Domaine d'Escapat
- Company typePrivate
- Founded2008
- HeadquartersPeyriac-minervois, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Domaine d'Escapat does
Domaine d'Escapat is a Swedish-owned vineyard estate in Villeneuve-Minervois, Languedoc (southern France), founded and operated by Bruno Ohlzon, a former Swedish elite hockey player who entered the wine trade in the 1990s via a wine agency in Spain before establishing the estate near Carcassonne. The company grows 14 grape varieties on-site (including Syrah, Grenache, Carignan, Mourvèdre and Chardonnay), alongside lavender, olive, plum and apricot, and produces estate wines such as Escapat Numero Six (a GSM red blend), Escapat Chardonnay and Chardonnay Prestige (two stylistic expressions from the same grape), Escapat Merlot Cabernet Prestige, and an estate Pétillant sparkling. It complements own production with partner wines from Domaine J.Laurens (three méthode traditionelle sparkling cuvées) and limited-edition Chateau Penin Bordeaux selections.
The business operates as an integrated multi-revenue estate rather than a single-product vineyard: it sells wine direct-to-consumer through the escapat.com webshop with free door-to-door shipping (primarily to Swedish customers), offers on-site accommodation ('Bo på Escapat' from 9,395 SEK), hosts corporate conferences and events, runs hands-on 'Winemaker-for-a-Day' experiences at 1,990 SEK per person, sells all-inclusive package trips, and operates a no-commitment wine subscription ('Vinabonnemang') that includes access to exclusive estate-produced olive oil. Distribution is overwhelmingly direct: own webshop (Klarna checkout), own on-site hospitality, and subscription fulfillment, supplemented by ticketed in-person wine tastings in Stockholm (e.g., Escapats vårfest at Kristinehovs malmgård on Södermalm).
Marketing is built on an in-house editorial publication, Escapat Magazine, which publishes weekly long-form articles across wine regions, grapes, gastronomy, and French tourism, and feeds a free newsletter funnel. The brand is supported by a Guide Hachette recognition for Escapat Numero Six ('a treasure in Minervois') and strong customer ratings (Google 4.9, Facebook 5.0, Trustpilot 4.9). The estate is small (1–10 employees, several staff including an office manager Sophie), privately held by the founder, and has no disclosed institutional investors, board, or external funding beyond a single 2016 round of approximately $1,285,000 with undisclosed investors.
Domaine d'Escapat firmographics
Firmographics- Name
- Domaine d'Escapat
- Legal name
- Domaine d´Escapat
- Website
- https://escapat.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Domaine d'Escapat industry classification
Industry- Product category
- Winery & Vineyard Estate
- NAICS
- Wineries (31213)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Domaine d'Escapat is headquartered
LocationHeadquarters
- HQ city
- Peyriac-minervois
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Domaine d'Escapat business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Online wine sales (webshop): Direct e-commerce sales of estate-produced wines with free shipping and door delivery via escapat.com webshop.
- Wine subscription (Vinabonnemang): Recurring, no-commitment customized wine subscription that also grants access to exclusive estate-produced olive oil.
- Accommodation (Bo på Escapat): On-site lodging at the vineyard estate in the heart of Languedoc, starting from 9395 SEK per stay.
- Wine tourism experiences and packages: All-inclusive package trips and 'Vinbonde för en dag' (Winemaker for a Day) experiences priced at 1990 SEK per person, where guests pick, press, and blend their own wine.
- Corporate events and conferences: B2B hosted corporate events and conferences at the southern France estate.
- Olive oil and ancillary product sales: Sales of estate-produced olive oil, gift cards, and related wine accessories through the webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Escapat Numero Six (red GSM blend) — single SKU retail price |
| Unit Pricing | Pay-as-you-go | Accommodation starting price |
| Unit Pricing | Pay-as-you-go | Winemaker-for-a-Day experience |
| Subscription | Monthly | Wine subscription (Vinabonnemang) |
| Unit Pricing | Pay-as-you-go | All-inclusive package trips |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Domaine d'Escapat product offering
Product offeringCore offering
Domaine d'Escapat operates a French vineyard estate in Villeneuve-Minervois, Languedoc, producing and selling its own wines (reds, whites, sparkling) and olive oil directly to consumers via an online webshop with door-to-door delivery. The estate also sells on-site accommodation, hands-on winemaking experiences (Winemaker for a Day), all-inclusive package tours, a no-commitment wine subscription, and corporate event venues, complemented by an editorial publication (Escapat Magazine) covering French wine, tourism, and gastronomy.
Product overview
Domaine d'Escapat operates an integrated estate brand rather than a single software product: the offering combines e-commerce (the Webbshop online wine shop), hospitality (Bo på Escapat accommodation, Konferens och event), a subscription (Vinabonnemang) and experience products (Vinbonde för en dag, Paketresor All Inclusive, Turistkarta), supplemented by editorial content (Escapat Magazine). The core retail surface is the Webbshop, which hosts both own-estate wines (e.g., Escapat Numero Six, Escapat Chardonnay, Escapat Chardonnay Prestige, Escapat Merlot Cabernet Prestige, Escapat Petillant) and partner-produced wines such as the J.Laurens sparkling range and Chateau Penin Bordeaux selections, plus Escapat Olivolja. The Vinabonnemang subscription ties together wine deliveries with exclusive olive oil access, while experiences like Vinbonde för en dag let guests produce their own wine on-site, all feeding into the same estate ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Escapat Numero Six: Red GSM-blend wine from Minervois (Grenache, Syrah, Mourvèdre); the brand's flagship red and most popular red wine.
- Escapat Chardonnay
- Escapat Chardonnay Prestige
- Escapat Merlot Cabernet Prestige
- Escapat Petillant
- J.Laurens La Matte
- J.Laurens Blanquette de Limoux
- J.Laurens Rose no7
- Escapat Magazine
Products and services
- Webbshop (Online Wine Shop) The Domaine d'Escapat online webshop enables customers to purchase estate wines with free home delivery. Catalog categories include Vinpaket (wine packages), Röda viner, Vita viner, Roséviner, Mousserande, Magnum, Olivolja, and Presentkort; payment is processed via Klarna.
- Bo på Escapat (Accommodation at the Vineyard) Guesthouse and lodging offering at Domaine d'Escapat in the heart of the Languedoc region, surrounded by vineyards. Marketed from 9,395 SEK per stay as a starting price for travelers seeking an authentic vineyard-stay experience.
- Vinabonnemang (Wine Subscription) Tailored wine subscription service with no binding period ('Ingen bindningstid'), providing subscribers with curated recurring wine shipments and exclusive access to the estate's olive oil.
- Konferens och event (Conferences and Events) Corporate event and conference venue offering at the estate in southern France for companies seeking to host off-sites and team events in the Languedoc region.
- Vinbonde för en dag (Winemaker for a Day) Hands-on wine-making experience where guests pick, press, and blend their own wine on the estate. Priced from 1,990 SEK per person for experience-seeking visitors.
- Paketresor All Inclusive (All-Inclusive Package Tours) All-inclusive package travel offerings centered on food, drink, and regional cultural experiences around the Languedoc estate.
- Escapat Numero Six Estate red wine, a Minervois GSM blend of Grenache, Syrah, and Mourvèdre, priced at 194 SEK per 750ml bottle. Recognized by Guide Hachette (2020 vintage) as a balanced, classic Minervois suitable for drinking young.
- Escapat Chardonnay Estate Chardonnay aged on its lees for 6 months, presenting a different stylistic expression from the Chardonnay Prestige cuvée.
- Escapat Chardonnay Prestige Estate Chardonnay aged on new French oak barrels, the prestige-tier Chardonnay from the estate.
- Escapat Merlot Cabernet Prestige Estate red wine blending Merlot with Cabernet Sauvignon, with Merlot softening the Cabernet structure. Aged on new oak, designed to be both approachable now and suitable for cellaring.
- Escapat Pétillant Estate sparkling (pétillant) wine referenced as part of the Domaine d'Escapat sparkling wine portfolio.
- Escapat Olivolja (Olive Oil) Exclusive estate-produced olive oil available to wine subscription subscribers and via the webshop, sold alongside the estate's wines.
- J.Laurens Sparkling Wines (La Matte, Blanquette de Limoux, Rose no7) Sparkling wines produced by partner Domaine J.Laurens (winemaker Jaques Calvel) and sold through the Escapat webshop. Includes three Chardonnay-containing cuvées: J.Laurens La Matte, J.Laurens Blanquette de Limoux, and J.Laurens Rose no7.
- Chateau Penin Natur Natural Bordeaux wine from Chateau Penin, vinified and aged entirely without sulfur additions and lagered since 2017. Sold in a limited edition through the Escapat webshop.
- Chateau Penin Clariet Fresh and fruity Clairet from Chateau Penin — a style between red and rosé (light red wine). Sold via the Escapat webshop as a partner offering.
- Vitt och Rosé Vinpaket (White and Rosé Wine Package) Seasonal summer wine package featuring a selected assortment of fresh white and rosé wines from the estate, launched for the summer season via the Escapat webshop.
Quantifiable outcome
- Google 4.9 / Facebook 5.0 / Trustpilot 4.9 customer review scores
- +1 more outcomes
Companies that use Domaine d'Escapat
Customer profileSegments5 records
Ideal customer profiles4 records
Domaine d'Escapat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Domaine d'Escapat partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Domaine J.LaurenscoreEscapat distributes three different sparkling wines from Domaine J.Laurens, all containing Chardonnay: J.Laurens La Matte, J.Laurens Blanquette de Limoux, and J.Laurens Rose no7. Domaine J.Laurens is run by Jaques Calvel, an IT-industry veteran (former IBM engineer turned winemaker) who applies technological precision to traditional méthode traditionelle sparkling wine production; the estate produces around 500,000 bottles/year across six cuvées sold in ~25 countries. Escapat uses J.Laurens sparkling wines to complement its own estate production.
- Chateau PeninminorEscapat resells limited editions of Chateau Penin wines through its webshop, including Chateau Penin Natur (a natural wine vinified and aged entirely without sulfur additions, lagered since 2017) and Chateau Penin Clariet (a fresh and fruity Clariet, a blend between red and rosé). These are featured as recommended wines in the Bordeaux article and sold on a 'limited edition' basis.
- Domaine J.Laurens (Jaques Calvel) — technical collaborationcoreJaques Calvel, founder of Domaine J.Laurens, brings IT-industry precision (numerical mapping, computer-aided manufacturing/design, software development) into traditional winemaking. Escapat leverages this technical foundation for its sparkling-wine portfolio alongside its own estate production.
- Orderseal / danoffer.comminorWeb agency credited at the footer of escapat.com: 'Webbsidan är skapad av Orderseal (orderseal.com) / danoffer.com'. Provides website development and design services.
- pea&RosenbergcoreContent collaboration credited across Escapat Magazine articles (e.g., Figeac, Pét-Nat, Loire, Gruissan). Rosenberg is also referenced as the on-the-ground taster ('Rosenberg har ganska lätt kunnat identifiera mousserande härifrån'). Functions as a recurring editorial / tasting partner for Escapat's wine-education content.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Domaine d'Escapat competitors and assessment
Company assessmentBroad incumbents
- Domaine de la Romanée-Conti: Legendary Burgundy estate with extreme prestige, allocated wholesale distribution, and limited cellar-visit tourism — much larger and rarer than Escapat but illustrative of the upper bound of the estate-wine business model with vertical integration of production and storytelling.
- Château Margaux: Premier Grand Cru Classé Bordeaux estate with established global wholesale distribution and prestige tourism — not a direct competitor in segment or pricing tier, but a comparable premium French wine estate using brand and on-property experiences as core revenue pillars.
Direct peers
- Yalumba Wine Estate: Multi-generation family-owned Australian winery blending estate production, DTC sales, and signature tourism experiences (cellar door, Yalumba signature tastings) — comparable operating model combining production scale with consumer-facing estate experiences.
- Cloudy Bay Vineyards: Iconic Marlborough, New Zealand estate with premium DTC positioning, cellar door experiences, and global brand recognition — comparable as a single-region estate leveraging premium positioning and direct-to-consumer experiences.
- Domaine Ott: Premium Provençal rosé and wine producer with strong DTC focus, wine tourism at Château de Selle, and elevated brand storytelling — comparable as a French estate leveraging tourism, hospitality, and direct sales rather than bulk wholesale distribution.
- Klein Constantia: Premium South African wine estate with cellar tours, dining, accommodation, and DTC e-commerce — comparable small-estate positioning integrating production, hospitality, and direct consumer sales.
- Gérard Bertrand: One of the largest Languedoc wine producers with extensive estate portfolio, DTC sales, wine tourism experiences, and hospitality venues — the most directly comparable regional peer given shared Languedoc origin and integrated wine-and-experience model.
- Marqués de Riscal: Spanish Rioja winery that combines premium wine production with a luxury hotel (Hotel Marqués de Riscal by Frank Gehry) and wine tourism experiences — a close analogue to Escapat's wine-plus-accommodation-plus-events model.
- Frog's Leap Winery: Napa Valley estate focused on organic and dry-farmed wines with a strong DTC/visit/tour business and storytelling-led brand — analogous as a small-to-mid estate prioritizing direct consumer relationships and on-site experiences over wholesale distribution.
- Justin Vineyards & Winery: Paso Robles estate combining Bordeaux-style wines, on-site inn/accommodation, restaurant, and tasting experiences with DTC emphasis — structurally analogous to Escapat's wine-plus-hospitality-plus-DTC operating model in a different region.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Domaine d'Escapat social profiles
Digital presenceDomaine d'Escapat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domaine d'Escapat leadership team
Management profileNumber of profiles
Profiles2 records
Domaine d'Escapat subsidiaries and ownership
Company hierarchySubsidiaries1 record
Domaine d'Escapat funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domaine d'Escapat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domaine d'Escapat
What does Domaine d'Escapat do?
Domaine d'Escapat operates a French vineyard estate in Villeneuve-Minervois, Languedoc, producing and selling its own wines (reds, whites, sparkling) and olive oil directly to consumers via an online webshop with door-to-door delivery. The estate also sells on-site accommodation, hands-on winemaking experiences (Winemaker for a Day), all-inclusive package tours, a no-commitment wine subscription, and corporate event venues, complemented by an editorial publication (Escapat Magazine) covering French wine, tourism, and gastronomy.
Is Domaine d'Escapat a public or private company?
Domaine d'Escapat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Domaine d'Escapat founded?
Domaine d'Escapat was founded in 2008. It employs 1 to 10 people.
Where is Domaine d'Escapat based?
Domaine d'Escapat is headquartered in Peyriac-minervois, France, in the Europe region.
How does Domaine d'Escapat make money?
Six revenue lines are on record. Online wine sales (webshop) is the primary driver. The others are wine subscription (Vinabonnemang), accommodation (Bo på Escapat), wine tourism experiences and packages, corporate events and conferences and olive oil and ancillary product sales.
Who are Domaine d'Escapat's main competitors?
Broad incumbents on record are Domaine de la Romanée-Conti and Château Margaux. Direct peers are Yalumba Wine Estate, Cloudy Bay Vineyards, Domaine Ott, Klein Constantia, Gérard Bertrand, Marqués de Riscal, Frog's Leap Winery and Justin Vineyards & Winery.
Does Domaine d'Escapat have an API?
No public API is recorded for Domaine d'Escapat.
What industry is Domaine d'Escapat in?
Domaine d'Escapat's product category is Winery & Vineyard Estate. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213.