What Able C&C Co. does

Able C&C Co. (에이블씨엔씨) is a Seoul-headquartered, KOSDAQ-listed (078520) South Korean beauty and personal-care company operating 11 sub-brands spanning skincare, color cosmetics, body care, dermatological skincare, and household goods. Its brand portfolio includes flagship global brand MISSHA (Missha BB Cream ranked No.1 on Amazon), accessible youth-targeted A'pieu, premium traditional-herbal Chogongjin, dermatological Cellapy, color cosmetics brands Stila and Merzy, lifestyle Mefactory, body care Body Holic, and household brand Sengdo. Core technology centers on proprietary K-Beauty ingredient systems, including BIO-Gongjin™ (an 840-hour fermented oil used in Chogongjin's anti-aging line), double-fermented Ganghwa Island artemisia extracts (Time Revolution line), and madecassoside-based soothing formulations (A'pieu Stay Pure line).

The company makes money through three channels: (1) direct-to-consumer sales via brand-owned websites (missha.com, apieu.com, ableshop.kr) and 77 directly operated MISSHA retail stores in Korea; (2) third-party e-commerce and marketplace distribution (Amazon globally, Olive Young in Korea, additional brand-specific mobile sites); and (3) wholesale distribution to general retail. Pricing is unit-based, segmented by tier — A'pieu and Mefactory at budget pricing (e.g., oil-control powder mist at approximately ₩5,800), MISSHA at mid-range (Time Revolution ampoules from approximately ₩30,000), and Chogongjin at premium price points.

Customer acquisition relies heavily on influencer and celebrity co-development: K-pop collaborations (TWICE's Sana and Dahyun for A'pieu; Taeyeon for A'pieu mascara), MISSHA collaborations with beauty YouTubers Director Py (920K subscribers) and Hoonian (410K subscribers), the M.bitious creator-crew program, and earned media (Cardi B's "my lil Cardi BB" shoutout). ESG governance is institutionalized through annual Korean/English Sustainability Reports, a Supplier Code of Conduct (effective August 1, 2023), Fair Trade Regulations, and grievance-handling infrastructure. The company underwent a major turnaround in 2021-2025, moving from a substantial net loss to consistent net income of approximately KRW 9.8B, despite top-line revenue declining modestly from its 2021 peak.

Name

Able C&C Co.

Legal name

주식회사 에이블씨엔씨 (Able C&C Co.)

Website

https://able-cnc.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Able C&C Co. is a Seoul-based, KOSDAQ-listed K-Beauty company operating 11 brands (MISSHA, A'pieu, Chogongjin, Stila, Cellapy, Merzy, Mefactory, Body Holic, Sengdo and others) across skincare, color cosmetics, body care, and household goods, selling via DTC e-commerce, Amazon, Olive Young, and directly operated retail stores to global beauty consumers.

Ownership category

akta.pro rank

Product category

Color Cosmetics and Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Korean cosmetics manufacturer
• Skincare products
• Color cosmetics
• Multi-brand beauty portfolio
• Household care products

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct-to-Consumer (DTC) Retail Sales: Able C&C generates revenue primarily through direct-to-consumer sales via brand-owned e-commerce websites (missha.com, apieu.com, ableshop.kr) and brand-owned retail stores. This is the core revenue stream for the company's multi-brand cosmetics portfolio.
2. Third-Party E-commerce and Marketplace Sales: Products are sold through third-party e-commerce platforms including Amazon (MISSHA BB Cream ranked No.1 on Amazon), Olive Young, and other global beauty e-commerce platforms, generating transactional revenue from retail distribution.
3. Offline Retail Distribution: Sales through physical retail locations including brand-owned stores, general Korean health and beauty retailers (e.g., Olive Young). Revenue is generated through wholesale and retail mark-up on product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Able C&C Co. manufactures and sells a multi-brand portfolio of color cosmetics, skincare, personal care, and household cleaning products under owned and licensed brand names including MISSHA, A'pieu, Chogongjin, Stila, Cellapy, Lapothicell, Mefactory, Merzy, Honesi, Body Holic, and Sengdo. The company distributes these consumer products globally through direct-to-consumer brand websites, Amazon, Olive Young, and its own chain of MISSHA retail stores.

Product overview

Able C&C Co. is a South Korean K-beauty company operating a multi-brand portfolio strategy with 11 sub-brands across skincare, color cosmetics, body care, and household categories. The flagship brand is MISSHA (미샤), a globally recognized K-beauty brand known for BB creams and anti-aging solutions. Additional skincare brands include A'pieu (어퓨) targeting young consumers with affordable pure skincare, Chogongjin (초공진) offering premium traditional Korean herbal anti-aging products using BIO-Gongjin™ fermentation technology, and Cellapy (셀라피) specializing in derma-cosmetics for sensitive/atopic skin. Color cosmetics brands include Stila (스틸라), Merzy (머지) targeting Gen-Z with bold colors, and Mefactory (미팩토리) with playful mask products. Body care includes Body Holic (바디홀릭), while household care is addressed through Sengdo (생활도감). MISSHA products span multiple lines including Time Revolution (anti-aging serums/creams), M Perfect Cover (BB creams/cushions), Color Rouge (lip products), and specialized serums like the Retinol 500 Shot.

Differentiator

Problem solved

Functional benefit

Brands

• MISSHA (미샤): Core skincare and cosmetics brand offering BB creams, cushions, serums, and makeup products
• A'pieu (어퓨)
• Chogongjin (초공진)
• Stila (스틸라)
• Cellapy (셀라피)
• Lapothicell (라포티셀)
• Mefactory (미팩토리)
• Merzy (머지)
• Honesi (어니시)
• Body Holic (바디홀릭)
• Sengdo (생활도감)

Products and services

• MISSHA MISSHA is the flagship mid-tier K-Beauty skincare and color cosmetics brand of Able C&C, anchored by the Time Revolution skincare line and broad color makeup assortment, sold to consumers globally through DTC, Amazon, Olive Young, and the 77-store MISSHA retail chain in Korea and abroad.
• A'pieu A'pieu is the accessible, youth-oriented color cosmetics and skincare brand of Able C&C, covering lip tints, complexion, base, and skin care targeted at younger consumers.
• Chogongjin (Chogongjin Premium Herbal Skincare) Chogongjin is Able C&C's premium herbal anti-aging skincare line using the proprietary BIO Gongjin fermented oil platform, sold to adult consumers via DTC, department stores, Olive Young, and Amazon.
• Stila Stila is a US heritage color cosmetics brand operated within Able C&C's brand portfolio, offering eye, lip, blush, and face products for beauty consumers worldwide.
• Cellapy Cellapy is Able C&C's medical-cosmetic (medicinal) skincare brand offering post-procedure and skin-repair products to consumers with targeted dermatological needs.
• Lapothicell Lapothicell is Able C&C's clinical derma-cosmetic brand focused on atopic-prone and sensitive skin, offering creams, cleansers, and recovery products developed with clinical testing.
• Mefactory Mefactory is a color cosmetics brand under Able C&C that develops hybrid makeup-skincare products such as the Active Color Pink Cushion line.
• Merzy Merzy is an Able C&C color cosmetics brand positioning itself as a trendy, social-media-driven makeup label for younger consumers.
• Honesi Honesi is the personal care brand of Able C&C offering hair essence, hair mist, and body wash products for everyday grooming consumers.
• Body Holic Body Holic is Able C&C's body care brand covering body lotions and washes for lifestyle and youth consumers.
• Sengdo Sengdo is Able C&C's household care brand offering laundry detergents and household cleaning products to Korean consumers through mass retail channels.

Quantifiable outcome

• MISSHA M Perfect Cover BB Cream ranked No.1 BB Cream on Amazon globally
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tony Moly: Korean multi-brand beauty company with playful, design-led packaging and a comparable multi-tier brand portfolio approach. Direct competitor in the budget-to-mid-range K-Beauty segment and in Asian/global beauty retail.
• Kolmar Korea: Major K-Beauty OEM/ODM manufacturer with growing own-brand exposure, comparable scale to Able C&C and overlapping in contract manufacturing of skincare, color cosmetics, and body care for global beauty brands.
• LG Household & Health Care: Multi-brand K-Beauty and household conglomerate (The Face Shop, Su:m37, belif, O HUI, Sooryehan, CNP) with the same multi-tier brand portfolio model as Able C&C and overlapping mid-tier natural beauty positioning through The Face Shop.
• Cosmecca Korea: Korea-based cosmetics manufacturer with both contract manufacturing and own-brand operations, comparable in scale and product breadth to Able C&C and an active player in the same K-Beauty supply and brand ecosystem.
• Cosmax Inc. Korea's largest cosmetics ODM/OBM manufacturer with its own brand portfolio (It's Skin, etc.). Closely comparable in manufacturing scale, K-Beauty formulation expertise, and public-market profile to Able C&C.
• Etude House: Amorepacific sub-brand targeting young female consumers with playful, affordable color cosmetics and skincare — directly comparable demographic and product positioning to A'pieu and Merzy within Able C&C's portfolio.
• The Face Shop: Mid-tier natural K-Beauty brand under LG H&H directly competing with MISSHA on price positioning, ingredient stories, and global footprint; one of the most direct mid-range K-Beauty competitors to Able C&C's flagship.
• Innisfree: Amorepacific's naturals/eco-positioned skincare brand with strong ingredient stories and global retail distribution; competes directly with MISSHA and Chogongjin in the mid-tier and premium skincare segments.
• Amorepacific Corporation: Korea's largest multi-brand cosmetics company (Sulwhasoo, Laneige, Innisfree, Etude, Mamonde, Hera, IOPE, Ryo) operating the same multi-brand portfolio strategy as Able C&C across skincare, color, and hair care. Publicly listed on KRX, providing the most direct structural and capital-markets comparison.
• Holika Holika: Korean multi-brand beauty company operating a similar portfolio strategy of accessible, trend-driven skincare and color cosmetics with a focus on K-pop-adjacent youth marketing — overlapping substantially with A'pieu, Merzy, and Mefactory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Able C&C Co.