All Yours

What All Yours does

All Yours Co., Ltd. (株式会社オールユアーズ) is a privately-held Japanese apparel company founded in 2015 and headquartered in Setagaya, Tokyo. The company designs, manufactures, and sells direct-to-consumer clothing positioned at the intersection of formal appearance and sportswear-grade comfort under the "Kitakite" (着た着て, "you end up wearing it every day") and "もっと着た着て" (Motto Kitanekite) brand philosophies. Its portfolio centers on four product families: the CLASSIC AMIDO breathable summer jacket and Monslacks line; the Izumiotsu Shirt produced in collaboration with artisans in Osaka's Izumiotsu textile town; the Kitakite T-Shirt, Jacket, Slacks, and Jersey Slacks built around dual-knit fabrics that combine cotton-like exteriors with high-stretch, quick-dry, wrinkle-resistant interiors; and the High Kick Jeans stretch-denim line manufactured on shuttle looms with selvedge edges.

The technical differentiator is specialty fabric engineering rather than software: dual-knit constructions, three-layer blister knit for thermal Monslacks, and screen-door-inspired mesh weaves for AMIDO provide breathability, opacity, and shape memory without sacrificing a formal silhouette. Pricing ranges from ¥4,400 to ¥31,900 per unit, with flat ¥770 domestic shipping, a 0.5% point-based membership program, hemming alteration services, and a Sample & Salvage channel for clearance of prior inventory. Extended sizes are explicitly merchandised from 3XS to 6XL.

The business model is direct-to-consumer e-commerce operated through allyours.jp on the BASE platform, with no physical retail or wholesale distribution disclosed and only selective international shipping. Revenue is generated entirely through one-time apparel purchase transactions; no subscription, licensing, or B2B revenue stream is disclosed. The company is founder-controlled under Representative Director Hara Yasuto, with no parent company, institutional investor, or public listing. A single Fundinno equity crowdfunding raise is on record from 2017 (approximately ¥32 million), supplemented by a product-specific 2026 community crowdfunding round for High Kick Jeans (¥3 million from 148 backers). No revenue, ARR, or GMV figures have been disclosed.

Name

All Yours

Legal name

株式会社オールユアーズ

Website

https://allyours.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

All Yours is a Japanese direct-to-consumer apparel brand (founded 2015, Setagaya, Tokyo) selling comfortable, easy-care clothing — shirts, slacks, jackets, T-shirts, and stretch denim — via its allyours.jp e-commerce store to Japanese consumers seeking formal-looking but sportswear-comfort attire.

Ownership category

akta.pro rank

Product category

Comfortable Workwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Comfortable workwear apparel
• Stretch denim jeans
• Business casual clothing
• Japanese apparel brand
• Easy care clothing

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of apparel products (shirts, T-shirts, jackets, pants, jeans) through their online store. One-time purchase model with no subscription. Also operates a point program (0.5% cashback on purchases) for customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

All Yours designs, manufactures, and sells comfortable workwear and casual apparel (shirts, T-shirts, jackets, slacks, and stretch denim jeans) that combine formal business-casual appearance with sportswear-level stretch, quick-dry, wrinkle-resistance, and machine-washable care. The company sells directly to Japanese consumers through its own e-commerce website (allyours.jp), offering signature product lines including the Kitakite (着た着て) collection, CLASSIC AMIDO summer apparel, IZUMIOTSU SHIRT, and High Kick Jeans stretch denim.

Product overview

ALL YOURS is a Japanese fashion brand (株式会社オールユアーズ) specializing in comfortable everyday clothing. The company offers a unified portfolio of clothing products unified by their '着た着て (Kitanekite)' concept - clothing so comfortable you end up wearing it every day despite not wanting to. Core products include the CLASSIC AMIDO line (summer-optimized jackets and pants with mesh-like breathable fabric), IZUMIOTSU SHIRT (ultra-lightweight shirts made in Osaka's Izumiotsu textile region), KITAKITE collection (T-shirts, jackets, and slacks with cotton-like appearance and sportswear functionality), and HIGH KICK JEANS (stretch denim maintaining classic appearance). Products feature shared technologies including quick-dry, wrinkle-resistant easy-care properties and high-stretch comfort. The brand also offers a SAMPLE & SALVAGE category for sustainable sales of pre-production samples and certified pre-owned items. Additional services include point-based membership program, gift wrapping, and hemming services for jeans.

Differentiator

Problem solved

Functional benefit

Products and services

• CLASSIC AMIDO (クラシックアミード) Summer-optimized jacket and Monslacks collection featuring a mesh-like breathable fabric that allows wind to pass through while preventing transparency, with quick-dry, wrinkle-resistant easy-care properties, elastic waist with inner cord adjustment, and a traditional tailored silhouette suitable for casual to business-casual wear. Targeted at Japanese consumers seeking cool-weather-to-early-autumn versatile comfort apparel.
• IZUMIOTSU SHIRT (泉大津シャツ) Ultra-lightweight shirt produced in Izumiotsu, Osaka using traditional Japanese textile techniques combined with modern construction. Features no-stretch collar, flexible cuff-free sleeve design, and machine-washable easy care. Marketed for daily wear with an extremely light, soft, and resilient hand-feel.
• KITAKITE T-SHIRT (キタキテTシャツ) T-shirt with dual-knit special fabric combining a cotton-like polyester outer with an ultra-fine polymer inner for cotton appearance with sportswear functionality including high stretch, quick-dry, and wrinkle resistance. Priced at ¥7,700.
• KITAKITE MONSLACKS (キタキテモンスラックス) Versatile Monslacks combining the ease of workwear (mompe) with the appearance of slacks. Features elastic waistband with inner cord, no back pockets for seated comfort, and machine-washable quick-dry fabric with no ironing required. Priced at ¥16,500.
• KITAKITE JACKET 2B (キタキテジャケット 2B) Formal tailored two-button jacket design combined with sportswear functionality. Offers quick-dry, wrinkle-resistant, machine-washable care with shape-memory properties suitable for all occasions.
• KITAKITE SLACKS (キタキテスラックス) Formal-appearing slacks with sportswear-level stretch and shape memory. Quick-dry, color-fast dye, machine-washable, with garments drying in approximately 3 hours.
• KITAKITE JERSEY SLACKS (キタキテジャージースラックス) Winter-optimized slacks using 3-layer blister knit fabric with air-trapping structure for warmth, featuring jersey-like stretch and machine-washable care.
• HIGH KICK JEANS Classic (ハイキックジーンズ クラシック) Stretch denim jeans maintaining classic 5-pocket appearance while offering exceptional stretch for high kicks. Features shuttle loom selvedge edge, double-button waist adjustment, and revived via a crowdfunding campaign. Priced at ¥26,400.
• HIGH KICK JEANS One Wash (ハイキックジーンズ ワンウォッシュ) Pre-washed version of the High Kick Jeans stretch denim, with exceptional stretch allowing high kicks while maintaining classic 5-pocket appearance with selvedge edge details.
• HIGH KICK LOW-CUT SNEAKERS (ハイキックローカットスニーカー) Low-cut sneakers combining High Kick jeans material technology with RFW SANDWICH-LO design. Features high-stretch original denim material and smooth entry and exit.
• HIGH KICK DENIM JACKET (ハイキックデニムジャケット) Salvage denim jacket using original High Kick stretch denim material offering jeans-like appearance with jacket functionality.
• HANDS UP SHIRT (ハンズアップシャツ) Shirt with special knit fabric for easy arm movement and casual comfort while maintaining formal shirt appearance.
• ONE SWING PARKA (ワンスイングパーカー) Swing parka combining cotton comfort with functional stretch, suitable for relaxed everyday wear.
• COTTON POCKET SHORT-SLEEVE T-SHIRT (コットンポケット半袖Tシャツ) 100% cotton T-shirt with chest pocket design for everyday casual wear.
• FAST PASS BAKER (ファストパスベイカー) Versatile pants offering relaxed comfort with practical design for everyday wear.
• Size Alteration Service - Hemming (丈直しサービス) Chain-stitch hemming service for High Kick Jeans, offering inseam lengths from 65cm to 81cm. Priced at ¥2,200.
• Gift Wrapping Service (ギフト装箱サービス) Gift-specific packaging with grey gift box, original message cards, and complimentary gift-wrapping for T-shirts. Available for ¥0 (free for T-shirts, charged for other items).

Quantifiable outcome

• Clothes dry in 3 hours without direct sunlight
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Izumiotsu City, Osaka (泉大津市)coreStrategic or Co-development PartnerManufacturing partnership with textile artisans in Izumiotsu City, a historic textile manufacturing town in Osaka Prefecture. The city is renowned for its fabric and garment production expertise. ALL YOURS collaborated with local manufacturers to create the 'Izumiotsu Shirt' - the first product in their lineup to bear a place name, highlighting the craftsmanship and supporting local industry. This partnership enables production of ultra-lightweight, high-quality shirts that leverage traditional Japanese textile techniques.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fast Retailing (UNIQLO / GU): Global Japanese apparel giant operating UNIQLO and GU with strong functional-apparel franchises (e.g.,感动pants, AIRism). Represents the mass-market competitive ceiling for ALL YOURS' comfort-formal value proposition.
• Baycrews Group: Japanese apparel group operating multiple casualwear and lifestyle brands (JOURNAL STANDARD, EDIFICE, IENA). Comparable in serving design-conscious Japanese consumers with versatile casual and smart-casual apparel across brick-and-mortar and online channels.
• United Arrows: Major Japanese select-shop retailer and brand operator with both private labels and curated third-party brands. Overlaps with ALL YOURS in smart-casual menswear and is a potential future wholesale partner or competitive benchmark.
• SANYO Shokai: Long-established Japanese apparel manufacturer and retailer (Burberry license, Paul Stuart, Mackintosh). Larger incumbent with broader portfolio that overlaps ALL YOURS' formal-casual segment, particularly in jackets and outerwear.

Direct peers

• TENTIAL: Japanese DTC apparel brand focused on functional, comfortable everyday clothing with proprietary fabric technologies (e.g., BASIL®, WELL DOTS). Most comparable to ALL YOURS in combining comfort-tech, Japanese craftsmanship, and DTC positioning in the mid-premium price tier.
• Right-on: Japanese specialty apparel retailer focused on denim, casualwear, and workwear-inspired pieces. Comparable to ALL YOURS in denim/casualwear category mix and Japanese customer base, though distributed through physical stores plus e-commerce.
• YEVS: Japan-based DTC apparel brand offering casual and smart-casual clothing through its own e-commerce site. Competes in the same Japanese online-only casualwear space as ALL YOURS with a similar mid-premium price band.
• WORKMAN Japan: Japanese workwear and functional apparel retailer known for affordable, high-performance everyday clothing with strong value proposition. Overlaps directly with ALL YOURS' comfort-everyday-wear positioning and Japan-only DTC-plus-retail model.
• Nano Universe: Japanese contemporary apparel brand with strong DTC and select-retail distribution. Targets similar urban Japanese consumers seeking versatile, design-led casualwear and competes in adjacent price tiers.

Regional players

• 45R: Premium Japanese heritage apparel brand emphasizing artisanal fabrics and small-batch production, with a similar Japan-craftsmanship narrative to ALL YOURS' Izumiotsu partnership. Comparable in product authenticity positioning but at significantly higher ASPs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/allyours_jp
• YouTubeyoutube.com/@ALLYOURSJP
• Facebookfacebook.com/allyours.jp
• Instagraminstagram.com/allyours_jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Yours