What Jio Star does

JioStar is India's largest integrated media and entertainment company, formed in November 2024 through the $8.5 billion merger of Reliance Industries' Viacom18 and The Walt Disney Company's Star India operations. The company serves Indian consumers across television and digital streaming, with a television network and streaming service that together reach more than 800 million viewers every week and 389 million viewers daily. JioStar's portfolio spans 24+ linear television channels under the Star and Star Sports networks, the unified JioHotstar streaming platform, Jio Studios for film and content production, and Network18 for news broadcasting, with operations headquartered in Mumbai and regional offices across eleven Indian cities.

The company's technology stack centers on JioHotstar, an AI-augmented streaming platform operating at massive scale - capable of processing nearly 5 million subscription requests per minute and sustaining 72.5 million concurrent viewers during peak events such as the ICC Men's T20 World Cup final. Core technology includes JAMS (JioStar GenAI Media Studio), an end-to-end AI-native content production platform integrating generative AI across ideation, scripting, video production, and publishing; an OpenAI-powered conversational discovery layer where voice search accounts for over 60% of usage; and a video intelligence layer enabling integrated content commerce through partnerships with Swiggy and NewMe. The platform extends to connected TV (with 22% YoY viewership growth during IPL 2026), cinema distribution through PVR INOX partnerships, and the TADKA micro-content platform that amassed 100 million users within two months of launch.

JioStar operates a hybrid revenue model combining subscription recurring revenue (JioHotstar tiers starting at Rs. 79/month across Mobile, Super, and Premium plans, serving 260 million paid subscribers), advertising across TV and digital (enhanced by the Moment.AI contextual ad insertion tool), transaction fees from contextual commerce integrations, and cable/DTH channel pack distribution. FY2025-26 revenue totaled Rs. 34,917 crore (approximately $4.2 billion), nearly doubling from Rs. 17,762 crore in the prior year, with EBITDA margins expanding from 10.3% to 16.7% and net profit reaching Rs. 3,434 crore. The company serves four primary customer segments: mass-market Indian consumers across urban and semi-urban geographies, sports enthusiasts (especially cricket fans), brand advertisers across FMCG, automotive, real estate, and technology verticals (Maruti Suzuki, Hyundai, Thums Up, Samsung, Danube Properties, and others), and regional language viewers across South India, with content localized in 19 languages and operational regional offices in Chennai, Hyderabad, Kochi, Thiruvananthapuram, and Kolkata.

Name

Jio Star

Legal name

Jiostar India Private Limited

Website

https://jiostar.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

JioStar is India's largest integrated media conglomerate, formed in 2024 through the $8.5 billion merger of Viacom18 and Disney's Star India. It operates 24+ TV channels, the JioHotstar streaming platform, Jio Studios, and Network18, reaching 800 million weekly viewers.

Ownership category

akta.pro rank

Product category

Media & Entertainment (OTT Streaming and Television Broadcasting)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

akta.pro secondary industries

Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports OTT Aggregators & Bundling Services (MPAKAOAB)

Keywords

• Ott streaming services
• Television broadcasting
• Sports broadcasting rights
• Digital media content
• Video streaming platform

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Paid OTT subscriptions through JioHotstar across Mobile, Super and Premium tiers, with the platform being India's first paid streaming service to cross 1 billion downloads
2. Advertising Revenue: Display and video advertising across TV and digital platforms, with commerce signal-led advertising products for intent-driven engagement
3. Content Commerce: Contextual commerce integration during live sports (Swiggy food delivery, NewMe fashion) generating transaction fees and referral revenue
4. TV Channel Distribution: Subscription revenue from cable and DTH distribution through branded channel packs (Star Value Pack, Disney Kids Pack, regional language bundles)

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

JioStar operates India's largest television network and streaming platform, aggregating premium entertainment, live sports (including TATA IPL and ICC cricket rights), kids, news and regional language programming across 19 languages. Its flagship JioHotstar OTT service is sold via tiered subscriptions (Mobile, Super, Premium), complemented by linear TV channel distribution through cable/DTH partners, advertising across TV and digital, and emerging content-commerce monetization through integrated partnerships such as Swiggy and NewMe.

Differentiator

Problem solved

Functional benefit

Brands

• JioHotstar: India's largest digital streaming platform combining JioCinema and Disney+ Hotstar
• Jio Studios
• TADKA
• JAMS
• Star Sports Network
• Viacom18 Consumer Products

Products and services

• JioHotstar Streaming Service Direct-to-consumer paid streaming service delivering premium entertainment, live cricket, originals and kids content to Indian consumers across mobile, web and connected TV; includes the JioHotstar app and supports conversational voice/text discovery. First Indian paid OTT service to cross 1 billion downloads with 451 million monthly active users.
• Star Sports Network (Linear TV Sports Channels) 24+ linear television sports channels distributed through cable, DTH and FTA partners, delivering TATA IPL, ICC tournaments and international sports events to Indian television households; serves advertisers with cross-screen integrated deals and powers the JioStar sports advertising business.
• Star Entertainment TV Channels (Hindi & English) Branded Hindi and English general entertainment TV channels including Star Plus, Star Bharat and Star Utsav, distributed as channel packs through cable and DTH operators with SD and HD tiers (e.g., Star Value Pack at Rs. 120/month SD, Star Premium Pack Hindi HD at Rs. 220/month) and FTA distribution on DD Free Dish.
• Regional Language TV Channels Regional language entertainment channel packs across Tamil, Telugu, Malayalam and Kannada (including Asianet and other regional brands) distributed via cable, DTH and the Tata Play Tamil partnership; SD/HD tiers priced at Rs. 62-75/month per pack.
• Kids TV Channels (Disney/Nickelodeon India) Children's entertainment TV channels including Nickelodeon and Disney-branded channels, offered via the Disney Kids Pack (Rs. 18/month SD, Rs. 22/month HD). Nick was named India's No. 1 kids' entertainment channel for 11 consecutive years by BARC.
• TADKA Micro-Content Platform Micro-content hub on JioHotstar offering short-form vertical storytelling across Hindi, Tamil and Telugu to younger audiences, with 100+ original titles and content production expanding beyond traditional entertainment hubs.
• Jio Studios Content Production Film and content production studio producing theatrical releases and streaming originals including AI-generated premium series for domestic and global audiences; operates as a wholly owned subsidiary of JioStar.

Quantifiable outcome

• IPL 2026 crossed 1.2 billion viewers, up 7% year-on-year
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature5 records

Scale indicators15 records

Recent moves6 records

Expansion highlights8 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jio Star