Versed

Name

Versed

Legal name

Offspring Beauty Co.

Website

https://versedskin.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Clean Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Eye & Lip Skincare (CRABAAAC), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Dermatology & Topical Skin Treatments (HLAIADAE)

Keywords

• Clean skincare products
• Affordable beauty brand
• Vegan makeup essentials
• Sensitive skin care
• Dermatologist-tested cosmetics

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (DTC): Versed generates revenue through direct-to-consumer sales via its e-commerce platform versedskin.com, offering individual products and bundled routines at accessible price points ($7.99-$20 range). The brand also offers a subscription/automatic replenishment service for recurring orders.
2. Retail/Distribution Revenue: Revenue generated through retail partnerships with major retailers including Target, Ulta Beauty, CVS, Walmart, Shoppers Drug Mart, Boots, and REVOLVE. Products are sold through authorized retail partners both in physical stores and through retailer e-commerce platforms.
3. Subscription Services: Versed offers subscription services with automatic recurring orders. Customers can specify order frequency for auto-replacing products. Subscriptions include initial one-time charge followed by recurring period charges until cancelled.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

Versed designs, manufactures, and sells dermatologist-tested, vegan, and cruelty-free clean skincare and color cosmetics products directly to consumers via versedskin.com and through major retailers including Target, Ulta Beauty, CVS, Walmart, Shoppers Drug Mart, Boots, and REVOLVE. Its portfolio spans cleansers, serums, moisturizers, toners, sunscreens, eye care, body care, skin tints, lip products, mascaras, brow gels, liquid eyeshadows, complexion balms, setting powders, and application brushes, with most products priced under $20 and several items carrying the National Eczema Association accepted seal for sensitive and eczema-prone skin.

Product overview

Versed is a clean, affordable beauty brand that offers a unified portfolio of skincare and makeup products designed to work synergistically for healthy, glowy skin. The skincare line spans cleansers (Day Dissolve Cleansing Balm, The Purist Daily Gel Cleanser), treatments (Skin Refine Pore Clearing Serum, Press Restart Retinol Serum, Weekend Glow Brightening Serum, Water Rush Hydrating Serum), moisturizers (Skin Soak Moisture Cream, Daily Recovery Rich Barrier Cream, Dew Point Gel-Cream), toners (Skin Soothe Hydrating Milky Toner), eye care (Smooth Landing Eye Balm), body care, and sunscreens (Good Defense SPF 50). The makeup line includes complexion products (Skin Solution Skin Tint SPF 40, Everything Balm, Setting Powder), color cosmetics (Lip Frame Liners, Cashmere Color Lip Blush, Soft Gloss), eye products (Day Lash Mascara, Sheer Stay Liquid Eyeshadow, Easy Brow Gel), and tools (Face Diffuser Brush, Face Perfector Brush). The brand's philosophy pairs effective skincare with makeup that benefits skin, creating a seamless routine from cleansing through color.

Differentiator

Problem solved

Functional benefit

Products and services

• Skin Refine Gentle Pore Clearing Serum Pore-clearing serum formulated with 8% mandelic acid and salicylic acid that exfoliates and improves skin texture and pore clarity. Designed for consumers with sensitive and acne-prone skin.
• Daily Recovery Rich Barrier Cream Rich barrier cream designed to repair and protect the skin barrier, accepted by the National Eczema Association for sensitive and eczema-prone skin. Priced at $19.99.
• Good Defense Daily Sunscreen SPF 50 PA++++ Daily mineral sunscreen providing SPF 50 PA++++ protection for everyday use.
• Press Restart Gentle Retinol Serum Gentle retinol serum formulated to reduce fine lines and wrinkles without irritation. Priced at $19.99.
• Skin Soak Moisture Cream Ultra-hydrating moisture cream formulated with hyaluronic acid, squalane, sodium hyaluronate, and red algae extract to deliver nourishment and prevent water loss. Carries National Eczema Association accepted status and uses 50% post-consumer recycled plastic packaging. Priced at $14.99 per 1.5 oz jar.
• Skin Soothe Hydrating Milky Toner Hydrating milky toner that soothes skin, restores balance, and adds moisture. Formulated with coconut water, algae extract, and bamboo extract. Priced at $14.99.
• Day Dissolve Cleansing Balm Oil-based cleansing balm that melts away makeup and impurities without stripping skin. Contains Vitamin E, jojoba oil, and eucalyptus oil. Available in 0.6 oz travel size ($7.99) and 2.3 oz full size ($17.99).
• The Purist Daily Gel Cleanser Gentle, antioxidant-rich daily gel cleanser that removes dirt, oil, and makeup without drying. Fragrance-free formula with superfruit antioxidants and aloe. Priced at $12.99 per 6 fl oz / 177 ml bottle.
• Weekend Glow Brightening Eye Gel Eye gel with a rollerball applicator containing vitamin C, caffeine, and niacinamide to reduce dark circles and brighten the under-eye area. Priced at $15.
• Weekend Glow Brightening Serum Brightening serum formulated for radiant skin, part of the Weekend Glow product line.
• Water Rush Intensive Hydrating Serum Intensive hydrating serum formulated for deep moisture delivery.
• Dew Point Gel-Cream Moisturizer Gel-cream moisturizer combining hydration with a lightweight feel.
• Smooth Landing Advanced Retinoid Eye Balm Advanced retinoid eye balm formulated for the delicate eye area.
• Press Restart Gentle Retinol Body Lotion Gentle retinol body lotion for body-wide skin refinement.
• Skin Solution Multi-Serum Skin Tint SPF 40 Multi-serum skin tint with mineral SPF 40 offering buildable coverage and a natural, skin-like finish. Lightweight formula safe for sensitive skin, available in 16 shades. Priced at $20.
• Everything Balm Complexion Color Complexion color product that provides a sunkissed glow. Available in Canyon, Hint, Rush, and Aura shades. Priced at $15.99.
• Smooth Finish Brightening Setting Powder Brightening setting powder formulated for a flawless finish. Priced at $17.99.
• Face Perfector Dual-Ended Complexion Brush Dual-ended complexion brush designed for flawless makeup application. Priced at $17.99.
• Lip Frame Defining Lip Liner Defining lip liner available in shades Match, Debut, Sculpt, Saddle, Dash, and Fringe. Priced at $11.99.
• Cashmere Color Smoothing Lip Blush Smoothing lip blush available in shades Casual, Lounge, Spice, Reserve, and Scene. Priced at $10.99.
• Soft Gloss Tinted Lip Serum Tinted lip serum formulated for a glossy lip finish. Priced at $11.99.
• Face Diffuser Multi-Tasking Brush Multi-tasking brush for versatile makeup application. Priced at $14.99.
• Day Lash Lifting and Defining Mascara Lifting and defining mascara that lifts, lengthens, and defines without clumps. Lightweight and water-resistant formula available in Black and Rich Brown shades.
• Easy Brow Tinted Brow Gel Volume-boosting tinted brow gel formulated with biotin to maintain and strengthen brows. Available in Blonde, Brown, and Black Brown shades.
• Sheer Stay Liquid Eyeshadow Liquid eyeshadow with a soft shimmer formula combining the performance of powder with the flexibility of cream. Available in Vintage, Haze, Poetic, Plus One, and Mystic shades at $13.99 per shade.
• The Double Cleanse Routine Bundle Bundle combining the Day Dissolve Cleansing Balm and The Purist Daily Gel Cleanser for a complete double cleanse routine. Priced at $28.99 (regularly $31.00 when bought individually).
• Versed Hydration-Focused Line Hydration-focused skincare line launched in July 2024 with all products priced under $15, expanding Versed's clean skincare offerings with new hydrating cleansers, serums, moisturizers, toners, eye care, and body care products.
• Versed Makeup Collection Versed's first color cosmetics line launched in March 2025, expanding the brand from skincare into makeup with products including Skin Solution Skin Tint, Cashmere Color Lip Blush, Soft Gloss Tinted Lip Serum, Day Lash Mascara, Easy Brow Tinted Brow Gel, Sheer Stay Liquid Eyeshadow, Everything Balm Complexion Color, Smooth Finish Setting Powder, and accompanying brushes.

Quantifiable outcome

• National Eczema Association accepted status for Daily Recovery and Skin Soak products indicating clinical validation for sensitive skin
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Offspring Beauty Co.coreOthersOffspring Beauty Co. is the parent company operating under the dba Versed. This is the founding parent entity that launched the Versed brand as a community-driven clean skincare and makeup line. The company is headquartered in West Hollywood, California.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• La Roche-Posay: L'Oreal-owned dermatologist-recommended skincare brand with sensitive-skin and eczema-friendly product lines. Comparable on clinical validation, sensitive-skin credibility (similar to Versed's NEA-accepted products), and broad retail distribution.
• CeraVe: L'Oreal-owned dermatologist-developed mass skincare brand. Comparable on mass-market drugstore distribution, dermatologist endorsement, sensitive-skin positioning, and barrier-repair product lines.
• e.l.f. Beauty: Mass-market affordable beauty brand with broad skincare and color cosmetics assortment sold across Target, Walmart, and Ulta. Comparable on sub-$20 price points, broad drugstore distribution, and aggressive mass-market positioning.
• Cetaphil: Galderma-owned sensitive-skin skincare brand with broad mass and drugstore distribution. Comparable on dermatologist-recommended positioning, sensitive-skin focus, and retailer partnerships including Target and Walmart.

Direct peers

• Glossier: Direct-to-consumer beauty brand with integrated skincare and makeup portfolio. Comparable on community-led marketing, millennial-targeted brand building, and DTC-plus-retail omnichannel model.
• The INKEY List: Affordable, ingredient-focused skincare brand sold through Sephora, Ulta, and Boots. Closely comparable to Versed on sub-$20 price positioning, education-led marketing, and clean formulation approach.
• The Ordinary: DECIEM-owned clinical-skincare brand offering single-active, affordable serums and moisturizers. Directly comparable to Versed on mass-affordable price points, clean ingredient philosophy, and target mass-market beauty consumer.
• Honest Beauty: Jessica Alba-founded clean beauty brand offering skincare and color cosmetics at mass-to-prestige price points. Comparable on clean-ingredient positioning, mass retail distribution (Target), and founder-led brand identity.

Emerging players

• Tower 28 Beauty: Clean, sensitive-skin-friendly beauty brand sold through Sephora and direct channels. Comparable on clean formulation standards, sensitive-skin suitability, and skincare-makeup hybrid product positioning.
• Saie Beauty: Clean beauty brand offering makeup and skincare hybrids at accessible price points. Comparable on clean ingredient philosophy, skincare-makeup integration, and digitally native brand marketing.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/versed
• TikToktiktok.com/@versed
• Pinterestpinterest.com/versedskincare
• Xx.com/VersedSkincare
• Facebookfacebook.com/versedskin
• LinkedInlinkedin.com/company/offspring-beauty-co

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds9 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versed