Amnesty International

What Amnesty International does

Amnesty International is a global, non-governmental human rights organization founded in 1961 by Peter Benenson, headquartered in London at 1 Easton Street, and registered as a company limited by guarantee with Amnesty International Charity as its wholly-owned operating subsidiary. It operates as a democratic membership movement governed by an annual Global Assembly with representatives from over 60 countries, supported by an International Secretariat and national offices in more than 60 countries across five continents. Its programmatic activities include human rights research and annual reports covering 144 countries, advocacy and campaigning on issues ranging from the death penalty and freedom of expression to corporate accountability and refugee rights, online petitions and grassroots mobilization (Write for Rights, Protect the Protest), free human rights education courses delivered via the Amnesty Academy platform in over 30 languages, and a specialist Security Lab conducting digital forensics investigations into spyware such as the Pegasus Project and the Intellexa Consortium's Predator.

Name

Amnesty International

Legal name

Amnesty International

Website

https://amnesty.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amnesty International is a London-headquartered, non-governmental human rights organization founded in 1961, operating in over 150 countries with 10 million supporters and conducting research, advocacy, and digital forensics investigations on global human rights abuses.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (81331)

SIC

Services-Social Services (8300)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Human Rights Monitoring, Documentation & Advocacy (BPADAGAK), Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL), Immigrant & Refugee Rights Advocacy (BPAGAFAG)

Keywords

• Human rights advocacy
• Human rights research
• Civil society campaigns
• Human rights education
• Policy advocacy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership and Donations: Amnesty International is funded primarily by members and individual supporters through membership fees and donations. The organization maintains independence from any government, political ideology, economic interest, or religion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Amnesty International is a global non-governmental movement that investigates, documents, and publicizes human rights abuses, advocates for policy change through campaigns and petitions, and delivers human rights education. Its core services are funded by individual members and supporters and are provided free of charge to the public.

Product overview

Amnesty International is a global human rights organization that campaigns for a world where human rights are enjoyed by all. Their programmatic offerings include advocacy campaigns, petitions, human rights education courses, news and research publications, and membership programs. They do not offer technology products in the traditional SaaS sense; their digital presence consists of content and advocacy platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Amnesty Academy (Human Rights Education Courses) Free online courses on human rights topics delivered through a dedicated learning management system, available in more than 30 languages. Intended for the general public, students, educators, and human rights defenders seeking structured learning on human rights issues.
• Amnesty International Membership Program Free global membership program through which individuals join the Amnesty International movement to receive updates, take action on campaigns, sign petitions, and contribute voluntary donations. Membership is the primary channel for grassroots engagement with the organization's advocacy work.
• Petitions and Online Actions Platform Online petition and call-to-action platform through which members and the general public can take part in specific human rights campaigns (e.g., banning stun grenades in Greece, protecting Tamil workers in Sri Lanka, ending disinformation attacks on Indonesian activists).
• Annual State of the World's Human Rights Report Flagship annual research publication covering the human rights situation in 144 countries, used by policymakers, journalists, researchers, and the public as an authoritative reference on global human rights conditions.
• Digital Forensics Fellowship (DFF) A specialized training program that equips human rights defenders with the skills to perform consensual advanced mobile device analysis to detect sophisticated spyware and digital threats, building a global network of regional forensic activists.

Quantifiable outcome

• Death penalty abolished in most countries due in part to decades of advocacy
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• SurfsharkcoreStrategic or Co-development Partner · 14 May 2026Surfshark became a supporting partner of Amnesty International's Digital Forensics Fellowship (DFF), a training program that teaches human rights defenders how to conduct advanced mobile device analysis to detect sophisticated spyware and digital threats. The partnership aims to decentralize digital security expertise by building a global network of regional activists.
• GooglecoreTechnology or Integration · 12 May 2026Amnesty International collaborated with Google to develop 'Intrusion Logging,' a new Android security feature within Google's Advanced Protection Mode that creates encrypted logs to help security researchers investigate spyware attacks. This feature records device events such as unlocks, app installations, and tampering attempts.
• Intellexa ConsortiumOthers · 18 February 2026Amnesty International's Security Lab investigates and exposes Intellexa's Predator spyware being used to hack journalists and activists, including documenting its use against Angolan journalist Teixeira Cândido.
• Indonesia Strategic Intelligence AgencyOthersAmnesty International documented how Indonesian state and state-aligned actors conducted coordinated disinformation campaigns targeting human rights defenders and critics, including physical attacks on activists linked to military intelligence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Human Rights Watch: The closest direct peer: a globally operating human rights NGO that conducts research, advocacy, and country-specific investigations on civil liberties, armed conflict, and corporate accountability, competing for the same donor base and policy influence.
• ARTICLE 19: A direct peer focused specifically on freedom of expression and information, overlapping significantly with Amnesty's digital rights and censorship work and competing for thematic donor funding.
• Reporters Without Borders: A global press freedom organization with overlapping advocacy on journalist safety, digital surveillance of reporters, and country-specific campaigns, competing for similar thematic donor funding.

Broad incumbents

• International Committee of the Red Cross: A larger, longer-established humanitarian organization operating in conflict zones with a broader mandate including detention visits and humanitarian relief; comparable global scale and country footprint though with a distinct IHL-focused mission.
• Oxfam International: A larger international NGO federation with comparable global membership structure, country offices, and donation-funded model, competing for the same individual-donor and foundation pool on humanitarian and inequality issues.
• International Rescue Committee: A large international humanitarian NGO operating in conflict and crisis zones with comparable global footprint, donor-funded model, and country-office structure, though with a service-delivery rather than pure-advocacy mandate.

Emerging players

• Electronic Frontier Foundation: A specialist digital rights organization with comparable technology investigations and policy advocacy on surveillance, intersecting directly with Amnesty's Security Lab and Pegasus Project work.
• Transparency International: A global advocacy NGO with similar country footprint, research methodology, and donor base, focused on corruption and governance; comparable in scale and operating model though with a narrower thematic focus.
• Witness: A specialist human rights organization focused on using video and technology for rights documentation; closely comparable to Amnesty's digital forensics and evidence-based investigation capabilities.

Regional players

• ACLU: A major civil liberties advocacy organization with a U.S.-focused geographic mandate but overlapping thematic work on digital rights, free expression, and government surveillance; comparable litigation and policy advocacy capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amnesty
• YouTubeyoutube.com/user/AmnestyInternational
• Facebookfacebook.com/amnestyglobal
• LinkedInlinkedin.com/company/162441
• Instagraminstagram.com/amnesty
• TikToktiktok.com/@amnesty

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Amnesty International