The Hospice & Palliative Care Network

What The Hospice & Palliative Care Network does

The Hospice & Palliative Care Network of Maryland (HPCNM) is a private, non-profit 501(c)(3) statewide membership association headquartered in Sparks, Maryland, representing hospice and palliative care providers, professionals, and students. Founded in 1979 as the Bereavement Network of Maryland and operating under its current hospice-focused identity since 1983, HPCNM leads advocacy, education, and resource provision for the 14 General Licensed Hospice Provider members that collectively cover all 23 Maryland counties and Baltimore City, along with 3 Palliative Care Partners (including Johns Hopkins and University of Maryland School of Medicine), 2 Non-Vendor Associate Members, and 3 Associate Vendor Members. Core product surface is membership services organized into six categories (General Licensed Hospice Provider, Palliative Care Partner, Non-Vendor Associate, Associate Vendor, Individual, Student) with annual dues ranging from $50 (Student) to $3,000+ (Associate Vendor), supplemented by an Annual Conference, quarterly webinars, a Bereavement Network, the Alliance Kids pediatric program, and a Veterans Partnership program with the U.S. Department of Veterans Affairs.

HPCNM's business model is membership-dues-driven membership recurring revenue plus a meaningful event and sponsorship revenue layer. The 2026 Annual Conference at the Maritime Conference Center on October 1, 2026 projects 150+ attendees across six education tracks with sponsorship tiers ranging from $750 to $7,000 and a $1,200 exhibitor fee. Revenue is also generated through donations (including the Horizon Foundation grant-funded Alliance Kids fund) and corporate sponsorships ($3,500 Silver, with a newly introduced Gold tier). Pricing includes a 3% credit card processing fee implemented January 1, 2025, and three-tier conference registration. The organization runs on lean staffing (Executive Director Peggy Shimoda and Administrative Assistant Katherine Lally) and is supported externally by YourMembership.com for association management, AXIS Medical Education for continuing education credits, and affiliate partners (CHAP, Weatherbee Resources) that deliver discounted member services. There is no proprietary technology, software product, or platform; HPCNM explicitly is positioned as an advocacy and education association rather than a technology company.

Strategic priorities evidenced in the data include expanding corporate sponsorship monetization (introduction of a Gold tier), broadening the vendor member roster beyond traditional hospice analytics (McKesson Medical-Surgical joining), deepening pediatric programming via Alliance Kids (with a new "Caring for Children & Families" conference track), and extending executive engagement through CEO Forum lunches. HPCNM sits within a wider ecosystem of national partners — NAHC, Alliance for Care at Home, CAPC, and CHC Impact — which positions it as a state-level chapter in a federated advocacy structure.

Name

The Hospice & Palliative Care Network

Legal name

Hospice & Palliative Care Network of Maryland

Website

https://hnmd.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

The Hospice & Palliative Care Network of Maryland (HPCNM) is a private 501(c)(3) statewide membership association providing advocacy, education, and resources to 14 licensed hospice providers, palliative care programs, and professionals across Maryland.

Ownership category

akta.pro rank

Product category

Healthcare Association Services

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

Community-Based Palliative Care (Home-Based Non-Hospice) (HLADAHAH), Non-Hospice Serious-Illness / Community-Based Palliative Care (In-Home) (HSABAFAF)

Keywords

• Hospice advocacy
• Palliative care education
• Membership association
• Healthcare networking
• Regulatory resources

Headquarters

HQ city

Hunt Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: HPCNM generates revenue through annual membership dues from various categories including General Licensed Hospice Providers (dues based on organization size), Palliative Care Partners ($1,500/year), Non-Vendor Associate Members ($1,000/year), Associate Vendor Members ($3,000/year), Individual Members ($500/year), and Student Members ($50/year).
2. Annual Conference Revenue: Revenue generated from Annual Conference registrations (members $250-$300, non-members $300-$350, students $40-$75), sponsorships (Overall Presenting Sponsor $7,000, Keynote Sponsor $5,000, Lanyard Sponsor $3,000, Bag Sponsor $3,200, Coffee Mug Sponsor, Breakfast Sponsor, Break Sponsor $1,100, Breakout Session Sponsor $1,000, Bag Insert Sponsor $750), and exhibitor fees ($1,200).
3. Donations and Fundraising: The organization accepts donations through online giving, Board of Directors Giving, and the HPCNM Alliance Kids fund. The Alliance Kids fund specifically supports pediatric hospice and palliative care programs. One-time donations, recurring monthly contributions, and matching gifts are accepted.
4. Storefront Sales: Revenue from online store sales including merchandise, event tickets, and conference-related products. Store categories include Annual Conference Exhibitors, Annual Conference Registration, Annual Conference Sponsorships, Corporate Sponsorships, Quality/Regulatory Conference Sponsorship, Event Tickets, Associate Membership, Misc, and standard Membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Hospice & Palliative Care Network of Maryland (HPCNM) is a private, non-profit 501(c)(3) statewide membership association representing hospice and palliative care providers, professionals, and students across Maryland. It sells annual memberships across multiple categories (licensed hospice providers, palliative care partners, associate, individual, student), hosts the annual conference, provides continuing education webinars, advocates at state and federal levels, and offers an online store and directories for its members.

Product overview

The Hospice & Palliative Care Network of Maryland (HPCNM) is a private, non-profit 501(c)(3) statewide association, not a technology product company. It operates as a membership-based organization offering advocacy, education, and resources to hospice and palliative care providers across Maryland. The portfolio consists of membership services (with General Licensed Hospice Provider, Palliative Care Partner, Associate, Individual, and Student tiers), the Annual Conference (October 1, 2026), webinars and educational events, the Bereavement Network of Maryland, the Veterans Partnership Program, Alliance Kids pediatric care program, an online store, a Hospice Provider Directory, a Palliative Care Directory, and Advance Care Planning Resources. The organization does not offer a software product or platform.

Differentiator

Problem solved

Functional benefit

Brands

• Alliance Kids: Pediatric hospice and palliative care program supporting children with serious illnesses and their families through specialized programs, education, and resources.

Products and services

• HPCNM Membership Services Annual membership tiers for licensed hospice providers, palliative care partners, associate (non-profit), associate vendor, individual professionals, and students. Benefits include advocacy representation, regulatory resources, weekly industry updates, action alerts, four complimentary webinars per year, website listing, discounts on conferences and events, networking, and committee participation.
• HPCNM Annual Conference Premier annual event bringing together hospice and palliative care leaders across Maryland, featuring six education tracks (Leading Forward, Advancing Serious Illness Care, Clinical Excellence, Whole Person Care, Caring for Children & Families, Compliance & Sustainability), keynote and breakout sessions, networking, and continuing education credits for nurses, social workers, and physicians.
• Webinars and Educational Events Continuing education programming including quarterly Lunch & Learn Webinars, Skills Builder Series, and professional development events for hospice and palliative care professionals. Members receive four complimentary webinars per year and discounted pricing on additional programs.
• Bereavement Network of Maryland Professional network for grief professionals, including hospice counselors, social workers, chaplains, bereavement program directors, and grief coaches, providing sharing of programming ideas, continuing education, and holistic health and well-being modalities.
• Veterans Partnership Program Program partnering with the U.S. Department of Veterans Affairs and the We Honor Veterans national initiative to ensure Veterans receive hospice and palliative care, addressing service-related trauma, connecting veterans with earned benefits, and providing meaningful recognition ceremonies.
• Alliance Kids Pediatric hospice and palliative care program providing professional training, educational resources, and family support for children with serious illnesses and their families, supported by the HPCNM Alliance Kids fund.
• Corporate Sponsorship Program Corporate sponsorship packages (Silver at $3,500, Gold tier available) providing brand visibility, marketing, and engagement opportunities with hospice and palliative care member organizations across Maryland throughout the year.

Quantifiable outcome

• 14 General Licensed Hospice Provider Members representing hospice providers across all Maryland counties
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, moderate and minor.

• CHAP (Community Health Accreditation Partner)coreGTM or Marketing PartnerCHAP offers affinity partnership benefits to HPCNM members including waiving 50% of the accreditation deposit fee for providers seeking initial or renewal accreditation or initial palliative certification. Members also receive discounts on Hospice Operations, Home Health Operations, and Healthcare Sales Workshops using member discount code HPCNM22.
• Weatherbee ResourcescoreGTM or Marketing PartnerWeatherbee Resources offers HPCNM members 5% discount on registration for Weatherbee's Hospice Regulatory Boot Camp and 5% discount on Hospice Compliance Network/HCN membership. Contact Peggy Funk or Katherine Lally for association-specific registration codes.
• National Association for Home Care & Hospice (NAHC)moderateStrategic or Co-development PartnerHPCNM is affiliated with national hospice organizations for advocacy coordination. The organization serves as a liaison between national, state, and local hospice and palliative care organizations.
• We Honor Veterans ProgrammoderateStrategic or Co-development PartnerMany HPCNM hospice member organizations participate in the We Honor Veterans program, a national initiative that helps hospice professionals recognize the unique needs of veterans, address service-related trauma, connect veterans with earned benefits, and provide meaningful recognition ceremonies.
• U.S. Department of Veterans Affairs (VA)moderateStrategic or Co-development PartnerHPCNM participates in the Hospice-Veterans Partnership Program ensuring Veterans receive compassionate, coordinated care that honors their service. VA provides hospice care to eligible veterans enrolled in VA health care with a life-limiting illness.
• AXIS Medical EducationmoderateStrategic or Co-development PartnerAXIS Medical Education is jointly accredited by ACCME, ACPE, and ANCC to provide continuing education for the healthcare team. Partners with HPCNM to offer CE credits for nurses (up to 5.0 contact hours), social workers (up to 5 credit hours of Category I CE), and physicians/NPs through AXIS Medical Education.
• Hospice AnalyticsmoderateGTM or Marketing PartnerAssociate Vendor Member providing data analytics services to the hospice and palliative care community.
• McKesson Medical-SurgicalmoderateGTM or Marketing PartnerAssociate Vendor Member and newest HPCNM member providing medical-surgical supplies and services to hospice providers.
• Alliance for Care at HomemoderateStrategic or Co-development PartnerHPCNM is a proud member of the Alliance for Care at Home, a national organization supporting home health and hospice care.
• Community Health Centers (CHC) ImpactminorStrategic or Co-development PartnerHPCNM is a member of CHC Impact organization supporting community health initiatives.
• Center to Advance Palliative Care (CAPC)moderateStrategic or Co-development PartnerHPCNM is a member of CAPC providing palliative care membership and resources.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hospice Foundation of America: National nonprofit focused on hospice education, public engagement, and professional development. Operates in adjacent education and awareness space with overlapping member-audience benefits.
• National Association for Home Care & Hospice (NAHC): National association representing home care, hospice, and palliative care providers with advocacy and education services. HPCNM is affiliated with NAHC, but NAHC competes for member dues and conference attendance at the national level.
• Center to Advance Palliative Care (CAPC): National organization dedicated to increasing access to quality palliative care, providing training, technical assistance, and advocacy. Overlaps HPCNM's palliative-care-partner member value proposition with national reach.
• National Hospice and Palliative Care Organization (NHPCO): National umbrella organization for hospice and palliative care providers in the U.S., offering advocacy, education, and resources. Operates at national scale with broader scope than HPCNM and competes for member attention and education spend.

Direct peers

• Florida Hospice & Palliative Care Association: Statewide association representing Florida hospice and palliative care providers, providing advocacy, education, and member resources. Directly comparable association model and revenue mix.
• Texas & New Mexico Hospice Organization: Regional hospice association covering Texas and New Mexico providers with advocacy, education, and member services. Comparable state/regional association structure and member composition.
• Hospice & Palliative Care Association of New York State: Statewide membership association for hospice and palliative care providers in New York, offering advocacy, education, and member services structurally identical to HPCNM. Directly comparable in mission, revenue model (dues + conference + sponsorships), and customer segments.
• California Hospice and Palliative Care Association: State-level hospice and palliative care trade association serving California providers with advocacy, education, and annual conference offerings. Closely comparable operating model; serves a larger membership base.
• Hospice & Palliative Care Federation of Massachusetts: Statewide hospice and palliative care association for Massachusetts providers offering advocacy, education, and member benefits. Directly comparable in operating model and provider-focused mission.
• Hospice & Palliative Care Association of Michigan: Michigan statewide trade association for hospice and palliative care providers with comparable advocacy, education, and member service offerings. Directly comparable peer state association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/347270188626178

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hospice & Palliative Care Network