Nexstar Digital

What Nexstar Digital does

Nexstar Digital operates as the digital products, services, and technology division (NXST Digital) of Nexstar Media Group, Inc. (NASDAQ: NXST), a publicly traded diversified local media company headquartered in Irving, Texas. The division provides digital content publishing, marketing, and video advertising products and services to local businesses, national advertisers, and brands, offering capabilities that include native advertising, social media marketing, ad operations, design, and development. It distributes content and advertising inventory across 176 local websites and 292 local mobile applications, which collectively rank among the top ten U.S. digital properties by Comscore, Inc. based on online user activity.

The division's commercial model is advertising-led, monetizing audience reach across owned-and-operated digital properties that sit alongside the parent's 201 television stations and the NewsNation cable network. Nexstar's combined television and digital footprint reaches 70% of U.S. television households across 116 television markets and produces more than 317,000 hours of local news, sports, and entertainment programming annually. Revenue is generated through negotiated, quote-based B2B advertising packages structured as multi-year contracts, with rate cards varying by market, audience demographics, and platform mix; pricing is not publicly disclosed.

Nexstar Digital leverages the broader Nexstar portfolio for distribution advantage, serving local SMB advertisers seeking community-level reach as well as national brands requiring multi-market campaigns. The corporate organization includes senior digital and data leadership (Chief Data Officer, CRO and EVP of Revenue Operations, SVP of Technology), and the division continues to diversify beyond traditional display and video advertising into native, social, and technology services. The business operates entirely within the United States, with 13,000+ Nexstar employees supporting digital and broadcast operations across 116 markets.

Name

Nexstar Digital

Legal name

Nexstar Media Group, Inc.

Website

https://nexstardigital.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Nexstar Digital is the digital advertising and content publishing division of Nexstar Media Group, operating 176 local websites and 292 mobile apps that deliver native, video, and social advertising to local businesses and national brands across the U.S.

Ownership category

akta.pro rank

Product category

Broadcast and Digital Media Advertising

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Television Broadcasting Stations (4833)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

White-Label/Hosted Publishing Platforms (MPACAIAJ), Syndication & RSS/Feed Publishing Platforms (MPACAIAF)

Keywords

• Digital advertising services
• Omnichannel marketing
• Video advertising platforms
• Content publishing
• Multi-platform media buying

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Primary revenue stream from local and national advertising across 201 television stations reaching 70% of U.S. television households
2. Digital Advertising: Digital products and services revenue including video advertising, native advertising, and social media marketing solutions through 176 local websites and 292 local mobile apps
3. Content Distribution: Distribution of engaging local and national news, sports and entertainment content across television and digital platforms producing over 317,000 hours of programming annually

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nexstar Digital is the digital media and advertising division of Nexstar Media Group, Inc. (NASDAQ: NXST), providing omnichannel digital advertising campaigns across 176 local websites, 292 local mobile apps, and affiliated television stations reaching 70% of U.S. households. It delivers content publishing, marketing, video advertising, native advertising, social media, ad operations, design, and development services to local businesses and national advertisers.

Product overview

Nexstar Digital operates as part of Nexstar Media Group, Inc. (NASDAQ: NXST), a diversified media company organized around a core television broadcasting platform (Nexstar TV Stations) supplemented by digital products and services. The portfolio includes NewsNation national cable network and the NXST Digital division offering content publishing, marketing, video advertising, native advertising, social media, ad ops, design and development services. The company distributes content across 201 television stations, 176 local websites, and 292 local mobile apps, reaching 70% of U.S. television households. The digital and television operations together serve 116 markets with over 13,000 employees committed to local news, sports, and entertainment programming.

Differentiator

Problem solved

Functional benefit

Brands

• NewsNation: National cable news network operated by Nexstar Media Group
• NXST Digital

Products and services

• Nexstar Digital (NXST Digital) Omnichannel Advertising Services Omnichannel digital advertising services delivered through 176 local websites and 292 local mobile apps, providing digital content publishing, marketing, video advertising, native advertising, social media, ad operations, design, and development services to local businesses and national advertisers.
• Television Advertising on Nexstar TV Stations Advertising access across Nexstar's 201 television stations in 116 U.S. markets reaching 70% of U.S. television households, with over 317,000 hours of news, sports, and entertainment programming produced annually for local and national advertisers.
• NewsNation National Cable News Network Advertising National cable news network advertising inventory delivering news programming and documentaries including 'Spirit of America' content, providing national advertisers a national cable platform alongside local market TV stations and digital properties.
• Local Mobile Applications 292 local mobile applications delivering news, sports, and entertainment content to users across Nexstar's television markets, providing mobile inventory for advertisers alongside television and website channels.
• Local Websites 176 local websites providing news, sports, and entertainment content, collectively ranking among the top ten U.S. digital properties by Comscore and serving as a digital advertising channel for local and national advertisers.

Quantifiable outcome

• 70% U.S. Household Reach
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• The Trade Desk: Leading programmatic advertising platform competing for the same digital ad dollars that Nexstar monetizes through its 176 websites and 292 apps. Represents the technology-driven competitive threat to traditional local broadcasters.
• Roku: CTV platform capturing audiences and ad budgets that historically flowed to local broadcast TV. Directly addresses the cord-cutting headwind facing Nexstar's linear TV revenue base.

Direct peers

• Hearst Television: Privately held local TV broadcaster with a similar station footprint and digital content publishing model. Comparable advertiser-funded local content and cross-platform ad sales motion.
• Sinclair Broadcast Group: Largest direct competitor in U.S. local television broadcasting with a similar portfolio of TV stations, local news operations, and digital advertising offerings. Both companies monetize local audiences through broadcast and digital ad sales across overlapping markets.
• Gray Television: Peer U.S. local TV broadcaster with a comparable station portfolio and digital advertising strategy. Competes head-to-head in local markets for advertiser dollars and audience reach.
• Tegna: Major U.S. local TV station group with comparable broadcast reach, local news production, and digital advertising products. Operates in a similar advertiser-funded model targeting both local and national ad budgets.

Broad incumbents

• Comcast (NBCUniversal): Owns NBC broadcast, cable networks, and Peacock streaming. Competes across broadcast advertising, national cable news, and digital content distribution — overlapping with Nexstar's multi-platform approach.
• Fox Corporation: Diversified media company with broadcast (FOX), cable news (Fox News), and sports assets. Overlaps with Nexstar in broadcast advertising, national cable news (via NewsNation), and digital sports content distribution.
• The Walt Disney Company (ABC/ESPN): Owns ABC broadcast network and a portfolio of national cable and streaming assets. Direct competitor for national advertiser dollars and a benchmark for the broadcast-plus-streaming monetization model.
• Paramount Global: Diversified media conglomerate owning CBS broadcast, cable networks, and Paramount+ streaming. Competes for national ad budgets and shares the broadcast-to-digital transition dynamics Nexstar faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NexstarDigital
• Facebookfacebook.com/nexstardigital
• LinkedInlinkedin.com/company/nexstar-media-group-inc
• Instagraminstagram.com/nexstarmediagroupinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nexstar Digital