Onward Financial
Onward Financial was a Washington, DC-based nonprofit (founded 2016) that historically offered a financial wellness benefit employers could sponsor to help their workforce build savings. The organization is no longer operating and its domain is parked.
- Company typePrivate
- Founded2016
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Onward Financial firmographics
Firmographics- Name
- Onward Financial
- Website
- https://getonward.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Onward Financial was a Washington, DC-based nonprofit (founded 2016) that historically offered a financial wellness benefit employers could sponsor to help their workforce build savings. The organization is no longer operating and its domain is parked.
- Ownership category
- akta.pro rank
Onward Financial industry classification
Industry- Product category
- Employee Financial Wellness Benefits
- NAICS
- Health and Welfare Funds (525120), Health and Welfare Funds (52512)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Employee Financial Wellness Platforms (Workplace PFM) (FSAGADAK)
- akta.pro secondary industries
- Workforce Development & Inclusive Employment (Job Training, Placement) (BPAGALAB), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN), Financial Inclusion & Consumer Empowerment (Banking Access, Credit Building) (BPAGALAJ), Social Impact & Inclusive Finance Funds (FSANAJAH)
Keywords
Where Onward Financial is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Onward Financial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Onward Financial product offering
Product offeringCore offering
Onward Financial was a financial wellness benefit that employers could offer to assist their workforce in building a financial cushion. The organization functioned as a non-profit and was positioned to deliver employer-sponsored financial wellness programming to employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Onward Financial Wellness Benefit
Companies that use Onward Financial
Customer profileIdeal customer profiles1 record
Onward Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Onward Financial competitors and assessment
Company assessmentDirect peers
- Even: Even provides earned-wage access and budgeting tools to workers, distributed primarily through employer partnerships as an employee benefit. It competes in the same workplace financial wellness category Onward targeted, with overlapping employer buyer and overlapping end-user needs around building a financial cushion.
- ZayZoon: ZayZoon delivers earned-wage access and bill payment tools to employees through employer partnerships. It directly competes for the same employer-offered financial wellness budget and employee financial cushion outcome.
- Salary Finance: Salary Finance partners with employers to offer financial wellness benefits including savings, loans, and retirement products to employees. It is the closest direct peer to Onward's stated employee financial wellness mission, with a more developed employer distribution model and significantly larger funding base.
- Brightside Financial: Brightside is a financial wellness platform offering employer-sponsored tools for budgeting, saving, and debt management. It serves the same workplace buyer and the same employee financial cushion use case as Onward.
- Rain: Rain offers earned-wage access and financial wellness tools to hourly and frontline workers via employer integrations. It is a direct peer in the employer-distributed financial cushion category, focused on the same underserved worker segment Onward appeared to serve.
- Honeybee Credit: Honeybee provides employer-sponsored earned-wage access and financial wellness benefits to employees. It targets the same employer-benefit buyer and employee financial cushion use case, with overlapping product features around on-demand pay and savings.
Emerging players
- Dave: Dave provides consumer banking and earned-wage access products, increasingly marketed through employer partnerships as a financial wellness benefit. It overlaps with Onward's mission of helping lower-income workers avoid financial shortfalls, though it is consumer-direct first.
- SmartPath: SmartPath delivers financial education and coaching as an employee benefit to help workers build financial capability. It is an adjacent player in the workplace financial wellness category, sharing the same employer buyer and educational mission.
Broad incumbents
- PayActiv: PayActiv is an established, venture-backed earned-wage access and financial wellness platform distributed primarily through large employers. It is a broader incumbent in the same category, with deeper employer relationships and larger scale than Onward.
Others
- financialwellness.org (National Endowment for Financial Education): National Endowment for Financial Education is a long-standing non-profit foundation funding financial wellness research and employer education programs. It is thematically adjacent to Onward's non-profit, mission-driven approach to building financial cushion for workers.
Market position
Customer concentration
Onward Financial social profiles
Digital presenceOnward Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onward Financial leadership team
Management profileNumber of profiles
Onward Financial funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onward Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onward Financial
What does Onward Financial do?
Onward Financial was a financial wellness benefit that employers could offer to assist their workforce in building a financial cushion. The organization functioned as a non-profit and was positioned to deliver employer-sponsored financial wellness programming to employees.
When was Onward Financial founded?
Onward Financial was founded in 2016. It employs 1 to 10 people.
Where is Onward Financial based?
Onward Financial is headquartered in Washington, United States, in the North America region.
Who are Onward Financial's main competitors?
Direct peers on record are Even, ZayZoon, Salary Finance, Brightside Financial, Rain and Honeybee Credit. Emerging players are Dave and SmartPath. PayActiv is listed as a broad incumbent. financialwellness.org (National Endowment for Financial Education) is listed as an others.
Does Onward Financial have an API?
No public API is recorded for Onward Financial.
What industry is Onward Financial in?
Onward Financial's product category is Employee Financial Wellness Benefits. Its primary akta.pro industry code is FSAGADAK, Employee Financial Wellness Platforms (Workplace PFM), with a secondary code of BPAGALAB, Workforce Development & Inclusive Employment (Job Training, Placement). Its NAICS code is 525120 and its SIC code is 8700.