Madison Region Economic Partnership (MadREP)

What Madison Region Economic Partnership (MadREP) does

Madison Region Economic Partnership (MadREP) was a nonprofit, quasi-governmental regional economic development organization serving south-central Wisconsin. Founded in 2013, the entity functioned as a partner and collaborator to state-level economic development agencies, providing programming, growth resources, and economic development support to emerging startups, small businesses, and legacy companies with deep community roots. Its operations were carried out with a small staff of 1–10 employees based in Madison, Wisconsin.

MadREP did not operate as a technology company and had no proprietary product, software platform, or technology stack. Its "products" were programmatic services — economic development support, collaborative planning, and member engagement — delivered through direct relationships with member companies and partner organizations across the region. The organization was funded through a mix of state grants (including a $755,000 Wisconsin Economic Development award in October 2018), member dues, and likely local government contributions, though specific revenue figures were not disclosed.

In December 2025, following a year of collaborative discussions and joint planning with the Greater Madison Chamber of Commerce, MadREP transferred its regional economic development responsibilities to the Chamber, creating a unified structure for economic development across south-central Wisconsin. Operations were relocated to the Chamber's offices at 33 E. Main St., Suite 307, Madison, and Chamber Vice President Kevin Little was designated as the ongoing contact for regional economic development work. The transfer effectively concluded MadREP's role as an independent operational entity.

Name

Madison Region Economic Partnership (MadREP)

Legal name

Madison Region Economic Partnership (MadREP)

Website

https://madisonregion.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Madison Region Economic Partnership (MadREP) was a nonprofit regional economic development organization serving south-central Wisconsin, providing programming and growth support to startups, small businesses, and legacy companies. In December 2025, it transferred its responsibilities to the Greater Madison Chamber of Commerce.

Ownership category

akta.pro rank

Product category

Regional Economic Development Services

NAICS

Civic and Social Organizations (813410), Administration of Urban Planning and Community and Rural Development (925120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

akta.pro secondary industries

Economic Growth, Livelihoods & Private Sector Development (BPADAEAE), Trade, Industry & Economic Development Administration (BPAIAAAL)

Keywords

• Regional economic development
• Business growth support
• Economic partnership services
• Workforce development programming
• Regional business advocacy

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

Core offering

MadREP provided regional economic development support and programming to businesses in south-central Wisconsin, including emerging startups, small businesses, and legacy companies. Services encompassed business growth resources, regional advocacy, and connections to state-level economic development programs. In December 2025, MadREP transferred its regional economic development responsibilities to the Greater Madison Chamber of Commerce.

Product overview

Madison Region Economic Partnership (MadREP) was a regional economic development organization. In December 2025, MadREP transferred its regional economic development responsibilities to the Greater Madison Chamber of Commerce, creating a more unified structure to accelerate growth and opportunity across south-central Wisconsin. The organization provided economic development support and programming for emerging startups, small businesses, and legacy companies in the Madison region.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Economic Development Support and Programming

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Greater Madison Chamber of CommerceflagshipStrategic or Co-development Partner · 1 December 2025

Scale indicators1 record

Recent moves5 records

Direct peers

• Greater Madison Chamber of Commerce: The Chamber that absorbed MadREP's regional economic development responsibilities in December 2025. It directly serves the same south-central Wisconsin geography with overlapping programming, member businesses, and policy advocacy, making it the most directly comparable counterpart.
• Milwaukee 7 (Milwaukee Regional Economic Partnership): A regional economic development partnership serving southeastern Wisconsin, with a comparable convening, marketing, and employer-attraction mission across multiple counties. Highly comparable as a sibling Wisconsin-focused regional partnership.
• Greater Phoenix Economic Council: A regional economic development organization that markets a multi-county metro to employers and site selectors, similar in convening role to MadREP but at significantly larger scale, offering a benchmark for growth trajectories.
• Detroit Regional Partnership: A public-private regional economic development partnership that markets a multi-county region to investors and employers, sharing MadREP's model of multi-jurisdictional coordination and employer-attraction focus.
• Greater Cleveland Partnership: A combined chamber and economic development organization serving Northeast Ohio with programming for member companies, advocacy, and growth services. Conceptually similar to the consolidated Chamber-MadREP structure.
• Greater Houston Partnership: A regional business and economic development organization uniting chamber-style member services with regional growth strategy for a large metro. Comparable to a scaled-up unified Chamber-MadREP structure.
• Tampa Bay Economic Development Council: A county-level economic development partnership that convenes public and private stakeholders for regional business attraction, retention, and expansion—parallel in function and structure to MadREP's former mandate.

Broad incumbents

• Wisconsin Economic Development Corporation (WEDC): Wisconsin's state-level economic development agency, which provides grants and programming that MadREP and similar regional partners depend on. Overlaps in mission but operates at state rather than regional scale and with broader funding authority.

Regional players

• BioForward Wisconsin: A Wisconsin-based industry cluster organization supporting the biohealth sector across the state. Comparable as a regional cluster-development entity serving Madison and southeast Wisconsin, though focused on a specific industry vertical.
• Wisconsin Technology Council: A statewide policy and networking organization that supports technology-led economic growth, including in the Madison region. Comparable in advocacy and convening role for innovation-driven economic development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/madisonbiz
• LinkedInlinkedin.com/company/greater-madison-chamber-of-commerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Region Economic Partnership (MadREP)