Jood

Name

Jood

Legal name

Association Jood Ong

Website

https://jood.ma

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Humanitarian and Charitable Services

NAICS

Emergency and Other Relief Services (624230), Emergency and Other Relief Services (62423), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Humanitarian aid services
• Homeless outreach programs
• Disaster relief operations
• Social reintegration services
• Volunteer-driven charity

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Donations (Financial): Jood generates revenue entirely through donations from individuals, corporations, and institutional partners. The organization accepts donations via credit card through its website (processed via CMI Morocco secure gateway), bank transfer (CIH Bank), and in-kind contributions including food, clothing, hygiene products, medical supplies, vehicles, and construction materials.
2. In-Kind Donations: Corporate and individual donors contribute physical goods including meat, pasta, fresh products, groceries, beverages, hygiene products, textiles, fuel, gas, furniture, office equipment, tools, vehicles, tubes, roofing materials, plumbing, sanitary equipment, and electrical supplies listed on the partnership needs page.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jood is a Moroccan non-profit charitable association that delivers direct humanitarian services to homeless individuals and disaster victims, including street food distribution (Maraudes), mobile hygiene units (Camion Douche), clothing distribution, medical care, and social and economic reintegration programs. It coordinates a volunteer network of more than 6,800 people across six Moroccan cities through the My Jood mobile application and responds to natural disasters such as the 2023 Al Haouz earthquake. The association is funded by individual donations, in-kind contributions, and corporate partnerships.

Product overview

Jood is a Moroccan non-profit organization founded in 2015 that operates primarily through its My Jood mobile application and field service programs. The core product portfolio includes My Jood (iOS/Android volunteer management app), JoodDigne (mobile hygiene services with biometric identification), Maraudes (hot meal distribution), and Réinsertion Sociale (social reintegration support). Following the 2023 earthquake, JoodVILLAGES was added for reconstruction. Conceptual products in development include JoodTAG (GPS social network), JoodCONNECT (social services platform), JoodRefuge (emergency shelter), JoodESPOIR (reintegration center), and Jood Kitchen (solidarity restaurant). The My Jood application serves as the central digital hub connecting over 6,800 volunteers across 6 Moroccan cities for event coordination, geolocation, and donations.

Differentiator

Problem solved

Functional benefit

Products and services

• My Jood Mobile Application Proprietary mobile application used by Jood's 6,800+ volunteers and operations team to coordinate humanitarian activities, manage volunteer onboarding and engagement, and support donations; also serves as a transparency and reporting tool for donors.
• Camion Douche (Mobile Hygiene Unit) Mobile hygiene unit (truck) deployed on the street that provides shower and hygiene services to homeless individuals in Moroccan cities, brought directly to beneficiaries rather than requiring them to access fixed facilities.
• Maraudes (Street Food Distribution Rounds) Recurring street outreach rounds in which Jood volunteers distribute hot meals and food directly to homeless individuals across Moroccan cities.
• Paniers de Denrées Alimentaires (Food Basket Program) Distribution of food baskets containing essential groceries to vulnerable families, disaster-affected households, and beneficiaries of social reintegration programs.
• Social and Economic Reintegration Program (Réinsertion Sociale et Économique) Program supporting beneficiaries in their social and economic reintegration, providing accompaniment, skills training, and pathways to employment to help homeless and vulnerable individuals regain stable livelihoods.
• Earthquake Relief Operation (Al Haouz, 2023) Emergency disaster relief program activated in response to the 2023 Al Haouz earthquake, distributing food, clothing, hygiene products, and medical care to disaster-affected populations in Morocco.
• JoodVILLAGES Community Program Community-based program extending Jood's humanitarian services and support model at the village level across Morocco, complementing the association's urban-focused street operations.

Quantifiable outcome

• 44,346 earthquake victims aided with emergency relief and rehabilitation programs
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature4 records

Partnerships

15 partnerships are on record, tiered major and minor.

• Tzu chi FoundationmajorGTM or Marketing Partner · 8 September 2023International humanitarian organization partnering with Jood for Al Haouz earthquake relief operations, providing funding and resources for emergency response and reconstruction efforts.
• United Nations Development Programme (UNDP)majorStrategic or Co-development PartnerUNDP partnership supporting sustainable development initiatives and long-term reconstruction efforts following the 2023 earthquake.
• CHOOSE LOVEminorGTM or Marketing PartnerRefugee and humanitarian charity collaborating on emergency response programs.
• Bel GroupminorGTM or Marketing PartnerFood company providing dairy products and support for earthquake relief food distributions.
• Lesieur CristalminorGTM or Marketing PartnerMoroccan food and cooking oil company supporting food aid programs.
• L'Oréal MarocminorGTM or Marketing PartnerCosmetics company contributing to hygiene products and CSR initiatives.
• Saint-GobainminorGTM or Marketing PartnerBuilding materials company providing construction supplies for earthquake reconstruction.
• Glovo MoroccominorGTM or Marketing PartnerDelivery platform supporting logistics for food and supply distribution during emergency response.
• Ford MoroccominorGTM or Marketing PartnerAutomaker supporting CSR initiatives through vehicle donations and volunteer programs for homeless outreach.
• Chef4GoodminorStrategic or Co-development PartnerSocial enterprise collaborating on meal distribution programs and Ramadan charity initiatives.
• CFCIM (French Chamber of Commerce and Industry of Morocco)minorStrategic or Co-development PartnerChamber of commerce partnership for launching a solidarity restaurant project supporting social reintegration.
• Jumia MoroccominorGTM or Marketing PartnerE-commerce platform supporting logistics and donations for humanitarian operations.
• Unilever MoroccominorGTM or Marketing PartnerConsumer goods company providing hygiene and personal care products for distributions.
• DolidolminorGTM or Marketing PartnerMoroccan manufacturer providing mattresses and bedding for shelter operations.
• Marsa MarocminorGTM or Marketing PartnerPort operator company supporting logistics for humanitarian supply chains.

Scale indicators6 records

Recent moves1 record

Direct peers

• Croix-Rouge Marocaine (Moroccan Red Crescent): Morocco's principal humanitarian organization providing emergency relief, health, and social services. Operates as a national humanitarian counterpart to Jood with overlapping scope in disaster response and vulnerable population assistance.
• SOS Villages d'Enfants Maroc: Moroccan affiliate of SOS Children's Villages providing family-based care for vulnerable children. Comparable in serving at-risk populations, child welfare, and operating as a Morocco-based non-profit with multi-city presence.
• Habitat for Humanity Morocco: International housing NGO active in Morocco addressing post-disaster housing reconstruction — directly comparable to Jood's JoodVILLAGES relogging program for earthquake-affected families.
• Bayti Association: Leading Moroccan NGO focused on street children and youth in difficult circumstances, with similar target population and reintegration focus as Jood. Operates in Casablanca and other Moroccan cities.
• Fondation Amal: Moroccan non-profit providing social assistance to vulnerable populations including children, women, and the homeless. Comparable in operating as a Morocco-based charitable association serving precarity populations.

Broad incumbents

• Médecins Sans Frontières: International medical-humanitarian organization providing emergency medical care. Comparable in delivering medical consultations to vulnerable populations and operating with a donation-driven model across disaster zones.
• Islamic Relief Worldwide: Major international humanitarian NGO with Morocco operations. Comparable funding model (donations, Zakat), beneficiary focus (vulnerable populations), and emergency response capabilities to Jood's.
• Fondation Mohammed V pour la Solidarité: Royal foundation of Morocco addressing poverty, orphan support, and humanitarian assistance nationwide. A significantly larger and better-funded incumbent operating in overlapping social welfare territory with Jood.

Regional players

• Ligue Marocaine pour la Protection de l'Enfance: Moroccan child protection organization advocating against child exploitation including child begging — directly relevant to Jood's campaign against child exploitation by professional beggars.
• Fondation Zakoura: Moroccan foundation focused on education, professional training, and rural development. Comparable in the social reintegration and vocational training component of Jood's programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JOOD_ONG
• Facebookfacebook.com/ONGJood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jood