Broadway United Methodist Church

What Broadway United Methodist Church does

Broadway United Methodist Church (BUMC) is a non-profit United Methodist congregation founded in 1908 and headquartered at 1323 Melrose Street in Bowling Green, Kentucky, with a second campus at 5609 Scottsville Road launched in 2007 via the merger with Greenwood United Methodist Church. The church operates a multi-format ministry spanning Traditional worship (Melrose Sanctuary 8:15am and 11am), Contemporary services (Melrose MAC 9:30am; Greenwood 9:00am and 10:30am), a Sunday-evening recovery-focused Pathway ministry (Greenwood 6pm), and a 24/7 online campus (BUMC Online streaming via Resi with YouTube archive). It serves a diversified congregational base — families with children (birth through 5th grade), middle and high school students, adults, recovery seekers, and Early Learning Center families — with over 1,000 people engaged inside the walls each Sunday and 300+ weekly volunteers.

The church's underlying technology stack consists primarily of off-the-shelf SaaS platforms layered into a coherent digital engagement surface: Pushpay for digital giving (online, recurring, text-to-give at 77977, pledge processing, stock/property gifts, PCI Level 1 compliant), CCB Church for church management (facility reservations, event registration, prayer requests, forms), the echurch platform powering the Broadway UMC iOS/Android app (push notifications, calendar, sermons, giving), the Resi video player for online worship, SignUpGenius for volunteer coordination, Smartsheet for visitor forms, and YouTube for sermon archiving. Internal proprietary digital products are limited to the Cultivate teen devotional app (launched Nov 2025) and the branded mobile app (launched 2017); the church does not maintain its own developer API or in-house software.

Revenue is generated entirely through voluntary contributions and ancillary fee-based programs. Primary streams are donations and tithes (one-time and recurring weekly/monthly, processed via Pushpay), Early Learning Center tuition for the weekday preschool program (ages 6 weeks to 5 years, two days per week), and the multi-year Growing Forward capital campaign (April-May 2026 launch) above regular giving. Secondary streams include Lil Angels Attic bi-annual consignment sale proceeds (which are donated in full to local charities rather than retained) and modest facility-related fees. As a religious non-profit affiliated with the United Methodist Church's Kentucky Annual Conference, BUMC does not publish pricing for worship services, donations, or ELC tuition, and financials are not publicly disclosed.

Name

Broadway United Methodist Church

Legal name

Broadway United Methodist Church

Website

https://broadwayunited.org

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadway United Methodist Church is a Bowling Green, Kentucky-based non-profit United Methodist congregation founded in 1908, operating two physical campuses plus an online campus that serve over 1,000 people weekly through Traditional, Contemporary, and recovery-focused worship, children's and student ministries, a weekday preschool, and community outreach.

Ownership category

akta.pro rank

Product category

Religious Services / House of Worship

NAICS

Religious Organizations (8131), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis) (BPAGAJAD)

Keywords

• Religious worship services
• Faith-based preschool
• Church ministries
• Community outreach programs
• Online worship streaming

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Tithes: Voluntary contributions from congregation members and attendees via in-service offerings, online giving (Pushpay), text-to-give, mailed checks, and recurring gifts. Generosity framed as Biblical 'first fruits' discipleship.
2. Growing Forward Capital Campaign: Three-year capital campaign above regular giving to fund Sanctuary worship expansion, Greenwood Campus expansion (sanctuary seating from 110 to 320), youth house renovation, preschool expansion, and a new 9:30 worshipping community at Melrose. Supported by Horizons Stewardship.
3. Early Learning Center Tuition: Tuition-based weekday faith-based preschool program for children 6 weeks through 5 years, offered two days per week (M/W or T/Th) from 9am-2pm. Includes Spanish, music, chapel, and curriculum resources for Toddlers through Pre-K.
4. Lil Angels Attic Consignment Sale Proceeds: Bi-annual consignment sale of maternity and children's clothing run by 200+ volunteers, with 100% of profits donated to local charities supporting children and families. Since 2003, has donated nearly $1 million in cash and merchandise to the Bowling Green area.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Broadway United Methodist Church delivers weekly Christian worship services across Traditional, Contemporary, and Online formats at two Bowling Green, Kentucky campuses plus an online campus, supported by cradle-to-graduation faith-formation ministries (Broadway Kids for birth-5th grade, Student Ministry for 6th-12th grade), a weekday Early Learning Center preschool, Stephen Ministry and Christian Counseling care programs, the Pathway recovery ministry, and strategic community-partner outreach including the Lil Angels Attic consignment-sale charity initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Broadway Early Learning Center (ELC): Weekday, faith-based preschool program for children ages 6 weeks through 5 years at Broadway UMC.
• Pathway
• Broadway Away Missions (BAM)
• Lil' Angels Attic (LAA)
• BUMC Online
• Cultivate

Products and services

• Worship Services (Traditional, Contemporary, Online, Pathway) Weekly Christian worship services delivered simultaneously in Traditional, Contemporary, and Online formats across the Melrose Campus, Greenwood Campus, and BUMC Online, plus the Pathway Sunday-evening recovery service at the Greenwood Campus. Free to attend; intended for individuals, families, and seekers in Bowling Green and online.
• Broadway Early Learning Center (ELC) Tuition-based weekday faith-based preschool program for children 6 weeks through 5 years old, with Spanish, music, chapel, low student-teacher ratios, and indoor/outdoor playgrounds. Registration requires direct contact with the ELC Co-Directors Elise Coleman and Deana Douglas at [email protected].
• Broadway Kids Ministry Faith-formation ministry for children from birth through 5th grade across both campuses at every Sunday service, with nursery, preschool, elementary large- and small-group environments, electronic check-in, and special events such as Vacation Bible School and Trunk or Treat. Led by Children's Pastor Louis Tagliaboschi.
• Student Ministry (6th-12th Grade) Faith-formation and worship programming for middle and high school students (6th-12th grade), including Sunday Rhythm worship service (Melrose Cup of Hope at 9:30am and Greenwood Carver Fellowship House at 10:30am), mid-week small groups, annual mission trips, retreats, and the Cultivate daily-devotional app. Led by Christy Allen (Melrose) and Britney Harris (Greenwood).
• Pathway Recovery Ministry Sunday-evening (6pm) ministry of hope and healing for human hurts, delivered at the Greenwood Campus through celebration, teaching, testimonies, small groups, and peer mentoring, accompanied by the Pathway Band's original 16-song music catalog and the long-form Pathway Blog. Led by Minister Wendell VanValin.
• Lil Angels Attic (LAA) Consignment Sale Bi-annual Broadway-hosted non-profit consignment sale of maternity and children's clothing, run by 200+ volunteers, with 100% of profits donated to local Bowling Green charities supporting women and children. Since 2003 has donated nearly $1 million in cash and merchandise. Co-chaired by Cally Stuart and Melissa LaFleur.
• Broadway Away Missions (BAM) Short-term and long-term missions ministry supporting missionaries Justin & Ashley Guest at The Center in Stockton, California, plus annual Broadway Away Missions trips to Henderson Settlement (Kentucky), Hayesville (North Carolina, Jr. High), and Chicago (Illinois, Sr. High).
• Broadway UMC Mobile App Branded iOS/Android mobile application built on the echurch platform that delivers push notifications, integrated events calendar, sermon/messaging content, connection pathways, and Pushpay-integrated giving to Broadway's congregants and visitors. Available on the iOS App Store and Google Play, with SMS text-to-download via 'BUMC APP' to 77977.
• Cultivate Student Ministry App Student Ministry devotional mobile app built for teens providing daily scripture readings, reflection prompts, streak tracking, favorites, and daily push notifications to support daily scripture engagement. Available on the App Store.
• BUMC Online Campus 24/7 online worship campus streaming live services at 9:30, 10:30, and 11am via bumconline.org and broadwayumc.online.church, using the Resi video webplayer, plus a YouTube channel (UC5PDzaVn4EvebwKR4BFfGsw) archiving every past sermon for on-demand viewing.
• Stephen Ministry and Christian Counseling Pastoral care and counseling ministry providing emotional and spiritual support through Stephen Ministry and Christian Counseling, with confidential care requests routed through the CCB Church platform.

Quantifiable outcome

• Broadway's ministry reaches over 1,000 people inside the walls of the church each Sunday
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• PushpaycoreTechnology or IntegrationPushpay is Broadway's primary digital giving platform. It powers online donations, text-to-give (text 'BUMC' to 77977), recurring gifts, 2026 Estimate of Giving pledge form, and stock/property gift inquiries. PCI Level 1 Compliant. Data shared with Pushpay per privacy policy.
• CCB ChurchcoreTechnology or IntegrationCCB Church provides Broadway's church-management software: facilities calendar, facility reservation requests, maintenance requests, prayer request forms, online registration for events like Vacation Bible School, Easter serving, Welcome to Broadway Dinner, etc.
• Apple App Store / Google PlaycoreOEM/ Whitelabel/ Licensing PartnerBroadway UMC distributes its branded mobile app through Apple's App Store (id1281661332) and Google Play (io.echurch.broadwayumc, built on the echurch platform). The app enables push notifications, calendar access, audio/video content, connection pathways, and giving.
• Camp LouconcoreStrategic or Co-development PartnerUnited Methodist-affiliated camp founded 1952 by the Rau family. Broadway co-promotes Camp Loucon summer camps and volunteers serve there. Director Eric Van Meter. Listed as a Strategic Community Partner.
• HOTEL INCcoreStrategic or Co-development PartnerFaith-based non-profit providing Warren County citizens pathways to stable housing, community resources, food, and relationships. Broadway volunteers serve on monthly work weeks. Director Karen Foley. Listed as a Strategic Community Partner.
• The Foundry Christian Community CentercoreStrategic or Co-development PartnerDevelops leaders among children and youth of Bowling Green's West End through education, health/fitness, and spiritual development. Broadway co-sponsors Second Saturday monthly community events. Executive Director Shawna Woods. Listed as a Strategic Community Partner.
• Kentucky United Methodist Children's Homes (KYUMH)coreStrategic or Co-development PartnerSince 1871, KYUMH provides for the physical, emotional, educational, and spiritual needs of children and families in Kentucky. Broadway supports the ministry financially and through volunteer engagement. President/CEO Rev. Julie Hager Love.
• Henderson SettlementcoreStrategic or Co-development PartnerAppalachian mission center where more than 2,000 volunteers each year help with home repairs, construction, and outreach. Broadway Away Missions runs an annual September 20–23 trip there.
• The Center (Stockton, CA)coreStrategic or Co-development PartnerMinistry in Stockton, California led by BUMC missionaries Justin & Ashley Guest. Broadway Away Missions runs a May 23–30 trip to serve alongside the Guests (estimated cost $1,700 per participant).
• WKU Wesley FoundationcoreStrategic or Co-development PartnerUnited Methodist campus ministry at Western Kentucky University. Broadway supports WKU Wesley by providing/delivering meals, helping with student care packages, deep cleaning 1–2x per year, and maintenance/repairs/beautification projects. Director Landon Harting.
• T.C. Cherry Elementary SchoolcoreStrategic or Co-development PartnerLocal elementary school where Broadway provides mentors, special event support, school supplies, and teacher appreciation. Contact: Jennifer Shoemake.
• Cumberland Trace Elementary SchoolcoreStrategic or Co-development PartnerLocal elementary school where Broadway provides mentors, special event support, school supplies, and teacher appreciation. Contact: Rebecca Perez.
• Housing Authority of Bowling GreenmajorStrategic or Co-development PartnerGovernment partner at 515 Coombs St., Bowling Green. Broadway volunteers assemble and distribute food boxes to senior residents on the last Wednesday of each month from 10am–12pm. Also partners with Megan's Mobile Grocery (Katie Miller).
• Saturday Meals (Meals Inc)majorStrategic or Co-development PartnerCoalition of Bowling Green-area churches providing meals for over 200 seniors and shut-ins each month. Broadway volunteers prep (7–9:30am) and deliver (8:15–10am) meals. Operates out of First Baptist Church Kitchen.
• Lil Angels Attic (LAA)majorOthersBroadway-hosted non-profit consignment sale of maternity and children's items, run by 200+ volunteers bi-annually. Since 2003, has donated nearly $1 million in cash and merchandise to local charities supporting women and children. Co-chairs Cally Stuart and Melissa LaFleur.
• Foster & Adoption Village (FAV)majorOthersBroadway's internal resource ministry for community members before, during, and after the foster/adoption journey. Co-Chairs Chelsea Kickert & Marilee Forrest.
• BUMC Christmas StoremajorOthersAnnual Broadway ministry that provides a Christmas Store for under-resourced parents to 'shop' for their kids at minimal cost from needed clothing items. Chair Lynne Croxton.
• Horizons StewardshipmajorImplementation/ SI/ Consulting PartnerStewardship consulting firm guiding Broadway's Growing Forward Campaign process. Helps ensure the entire congregation is informed and involved during the prayer, discernment, and commitment phase planned for April and early May 2026.
• Pathway BandminorOthersIn-house worship band for the Pathway recovery ministry at the Greenwood Campus. Original catalog of 16 songs (Good God Almighty, Loved People, Ain't No Grave, etc.) used in Sunday evening services.
• echurch (App Platform)coreTechnology or IntegrationSoftware platform powering Broadway's iOS/Android mobile app (io.echurch.broadwayunited / io.echurch.broadwayumc). Provides push notification, calendar, content, and giving infrastructure.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Church of the Resurrection: United Methodist Church in Leawood, KS; one of the largest UMCs in the US with multiple campuses, contemporary/traditional/blended services, online streaming, and a multi-site expansion playbook. Comparable multi-campus Methodist DNA and digital giving infrastructure.
• Highland Park United Methodist Church: Historic downtown-adjacent UMC in Dallas with a large traditional and contemporary worship footprint, online streaming, and major capital campaigns — comparable in brand longevity and Methodist identity to Broadway's 117-year history.
• The Woodlands United Methodist Church: Large multi-campus United Methodist Church in a fast-growing Texas suburb; runs contemporary and traditional services, an Early Learning Center, student ministry, and a capital expansion strategy — directly comparable scale, denomination, and ministry mix to Broadway UMC.
• Peachtree Road United Methodist Church: Large multi-service UMC in Atlanta with extensive children's, student, and recovery ministries, plus a long-running online streaming operation. Comparable in ministry breadth and Methodist denomination.
• St. Luke's United Methodist Church: Multi-campus United Methodist Church in Houston, TX offering Traditional, Contemporary, and online services plus children's, student, recovery, and preschool-equivalent ministries. Closest structural analog to Broadway's two-campus + online model.
• Asbury United Methodist Church: United Methodist congregation in Tulsa, OK with Traditional and Contemporary services, online campus, and broad ministry programming. Comparable Methodist denominational alignment, multi-service structure, and digital outreach investment.
• Christ United Methodist Church: Plano, TX-based multi-campus UMC with traditional and contemporary services, large children's/student ministries, and digital giving. Similar multi-service, multi-campus Methodist profile to Broadway.

Regional players

• Cross Point Church: Multi-site non-denominational church in Nashville, TN with online campus, dedicated mobile app, and capital expansion strategy — comparable in multi-channel distribution and digital infrastructure (echurch/Pushpay analog) but non-Methodist and regional.

Broad incumbents

• North Point Community Church: Multi-campus church in Atlanta area with online presence, app-based engagement, and children's/student pipelines. Comparable in operational scale and multi-channel distribution model, though non-Methodist and serves a different geography.

Emerging players

• Biltmore Church: Multi-site church in Asheville, NC area with traditional and contemporary services, online streaming, and active children's/student ministries. Comparable mid-sized multi-campus footprint with similar digital outreach model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/broadwayunited
• LinkedInlinkedin.com/company/broadway-united-methodist-chr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway United Methodist Church