Mirai Project

What Mirai Project does

Mirai Project (株式会社ミライプロジェクト, MIRAI PROJECT, INC.) is a Tokyo-based private human resources consulting company founded in 2015 that operates at the intersection of Japan's elderly care and beauty services sectors. The company has built an integrated four-pillar business ecosystem centered on the care beauty (介護美容) concept: (1) 介護美容研究所 (Beauty & Care Academy), Japan's first specialized vocational school training care beauty professionals, operating across 6 nationwide locations (Shibuya, Yokohama, Omiya, Nagoya, Umeda, and Fukuoka); (2) care sweet, an IT-enabled visiting beauty service platform coordinating on-site beauty appointments at care facilities, nursing homes, and private residences; (3) B&C Career Park, a specialized employment placement service matching trained graduates with partner care facilities; and (4) MIRAI++SHOP, an e-commerce storefront selling proprietary care beauty merchandise. The company's proprietary training curriculum, developed over 10 years and informed by on-site practical training partnerships with welfare groups, addresses specialized techniques for cognitive impairment and palliative care recipients. Mirai Project has served as the representative body for the National Visiting Beauty Council and authored Japan's first formal industry guidelines for visiting beauty service providers, adopted through two consecutive METI grants (Reiwa 1 and Reiwa 2 fiscal years).

The company's go-to-market combines direct enterprise sales to care facility networks (including major operators like SOMPO Care Next), community-led growth through industry events (LiNK WALK, Beauty&Care NIGHT OUT) co-organized with KAiGO PRiDE, free career consultation sessions at each school location, and broad earned media coverage across Japan's major national outlets (Yomiuri, Asahi, NHK, TBS, Fuji TV, TV Asahi, BS TV Tokyo). Revenue is generated through four unit-pricing streams: per-student tuition for training courses, per-session fees for visiting beauty services delivered through the care sweet platform, commission revenue from B&C Career Park job placements, and per-item merchandise sales through MIRAI++SHOP. Pricing is not publicly disclosed. The company has shown strong growth signals, with 2.5x enrollment growth over the prior two-year period and continued physical network expansion.

Mirai Project is led by founder and Representative Director Yamagiwa Satoshi (山際 聡), who has driven the company since its 2015 founding. The company remains a privately held independent entity with no disclosed parent or subsidiary structure beyond the B&C Career Park sister company, no public offering, and limited disclosed capital — having raised approximately $188,548 via equity crowdfunding from Fundinno in April 2018. The company is certified under the MHLW Business Management Improvement Plan program (2017) and has received two METI Healthy Lifespan Extension Industry Creation Promotion grants. With 11-50 employees and a national physical footprint, Mirai Project has established itself as the leading operator in Japan's emerging care beauty category, though revenue figures are not publicly disclosed.

Name

Mirai Project

Legal name

株式会社ミライプロジェクト (MIRAI PROJECT, INC.)

Website

https://mirapro.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirai Project is a Tokyo-based human resources consulting company that trains and places care beauty professionals serving Japan's elderly care sector. It operates an integrated ecosystem spanning a 6-school vocational training network, a visiting beauty service platform, a specialized employment placement agency, and a care beauty product e-commerce store.

Ownership category

akta.pro rank

Product category

Human Resources Consulting / Care Beauty Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Beauty Salons (812112)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Medical Spas (Medi-Spa) (HSADAKAB), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

Keywords

• Care beauty training
• Visiting beauty services
• Elderly care staffing
• Beauty professional certification
• Care beauty products

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. School Tuition Fees: Tuition fees charged to students enrolling in the care beauty professional training school. Revenue is one-time per student cohort, recurring as new cohorts enroll on a periodic basis.
2. Visiting Beauty Service Fees: Fees charged for visiting beauty services delivered at care facilities, nursing homes, and private residences. Revenue is usage-based, recurring as services are booked through the care sweet platform.
3. Job Placement Commission (B&C Career Park): Commission revenue generated through B&C Career Park, the sister company that matches trained care beauty professionals with employment opportunities at partner facilities. Referrals from the training school pipeline into the job placement service.
4. Merchandise Sales (MIRAI++SHOP): Sale of merchandise through the MIRAI++SHOP e-commerce storefront, including care-related products and branded goods. One-time purchase model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Mirai Project operates Japan's first integrated care beauty (介護美容) ecosystem, combining elderly care and beauty services. The company trains beauty professionals at its specialized academy (介護美容研究所), delivers IT-enabled visiting beauty services to elderly care facilities and private residences (care sweet), places trained care beauty graduates at partner facilities (B&C Career Park), and sells proprietary care beauty products through its e-commerce store (MIRAI++SHOP).

Product overview

Mirai Project operates four core business segments unified under the '介護×美容' (care × beauty) concept. The flagship is 介護美容研究所, Japan's first specialized school training 'care beauty' professionals. care sweet provides IT-enabled mobile beauty services to care facilities. B&Cキャリアパーク functions as a specialized employment agency placing care beauty graduates. MIRAI++SHOP is an e-commerce store selling proprietary care beauty products. Together, these form a complete ecosystem covering education, service delivery, employment placement, and product sales for the care beauty market.

Differentiator

Problem solved

Functional benefit

Brands

• 介護美容研究所 (Beauty & Care Academy): 日本初の介護美容専門スクール。全国6校（东京・横浜・大宮・名古屋・梅田・福岡）で介護美容人材の育成と輩出を行う。ケアビューティーコースと訪問美容コースを提供。
• care sweet
• B&Cキャリアパーク (B&C CAREERPARK)
• MIRAI++SHOP (ミライプラス)

Products and services

• 介護美容研究所 (Beauty & Care Academy / TOKYO Beauty and Care Academy) Japan's first specialized training school combining elderly care (介護) and beauty (美容). Offers the Care Beauty Course covering makeup, nail, and treatment techniques, and the Mobile Hairdresser Course for visiting beauty services. Provides students with both beauty and care qualifications, and practical on-site training at partner care facilities.
• care sweet IT-enabled visiting beauty service that delivers high-quality, safe, and convenient beauty services to elderly care facilities, nursing homes, and private residences. Features web-based booking system for coordinating appointments with technicians holding both beauty and care qualifications.
• B&Cキャリアパーク (B&C CAREER Park) Japan's first employment placement service specializing in care beauty positions. Connects graduates of the Beauty & Care Academy with partner care facilities, providing career counseling, matching services, and free seminars. Functions as a sister company to the training school, forming an integrated training-to-employment pipeline.
• MIRAI++SHOP (ミライプラス) Specialty e-commerce store for care beauty products. Develops, sells, and distributes original care beauty products including original cosmetics, focusing on safety and hygiene for use in care settings. Operates as a direct-to-consumer online retail channel.

Quantifiable outcome

• 2.5x enrollment growth over two years, demonstrating strong market demand for care beauty professional training.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• 訪問美容事業組合 (Visiting Beauty Services Association)coreStrategic or Co-development PartnerMirai Project serves as official representatives of the Visiting Beauty Services Association in the development of industry guidelines with Japan's Ministry of Economy, Trade and Industry (METI). This strategic role positions the company as a policy influencer in the care beauty sector.
• 株式会社un. (un.)coreStrategic or Co-development Partnerun. is a partner in the delivery of visiting beauty services to care facilities and home care recipients. The partnership combines un.'s beauty service expertise with Mirai Project's care facility network and training curriculum.
• dupa美容共同組合 (dupa Beauty Cooperative)coreStrategic or Co-development Partnerdupa Beauty Cooperative is a participant in the industry guidelines committee alongside Mirai Project and the Visiting Beauty Services Association. The cooperative contributes industry perspective to guidelines development for care beauty service standards.
• 湖山医療福祉グループ社会福祉法人カメリア会 (Kameyaka Kai, Kayama Medical Welfare Group)majorImplementation/ SI/ Consulting PartnerKameyaka Kai serves as a practical training partner, providing on-site training opportunities for Mirai Project students at its care welfare facilities. This partnership is essential for delivering hands-on care beauty training required for certification.
• 社会福祉法人愛川舜寿会 (Aikawashunjuukai)minorGTM or Marketing PartnerEvent partner for community-building and awareness events. Collaborates with Mirai Project on industry events that promote the care beauty profession and build connections between beauty and care sectors.
• 株式会社シルバーウッド (Silver Wood)minorGTM or Marketing PartnerEvent partner for community-building and industry awareness events. Silver Wood collaborates with Mirai Project on events that bridge the beauty and elderly care industries.
• NPO법인UbdobeminorGTM or Marketing PartnerEvent partner for community events and industry gatherings. Ubdobe supports Mirai Project's community-building initiatives in the care beauty space.
• 株式会社おくりびとアカデミー (Okuribito Academy)minorGTM or Marketing PartnerEvent partner for community and industry events. Okuribito Academy is known for its focus on end-of-life care and collaborates with Mirai Project on palliative care beauty awareness events.
• 社会福祉法人希桜会 (Kiohkai)majorImplementation/ SI/ Consulting PartnerPractical training partner providing on-site care beauty training opportunities at welfare facilities. Contributes to the hands-on practical component of the Mirai Project training curriculum.
• SOMPOケアネクスト (SOMPO Care Next)majorStrategic or Co-development PartnerPartner care facility network providing visiting beauty service opportunities for Mirai Project graduates and students. SOMPO Care Next is one of Japan's largest care service operators, providing significant placement volume for B&C Career Park job matching.
• 一般社團法人KAiGO PRiDE (KAiGO PRiDE)coreGTM or Marketing PartnerCo-organizer of the LiNK WALK industry event, which is a flagship community event for the care beauty and care profession sector. KAiGO PRiDE brings industry credibility and participant network to the joint event, amplifying Mirai Project's community engagement reach.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• SOMPO Care Inc. One of Japan's largest care service operators and a strategic placement partner of Mirai Project. Comparable as a broad incumbent in the elderly care services space that could integrate care beauty into its own offering at scale.
• Benesse Style Care: Major Japanese senior care operator (Benesse Group subsidiary) running assisted living, group homes, and care staff training. Comparable as a broad incumbent in elderly care with the scale to enter care beauty services and training.
• Nichii Gakkan Co., Ltd. One of Japan's largest care service and healthcare staffing companies, with extensive care worker training infrastructure. Comparable as a broad incumbent combining care services, training, and HR placement across the elderly care value chain.
• Tsukui Corporation (株式会社ツクイ): Listed Japanese care services operator providing in-home care, day services, and staffing across Japan. Comparable as a broad incumbent in care services with established facility relationships that could anchor a care beauty program.

Direct peers

• Message Co., Ltd. (株式会社メッセージ): Japanese care services and HR company operating care facilities and staffing businesses. Comparable to Mirai Project as a multi-segment player combining care services with workforce placement.
• Care Service Co., Ltd. (株式会社ケアサービス): Tokyo-listed Japanese care services company providing in-home care, facility care, and care staffing. Comparable to Mirai Project in combining care service delivery with HR placement in the elderly care sector.
• SMS Co., Ltd. (株式会社エス・エム・エス): Tokyo-listed Japanese HR company specializing in placement and staffing for the care, nursing, and medical industries. Directly comparable to B&C Career Park as a specialized HR platform for care professionals, though at much larger scale.
• Kaigo Hatake (かいご畑): Specialized Japanese care-worker staffing and training company, with a similar focus on placing workers into elderly care roles. Comparable to Mirai Project's B&C Career Park and Beauty & Care Academy training-to-employment model.

Emerging players

• Mirax, Inc. (株式会社ミラクス): Japanese care industry HR company with online recruitment platform and training programs for care workers. Comparable as a direct care-industry HR/training peer, though focused on general care rather than the beauty-services niche Mirai Project serves.

Others

• Japan Care Beauty Association (一般社団法人日本介護美容協会): Industry association representing care beauty professionals and operators in Japan. Comparable as an adjacent ecosystem participant that helps formalize the category Mirai Project helped create, and a potential channel partner or competitor for training and standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mirapro_inc
• Facebookfacebook.com/miraiproject.net
• Instagraminstagram.com/carebeauty_mirapro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirai Project