3Shape
3Shape develops TRIOS intraoral scanners, Dental System CAD/CAM software, and AI-assisted diagnostic tools for dental clinics, dental laboratories, and DSOs worldwide, monetized through hardware sales, software subscriptions, and an integrated partner ecosystem.
- Company typePrivate
- Founded2000
- HeadquartersCopenhagen, Denmark
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What 3Shape does
3Shape is a Danish dental technology company founded in 2000 that develops 3D intraoral scanners and CAD/CAM software used by dental clinics, dental laboratories, and Dental Service Organizations (DSOs) globally. Its core product lines include the TRIOS family of intraoral scanners (TRIOS 3, 4, 5, and 6, with TRIOS 6 introducing hyperspectral imaging), the Dental System CAD suite for labs, the F8 and E Series lab scanners, the cloud-based Unite platform and LMS Premium lab management software, and the AI-assisted Dx diagnostic software (FDA 510(k) cleared April 2026). Technology differentiation rests on the ScanAssist alignment engine, hyperspectral multi-light capture, AI-powered Automate generative design (delivering crown/inlay/onlay proposals in roughly 90 seconds), and integration with a broad partner ecosystem including 3D printing, milling, imaging, and clear aligner providers. The business model is hybrid: hardware revenue from scanner sales is supplemented by recurring software subscriptions (TRIOS Care, LabCare, LMS Premium from €79/month), per-seat CAD Points / AI design unit usage fees, and marketplace commissions via the Unite Store. Go-to-market combines a global certified reseller network, direct e-commerce, and an enterprise field-sales motion with technical account managers serving DSOs. The company is privately held, backed by EQT since December 2021, and operates from Copenhagen with 1,001-5,000 employees.
3Shape firmographics
Firmographics- Name
- 3Shape
- Legal name
- 3Shape A/S
- Website
- https://3shape.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- 3Shape develops TRIOS intraoral scanners, Dental System CAD/CAM software, and AI-assisted diagnostic tools for dental clinics, dental laboratories, and DSOs worldwide, monetized through hardware sales, software subscriptions, and an integrated partner ecosystem.
- Ownership category
- akta.pro rank
3Shape industry classification
Industry- Product category
- Digital Dentistry Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Intraoral Optical Scanning & Digital Impression Centers (HLABAIAE)
- akta.pro secondary industries
- CAD/CAM Digital Design & Milling Centers (HLABAJAE), Model/Die Work, Scanning & Case Digitization Services (HLABAJAJ)
Keywords
Where 3Shape is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
3Shape business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales (Intraoral Scanners): 3Shape generates revenue from selling intraoral scanners including TRIOS 6, TRIOS 5, TRIOS 3, TRIOS Core, and lab scanners (F8, E Series). Hardware includes the scanner wand, pods, computers, and accessories.
- Software Subscriptions: Subscription-based revenue from TRIOS Care service plans, LMS Premium, and software packages. Includes software updates, cloud storage, and access to AI-powered features.
- Dental System CAD Software: Dental CAD design software sold in packages (Complete, Crown & Bridge) with optional add-ons for specialty indications. Can be purchased with LabCare subscription or basic package.
- Unite Store Marketplace: Platform connecting clinics with 100+ clear aligner partners, 3D printing, milling, patient management, imaging systems, sleep apnea, design services, and 8,000+ dental labs. Takes a commission or referral fee for transactions through the platform.
- Service Plans (TRIOS Care, LabCare): Annual service packages providing warranty coverage, support, training, software updates, and additional benefits. TRIOS Care includes 5-year warranty, drop coverage, express replacement. LabCare includes unlimited upgrades, support, and free AI design proposals.
- Lab Management Software (LMS) Premium: Cloud-based lab management software with pricing from €79/month based on case volume (100-1000 cases). Includes case management, Dental System integration, billing, and credit card payment facilitation via Stripe.
- CAD Points / AI Design Units: AI design proposals beyond the fair usage limit (1,200 units/year/seat) can be purchased using CAD Points. Also used for trying indications not included in the chosen Dental System package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LMS Premium - Cloud-based lab management software |
| Subscription | Annual | TRIOS Care - Full-coverage service plan |
| Subscription | Annual | TRIOS Only - Scan-only service plan |
| Subscription | Annual | LabCare - Subscription service package |
| One time/ perpetual license | Annual | Basic - No-subscription package |
| Subscription | Annual | Dental System Complete and Crown & Bridge packages |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
3Shape product offering
Product offeringCore offering
3Shape designs, manufactures, and sells 3D intraoral scanners (TRIOS 3, 4, 5, 6, Core) and dental lab scanners (F8, E Series), along with CAD/CAM software including Dental System, Implant Studio, LMS Premium, and Dx AI-assisted diagnostic software. Its cloud-based Unite platform connects dental clinics and laboratories through the Unite Store, integrating with clear aligner providers, 3D printers, milling centers, and patient management systems to enable end-to-end digital workflows from digital impression through design and production.
Differentiator
Problem solved
Functional benefit
Brands
- TRIOS: Award-winning line of intraoral scanners for digital dental impressions
- 3Shape Unite
- Dx
- Dental System
- 3Shape LMS
- 3Shape Design Services
Products and services
- 3Shape TRIOS 6 Flagship intraoral scanner for dental clinics featuring hyperspectral imaging that captures data from white, fluorescent, and near-infrared light sources simultaneously for digital impressions, restorative, orthodontic, and implant workflows, paired with AI-assisted diagnostics.
- 3Shape TRIOS 5 Wireless intraoral scanner with the ScanAssist alignment engine and improved battery, enabling protocol-free scanning and capturing 2,400 images per second for dental practices.
- 3Shape TRIOS 4 Intraoral scanner with Patient Monitoring for tracking and comparing scans over time, designed for general dentistry, restorative, and orthodontic workflows.
- 3Shape TRIOS 3 Wired intraoral scanner providing accurate digital impressions and patient engagement capabilities for dental clinics.
- 3Shape TRIOS Core Entry-level intraoral scanner offering for dental clinics seeking TRIOS digital impression capability in a streamlined form factor.
- 3Shape F8 Lab Scanner Dental laboratory scanner enabling dual model scanning workflows with automatic trimming for gypsum models, achieving full-arch scan in 9 seconds with 4µm accuracy (ISO 12836).
- 3Shape E Series Lab Scanners Line of dental laboratory scanners used by dental labs to digitize physical models and impressions for CAD design and manufacturing workflows.
- 3Shape Dental System
- 3Shape LMS Premium Cloud-based lab management software for dental labs with tiered pricing starting from €79/month based on monthly case volume (100, 300, 600, 1000, or Unlimited), providing case management, Dental System integration, client management, billing, and Stripe-powered payment facilitation.
- 3Shape Dx Software AI-assistive diagnostic software (Dx Plus and Dx Standard versions) that analyzes TRIOS intraoral scan data to help dentists detect oral health conditions including caries, plaque, tooth wear, and gingival recession; FDA 510(k) cleared April 10, 2026 and exclusive to TRIOS 6.
- 3Shape Automate AI-powered design service providing crown, inlay, onlay, and bridge design proposals in as little as 90 seconds, available 24/7 with a fair usage limit of 1,200 AI design units per year per seat and additional CAD Points available for higher usage.
- 3Shape Implant Studio AI-powered implant planning software with simplified workflows for full-arch restorative planning including All-on-4 and All-on-6 treatments.
- 3Shape TRIOS MOVE+ Mobile cart solution for TRIOS intraoral scanners providing flexible operatory-to-operatory mobility, recognized with a Red Dot Design Award for combining form and function.
- 3Shape Unite Platform Cloud-based workflow engine and app ecosystem that integrates TRIOS scan data with the Unite Store marketplace, enabling clinic-to-lab communication, treatment partner connectivity, and access to 3D printing, milling, imaging, patient management, sleep apnea, and design services.
Quantifiable outcome
- Up to 110% higher scan resolution with TRIOS 6 hyperspectral technology
- +5 more outcomes
Companies that use 3Shape
Customer profileSegments4 records
Ideal customer profiles4 records
3Shape technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability9 records
Feature8 records
3Shape partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Angelalign Technology Inc.coreGlobal strategic partnership to streamline digital orthodontic workflows. Angelalign's software integrates with Medit Corporation and has expanded its global strategic partnership with 3Shape to streamline digital orthodontic workflows, enabling better integration between clear aligner treatment planning and digital impression scanning.
- LabStarcoreIn January 2023, 3Shape acquired LabStar, a US-based lab inventory management software provider, for an undisclosed sum. The acquisition was expected to benefit dental laboratories through enhanced digital solutions and inventory management capabilities.
- 100+ Clear Aligner PartnerscoreOver 100 world-class partners for clear aligners integrated into the Unite Store. These partners provide treatment services that clinics can connect with through one-click connectivity.
- 8,000+ Dental Labs NetworkcoreOver 8,000 dental laboratories have registered as 3Shape labs. Clinics can find labs in the Unite Store or through 3Shape Communicate and connect with one click for seamless case submission and collaboration.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
3Shape competitors and assessment
Company assessmentBroad incumbents
- Straumann Group: Global dental implant and prosthetic leader with intraoral scanning and digital workflow offerings (via Straumann/Dental Wings). Competes with 3Shape in lab-side CAD/CAM and implant planning.
- Envista Holdings: Dental equipment conglomerate owning KaVo, DEXIS, and Nobel Biocare brands. Competes broadly with 3Shape across scanners, imaging, and restorative/implant workflows as part of a larger portfolio.
- Midmark: US-based dental and medical equipment manufacturer offering intraoral scanners and integrated practice solutions. Overlaps with 3Shape in clinical dental equipment categories.
Direct peers
- Medit: Korean manufacturer of the i700 and i600 intraoral scanners plus Medit Link software. A direct competitor in the digital impression category, known for aggressive pricing and open architecture.
- Align Technology: Maker of the iTero intraoral scanner and Invisalign clear aligners. Directly competes with 3Shape's TRIOS scanner line, particularly in orthodontic and DSO channels where Invisalign integration is a major differentiator.
- Planmeca: Finnish dental equipment manufacturer offering Planmeca Emerald intraoral scanners and CAD/CAM solutions. Overlaps with 3Shape in scanners, imaging, and integrated dental practice workflows.
- Carestream Dental: Provider of CS 3700 and CS 3500 intraoral scanners plus imaging software. Directly competes with 3Shape in digital impressions and dental practice imaging workflows.
- Dentsply Sirona: Provider of CEREC intraoral scanners and chairside CAD/CAM milling systems. Competes head-to-head with 3Shape in dental clinics and DSOs, often bundling scanner-plus-mill workflows.
Others
- Henry Schein: Largest dental distributor in North America and a sales channel for many scanner brands including potential competitors. Indirectly comparable as a distribution and practice solutions platform.
- Formlabs: 3D printer manufacturer integrated with 3Shape's Produce workflow. Adjacent ecosystem partner in dental 3D printing rather than a scanner competitor, but represents an alternative path for chairside production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
3Shape social profiles
Digital presence3Shape financial estimates
Financial estimateRevenue estimate
Valuation estimate
3Shape leadership team
Management profileNumber of profiles
Profiles5 records
3Shape subsidiaries and ownership
Company hierarchySubsidiaries1 record
3Shape funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3Shape M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3Shape
What does 3Shape do?
3Shape designs, manufactures, and sells 3D intraoral scanners (TRIOS 3, 4, 5, 6, Core) and dental lab scanners (F8, E Series), along with CAD/CAM software including Dental System, Implant Studio, LMS Premium, and Dx AI-assisted diagnostic software. Its cloud-based Unite platform connects dental clinics and laboratories through the Unite Store, integrating with clear aligner providers, 3D printers, milling centers, and patient management systems to enable end-to-end digital workflows from digital impression through design and production.
Is 3Shape a public or private company?
3Shape is a private company. It is classified as private equity controlled and is currently operating.
When was 3Shape founded?
3Shape was founded in 2000. It employs 1,001 to 5,000 people.
Where is 3Shape based?
3Shape is headquartered in Copenhagen, Denmark, in the Europe region.
How does 3Shape make money?
Seven revenue lines are on record. Hardware Sales (Intraoral Scanners) is the primary driver. The others are software Subscriptions, dental System CAD Software, unite Store Marketplace, service Plans (TRIOS Care, LabCare), lab Management Software (LMS) Premium and CAD Points / AI Design Units.
Who are 3Shape's main competitors?
Broad incumbents on record are Straumann Group, Envista Holdings and Midmark. Direct peers are Medit, Align Technology, Planmeca, Carestream Dental and Dentsply Sirona. Others are Henry Schein and Formlabs.
Does 3Shape have an API?
No public API is recorded for 3Shape.
What industry is 3Shape in?
3Shape's product category is Digital Dentistry Equipment. Its primary akta.pro industry code is HLABAIAE, Intraoral Optical Scanning & Digital Impression Centers, with a secondary code of HLABAJAE, CAD/CAM Digital Design & Milling Centers. Its NAICS code is 339114 and its SIC code is 3843.