Decibel Cannabis

What Decibel Cannabis does

Decibel Cannabis Company Inc. is a Canadian licensed cannabis producer headquartered in Calgary, Alberta, that cultivates, extracts, manufactures, and distributes branded cannabis products across wholesale and international channels. The company operates three production houses: Thunderchild Cultivation in Battleford, Saskatchewan; AgMedica Bioscience in Chatham, Ontario (an EU-GMP certified facility acquired in October 2024); and a Creston, British Columbia facility placed under conditional sale in February 2026, with operations being consolidated into Battleford. Its consumer brand portfolio covers four labels — Qwest (dried flower), General Admission (vapes, edibles, the Blinker closed-loop vape system), BlendCraft (pre-rolls), and VOX (extracts, including Vox Popz crushable pre-rolls) — distributed into Canadian provincial cannabis authorities and exported to medical cannabis markets including Australia, the United Kingdom, Israel, and Germany.

The business model is wholesale-led: revenue is generated by selling branded dried flower, vapes, pre-rolls, edibles, and extracts into provincial distribution branches across Canada and into international medical cannabis buyers via direct supply agreements (e.g., 4C LABS for the UK, an Israeli counterparty). In April 2024 Decibel divested its Prairie Records retail chain (six stores, ~$3.0M proceeds) to refocus on wholesale plus international medical. FY2025 revenue was $113M (+22% YoY), Q1 2026 net revenue was $30M (+41% YoY), Adjusted EBITDA doubled to $6.9M in Q1 2026, and 2026 guidance is $130-135M. The company is publicly traded on the TSX Venture Exchange (DB) and OTCQB (DBCCF), with a $61M ATB Financial credit facility closed in February 2026 extending debt maturities to 2030.

Name

Decibel Cannabis

Legal name

Decibel Cannabis Company Inc.

Website

https://decibelcc.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Decibel Cannabis is a Canadian licensed producer that cultivates, manufactures, and distributes branded recreational and medical cannabis products through provincial wholesale channels and international exports to nine countries.

Ownership category

akta.pro rank

Product category

Cannabis Production and Manufacturing

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Wholesale Distribution (Flower, Extracts, Edibles) (CRAOAIAF)

Keywords

• Cannabis cultivation
• Cannabis production
• Cannabis extracts
• Medical cannabis exports
• Wholesale cannabis distribution

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Wholesale Cannabis Sales: Primary revenue stream from selling branded cannabis products (flower, extracts, vapes, edibles, pre-rolls) to provincial liquor distribution branches and retail dispensaries across Canada. Contributed approximately $21-29 million quarterly in recent periods.
2. International Export Sales: Revenue from exporting cannabis products to international markets including Australia, UK, Israel, and Germany. International sales have grown significantly, reaching $9.6 million in Q1 2026 (330% year-over-year growth).
3. Retail Cannabis Sales: Revenue from company-owned retail cannabis stores (Prairie Records brand). However, Prairie Records was sold to FIKA in April 2024 for approximately $3.0 million, so this stream has been divested.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Decibel Cannabis is a Canadian licensed producer that cultivates, processes, and manufactures cannabis products including dried flower, vapes, edibles, pre-rolls, and extracts under brands such as General Admission, Qwest, VOX, and BlendCraft. Following the acquisition of AgMedica Bioscience, the company operates an EU-GMP certified production facility enabling international medical cannabis exports to markets including Australia, UK, Israel, and Germany. Products are distributed primarily through Canadian provincial liquor distribution branches and direct international supply agreements.

Differentiator

Problem solved

Functional benefit

Brands

• General Admission: Premium cannabis brand known for vapes, edibles, and the Blinker closed loop vape system
• Qwest
• BlendCraft
• VOX

Products and services

• General Admission Brand (Vapes, Edibles, Blinker Closed Loop Vape System) Premium cannabis brand known for vapes, edibles, and the proprietary Blinker closed loop vape system, targeted at Canadian recreational cannabis consumers of legal age.
• Qwest Dried Flower Brand Premium dried flower brand featuring rare and unique cannabis cultivars, relaunched to target value-focused dried flower consumers in the Canadian recreational market.
• VOX Extracts and Vox Popz Crushable Pre-Rolls Accessible cannabis extracts brand including the Vox Popz crushable pre-roll format, targeting recreational cannabis consumers seeking convenient pre-roll and extract products.
• BlendCraft Pre-Rolls Artfully combined cannabis strains packaged as tailored pre-roll products, targeting recreational cannabis consumers seeking curated strain combinations.
• EU-GMP Certified International Medical Cannabis Supply (AgMedica) EU-GMP certified cannabis cultivation and production from the AgMedica facility in Chatham, Ontario, supplying pharmaceutical-grade medical cannabis to international distributors and patients in markets including Australia, UK, Israel, and Germany.
• Thunderchild Cultivation (Cannabis Cultivation Operations) Core cannabis cultivation facility located in Battleford, Saskatchewan, operating as a wholly-owned subsidiary of Decibel. Operations consolidated from Creston, BC into this facility to drive $4 million in annual cost savings.

Quantifiable outcome

• 41% year-over-year revenue growth in Q1 2026 to $30 million
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AgMedica Bioscience Inc.coreStrategic or Co-development Partner · 3 December 2024Decibel completed acquisition of AgMedica Bioscience Inc. with final acceptance from TSX Venture Exchange. AgMedica contributed $7.6 million in Q4 2025 revenue and $30 million expected net revenue in 2025. The acquisition provides EU-GMP certified production facility enabling international exports.
• Delta 9 Cannabis Inc.minorStrategic or Co-development Partner · 19 April 2018Historical partnership (2018) with Delta 9 Cannabis Inc. for joint development of Delta West cannabis production facility in Calgary, Alberta. Each company owned 50% interest in the project with initial $3 million contributions. Facility expected to be operational Q3 2018.
• 4C LABScoreChannel Partner/ Reseller/ DistributorSupply agreement to provide medical cannabis to 4C LABS for distribution in the United Kingdom. Part of Decibel's international expansion strategy following EU-GMP certification from AgMedica acquisition.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• OrganiGram Holdings: Canadian LP focused on premium flower, vapes, and pre-rolls with national wholesale distribution. Comparable product portfolio and Canadian recreational market positioning to Decibel's brands.
• Aurora Cannabis: Canadian licensed producer with multiple cultivation facilities, premium dried flower and derivative products, and international medical cannabis distribution in Europe and Australia — similar multi-facility production and export strategy.
• Canopy Growth: Major Canadian LP with premium flower, vapes, edibles, and pre-rolls distributed through provincial wholesalers, plus international medical cannabis businesses. Comparable brand portfolio breadth and wholesale GTM.
• Village Farms International: Canadian LP leveraging greenhouse cultivation expertise with branded cannabis products in flower, pre-rolls, and vapes; comparable production-focused approach with wholesale distribution to Canadian provinces.
• HEXO Corp: Canadian licensed producer with multi-brand portfolio (Redecan, Up, Original Stash) distributing flower, vapes, and pre-rolls across Canadian provincial channels.
• Cronos Group: Canadian cannabis producer with established cultivation capacity and branded product portfolio sold through provincial wholesalers, including international medical exposure.
• Tilray Brands: One of the largest Canadian licensed producers with branded cannabis products, international medical cannabis operations, and significant wholesale distribution to provincial boards — directly comparable to Decibel's vertically integrated cultivation and distribution model.

Emerging players

• Avicanna: Canadian cannabis company with international medical cannabis distribution in Latin America and other emerging markets; comparable international export focus and EU-GMP-aligned production philosophy.
• High Tide Inc. Canadian cannabis retailer and consumer products company with proprietary brands across vapes and accessories; overlapping brand and product portfolio targeting Canadian recreational consumers, though primarily retail-led rather than cultivation-led.
• The Flowr Corporation: Canadian LP focused on premium dried flower and pre-rolls for recreational and medical markets; comparable product focus on craft cannabis and international medical export ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Decibel_CC
• YouTubeyoutube.com/@decibel_cc
• Facebookfacebook.com/DecibelCC.Inc
• LinkedInlinkedin.com/company/decibel-cannabis-company
• Instagraminstagram.com/decibelcc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decibel Cannabis