Daniel Measurement and Control

What Daniel Measurement and Control does

Daniel Measurement and Control is a Houston-based, privately held manufacturer of flow measurement and control equipment for the global oil and gas industry, with a product heritage dating to 1920 when founder Paul Daniel invented the Senior Orifice Fitting whose basic design still anchors gas pipeline measurement today. The company's product portfolio is organized into three families: differential pressure flow products (Senior Dual-Chamber Orifice Fittings, Simplex Single-Chamber Orifice Fittings, Orifice Flange Unions, Venturi Tubes, Flow Nozzles, Wedge Meters, Cone Meters), liquid turbine meter products (Series 1200 and Series 1500 meters plus the XRT Totalizer), and control valve products (V707 Spring Loaded Back Pressure Valve, Series 700 External Pilot Operated, Series 7NL Nitrogen Loaded, and Series 788 Digital Control Valves). All products are designed for custody transfer and fiscal measurement applications and are certified to AGA 3, API 14.3, OIML 5167, NACE MR0175, and relevant ATEX/IECEx/FM/CSA standards.

Daniel serves four primary vertical customer segments: oil and gas producers and pipeline operators, petroleum manufacturers and distributors (crude production, storage, FPSO, refined product loading), pipeline operators (gas and liquid hydrocarbon transmission), and load rack and marketing terminal operators. Revenue is generated through three streams: hardware sales (flow meters, control valves, orifice plates, and OEM spare parts), professional services (repair and recalibration, start-up and commissioning, refurbishment, education, and metering audits), and recurring aftermarket parts. The company employs between 101 and 250 people, with manufacturing concentrated in a state-of-the-art Chihuahua, Mexico facility and offices in Houston, Texas.

Daniel operates an enterprise field sales model led by a VP – Global Sales and regional sales managers, layered over a global certified representative network covering 35+ countries across North America, LATAM, EMEA, and APAC. The company is owned by Turnspire Capital Partners, which acquired it from Emerson Electric Co. in September 2021, with Backcast Partners acting as an investment partner since 2021 and providing additional capital in September 2025. Pricing is quote-based and not publicly disclosed. Daniel competes on the basis of over 90 years of brand heritage, over one million Senior Orifice Fittings in service worldwide, regulatory standards compliance, and full-lifecycle service support — rather than on digital or AI-driven differentiation.

Name

Daniel Measurement and Control

Legal name

Daniel Measurement and Control

Website

https://daniel.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Flow Measurement Equipment

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Crude Oil Metering, Measurement & Custody Transfer Services (TLAGAAAI)

akta.pro secondary industries

Gas Metering, AMI/AMR & Measurement Services (Distribution) (TLAGADAD), Gas Measurement & Regulation Engineering (Sizing, Design, Standards Compliance) (EUAJAKAH), Oil & Gas Midstream & Pipeline O&M (Pipelines, Compressor Stations) (EUAEAGAF)

Keywords

• Flow measurement equipment
• Custody transfer meters
• Orifice fittings
• Liquid turbine meters
• Control valve products

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flow Measurement Hardware: Sale of differential pressure flow meters (orifice fittings, venturi tubes, flow nozzles, cone meters, wedge meters), liquid turbine meters (Series 1200, Series 1500), and control valves (Series 700, Series 7NL, Series 788, V707).
2. Genuine Parts and Spare Parts: Sale of OEM replacement parts including orifice plates, spare parts, and spare parts kits. Components are precision-engineered to exacting standards meeting API and AGA compliance.
3. Professional Services: Comprehensive flow measurement services including repair and recalibration, start-up and commissioning, refurbishment, education services, metering audits, and measurement uncertainty analysis. 24/7 support with global team of technicians, engineers, and trainers.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Daniel Measurement and Control manufactures and supplies gas and liquid fiscal flow measurement products and systems for the global oil and gas industry. Its portfolio includes differential pressure flow products (orifice fittings, venturi tubes, flow nozzles, cone meters, wedge meters), liquid turbine meters (Series 1200 and 1500), and control valves (Series 700, Series 7NL, Series 788, V707) used for custody transfer applications. The company complements this hardware with OEM spare parts and professional services covering repair, recalibration, start-up, commissioning, refurbishment, and training.

Product overview

Daniel Measurement and Control is a manufacturer of flow measurement and control equipment for the global oil and gas industry, offering over 90 years of experience. The product portfolio consists of three main categories: Differential Pressure Products (Senior Dual-Chamber Orifice Fittings, Simplex Single-Chamber Orifice Fittings, Orifice Flange Unions, Flow Nozzles, and Cone Meters for gas and liquid flow measurement), Liquid Turbine Meter Products (Series 1200 and 1500 meters with XRT Totalizers for custody transfer applications), and Control Valve Products (V707 Spring Loaded Back Pressure Valves, Series 700 External Pilot Operated Valves, Series 7NL Nitrogen Loaded Valves, and Series 788 Digital Control Valves for precise flow regulation). The company also provides comprehensive aftermarket support including genuine orifice plates and spare parts, along with services such as repair and recalibration, start-up and commissioning, meter refurbishment, and industry training programs. A companion mobile application enables remote monitoring of equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Dual-Chamber Orifice Fittings Differential pressure flow meter fittings with dual-chamber design enabling safe, under-pressure orifice plate changes; over one million units in service worldwide, providing measurement accuracy in accordance with AGA 3, API 14.3 and OIML 5167 standards.
• Simplex Single-Chamber Orifice Fittings Single-chamber differential pressure orifice fittings designed for smaller line sizes (2-in to 4-in); unit-built construction allows plate carrier to be removed as a unit for quick inspections and changeouts without removing the fitting from the line.
• Orifice Flange Unions Economical orifice flange assemblies that securely hold orifice plates in the pipeline for differential pressure measurement, available in 2-inch to 8-inch sizes with ANSI 600 to 2500 pressure ratings and meeting AGA 3/API 14.3 and ISO 5167.
• Flow Nozzle Differential pressure flow meter combining orifice plate simplicity with Venturi tube hydrodynamic benefits, designed for high-pressure, high-temperature applications including steam, gas, and liquid measurement in power plants and refineries; provides 60% greater flow capacity than an orifice plate with same beta ratio.
• Cone Meter High-performance differential pressure flow meter with innovative cone design providing precise and repeatable flow measurement for gas, liquid, and steam applications across oil and gas, petrochemical, and power generation; no moving parts minimizes maintenance.
• Series 1200 Liquid Turbine Meters Compact liquid turbine meters for DN25 to DN100 (1-in to 4-in) line sizes, featuring self-cleaning flow-through bearing design for fiscal measurement and inline blending operations with light hydrocarbons and crude products.
• Series 1500 Liquid Turbine Meters Custody transfer liquid turbine meters for DN25 to DN600 (1-in to 24-in) line sizes; stainless steel internal assembly maximizes volume throughput and minimizes pressure drop for crude oil and refined product applications; offered with NACE MR0175 standard configurations.
• XRT Totalizer Rugged flow rate indicator and totalizer with explosion-proof rating (ATEX, IECEx, FM, CSA), high-intensity LCD display, multiple signal processing capabilities, Modbus communication, and loop-powered 4-20mA output.
• V707 Spring Loaded Back Pressure Control Valve Self-contained back pressure valve with integrated check functionality, combining back pressure regulation and check valve functionality in one compact, pilotless body; available in 2-inch to 6-inch sizes with ANSI 150, 300, and 600 pressure ratings; no diaphragms or stuffing boxes.
• Series 700 External Pilot Operated Liquid Control Valves Self-contained, externally pilot-operated control valves for precise flow control of liquid petroleum products; DN50 to DN400 (2-in to 16-in) sizes with ANSI 150 to 600 ratings; unit-built construction simplifies maintenance.
• Series 7NL Nitrogen Loaded Control Valves High-performance nitrogen-loaded control valves (Models 762, 763, 765, 766, 767) engineered for instantaneous response to pipeline surges and pressure; no external pilot controls required; comply with API MPMS Chapter 4 (proving) and Chapter 5.3 (measurement) guidelines.
• Series 788 Digital Control Valves Digital control valves for precise flow rate control and batching during loading and off-loading of liquid petroleum products; features smooth linear action and preset-controlled operation.
• Orifice Plates Precision-manufactured OEM orifice plates as replacement components for differential pressure flow measurement systems, available as quick-ship commercial plates meeting API and AGA compliance standards.
• Spare Parts and Kits OEM spare parts and refurbishment kits for Daniel flow measurement equipment, including orifice fittings, turbine meters, and control valves; components precision-engineered to meet API and AGA compliance.
• Repair and Recalibration Services Comprehensive recalibration services for turbine meters including inspection, testing, cleaning, recalibration, certification, and post-recalibration testing; also includes metering equipment audits and measurement uncertainty analysis.
• Start-up and Commissioning Services Professional equipment installation supervision, pre-commissioning validation, live operational testing, operator training, and ongoing post-commissioning support.
• Meter Upgrades, Customization, and Refurbishment Services Cost-effective upgrade packages to extend meter life, enhance accuracy, and improve operational efficiency; includes product recertification and on-site refurbishment services.
• Education Services Training programs and certifications for engineers and technicians covering installation, operation, and maintenance of flow measurement equipment, including best practices for measurement uncertainty mitigation.
• Daniel Measurement App (Mobile Application) Mobile application for iOS and Android devices enabling remote access and monitoring of Daniel flow measurement equipment.

Quantifiable outcome

• Over 1 million Daniel Senior Orifice Fittings in service worldwide
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Emerson Electric: Emerson was Daniel's former parent (sold to Turnspire in 2021) and continues to compete in custody transfer measurement through Rosemount and Micro Motion brands, including the ultrasonic flowmeter business that was retained during the carve-out. Emerson's process measurement portfolio directly overlaps Daniel's differential pressure, turbine, and valve offerings for oil & gas customers.
• Endress+Hauser: Endress+Hauser is a global leader in industrial process measurement, including flow meters (Proline series), with deep penetration into oil & gas custody transfer applications. The company competes directly with Daniel in differential pressure, Coriolis, ultrasonic, and vortex measurement for upstream and midstream customers worldwide.
• KROHNE: KROHNE is a German-headquartered specialist in industrial flow measurement with strong presence in oil & gas custody transfer applications. Its OPTIFLUX, OPTIMASS, and OPTISONIC product lines directly overlap Daniel's offering in differential pressure, Coriolis, and ultrasonic meters for hydrocarbon measurement.

Broad incumbents

• Honeywell International: Through its Elster and Mercury Instruments heritage, Honeywell provides gas metering and measurement solutions to oil & gas and utility customers. As a diversified industrial conglomerate, Honeywell competes with Daniel across measurement, controls, and process automation for hydrocarbon applications at a much broader scale.
• ABB: ABB's Measurement & Analytics division offers flow meters, pressure transmitters, and process instrumentation for oil & gas applications including custody transfer. ABB's broader portfolio in electrification, motion, and process automation gives it scale advantages over Daniel in serving integrated oil & gas EPC projects.
• Yokogawa Electric: Yokogawa's Industrial Automation and Control business includes flow measurement solutions (e.g., ADMAG, ROTAMASS series) competing with Daniel in oil & gas process and custody transfer applications. Yokogawa's strength in distributed control systems positions it as a full-scope competitor for integrated measurement and automation projects.
• Schneider Electric: Schneider Electric's Industrial Automation business, including the legacy Foxboro measurement portfolio, competes with Daniel in process flow measurement for oil & gas applications. Schneider's broad portfolio in energy management and automation gives it cross-sell advantages in integrated customer accounts.

Emerging players

• Badger Meter: Badger Meter specializes in flow measurement for water and industrial applications, including oil & gas. While smaller and more focused on water/wastewater markets, Badger's precision metering technology and recent acquisitions in flow and connectivity partially overlap Daniel's niche in industrial custody transfer.

Regional players

• Itron: Itron provides gas, water, and electricity metering solutions with strong presence in utility distribution. While more focused on AMI/AMR for gas distribution utilities than upstream custody transfer, Itron competes in adjacent gas measurement applications and shares some end customers with Daniel's gas distribution business.

Others

• Flowserve Corporation: Flowserve is a leading manufacturer of pumps, valves, and seals for oil & gas and power industries. While more focused on flow control and rotating equipment than measurement instrumentation, Flowserve shares Daniel's customer base (upstream/midstream operators) and several executive cross-pollinations, including VP Global Sales Sonny Simmons's prior tenure at Flowserve.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/daniel-measurement-control
• Xx.com/DanielFlowNews
• Facebookfacebook.com/DanielFlowNews

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daniel Measurement and Control