Dafo Brand

What Dafo Brand does

Dafo Brand AB is a Swedish-owned, family-operated fire protection company headquartered in Tyresö, south of Stockholm, operating in the Nordic market with approximately 101–250 employees across offices in Tyresö, Stockholm Norr, and Malmö, and a Finnish subsidiary (Turvata OY AB). The company describes itself as having roughly 100 years of industry experience and self-identifies as one of Sweden's largest fire protection suppliers, the leading supplier to Swedish fire services, and Sweden's largest supplier of fixed fire extinguishing systems.

The company's offering combines fire safety hardware, recurring service, certified training, consulting, and digital management. Hardware spans fire extinguishers, fire alarms, smoke detectors, fire hose reels, gas detection, emergency lighting, evacuation equipment, fall protection, personal protective equipment, first aid equipment, and fixed suppression systems. Services include fire protection consulting, system design, ongoing maintenance and inspection (with regulatory cadence tied to Swedish fire-safety law LSO), protection shelter servicing, and certified training courses delivered through SVEBRA (Hot Work, emergency lighting technician) and NSA (fall protection). Digital products include SBA aXess for systematic fire protection work (SBA) documentation and the recently launched Dafo ConneXion for connected real-time monitoring, with WES3 wireless fire alarms distributed exclusively in Sweden and a VR Fire Trainer for immersive training.

Dafo generates revenue through hardware sales, recurring service and maintenance contracts, professional services (consulting and training priced per participant, e.g., 2,400–6,800 SEK), and digital subscriptions. Go-to-market combines direct enterprise field sales, a B2B/B2C web shop, and a network of over 80 retailers with installation and service capacity across Sweden, plus an international reseller network. The customer base spans nine verticals — Industry, Real Estate, Healthcare, Restaurant/Hospitality, Data Centers, Municipalities, Housing Cooperatives, Maritime, and Construction — with documented enterprise references including St. Göran's Hospital, Mälarsjukhuset, Danderyds Hospital, Södersjukhuset, Scania, and Vattenfall.

Name

Dafo Brand

Legal name

Dafo Brand AB

Website

https://dafo.se

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Dafo Brand AB is a Swedish family-owned fire safety company selling fire protection equipment, fixed suppression systems, recurring service and inspection, certified training, and digital SBA management to enterprise and mid-market customers across the Nordics via direct sales and an 80+ retailer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Tyresö

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fire Protection Equipment Sales: Sale of fire protection products including fire extinguishers, fire alarms, fire hose systems, gas detection equipment, emergency lighting, evacuation equipment, personal protective equipment, and signage.
2. Service and Maintenance: Ongoing service and maintenance contracts for fire protection equipment, fire alarm systems, emergency lighting, and fire extinguishers. Includes annual inspections and certification.
3. Training and Education: Fire safety training courses, certification programs, and education services. Courses include fire protection training, hot work certification, first aid/CPR, fall protection, and evacuation training.
4. Fire Protection Consulting: Fire safety consulting services including risk assessments, fire protection documentation, evacuation planning, emergency planning, and permit management.
5. Digital SBA Management: Digital management system subscription for systematic fire protection work (SBA aXess).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dafo Brand is a Swedish-owned family company specializing in fire safety. The company offers fire protection equipment along with related services (such as consultation, installation, and maintenance) and training for businesses and individual consumers. Established for over 100 years, the company is headquartered in Tyresö, Sweden, with 101-250 employees.

Product overview

Dafo Brand is a Swedish fire protection and safety company offering a comprehensive portfolio of products, services, and digital solutions for fire safety across Nordic businesses. The core offering consists of fire protection equipment (extinguishers, fire alarms, hose reels, detection systems, suppression systems), emergency lighting, first aid equipment, gas detection, fall protection, and evacuation solutions. These are complemented by professional services including fire protection consulting, design, maintenance, and training courses. The company also offers digital tools like SBA aXess for systematic fire protection management and the WES3 wireless mobile fire alarm system for dynamic environments. Training services cover hot work certification (SVEBRA), evacuation leadership, first aid/CPR, fall protection (NSA), and specialized technical courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Protection Equipment Manufactured fire safety hardware products supplied to businesses and consumers in the Swedish market.
• Fire Safety Services Fire safety services including consultation, installation, and ongoing maintenance offered to business and consumer customers.
• Fire Safety Training Training programs in fire safety, prevention, and emergency response for business and consumer audiences.

Quantifiable outcome

• Nearly 2,800 fire incidents in businesses responded to by fire services in 2023 according to MSB statistics
• +1 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Brinab ABcoreStrategic or Co-development Partner · 26 June 2025Dafo Brand strengthened their rescue department through the acquisition of Brinab AB. This acquisition expands Dafo's capabilities in the rescue/rescue equipment sector.
• Nordells Security ABminorStrategic or Co-development Partner · 8 April 2025Dafo Brand acquired Nordells Security AB, expanding their security and fire protection service capabilities.
• SVEBRAcoreStrategic or Co-development PartnerSVEBRA is the certified concept owner for Hot Work certification according to SBF 2022:1. Dafo Brand is a certified trainer through SVEBRA and offers various SVEBRA-certified courses including hot work certification, emergency lighting technician, and fire safety technician training.
• NSA (Nordic Safety Association)coreStrategic or Co-development PartnerNSA is the industry organization for manufacturers, importers, wholesalers, and retailers of personal protective equipment, as well as training companies. Dafo Brand offers NSA-certified fall protection training courses.
• WES (Wireless Environmental Safety)coreTechnology or IntegrationDafo Brand is the distributor for WES wireless fire and evacuation alarm systems in Sweden. WES3 is a wireless, mobile fire and evacuation alarm system requiring no fixed installation, ideal for construction sites and temporary applications.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Presto Group: Sweden-based direct competitor in fire safety equipment, service, and training. Closest peer in terms of geography, customer base, and product portfolio (extinguishers, alarms, maintenance), with comparable positioning to Dafo Brand in the Nordic market.
• Minimax Viking Group: Germany-headquartered global fire protection company offering detection, suppression, and service across industrial and commercial customers. Directly comparable to Dafo Brand across product, service, and vertical mix, though with substantially larger geographic scale.

Broad incumbents

• Bravida: Leading Nordic technical installation and services provider with a sizable fire protection business line. Overlaps with Dafo Brand on enterprise fire system installation and service in Sweden and the Nordics, but operates across broader building services (electrical, HVAC, security).
• Honeywell Building Technologies: Global building technologies division of Honeywell offering fire alarm, detection, and connected safety platforms. Comparable to Dafo Brand in fire alarm and life safety, especially in industrial and commercial segments, at much greater scale.
• Securitas: Swedish-headquartered global security services company that has expanded into fire safety services and monitoring. Adjacent overlap with Dafo Brand through security and increasingly fire protection services, particularly with Dafo's recent Nordells Security AB acquisition.
• Siemens Smart Infrastructure: Global building technologies business offering fire safety, detection, and building management systems. Competes with Dafo Brand in enterprise fire detection and integrated building safety, particularly for large industrial and infrastructure customers in the Nordics.
• STANLEY Security: Global security and fire safety solutions provider offering fire detection, suppression, and monitoring services. Comparable to Dafo Brand across enterprise fire safety service and recurring monitoring, with broader geographic reach.

Others

• Johnson Controls:

Regional players

• Consilium: Swedish/Nordic maritime and fire safety company focused on fire detection systems for marine and offshore applications. Comparable to Dafo Brand's maritime vertical and broader fire detection portfolio, with overlapping customers in Nordic shipping.

Emerging players

• WES (Wireless Environmental Safety): UK-based provider of the WES3 wireless mobile fire and evacuation alarm system that Dafo Brand distributes in Sweden. Directly tied to Dafo through partnership; comparable on product/category (wireless temporary fire alarm) rather than geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dafo Brand