Shijiazhuang Junlebao Dairy

What Shijiazhuang Junlebao Dairy does

Shijiazhuang Junlebao Dairy (君乐宝乳业集团股份有限公司) is a privately-held Chinese dairy company founded in 1995 and headquartered in Shijiazhuang, Hebei. It operates a fully integrated supply chain spanning forage planting, dairy farming (33 self-owned pastures, ~192,000 cattle), and milk processing across 20 production factories, with a 66% milk self-supply rate that ranks third nationally. The company runs multiple product lines including infant formula (Qi Zhi, You Cui, Zhi Zhen, Le Zhen, Quan Shi Ai brands), premium and mass-market yogurt (Jian Chun zero-sucrose, Chun Xiang, Zhi Shi La/Kipchoge), high-end fresh milk (Yue Xian Huo), shelf-stable liquid milk, special medical foods, and B2B dairy ingredients (cream, butter, cheese).

The company's technology platform rests on proprietary industrial biotechnology — a strain library of 1,300+ probiotic strains with 45 nationally patented strains breaking foreign monopolies — combined with patented processes such as INF 0.09-second ultra-instantaneous sterilization for fresh milk (19-day shelf life), OPO structured lipid patents in China and South Korea, and sn-2 DHA functional lipid innovation. Quality and safety credentials include being the world's first dairy company to receive BRCGS A+ certification for infant formula, alongside IFS and SGS Global Smart Animal Husbandry certifications, and Hong Kong's highest 'Green Fish' safety rating.

Revenue is generated through direct sales via proprietary retail channels, national retail chains, e-commerce platforms, a government-backed student milk program covering 21 provinces (~10,000 schools, ~3 million servings daily), B2B supply to leading bakery, tea drink, and coffee chains, and emerging international markets in Hong Kong (1,500+ stores), Singapore, Kenya, and Southeast Asia. The company ranks third among Chinese comprehensive dairy companies by 2024 retail sales (Frost & Sullivan), #1 in premium bottled fresh milk with ~50% share and #1 in zero-sucrose yogurt with >50% share.

Name

Shijiazhuang Junlebao Dairy

Legal name

君乐宝乳业集团股份有限公司

Website

https://junlebaoruye.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Shijiazhuang Junlebao Dairy is a privately-held Chinese integrated dairy company (founded 1995, Shijiazhuang) operating 33 pastures and 20 factories, producing infant formula, premium fresh milk, yogurt, and B2B dairy ingredients under brands including Yue Xian Huo, Jian Chun, and Qi Zhi for retail, government school programs, and food-service customers.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

akta.pro secondary industries

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Dairy Ingredients (Whey, Lactose, Milk Powders) Wholesale (AFAIAEAG)

Keywords

• Dairy products
• Infant formula
• Yogurt production
• Fresh milk supply
• Dairy ingredient supply

Headquarters

HQ city

Shijiazhuang

HQ country

China

HQ region

Asia

Offices10 records

Markets served

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 乳制品销售 (Dairy product sales): 核心收入来源，覆盖婴幼儿配方奶粉、酸奶、低温鲜奶、常温液态奶、学生奶等多个产品线。通过自有销售网络、零售商、电商平台及学校奶计划等渠道实现销售。
2. B端原料供应 (B2B dairy ingredient supply): 面向烘焙、餐饮、新茶饮、咖啡等专业B端市场，提供原味黄油、稀奶油、奶酪等乳脂原料产品，供应给头部茶饮、烘焙品牌。
3. 特医食品 (Special medical food): 包括乐启初能特殊医学用途早产/低出生体重婴儿配方食品、乐启悦宁特殊医学用途婴儿无乳糖配方食品、恬适康敏特殊医学用途婴儿乳蛋白部分水解配方食品等特殊医学用途配方食品。

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Shijiazhuang Junlebao Dairy is one of China's largest dairy manufacturers, producing and selling infant formula, yogurt, low-temperature fresh milk, ambient liquid milk, and student milk under brands such as Yue Xian Huo, Jian Chun, Chun Xiang, You Cui, Qi Zhi, Zhi Zhen, and Le Zhen. The company also supplies dairy ingredients (cream, butter, whey) to B2B food service customers including bakeries, coffee chains, tea beverage brands, and restaurants. It operates a fully integrated supply chain spanning forage planting, dairy farming, and milk processing across 33 modern ranches and 20 production factories in China.

Differentiator

Problem solved

Functional benefit

Brands

• 悦鲜活 (Yue Xian Huo): 高端鲜奶品牌，采用INF0.09秒超瞬时杀菌技术，已成为国内高端瓶装鲜奶第一品牌
• 简醇 (Jian Chun)
• 纯享 (Chun Xiang)
• 优萃 (You Cui)
• 旗帜 (Qi Zhi)
• 至臻 (Zhi Zhen)
• 乐臻 (Le Zhen)
• 涨芝士啦 (Zhang Zhi Shi La)
• 开啡尔 (Kai Fei Er)
• 白小纯 (Bai Xiao Chun)

Products and services

• Zhi Zhen (至臻) Infant Formula (A2 β-casein)
• You Cui (优萃) Organic Infant Formula
• Le Qing HMO Infant Formula (乐晴HMO婴幼儿奶粉)
• Qi Zhi (旗帜) Infant Formula
• Jian Chun (简醇) Zero-Sucrose Yogurt
• Chun Xiang (纯享) Premium Yogurt
• Zhang Zhi Shi La (涨芝士啦) Cheese Yogurt
• Yue Xian Huo (悦鲜活) Premium Fresh Milk
• Bai Xiao Chun (白小纯) Ambient Liquid Milk
• Student Milk Program (学生奶)
• Special Medical Purpose Formula Food (特殊医学用途配方食品)
• Original Butter (原味黄油) for B2B
• Le Zhen (乐臻) Infant Formula

Quantifiable outcome

• 芝士酸奶品类市场占有率第一，涨芝士啦自2017年上市以来销售量突破5亿包
• +6 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered 核心战略 and 重要.

• 松山湖材料实验室核心战略Strategic or Co-development Partner · 25 April 20232023年4月25日，君乐宝乳业集团与松山湖材料实验室签署重大项目合作协议，将与实验室仿生控冰团队在牛类种质资源冷冻保存方向开展合作，与透明陶瓷团队在畜牧照明之牧场光周期管理等方向深入探索，推动奶牛育种和养殖等产业难题攻关。
• 江南大学核心战略Strategic or Co-development Partner君乐宝与江南大学共建益生菌联合创新中心，共同攻克技术瓶颈，进行自主知识产权益生菌开发。
• 北京大学公共卫生学院核心战略Strategic or Co-development Partner北京大学公共卫生学院营养与食品卫生学教授张玉梅及其团队与君乐宝联合发布了两项母乳科研重要成果：COMMING研究（多民族母婴营养生长队列研究）和NIHAO研究（部分水解蛋白配方临床试验），为婴幼儿配方奶粉的本土化研发提供数据支持。
• 王恩哥院士（科学战略智库主席）核心战略Strategic or Co-development Partner中国科学院院士、松山湖材料实验室理事长王恩哥受聘担任君乐宝科学战略智库主席，未来将不断邀请各领域顶尖专家加入智库，为君乐宝科学战略的实施提供科技资源支持。
• SGS (瑞士通用公证行)重要Technology or Integration君乐宝与全球领先的测试、检验和认证机构SGS深度合作，开展常态化检测与突击飞行审核，成为国内首批获SGS全球智慧畜牧养殖规范认证的乳企，以国际顶尖标准筑牢品质根基。
• 中国营养学会重要Strategic or Co-development Partner中国营养学会与君乐宝达成合作，在生命早期1000天营养健康、学生营养改善、老年人群营养改善行动等专项活动中紧密合作，共同推动国民科学营养。
• 国内外高校及科研院所（美国范德堡大学、爱尔兰农业与食品发展部、澳大利亚查尔斯特大学、上海交通大学医学院附属新华医院、四川大学、北京大学第三医院等）重要Strategic or Co-development Partner君乐宝研发管理中心先后与美国范德堡大学、爱尔兰农业与食品发展部、澳大利亚查尔斯特大学、江南大学、上海交通大学医学院附属新华医院、四川大学、北京大学第三医院等国内外高校及科研院所形成密切的合作关系，打造'产、学、研、用'一体化合作模式。
• 法国颂味佳集团旗下西诺迪斯 (Syndigest)重要Channel Partner/ Reseller/ Distributor君乐宝与法国颂味佳集团旗下西诺迪斯合作推出的稀奶油产品已上市，并陆续与包括头部品牌在内的茶饮、咖啡品牌广泛合作，共同开拓B端市场。
• 中国农业科学院重要Strategic or Co-development Partner君乐宝与中国农业科学院合作，由中国农科院科研团队为君乐宝牧场精准配比十余种饲草料，依托亚麻籽天然转化技术实现原生Omega-3高效富集。
• 中国十大国家队核心战略GTM or Marketing Partner2024年7月，君乐宝正式成为中国国家体操队、花样游泳队、自行车队、击剑队、蹦床队、跆拳道队、赛艇队、皮划艇队、帆船帆板队、艺术体操队等十大国家队官方合作伙伴，用高品质乳品为运动健儿提供鲜活营养支持。
• 埃鲁德·基普乔格 (Eliud Kipchoge)核心战略GTM or Marketing Partner马拉松世界纪录保持者、首位跑进两小时的传奇跑者基普乔格于2026年3月正式签约成为君乐宝全球品牌代言人，同时也是君乐宝奶粉肯尼亚市场战略合作伙伴。

Scale indicators18 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• China Mengniu Dairy: China's #2 dairy company and a direct competitor across nearly every category where Junlebao competes, including premium fresh milk (Modern Dairy/Mengniu), yogurt (Yoyi C), and infant formula (Yashili). Closest head-to-head rival to Junlebao's mass-market and premium positioning.
• H&H International Holdings (Biostime): Hong Kong-listed infant nutrition and care company; one of Junlebao's direct peers in premium infant formula and probiotic supplements in China. Both compete for premium Chinese parent wallet share via scientifically-positioned product ranges.
• a2 Milk Company: A2 β-casein-focused dairy company with strong position in Chinese label-infant-formula and fresh milk via cross-border channels. A direct competitor to Junlebao's Zhi Zhen (至臻) A2 infant formula brand and broader premium dairy strategy.
• Beingmate: China-focused infant formula and dairy nutrition company with overlapping product lines and target consumers. A direct peer in the infant formula category where Junlebao has built its top-3 position.
• Inner Mongolia Yili Industrial Group: China's #1 dairy company by market share and Junlebao's most direct competitor across infant formula, liquid milk, yogurt, and fresh milk. Both compete in the same retail channels with overlapping product portfolios, making Yili the primary share-of-throat rival.
• Bright Dairy (Bright Food Group): Major Shanghai-based dairy company with overlapping product portfolio in fresh milk, yogurt, and ambient liquid milk. A direct competitor particularly in East China where Bright Dairy has strong regional distribution.
• China Feihe: Listed infant formula specialist and one of Junlebao's top direct competitors in the high-margin infant formula category where Junlebao has ranked in the China top-3 for five consecutive years. Both compete intensely on premium infant formula positioning.

Emerging players

• Synutra International: Infant formula and dairy nutrition company with operations in China via Synutra (圣元) brand. A smaller-scale but direct peer in the infant formula category where Junlebao competes for premium and mass-tier share.

Broad incumbents

• Want Want China Holdings: Large Hong Kong-listed China-focused food and beverage group with a dairy beverage and yogurt portfolio (e.g., Want Want Qia Qia). Competes with Junlebao in mass-market dairy-flavored beverages and snacks rather than in infant formula.
• Nestlé (China): Global dairy and infant nutrition giant with deep presence in China across infant formula (NAN, Illuma), dairy ingredients, and B2B beverage solutions. Competes with Junlebao in premium infant formula and is also a potential B2B ingredient partner/customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shijiazhuang Junlebao Dairy