HHOC Mortgage

Name

HHOC Mortgage

Legal name

HHOC Mortgage (a Hawaii 501(c)(3) Non-Profit Broker)

Website

https://hhocmortgage.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)

akta.pro secondary industries

First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG), Government-Insured Mortgage Origination (FHA/VA/USDA) (FSALAAAI), Affordable Rental & Multifamily Housing Finance Programs (LIHTC/Tax Credits/Subsidized Loans) (FSALAKAF)

Keywords

• Residential mortgage lending
• Down payment assistance
• Non-profit mortgage broker
• First-time homebuyer financing
• CDFI lending

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Origination and discount fees (loan fees / points): One-time loan fees charged on first mortgages; in a purchase transaction the borrower pays for the points as part of closing costs. Lower rates typically carry more points and higher rates carry fewer or no points. Typical industry mechanic for a mortgage broker/lender.
2. Interest and principal repayment on niche second loans (DPAL, Mortgage Booster): Income from HHOC's own down payment assistance and mortgage booster loans. DPAL earns 4.5% (or matches first mortgage rate if lower), amortized over 30 years; Mortgage Booster is a fixed 3% amortized loan up to $50,000. Repayment is monthly principal and interest over the loan term.
3. Shared-appreciation equity participation on Max HLPR: Deferred down payment loan that, in addition to deferred principal repayment, includes a shared appreciation equity agreement — meaning HHOC participates in home-price appreciation upon sale/refinance/payoff within the deferral window.
4. CDFI Fund loan capital and NeighborWorks America funding: Loan capital received through the U.S. Treasury's CDFI Fund and additional funds from NeighborWorks America (via HHOC) provide the capital base used to originate niche loan products; non-profit, mission-driven use of capital rather than profit-maximizing deployment.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

HHOC Mortgage is a 501(c)(3) non-profit mortgage broker that originates and brokers residential first mortgage loans (Conventional, VA, FHA, USDA) and pairs them with four proprietary niche assistance products—DPAL, Max HLPR, Mortgage Booster, and a Deferred Closing Cost Assistance Loan—to make financing affordable for low- and moderate-income first-time homebuyers in Hawaii. All niche products require HHOC to originate the first mortgage and require completion of HUD-approved homebuyer education through sister organization Hawaii HomeOwnership Center.

Product overview

HHOC Mortgage is a single-line-of-business offering — a non-profit mortgage brokerage and lending service for Hawaii first-time homebuyers — built on a core first mortgage product that is brokered to local and national lenders and complemented by four niche in-house assistance programs. The first mortgage options (Conventional, FHA, VA, USDA) form the base transaction, while the proprietary DPAL (Down Payment Assistance Loan Program), Max HLPR (Home Loan Payment Relief) Loan, Deferred Closing Cost Assistance Loan, and the pilot Mortgage Booster are layered on top to make financing more affordable for low- and moderate-income borrowers. Supporting features include a complimentary Pre-Qualification Service (with a soft credit pull) and an Apply For Financing workflow for borrowers already in purchase contract. All HHOC niche products can be combined and require HHOC Mortgage to originate the first mortgage, completion of Homebuyer Education with the Hawaii HomeOwnership Center, and first-time homebuyer status (no property ownership in the last three years).

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional First Mortgage First mortgage loans brokered through local and national lenders that are not guaranteed or insured by the federal government and usually follow Fannie Mae or Freddie Mac guidelines. Mortgage insurance is required if the borrower puts less than 20% down. For Hawaii residents seeking purchase or refinance of a primary residence.
• FHA Loan Federal Housing Administration first mortgage with a low minimum down payment of 3.50%, requiring upfront mortgage insurance premium (MIP) and monthly mortgage insurance. Brokered to partner lenders by HHOC Mortgage for Hawaii first-time and lower-down-payment buyers.
• VA Loan Loan for Veterans and other customers who meet VA Administration eligibility program guidelines, offering no down payment and up to 100% financing. Available in 3-, 15-, and 30-year fixed terms with lender rebates. VA funding fee applies but no monthly mortgage insurance. Eligibility requires 181 days active duty, 90 days wartime, or 6 years Reserves/National Guard. Brokered to partner lenders by HHOC Mortgage.
• USDA Guaranteed Rural Housing Loan USDA loan offering 100% financing with a guarantee fee and monthly mortgage insurance premium for properties within eligible USDA-designated rural zones in Hawaii. Subject to total household income limits, maximum housing and debt ratios, and 30-year term. Brokered to partner lenders by HHOC Mortgage.
• Down Payment Assistance Loan Program (DPAL) Affordable in-house alternative to mortgage insurance for buyers with minimum 3% down. Mortgage interest is 4.5% or matches the first mortgage rate (whichever is lower), no mortgage insurance, no pre-payment penalty, maximum $125,000 loan, amortized over 30 years. For households up to 130% of Area Median Income. Requires HHOC to originate the first mortgage.
• Max HLPR (Home Loan Payment Relief) Loan In-house deferred down payment loan with 0% interest and no monthly payments. Deferred principal repayment for 20 years or earlier upon sale, change in occupancy, or cash-out refinance. Includes a shared appreciation equity agreement. For Hawaii first-time homebuyers.
• Mortgage Booster Pilot in-house program from HHOC Mortgage providing a 'boost' to borrower qualification in high interest rate environments. Offers minimum 3% down payment, fixed interest rate of 3%, maximum loan amount of $50,000, amortized over 30 years, limited to households up to 120% of Area Median Income.
• Deferred Closing Cost Assistance Loan In-house deferred loan with no interest and no monthly payments to cover closing costs (including rate buy-downs). Up to $5,000 in Honolulu County and up to $10,000 in other Hawaii counties with matched borrower savings of $5,000. Deferred 15 years or earlier upon sale/change of title/equity take-out. For households up to 80% of Area Median Income.

Quantifiable outcome

• Up to $50,000 Mortgage Booster loan at fixed 3% to increase borrower qualification in high-rate environment
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Hawaii HomeOwnership Center (HHOC)flagshipStrategic or Co-development PartnerHawaii HomeOwnership Center created HHOC Mortgage in 2008 as a 501(c)(3) non-profit affiliate to provide affordable financing, while HHOC continues to deliver HUD-approved pre-purchase homebuyer education, counseling, and post-purchase workshops. The two are separate non-profit entities with a shared mission of "creating new homeowners for Hawaii communities, one family at a time." HHOC Mortgage also provides financial support to HHOC to sustain its education and counseling programs.
• Local and national mortgage lenders (broker network)coreChannel Partner/ Reseller/ DistributorHHOC Mortgage brokers the first mortgage portion of its loans (Conventional, VA, FHA, USDA) to a diversified network of local lenders and national mortgage companies. This network provides the diversified selection of first-mortgage products needed to pair with HHOC's own niche down payment and closing cost assistance products.
• Consumer Financial Protection Bureau (CFPB)minorOthersListed as a resource link on the HHOC Mortgage Links page pointing to the CFPB's "Owning a Home" consumer resource (consumerfinance.gov/owning-a-home/). This is a borrower-resource referral relationship rather than a commercial partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neighborhood Housing Services of Hawaii: A Hawaii-based CDFI non-profit focused on affordable housing counseling and lending, directly comparable as a mission-driven mortgage and homebuyer assistance provider serving the same low-to-moderate income Hawaii market.
• Hawaii Habitat for Humanity: Operates Habitat for Humanity affiliates across Hawaii offering affordable mortgage financing to low-income first-time homebuyers — directly comparable mission, target customer, and geographic footprint to HHOC Mortgage.
• Coastal Enterprises Inc. (CEI): A Maine-based CDFI providing affordable mortgage lending and down payment assistance to underserved borrowers; comparable structure as a non-profit CDFI lender with niche down payment assistance programs similar to DPAL and Max HLPR.
• Clearinghouse Community Development Financial Institution: A multi-state CDFI offering affordable first mortgages and down payment assistance for low-income and minority borrowers; directly comparable CDFI non-profit mortgage model with stacked assistance products.
• Hawaiian Community Assets: A Hawaii-based HUD-approved counseling and asset-building non-profit serving Native Hawaiian and low-income communities — comparable mission, target population, and pre-purchase education/financing handoff model.

Broad incumbents

• Self-Help Credit Union: A large CDFI-designated credit union specializing in affordable first mortgages and down payment assistance for low- and moderate-income borrowers nationally; comparable mission and product set to HHOC's niche loan programs at greater scale.
• Community Housing Capital: A national CDFI focused on providing secondary financing and down payment assistance capital to a network of affordable mortgage lenders — adjacent but enabling, similar in CDFI non-profit structure and shared mission of affordable homeownership.
• Neighborhood Housing Services (NHS) of America: A national network of local NeighborWorks-affiliated non-profits delivering HUD-approved counseling and affordable mortgage products; comparable parent-like structure to Hawaii HomeOwnership Center and overlapping mission.

Emerging players

• National Community Investment Fund (NCIF): A national CDFI focused on minority depository institutions and CDFI loan capital deployment — comparable CDFI status and capital pool mechanism underwriting niche loan products like DPAL.

Regional players

• Bank of Hawaii Community Lending Division: A Hawaii-headquartered for-profit bank offering conventional, FHA, VA, and USDA first mortgages with some down payment assistance; comparable product lineup but for-profit, large-scale, and not a non-profit broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HHOCMortgage
• Instagraminstagram.com/hhocmortgage
• LinkedInlinkedin.com/company/hhoc-mortgage

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HHOC Mortgage