Amnesty International
Amnesty International is a London-headquartered, non-governmental human rights organization founded in 1961, operating in over 150 countries with 10 million supporters and conducting research, advocacy, and digital forensics investigations on global human rights abuses.
- Company typePrivate
- Founded1961
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Amnesty International does
Amnesty International is a global, non-governmental human rights organization founded in 1961 by Peter Benenson, headquartered in London at 1 Easton Street, and registered as a company limited by guarantee with Amnesty International Charity as its wholly-owned operating subsidiary. It operates as a democratic membership movement governed by an annual Global Assembly with representatives from over 60 countries, supported by an International Secretariat and national offices in more than 60 countries across five continents. Its programmatic activities include human rights research and annual reports covering 144 countries, advocacy and campaigning on issues ranging from the death penalty and freedom of expression to corporate accountability and refugee rights, online petitions and grassroots mobilization (Write for Rights, Protect the Protest), free human rights education courses delivered via the Amnesty Academy platform in over 30 languages, and a specialist Security Lab conducting digital forensics investigations into spyware such as the Pegasus Project and the Intellexa Consortium's Predator.
Amnesty International firmographics
Firmographics- Name
- Amnesty International
- Legal name
- Amnesty International
- Website
- https://amnesty.org
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Amnesty International is a London-headquartered, non-governmental human rights organization founded in 1961, operating in over 150 countries with 10 million supporters and conducting research, advocacy, and digital forensics investigations on global human rights abuses.
- Ownership category
- akta.pro rank
Amnesty International industry classification
Industry- Product category
- Human Rights Advocacy
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (81331)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industries
- Human Rights Monitoring, Documentation & Advocacy (BPADAGAK), Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL), Immigrant & Refugee Rights Advocacy (BPAGAFAG)
Keywords
Where Amnesty International is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Amnesty International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership and Donations: Amnesty International is funded primarily by members and individual supporters through membership fees and donations. The organization maintains independence from any government, political ideology, economic interest, or religion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership and access to all resources |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Amnesty International product offering
Product offeringCore offering
Amnesty International is a global non-governmental movement that investigates, documents, and publicizes human rights abuses, advocates for policy change through campaigns and petitions, and delivers human rights education. Its core services are funded by individual members and supporters and are provided free of charge to the public.
Product overview
Amnesty International is a global human rights organization that campaigns for a world where human rights are enjoyed by all. Their programmatic offerings include advocacy campaigns, petitions, human rights education courses, news and research publications, and membership programs. They do not offer technology products in the traditional SaaS sense; their digital presence consists of content and advocacy platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Amnesty Academy (Human Rights Education Courses) Free online courses on human rights topics delivered through a dedicated learning management system, available in more than 30 languages. Intended for the general public, students, educators, and human rights defenders seeking structured learning on human rights issues.
- Amnesty International Membership Program Free global membership program through which individuals join the Amnesty International movement to receive updates, take action on campaigns, sign petitions, and contribute voluntary donations. Membership is the primary channel for grassroots engagement with the organization's advocacy work.
- Petitions and Online Actions Platform Online petition and call-to-action platform through which members and the general public can take part in specific human rights campaigns (e.g., banning stun grenades in Greece, protecting Tamil workers in Sri Lanka, ending disinformation attacks on Indonesian activists).
- Annual State of the World's Human Rights Report Flagship annual research publication covering the human rights situation in 144 countries, used by policymakers, journalists, researchers, and the public as an authoritative reference on global human rights conditions.
- Digital Forensics Fellowship (DFF) A specialized training program that equips human rights defenders with the skills to perform consensual advanced mobile device analysis to detect sophisticated spyware and digital threats, building a global network of regional forensic activists.
Quantifiable outcome
- Death penalty abolished in most countries due in part to decades of advocacy
- +2 more outcomes
Companies that use Amnesty International
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Amnesty International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amnesty International partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- SurfsharkcoreSurfshark became a supporting partner of Amnesty International's Digital Forensics Fellowship (DFF), a training program that teaches human rights defenders how to conduct advanced mobile device analysis to detect sophisticated spyware and digital threats. The partnership aims to decentralize digital security expertise by building a global network of regional activists.
- GooglecoreAmnesty International collaborated with Google to develop 'Intrusion Logging,' a new Android security feature within Google's Advanced Protection Mode that creates encrypted logs to help security researchers investigate spyware attacks. This feature records device events such as unlocks, app installations, and tampering attempts.
- Intellexa ConsortiumAmnesty International's Security Lab investigates and exposes Intellexa's Predator spyware being used to hack journalists and activists, including documenting its use against Angolan journalist Teixeira Cândido.
- Indonesia Strategic Intelligence AgencyAmnesty International documented how Indonesian state and state-aligned actors conducted coordinated disinformation campaigns targeting human rights defenders and critics, including physical attacks on activists linked to military intelligence.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Amnesty International competitors and assessment
Company assessmentDirect peers
- Human Rights Watch: The closest direct peer: a globally operating human rights NGO that conducts research, advocacy, and country-specific investigations on civil liberties, armed conflict, and corporate accountability, competing for the same donor base and policy influence.
- ARTICLE 19: A direct peer focused specifically on freedom of expression and information, overlapping significantly with Amnesty's digital rights and censorship work and competing for thematic donor funding.
- Reporters Without Borders: A global press freedom organization with overlapping advocacy on journalist safety, digital surveillance of reporters, and country-specific campaigns, competing for similar thematic donor funding.
Broad incumbents
- International Committee of the Red Cross: A larger, longer-established humanitarian organization operating in conflict zones with a broader mandate including detention visits and humanitarian relief; comparable global scale and country footprint though with a distinct IHL-focused mission.
- Oxfam International: A larger international NGO federation with comparable global membership structure, country offices, and donation-funded model, competing for the same individual-donor and foundation pool on humanitarian and inequality issues.
- International Rescue Committee: A large international humanitarian NGO operating in conflict and crisis zones with comparable global footprint, donor-funded model, and country-office structure, though with a service-delivery rather than pure-advocacy mandate.
Emerging players
- Electronic Frontier Foundation: A specialist digital rights organization with comparable technology investigations and policy advocacy on surveillance, intersecting directly with Amnesty's Security Lab and Pegasus Project work.
- Transparency International: A global advocacy NGO with similar country footprint, research methodology, and donor base, focused on corruption and governance; comparable in scale and operating model though with a narrower thematic focus.
- Witness: A specialist human rights organization focused on using video and technology for rights documentation; closely comparable to Amnesty's digital forensics and evidence-based investigation capabilities.
Regional players
- ACLU: A major civil liberties advocacy organization with a U.S.-focused geographic mandate but overlapping thematic work on digital rights, free expression, and government surveillance; comparable litigation and policy advocacy capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Amnesty International social profiles
Digital presenceAmnesty International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amnesty International leadership team
Management profileNumber of profiles
Profiles6 records
Amnesty International subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amnesty International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amnesty International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amnesty International
What does Amnesty International do?
Amnesty International is a global non-governmental movement that investigates, documents, and publicizes human rights abuses, advocates for policy change through campaigns and petitions, and delivers human rights education. Its core services are funded by individual members and supporters and are provided free of charge to the public.
Is Amnesty International a public or private company?
Amnesty International is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Amnesty International founded?
Amnesty International was founded in 1961. It employs 1,001 to 5,000 people.
Where is Amnesty International based?
Amnesty International is headquartered in London, United Kingdom, in the Europe region.
How does Amnesty International make money?
One revenue line is on record: membership and Donations.
Who are Amnesty International's main competitors?
Direct peers on record are Human Rights Watch, ARTICLE 19 and Reporters Without Borders. Broad incumbents are International Committee of the Red Cross, Oxfam International and International Rescue Committee. Emerging players are Electronic Frontier Foundation, Transparency International and Witness. ACLU is listed as a regional player.
Does Amnesty International have an API?
No public API is recorded for Amnesty International.
What industry is Amnesty International in?
Amnesty International's product category is Human Rights Advocacy. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of BPADAGAK, Human Rights Monitoring, Documentation & Advocacy. Its NAICS code is 813311 and its SIC code is 8300.