ALM First Group, LLC

What ALM First Group, LLC does

ALM First Group, LLC is a privately held Dallas-based holding company that, through four wholly owned subsidiaries (ALM First Financial Advisors LLC, ALM First Advisors LLC, ALM First Analytics LLC, and ALM First Executive Benefits LLC), provides specialized financial advisory and investment management services to banks and credit unions in the United States. Founded in 1995, the firm operates as an SEC-registered investment adviser with fiduciary duty and serves approximately 450 depository institutions, with approximately $79 billion in assets under management as of December 31, 2025.

The company's offering combines a proprietary technology ecosystem with professional services. The technology layer includes ALM OnDemand (interest rate risk modeling using NEV/EVE and NII/EaR frameworks), Liquidity OnDemand (liquidity forecasting and stress testing), the Loan Transaction Network (a secondary market platform for loan portfolio transactions, MSR valuations, and securitization advisory), the Profitability Calculator, and the my.almfirst.com client portal. The services layer spans asset liability management, balance sheet strategy advisory, institutional asset management, hedge advisory and derivatives, secondary market solutions, and specialty services including M&A advisory (including MERGERMAX for credit unions), enterprise risk management, capital planning and stress testing, CECL analysis, and executive benefits.

Revenue is generated through fee-based investment advisory agreements (recurring), professional services engagements for balance sheet and specialty advisory, and transaction-based components in secondary market and loan fund activities. Distribution is sales-led and direct: a Sales & Client Relations team, relationship-based enterprise engagement, a daily thought leadership engine, proprietary and industry conferences, and a regular webinar cadence. Geographic exposure is domestic (United States only), and the firm competes on domain specialization, regulatory credibility, and the depth of its balance sheet data and analytics rather than on price.

Name

ALM First Group, LLC

Legal name

ALM First Group, LLC

Website

https://almfirst.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

ALM First Group is a privately held Dallas-based financial advisory holding company operating SEC-registered investment advisory and balance sheet strategy subsidiaries that serve approximately 450 U.S. banks and credit unions managing roughly $79 billion in assets.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Investment Advisory Services: SEC-registered investment advisory services provided to financial institutions under fee-based arrangements. ALM First acts as an unbiased third party, offering commission-free advisory to approximately 450 financial institutions. Services include asset liability management, fixed income portfolio management, and hedging strategies. Revenue is generated through recurring advisory fees under written investment advisory agreements.
2. Balance Sheet Advisory: Balance sheet strategy advisory services including asset pricing, liquidity management, funding strategies, capital allocation, and credit risk management. Provided through ALM First Advisors, these services complement investment advisory offerings.
3. Secondary Market Solutions: Services including mortgage secondary services, MSR valuations, securitization advisory, and loan transaction network facilitation. These services support loan portfolio transactions and may include transaction-based components.
4. Specialty Advisory Services: Specialized consulting including mergers and acquisitions (MERGERMAX for credit unions), strategic communications, enterprise risk management, capital planning and stress testing (CPST), CECL Pro analysis, and executive benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

ALM First is an SEC-registered investment adviser that provides asset liability management, balance sheet strategy, registered investment advisory, secondary market, and specialty advisory services to banks and credit unions. The firm delivers these services alongside a proprietary suite of on-demand analytical tools (ALM OnDemand, Liquidity OnDemand, Loan Transaction Marketplace, Profitability Calculator) accessed through the my.almfirst.com client portal. Approximately $79 billion in assets are managed under advisory for more than 450 financial institutions across the United States.

Product overview

ALM First is a financial advisory firm offering a portfolio of analytical tools and consulting services for banks and credit unions. The core offering includes a suite of on-demand financial tools (ALM OnDemand, Liquidity OnDemand, Loan Transaction Marketplace, Profitability Calculator) accessible through the my.almfirst.com client portal, complemented by professional services in asset liability management, balance sheet strategy, investment advisory, secondary market solutions, and specialty services (M&A, enterprise risk management, executive benefits). The company operates as an SEC-registered investment advisor managing approximately $79 billion in assets for over 450 financial institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Liability Management Services

Quantifiable outcome

• Approximately $79 billion in assets under management
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• M&A Leadership Council (MALC)coreStrategic or Co-development Partner · 13 July 2026ALM First and M&A Leadership Council joined forces to introduce a NEW M&A solution for credit unions. This partnership addresses the increasing pace of credit union and bank M&A activity, combining ALM First's ALM and financial advisory expertise with MALC's merger and acquisition leadership capabilities to provide comprehensive advisory services for credit union consolidations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wilary Winn LLC: Wilary Winn is an asset/liability management and interest rate risk advisory firm focused on credit unions and community banks. It competes directly with ALM First in outsourced ALM, fair value analytics, and balance sheet advisory for depository institutions.
• Chandler Asset Management: Chandler provides fixed income portfolio management, ALM, and balance sheet advisory services for banks, credit unions, and institutional investors. It is one of the closest direct competitors to ALM First in the depository institution advisory market.
• Marquette Associates: Marquette Associates is an investment advisory firm serving institutional clients including depository institutions, with services spanning asset allocation, fixed income, and ALM. It overlaps directly with ALM First's investment advisory and balance sheet advisory offerings.
• Callahan & Associates: Callahan is a consulting and analytics firm exclusively serving credit unions, offering performance benchmarking, M&A advisory, and strategic consulting. It is directly comparable to ALM First's credit union focus and specialty services (including MERGERMAX).

Broad incumbents

• Baker Tilly: Baker Tilly is a large professional services firm offering consulting, advisory, and risk services to community banks and credit unions, including ALM, ERM, and CECL support. It competes with ALM First in specialty advisory but as part of a much broader portfolio.
• Wipfli: Wipfli is a top accounting and consulting firm serving community banks and credit unions with technology, risk, and regulatory advisory services. It is comparable to ALM First's specialty services and balance sheet advisory offerings.
• Piper Sandler: Piper Sandler has a dedicated community banking practice providing investment banking, fixed income sales and trading, and balance sheet advisory. It overlaps with ALM First's secondary market solutions and M&A capabilities for depository institutions.
• Keefe Bruyette & Woods (KBW): KBW, a Stifel company, specializes in financial services investment banking and research with deep coverage of banks and thrifts. It competes with ALM First in M&A advisory and capital markets services for community and mid-size banks.
• CliftonLarsonAllen (CLA): CLA is a large professional services firm serving community banks and credit unions with audit, tax, and advisory services including ALM and ERM. Comparable to ALM First as a broad advisory provider to the same depository customer base.
• CUNA Mutual Group / TruStage: TruStage (the commercial brand of CUNA Mutual Group) provides insurance, investment, and advisory solutions to credit unions, including executive benefits that overlap with ALM First Executive Benefits. Comparable as a credit-union-focused financial services provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlmFirst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALM First Group, LLC