Habitat For Humanity of Greenville County

What Habitat For Humanity of Greenville County does

Habitat for Humanity of Greenville County is a 501(c)(3) nonprofit affiliate of Habitat for Humanity International, founded in 1985 and headquartered at 50 Grand Avenue in Greenville, South Carolina. The organization constructs affordable 2-4 bedroom single-family homes (1,000-1,600 sq ft) using standard wood framing with vinyl siding, asphalt shingle roofs, and Energy Star / Indoor Air Plus certification, delivering them to income-qualified families earning at least $55,000 gross household income and below 80% of Area Median Income through affordable mortgages supported by sweat equity and a four-week Homebuyer University curriculum. Complementary programs include Home Repair (health and safety renovations for existing low-income homeowners), Home Weatherization (in partnership with Furman University's Shi Center for Sustainability), and educational services through Habitat Homebuyer University.

The business model is a hybrid nonprofit operating structure funded primarily through individual and corporate donations, foundation grants, and signature fundraising events (Dinner on Ice, Joe Barron Golf Classic, Women Build, CEO Build, Credit Union Build, Juneteenth Community Build), with secondary revenue from affordable mortgage payments on the 430+ completed homes, program fees for repair services, and one-time capital grants. Distribution is direct-service and geographically concentrated in Greenville County, Laurens County, and the City of Greer, with applications processed through an eligibility form and a 12-18 month qualification pipeline. In January 2025 the organization divested two Habitat ReStore retail locations to Miracle Hill Ministries to refocus on its homebuilding mission, and in February 2026 launched a 40th Anniversary Community Collection introducing its first duplex and a $400,000 anniversary campaign under new President and CEO LaTonya Phillips, who succeeded Monroe Free after his 16-year tenure.

Name

Habitat For Humanity of Greenville County

Legal name

Habitat for Humanity of Greenville County

Website

https://habitatgreenville.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Habitat for Humanity of Greenville County is a 501(c)(3) nonprofit affiliate, founded in 1985, that builds affordable 2-4 bedroom homes and provides home repair and weatherization services for income-qualified families earning below 80% AMI across Greenville County, Laurens County, and the City of Greer, South Carolina.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Affordable housing construction
• Nonprofit homeownership programs
• Home repair services
• Volunteer home building
• Community housing development

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Grants: Primary revenue stream from individual donations, corporate donations, and foundation grants. Examples include Publix Super Markets Charities ($125,000), Duke Energy Foundation grants, and Bank of America partnerships.
2. Homeownership Program: Families purchase homes through affordable mortgages. Requirements include minimum household income of $55,000 and less than 80% Area Median Income. Mortgage payments fund ongoing operations.
3. Home Repair Fees: Homeowners pay program fees for repair services. Income must be no more than 80% of Area Median Income.
4. ReStore Retail (Transitioning): Habitat ReStores sold donated building materials to generate revenue. Two locations were transferred to Miracle Hill Ministries in January 2025 as part of strategic realignment to focus on core homebuilding mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Habitat for Humanity of Greenville County is a 501(c)(3) nonprofit homebuilder that constructs and sells affordable homes to income-qualified families through sweat equity and affordable mortgages. The organization also delivers home repair services, weatherization improvements, and homebuyer financial education, all supported by volunteer labor and corporate sponsorships in Greenville and Laurens counties, South Carolina.

Product overview

Habitat for Humanity of Greenville County is a nonprofit homebuilding organization offering a portfolio of programs centered on affordable homeownership. The core offering is the Home Ownership Program, which constructs and sells affordable homes to qualifying families. This is supported by Homebuyer Education through Habitat Homebuyer University (HHBU), Home Repair, and Home Weatherization services. The organization engages volunteers through multiple build programs including CEO Build, Credit Union Build, Women's Build, Juneteenth Community Build, Group & Corporate Volunteering, and Habitat Young Professionals (HYP). Annual fundraising events include Dinner on Ice and the Joe Barron Golf Classic. The 40th Anniversary Community Collection represents a strategic expansion introducing duplex construction and larger home designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Ownership Program Affordable homeownership program providing newly constructed 2-4 bedroom homes (1,000-1,600 sq ft) to income-qualified families (minimum $55,000 gross household income and less than 80% Area Median Income). Families contribute sweat equity and complete financial education before purchasing through affordable mortgages.
• Home Repair Program Health and safety repair services for existing owner-occupied homeowners in Greenville County who have lived in their homes at least two years and earn no more than 80% of Area Median Income. Homeowners pay program fees based on approved repairs covering critical maintenance needs.
• Home Weatherization Program Energy efficiency improvement services including weatherstripping, insulation, vapor barriers, and safety improvements, delivered in partnership with Furman University's Shi Center for Sustainability. Aims to reduce energy consumption for low-income homeowners.
• Habitat Homebuyer University (HHBU) A 4-week in-person educational course covering mortgage qualification, credit building, working with lenders and real estate professionals, fraud protection, and post-purchase support. Designed for aspiring first-time homeowners to prepare them for the homeownership journey.

Quantifiable outcome

• U.S. homeowners have average net wealth 400% higher than renters with similar demographics
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Broadstreet GlobalcoreGTM or Marketing Partner · 20 October 2025Greenville-based private equity firm hosted fourth annual Charity Classic flag football tournament raising $100,000 for Habitat and Shriners Children's Greenville. Event held at Fluor Field with hundreds of participants. Broadstreet Global amplified giving through touchdown pledges.
• Greenville County Redevelopment AuthoritycoreStrategic or Co-development Partner · 30 July 2025Agency works to improve and revitalize homes and communities. Partnered on Shy'heim Miles home dedication. Focus on affordable housing, safe neighborhoods, and grant/loan programs for businesses.
• Carolina Foothills Federal Credit UnioncoreGTM or Marketing Partner · 9 April 2025Lead credit union in inaugural Credit Union Build with 10 local credit unions. Scott Weaver, President and CEO, emphasized people-helping-people philosophy. Lead role in second Credit Union Build with 11 credit unions in 2026.
• BMW ManufacturingcoreStrategic or Co-development Partner · 26 March 2025Joint project with Habitat Greenville and Habitat Spartanburg to build home for Jessica Lyons family. Max Metcalf, Manager of Government and Community Relations, led associates in construction. Part of company's social responsibility commitment.
• Bank of AmericacoreStrategic or Co-development Partner · 10 April 2024Partnership for Project Built in Greenville (B.I.G.) bringing together minority-owned businesses in construction, home-building, and banking industries. Bank of America invested in Project B.I.G. as part of Advancing Black Homeownership Project.
• Juneteenth GVLflagshipStrategic or Co-development PartnerHistoric partnership launching inaugural Juneteenth Community Build in Nicholtown. First Habitat affiliate in America to do a build in honor of Juneteenth. Part of Bridge Building Series. Rueben Hays donated $10,000.
• Furman University Shi Center for SustainabilitycoreStrategic or Co-development PartnerPartnership through Community Conservation Corps for weatherization program. Services include weatherstripping, insulation, vapor barriers, and safety improvements. Goal is reducing energy consumption for low-income homeowners.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• NeighborWorks America: Congressionally chartered nonprofit network of local housing counseling and development organizations. Comparable in funding model (corporate, foundation, federal grants) and homeownership education focus to Habitat Greenville's Homebuyer University.
• Mercy Housing: Major nonprofit affordable housing provider combining development, resident services, and supportive housing. Comparable mission around low-income housing access, though primarily focused on multifamily rentals rather than for-sale homeownership.
• Local Initiatives Support Corporation (LISC): National CDFI and community development nonprofit that finances affordable housing and economic development. Partners with many of the same corporate funders (Bank of America, Duke Energy) and has a SC footprint overlapping Greenville.
• Enterprise Community Partners: Large national nonprofit that develops and operates affordable housing, including single-family and multifamily, in markets across the U.S. Comparable mission of creating affordable homeownership pathways, though at significantly greater scale.
• Habitat for Humanity International: Global parent/chartering body of all U.S. Habitat affiliates; operates the Cost of Home campaign and provides branding, training, and accountability frameworks. Greenville is a chartered local affiliate under this umbrella.

Direct peers

• Rebuilding Together: National nonprofit focused on repairing and preserving affordable homes for low-income homeowners and veterans. Highly comparable to Habitat Greenville's Home Repair and Weatherization programs, with a similar volunteer-corporate funding model.
• Habitat for Humanity of Spartanburg: Neighboring Habitat affiliate in the South Carolina Upstate that builds, repairs, and rehabs affordable homes for income-qualified families. Recently partnered with Habitat Greenville on the BMW Manufacturing build for the Lyons family.

Others

• Upstate Forever: Regional land conservancy and sustainability nonprofit serving the Upstate SC region. Thematically adjacent because Furman's Shi Center partnership connects Habitat Greenville to local sustainability programming, though their core mission is land conservation, not housing.
• Greenville Housing Authority: Local public housing authority administering public housing and Section 8 vouchers in Greenville. Different model (rental subsidies rather than for-sale homeownership) but serves overlapping low-income households in the same geography.

Regional players

• Miracle Hill Ministries: Upstate SC faith-based nonprofit that took over Habitat Greenville's two ReStores in January 2025. Operates adjacent rescue-mission and thrift-store services in the same Greenville community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/habitatgvl
• Facebookfacebook.com/habitatgvl
• LinkedInlinkedin.com/company/habitat-for-humanity-of-greenville-county

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat For Humanity of Greenville County