uses AI plus certified ophthalmic professional review to detect amblyopia risk factors and other vision abnormalities in children (typically ages 1 and older). Pediatric practices are charged a per-screen fee for the analysis service, with the device provided through trial or leasing arrangements, and results are delivered via a web portal in under five minutes.
Product overview
iScreen Vision offers a pediatric vision screening solution consisting of the iScreen Vision Screener 3000 hardware device and the iScreen Vision Central Analysis service. The Screener 3000 is a portable digital photoscreening camera that captures red reflex images of children's eyes. These images are transmitted to iScreen's central analysis center where certified ophthalmic professionals perform human review of every screening. Results are delivered through a web-based customer portal within five minutes. The company also provides training and support services, including billing support and workflow integration assistance. The product is designed for use by pediatricians, family practitioners, ophthalmologists, hospitals, health clinics, and school/Lions Club vision screening programs under physician supervision.
Differentiator
Problem solved
Functional benefit
Products and services
- iScreen Vision Screener 3000 Portable, handheld digital pediatric photoscreening device that captures red reflex and corneal light reflex images of children's eyes in a fraction of a second. Designed as easy to operate as a digital camera, it screens preschool, preverbal, preliterate, and non-compliant patients and requires only an Ethernet connection and standard electrical outlet for operation. FDA-cleared Class II ophthalmic camera device.
- iScreen Vision Central Analysis Service Remote analysis service where each captured eye image undergoes initial AI-driven analysis followed by mandatory review by certified ophthalmic professionals (orthoptists, COMTs, and COAs). This dual-layer human-plus-AI review is a core differentiator versus competitor devices that rely solely on automated analysis.
- Training, Billing and Customer Support Services On-site and remote training, billing support to maximize insurance reimbursements under CPT 99174, workflow efficiency evaluation, and ongoing customer support with regular check-ins for pediatric practices using the iScreen Vision Screener 3000.
Quantifiable outcome
- 64.3% Positive Predictive Value (PPV) vs 26.8% for next closest competitor, meaning 2 out of 3 referrals actually need treatment
- +5 more outcomes
Companies that use iScreen Vision
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
iScreen Vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
iScreen Vision partnerships and signals
Strategic signalScale indicators7 records
Recent moves9 records
Expansion highlights5 records
iScreen Vision competitors and assessment
Company assessmentDirect peers
- Plusoptix: German-based manufacturer of pediatric autorefractor/photoscreening devices (e.g., plusoptiX S12, S16) used by pediatricians and vision screening programs for the same preverbal amblyopia-risk-factor screening population that iScreen targets.
- Welch Allyn (Spot Vision Screener, now part of Baxter): Spot Vision Screener is a handheld pediatric photoscreening device that is a direct competitor to the iScreen Vision Screener 3000, sold through Welch Allyn's established medical-device distribution channels to pediatricians and schools.
- PediaVision (now part of Hillrom/Baxter): PediaVision's Spot line of handheld photoscreeners (now part of Welch Allyn / Baxter) directly competes with iScreen in pediatric offices for early vision screening of preverbal children.
Emerging players
- GoCheck Kids: Smartphone-based pediatric vision screening platform enabling pediatricians to screen children for amblyopia risk factors using existing iPhone cameras. Targets the same end user (pediatric practices) with a hardware-free, lower-cost alternative.
- Adaptica (2WIN / 2WIN-S): Italian manufacturer of portable pediatric autorefractor/photoscreening devices (2WIN, 2WIN-S) used for early childhood vision screening, competing in the same niche as iScreen with binocular handheld hardware.
- Pediatric Vision Scanner (Rebion / FDA-cleared PEDIG device): Rebion (and earlier Pediatric Vision Scanner efforts) developed FDA-cleared binocular retinal scanning devices aimed at detecting amblyopia risk factors in young children — overlapping product category and clinical positioning with iScreen.
Broad incumbents
- Hillrom (now part of Baxter): Larger medical-device incumbent with broad pediatric and ophthalmic diagnostic offerings; not specialized in pediatric photoscreening but provides scale, distribution, and bundled solutions to similar healthcare buyers.
- Titmus Vision (Honeywell Safety / Titmus Optical): Broader vision-screening equipment manufacturer serving occupational and primary-care markets; overlaps in vision-screening device category though less specialized in pediatric preverbal photoscreening than iScreen.
Others
- Lions Clubs International (KidSight USA network): Lions-affiliated KidSight programs are iScreen's largest installed-base customer; comparable as a community-based screening channel that standardizes on photoscreening vendors (including iScreen and Plusoptix).
- National Center for Children's Vision and Eye Health (Prevent Blindness): Non-profit advocacy and screening program administrator that shapes pediatric vision screening guidelines and partners with photoscreener vendors (including iScreen) for state-level screening initiatives.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
iScreen Vision social profiles
Digital presenceiScreen Vision compliance and trust
Trust signalCompliance2 records
iScreen Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
iScreen Vision leadership team
Management profileNumber of profiles
Profiles10 records
iScreen Vision funding detail
Funding detailFunding overview
Funding rounds12 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iScreen Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iScreen Vision
What does iScreen Vision do?
iScreen Vision sells the iScreen Vision Screener 3000, a handheld digital photoscreening camera, and a remote central analysis service that uses AI plus certified ophthalmic professional review to detect amblyopia risk factors and other vision abnormalities in children (typically ages 1 and older). Pediatric practices are charged a per-screen fee for the analysis service, with the device provided through trial or leasing arrangements, and results are delivered via a web portal in under five minutes.
Is iScreen Vision a public or private company?
iScreen Vision is a private company. It is classified as venture growth investor backed and is currently operating.
When was iScreen Vision founded?
iScreen Vision was founded in 1998. It employs 1 to 10 people.
Where is iScreen Vision based?
iScreen Vision is headquartered in Cordova, United States, in the North America region.
How does iScreen Vision make money?
Three revenue lines are on record. Vision Screening Services are the primary driver. The others are device Sales/Leasing and insurance Reimbursement.
Who are iScreen Vision's main competitors?
Direct peers on record are Plusoptix, Welch Allyn (Spot Vision Screener, now part of Baxter) and PediaVision (now part of Hillrom/Baxter). Emerging players are GoCheck Kids, Adaptica (2WIN / 2WIN-S) and Pediatric Vision Scanner (Rebion / FDA-cleared PEDIG device). Broad incumbents are Hillrom (now part of Baxter) and Titmus Vision (Honeywell Safety / Titmus Optical). Others are Lions Clubs International (KidSight USA network) and National Center for Children's Vision and Eye Health (Prevent Blindness).
Does iScreen Vision have an API?
No public API is recorded for iScreen Vision.
What industry is iScreen Vision in?
iScreen Vision's product category is Pediatric Vision Screening Devices. Its primary akta.pro industry code is HLAHAJAM, Pediatric Ophthalmology & Orthoptics Devices (Amblyopia Therapy, Strabismus Measurement & Treatment), with a secondary code of EDACAMAJ, Health Screening & Preventive Care Programs (Vision/Hearing/Immunization). Its NAICS code is 339115 and its SIC code is 3851.