North Coast Surgery Center
North Coast Surgery Center is a physician-owned ambulatory surgery center in Oceanside, California, operating four ORs and 50+ board-certified physicians across 12+ same-day surgical specialties, accredited by AAAHC and affiliated with the SCA Health network of 200+ ASCs.
- Company typePrivate
- Founded1985
- HeadquartersOceanside, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What North Coast Surgery Center does
North Coast Surgery Center is a physician-owned ambulatory surgery center (ASC) located at 3903 Waring Road in Oceanside, California, founded in 1985 and operating in the Tri-City Hospital District. The facility features four operating rooms and a roster of more than fifty board-certified and board-eligible physicians providing same-day surgical care across twelve or more specialties, including anesthesiology, cardiovascular, general surgery, gynecology, ophthalmology, oral surgery, orthopedic surgery, ENT, pain management, plastic surgery, podiatry, and urology. Sub-services include anesthesia (sedation, regional, and general, with ultrasound-guided nerve blocks), pre-operative care coordination, post-operative recovery support, online bill payment via the Patientco portal, and insurance/billing services accepting major payors (HealthNet, Cigna, Aetna, Blue Cross, Blue Shield, Medicare, Worker's Comp) plus CareCredit financing.
The center is a member of SCA Health, a national network of more than 200 ambulatory surgical facilities, which functions as the strategic operating parent. Approximately twelve physicians hold ownership or financial interest in the center, and the broader physician partnership drives patient referrals. North Coast is accredited by AAAHC, the State of California, and Federal Medicare Programs (and references JCAHO accreditation), and has been recognized on Newsweek's Best Ambulatory Surgery Centers list in both 2021 (first-ever list) and 2022.
Revenue is generated primarily through per-procedure facility and operating-room charges billed to insurance payors or self-pay patients. Self-pay patients are required to pay estimated procedure costs in full on the day of surgery, with payment plans available for balances within 90 days. The center positions itself on a roughly 45% cost advantage versus hospital-based procedures, paired with a family-friendly, single-site care environment. Leadership comprises CEO Kris Kroeger (MBA, CASC), Medical Director Michael Guerena MD, Director of Nursing Patty Marin RN, and Business Office Lead Stephanie Paquetter. The business has shown no material M&A, geographic expansion, product launch, or leadership change in the available data; small capital infusions in 2021 ($54,600) and 2024 ($159,000) appear consistent with physician-owner contributions rather than growth financing.
North Coast Surgery Center firmographics
Firmographics- Name
- North Coast Surgery Center
- Legal name
- North Coast Surgery Center
- Website
- https://northcoastsurgerycenter.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- North Coast Surgery Center is a physician-owned ambulatory surgery center in Oceanside, California, operating four ORs and 50+ board-certified physicians across 12+ same-day surgical specialties, accredited by AAAHC and affiliated with the SCA Health network of 200+ ASCs.
- Ownership category
- akta.pro rank
North Coast Surgery Center industry classification
Industry- Product category
- Ambulatory Surgery Center
- NAICS
- Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (62111)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)
- akta.pro secondary industry
- Perioperative Anesthesia Services & Management (HLAFAIAM)
Keywords
Where North Coast Surgery Center is headquartered
LocationHeadquarters
- HQ city
- Oceanside
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North Coast Surgery Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Surgical Facility Charges: Charges for the use of the surgery center facility, operating rooms, and recovery care. Billed to insurance or self-pay patients.
- Insurance Billing: The center submits insurance claims on behalf of patients. Patients may receive separate bills from North Coast Surgery Center, anesthesia providers, surgeons, and pathologists.
- Self-Pay Payments: Self-pay accounts are asked to pay 100% of the total estimated procedure on the date of surgery. Payment plans can be arranged for balances within 90 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance Patients |
| One time/ perpetual license | Pay-as-you-go | Self-Pay Patients |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
North Coast Surgery Center product offering
Product offeringCore offering
North Coast Surgery Center operates a physician-owned ambulatory surgery center (ASC) that provides same-day surgical care across 12+ medical specialties, including anesthesiology, cardiovascular, general surgery, gynecology, ophthalmology, oral surgery, orthopedic surgery, ENT, pain management, plastic surgery, podiatry, and urology. The facility has four operating rooms and is staffed by more than fifty board-certified and board-eligible physicians. It is a member of the SCA Health network of 200+ surgical facilities and is accredited by AAAHC, the State of California, and Federal Medicare Programs.
Product overview
North Coast Surgery Center is a physician-owned ambulatory surgery center (ASC) offering same-day surgical care across multiple medical specialties. The center operates as the primary product—a four-operating-room facility with over fifty board-certified and board-eligible physicians—augmented by specialized sub-services including anesthesia services (sedation, regional, general), pre-operative care programs, post-operative recovery guidance, online bill payment via Patientco, and insurance/billing services. The facility specializes in 12+ surgical categories: Anesthesiology, Cardiovascular, General Surgery, Gynecology, Ophthalmology, Oral Surgery, Orthopedic Surgery, ENT, Pain Management, Plastic Surgery, Podiatry, and Urology. As a member of the SCA Health network (200+ facilities nationally), the center participates in quality initiatives and shares clinical best practices across the network.
Differentiator
Problem solved
Functional benefit
Products and services
- North Coast Surgery Center (Ambulatory Surgery Center) Physician-owned ambulatory surgery center (ASC) providing same-day surgical care across 12+ medical specialties to patients in the Tri-City Hospital District. The center features four operating rooms and over fifty board-certified and board-eligible physicians.
- Anesthesia Services
- General Surgery Services
- Orthopedic Surgery Services
- Ophthalmology Services
- Otorhinolaryngology (ENT) Services
- Urology Services
- Plastic Surgery Services
- Pain Management Services
- Oral Surgery Services
- Pre-Operative Care Program
- Insurance & Billing Services
Quantifiable outcome
- Patients pay approximately 45% less than hospital procedures, reflected in co-pays and co-insurance
- +1 more outcomes
Companies that use North Coast Surgery Center
Customer profileSegments2 records
Ideal customer profiles2 records
North Coast Surgery Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
North Coast Surgery Center partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SCA HealthcoreNorth Coast Surgery Center is a proud member of SCA Health, one of the largest corporations of ambulatory surgical centers in the nation with 200+ surgical facilities across the country. SCA Health is a national surgical solutions provider committed to improving healthcare in America and is the partner of choice for surgical care. The partnership provides strategic thinking, planning, and support for the physician-owned ASC.
- Insurance Networks (HealthNet, Cigna, Aetna, Blue Cross, Blue Shield, Medicare, Worker’s Comp)coreParticipating insurance networks that provide patient referrals and coverage for surgical procedures performed at the center. The center participates with most national insurance plans and is in-network for major carriers.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
North Coast Surgery Center competitors and assessment
Company assessmentBroad incumbents
- HCA Healthcare: HCA Healthcare operates a broad network of hospitals and affiliated ambulatory surgery centers across the U.S. While primarily a hospital system, its ASC and outpatient surgery strategy directly overlaps with North Coast's service model, payer contracting, and Southern California service area.
- Tenet Healthcare: Tenet Healthcare is the parent company of USPI, the largest U.S. ASC operator. Its hospital-plus-ASC portfolio overlaps directly with North Coast's multi-specialty ASC offering, particularly in managed care contracting and physician partnership models across California.
- SCA Health: National operator of 200+ ambulatory surgery centers and parent/strategic affiliate of North Coast Surgery Center. Directly comparable as a network ASC operator with overlapping clinical, operational, and payer contracting capabilities, though SCA Health operates at portfolio scale rather than per-facility focus.
Direct peers
- Surgery Partners: Surgery Partners (NASDAQ: SGRY) is one of the largest U.S. operators of short-stay surgical facilities, including ambulatory surgery centers. Directly comparable to North Coast in business model (multi-specialty ASC, physician/partnership affiliation, payer-contracted outpatient surgical care) and target market.
- Regent Surgical Health: Regent Surgical Health is a national ASC management and development company specializing in physician-hospital-ASC joint ventures. Directly comparable as a multi-site ASC operator with physician partnership model serving similar outpatient surgical specialties.
- United Surgical Partners International (USPI): USPI is a subsidiary of Tenet Healthcare and the largest ASC operator in the U.S., running hundreds of facilities including physician-partnership models. Directly comparable to North Coast as a multi-specialty ASC operator with physician joint-venture structure and broad payer contracts.
- AmSurg: AmSurg (operating within Envision Healthcare heritage) is a leading U.S. operator of ambulatory surgery centers and physician services. Directly comparable to North Coast in multi-specialty ASC operations, physician partnerships, and payer-contracted outpatient care delivery.
Regional players
- Hoag Memorial Hospital Presbyterian: Hoag is a major regional health system based in Orange County, California, operating outpatient surgery services. Geographically adjacent to North Coast's Oceanside market, offering overlapping multi-specialty outpatient surgery services in the Southern California region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
North Coast Surgery Center social profiles
Digital presenceNorth Coast Surgery Center compliance and trust
Trust signalCompliance6 records
North Coast Surgery Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Coast Surgery Center leadership team
Management profileNumber of profiles
Profiles4 records
North Coast Surgery Center funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Coast Surgery Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Coast Surgery Center
What does North Coast Surgery Center do?
North Coast Surgery Center operates a physician-owned ambulatory surgery center (ASC) that provides same-day surgical care across 12+ medical specialties, including anesthesiology, cardiovascular, general surgery, gynecology, ophthalmology, oral surgery, orthopedic surgery, ENT, pain management, plastic surgery, podiatry, and urology. The facility has four operating rooms and is staffed by more than fifty board-certified and board-eligible physicians. It is a member of the SCA Health network of 200+ surgical facilities and is accredited by AAAHC, the State of California, and Federal Medicare Programs.
Is North Coast Surgery Center a public or private company?
North Coast Surgery Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North Coast Surgery Center founded?
North Coast Surgery Center was founded in 1985. It employs 11 to 50 people.
Where is North Coast Surgery Center based?
North Coast Surgery Center is headquartered in Oceanside, United States, in the North America region.
How does North Coast Surgery Center make money?
Three revenue lines are on record. Surgical Facility Charges are the primary driver. The others are insurance Billing and self-Pay Payments.
Who are North Coast Surgery Center's main competitors?
Broad incumbents on record are HCA Healthcare, Tenet Healthcare and SCA Health. Direct peers are Surgery Partners, Regent Surgical Health, United Surgical Partners International (USPI) and AmSurg. Hoag Memorial Hospital Presbyterian is listed as a regional player.
Does North Coast Surgery Center have an API?
No public API is recorded for North Coast Surgery Center.
What industry is North Coast Surgery Center in?
North Coast Surgery Center's product category is Ambulatory Surgery Center. Its primary akta.pro industry code is HLAFAIAA, Multi-Specialty Ambulatory Surgery Centers (ASCs), with a secondary code of HLAFAIAM, Perioperative Anesthesia Services & Management. Its NAICS code is 621493 and its SIC code is 8093.