La Casa de Carlota

What La Casa de Carlota does

La Casa de Carlota is a Barcelona-headquartered, founder-owned design studio that bills itself as the first studio in the world to employ creatives with intellectual disabilities (including people with Down syndrome and autism) as integrated members of its creative team, working alongside professional designers and strategists. Its core offering is project-based creative services delivered to enterprise brand clients and government bodies, spanning brand identity, packaging design, corporate communication, campaign creation, and creative direction; the studio has no software product, platform, or SaaS layer, and revenue is generated entirely through professional services engagements. The firm is commercially differentiated by an inclusive creative process that intentionally mixes neurodiverse cognitive perspectives with experienced ad-agency talent, and it has been recognized for this model through B Corp certification (the first communications company in Spain), a March 2018 invitation to present at the United Nations, and an extensive award portfolio spanning design excellence (Laus, European Design Award, Pentawards) and social impact (Forética, Randstad, World Down Syndrome Awards).

The company operates five wholly-owned offices in Barcelona and Sevilla (Spain), Medellín (Colombia), Lima (Peru), and São Paulo (Brazil), serving a mix of European and Latin American clients. Its go-to-market is sales-led and direct: enterprise brand teams and government cultural institutions commission projects (e.g., Nike EMEA corporate identity, Airbnb Christmas campaign, Coca-Cola Instagram solidarity action, Nestlé VIP Red Box, Generalitat de Catalunya European Heritage Days campaign). Pricing is not publicly disclosed, and the only external capital on record is a 2016 impact investment of approximately $146,117 from Ship2B. Leadership is concentrated among co-founders José María Batalla (Creative Director, 25+ years at Grupo Lorente / Euro RSCG / Havas Worldwide), Marian Marco (Director, 20+ years in strategy), and Joan Teixidó (Creative Director / Branded Content, joined 2017 from MMLB, Contrapunto, TBWA), with regional founders heading each satellite office.

Name

La Casa de Carlota

Legal name

ESTUDIO CASA CARLOTA, S.L.

Website

https://lacasadecarlota.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

La Casa de Carlota is a Barcelona-based, founder-owned inclusive design studio that integrates creatives with intellectual disabilities alongside professional designers to deliver brand identity, packaging, and campaign work for enterprise clients and government bodies across Spain and Latin America.

Ownership category

akta.pro rank

Product category

Design Services

NAICS

Independent Artists, Writers, and Performers (71151)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)

Keywords

• Inclusive design studio
• Brand identity design
• Packaging design services
• Creative communications
• Corporate campaign design

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: La Casa de Carlota generates revenue through providing design services to enterprise and brand clients, including brand identity, packaging design, communication campaigns, and corporate design. Projects include work for major brands across various industries including food and beverage, technology, fashion, and government organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

La Casa de Carlota is an inclusive design studio that combines professional designers, strategists, and creatives with intellectual disabilities (including Down syndrome and autism) to deliver brand identity, packaging design, corporate communication, and creative campaigns for enterprise brands, government bodies, and purpose-driven companies. Services are sold as project-based engagements through direct client relationships across offices in Spain and Latin America.

Product overview

La Casa de Carlota operates as a unified design studio rather than a platform-with-modules architecture. The core offering is the inclusive design studio itself, which produces creative work across brand identity, packaging design, corporate communication, and artistic expression. The studio is headquartered in Barcelona with satellite offices in Medellín, Sevilla, Lima, and São Paulo, each contributing to the overall creative output while maintaining local operations. There are no separate product tiers, add-on modules, or distinct software offerings—the value proposition lies entirely in the studio's unique inclusive creative process and the diverse perspectives of its team.

Differentiator

Problem solved

Functional benefit

Products and services

• La Casa de Carlota Inclusive Design Studio A unified inclusive design studio that delivers brand identity, packaging design, corporate communication, creative campaigns, and artistic direction for enterprise brands, government institutions, and purpose-driven companies. The studio combines professional designers and strategists with creatives with intellectual disabilities within a proprietary inclusive creative process.
• Brand Identity Design Design and development of corporate and brand identity systems for enterprise clients. Deliverables span logo systems, visual identity guidelines, and full identity rollouts for regional and EMEA markets.
• Packaging Design Design of consumer product packaging for food and beverage, retail, and sustainability-focused brands, recognized with a Pentawards Bronze in 2022.
• Communication and Campaign Design Creative campaign work for enterprise brands and public institutions, including Christmas campaigns, social-action campaigns, online activations, posters, and corporate communications.

Quantifiable outcome

• 600,000+ video views for Playground documentary; featured in The Guardian and The Wall Street Journal's Curiosity platform

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Pentagram: World's largest independent design firm, offering brand identity, packaging, and communication design to enterprise clients. Comparable in service mix (brand identity, packaging, campaigns) but vastly larger in scale and broader in positioning.
• Mother: Independent creative agency with offices in London, New York, LA, and Shanghai, producing brand campaigns and design for global enterprise clients. Comparable enterprise client roster and creative-service mix, but operates at significantly larger scale.
• Anomaly: Independent creative agency known for purpose-led brand work and a non-traditional operating model. Comparable in competing for enterprise brand briefs with a differentiated point of view, though at materially larger scale.

Direct peers

• IDEO: Global design and innovation consultancy with a long-standing social impact practice and human-centered design methodology. Comparable to La Casa de Carlota in combining design services with purpose-driven positioning, but with much broader scale and consulting reach.
• Purpose: B Corp-certified creative and communications agency that builds campaigns and brand strategies for purpose-driven organizations. Closely comparable values alignment and enterprise impact-driven client base.
• Mucca: Independent Italian design and branding studio producing brand identity, packaging, and communication work for European enterprise clients. Closely comparable boutique scale and service offering to La Casa de Carlota's design studio model.
• Manual: Independent design and branding studio producing brand identity, packaging, and digital experiences for consumer and tech clients. Comparable boutique scale, project-based professional services model, and enterprise brand focus.
• We Are Collins: Independent creative studio producing brand strategy, identity, and design for global consumer and culture-forward brands. Comparable boutique scale and enterprise client focus, with similar emphasis on differentiated creative perspective.
• Civilization: Independent design studio producing brand identity and communication design for enterprise clients across consumer and tech. Comparable boutique scale and project-based service model.
• Wink: Independent creative and design studio producing brand identity, campaigns, and content for global enterprise clients. Comparable boutique scale, service mix, and enterprise client orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LaCasadeCarlota
• YouTubevimeo.com/lacasadecarlota
• Facebookfacebook.com/lacasadecarlota
• LinkedInlinkedin.com/company/la-casa-de-carlota
• Instagraminstagram.com/lacasadecarlota_bcn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Casa de Carlota