Investsure
Investsure is a South African fintech (founded 2017, Johannesburg) that provides APIs enabling partner investment platforms to distribute its Investment Insurance product to their end-clients.
- Company typePrivate
- Founded2017
- HeadquartersJohannesburg, South Africa
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Investsure does
Investsure is a South African fintech founded in 2017 and headquartered in Johannesburg. The company's stated business is to provide APIs that enable partner investment platforms to sell its Investment Insurance product to their clients — a B2B2C distribution model in which Investsure supplies the product wrapper and the technical integration layer, while partner platforms own the end-customer relationship and surface the insurance offering inside their existing investment journeys.
The platform is structured as an API-first product, implying integration into partner onboarding, KYC, transaction, and policy-disclosure flows rather than a direct-to-consumer front-end. Underlying components therefore include product structuring (the Investment Insurance product itself), API contracts for partner consumption, and the regulatory and disclosure scaffolding needed to attach an insurance product to an investment platform. Customer segments are partner investment platforms serving retail investors; no further vertical segmentation is disclosed.
The revenue model is not publicly disclosed and no pricing tiers or take-rate mechanics are provided. Given the B2B2C API model, plausible monetization paths include per-policy fees, revenue share on premiums, or integration/API licensing fees — but none is confirmed. Capitalization to date consists of two seed rounds: ~$84,000 (Oct 2017, with Bank of America Merrill Lynch) and ~$677,469 (Mar 2019, led by 4Di Capital with Lireas Holdings), for an aggregate of roughly $761,000. The team is small (1-10 employees) and includes co-founders Shane Curran, Ignatious Nkwinika (CTO), and Mbulelo Mpofana (COO). Note: a separate source describes the investsure.info domain as an affiliate site for an online gambling platform; this is treated as conflicting third-party data and does not align with the firm's own description, leadership, or investor base.
Investsure firmographics
Firmographics- Name
- Investsure
- Legal name
- Bluestream N.V.
- Website
- https://investsure.info
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Investsure is a South African fintech (founded 2017, Johannesburg) that provides APIs enabling partner investment platforms to distribute its Investment Insurance product to their end-clients.
- Ownership category
- akta.pro rank
Investsure industry classification
Industry- Product category
- Online Casino & Sports Betting
- NAICS
- Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB), Crypto Payments & Digital Asset Settlement for Gaming (MPAEALAL), Player Wallets, Escrow & Custodial Account Services (MPAEALAK)
Keywords
Where Investsure is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Investsure business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Distribution channels2 records
Marketing channels2 records
Investsure product offering
Product offeringCore offering
Investsure operates as an affiliate/informational portal promoting the Sultan Games online gambling platform, which offers thousands of slot games, table games, live dealer casino experiences, and sports betting across football, tennis, and esports. The platform is licensed under Curaçao eGaming and supports both fiat and cryptocurrency payments, with access via desktop, mobile web, and a dedicated Android mobile application.
Product overview
Sultan Games is an online gambling platform operated by Investsure for players in Kazakhstan and CIS countries. The platform operates under a Curaçao eGaming license and offers an integrated ecosystem combining a casino with thousands of slots, table games, and live dealer experiences, plus a comprehensive sports betting module covering football, tennis, esports and other sports. Users can access the platform via desktop, mobile web, or a dedicated mobile application. The platform supports both traditional payment methods (bank cards, mobile carrier billing) and cryptocurrency payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Sultan Games Casino Platform
Companies that use Investsure
Customer profileSegments2 records
Ideal customer profiles2 records
Investsure technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Investsure partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Investsure competitors and assessment
Company assessmentDirect peers
- 1Win: 1Win is a Curaçao-licensed online casino and sportsbook specifically targeting CIS players including Kazakhstan, with crypto payments, bonuses, and similar product mix to Sultan Games.
- Mostbet: Mostbet runs a Curaçao-licensed casino and sportsbook with deep CIS and CIS-adjacent market penetration, employing similar bonus-driven acquisition and crypto-fiat hybrid payments.
- Pin-Up Casino: Pin-Up Casino is a Curaçao-licensed online casino and sportsbook with strong CIS presence and similar game-provider integrations (Pragmatic Play, etc.).
- Betwinner: Betwinner operates an integrated casino + sportsbook licensed in Curaçao with established CIS and Kazakhstan customer base and similar Russian-language marketing.
- 1xBet: 1xBet is one of the largest online sportsbook and casino operators targeting CIS, Eastern Europe, and Kazakhstan players with a Curaçao-licensed integrated casino + sportsbook — directly mirroring Sultan Games' product structure and target geography.
- Melbet: Melbet operates a Curaçao-licensed casino + sportsbook platform with strong CIS and Kazakhstan market share, overlapping on games portfolio, payment methods, and Russian-language support.
Broad incumbents
- Stake.com: Stake.com is a leading global crypto-licensed casino and sportsbook with an extensive slots/live-casino portfolio and a wider geographic reach than Sultan Games; competes for the same crypto-friendly player base.
- BC.Game: BC.Game is a globally established crypto-native casino and sportsbook with overlapping product (casino, sports betting, instant games, crypto payments), competing for the same crypto-forward CIS player segment.
Others
- Evolution Gaming: Evolution Gaming is the dominant live-dealer studio provider (roulette, game shows) integrated by virtually all CIS-facing casino platforms including Sultan Games; supplier rather than competitor.
- Pragmatic Play: Pragmatic Play is a major slot and live-casino content provider whose games are heavily featured on Sultan Games (Gates of Olympus, Sweet Bonanza, Mega Roulette); a key upstream supplier rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Investsure social profiles
Digital presenceInvestsure compliance and trust
Trust signalCompliance1 record
Investsure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Investsure leadership team
Management profileNumber of profiles
Profiles3 records
Investsure funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Investsure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Investsure
What does Investsure do?
Investsure operates as an affiliate/informational portal promoting the Sultan Games online gambling platform, which offers thousands of slot games, table games, live dealer casino experiences, and sports betting across football, tennis, and esports. The platform is licensed under Curaçao eGaming and supports both fiat and cryptocurrency payments, with access via desktop, mobile web, and a dedicated Android mobile application.
Is Investsure a public or private company?
Investsure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Investsure founded?
Investsure was founded in 2017. It employs 1 to 10 people.
Where is Investsure based?
Investsure is headquartered in Johannesburg, South Africa, in the Africa region.
Who are Investsure's main competitors?
Direct peers on record are 1Win, Mostbet, Pin-Up Casino, Betwinner, 1xBet and Melbet. Broad incumbents are Stake.com and BC.Game. Others are Evolution Gaming and Pragmatic Play.
Does Investsure have an API?
No public API is recorded for Investsure.
What industry is Investsure in?
Investsure's product category is Online Casino & Sports Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 713210.