Roots Community Services
Roots Community Services is a Brampton-based registered charity, founded in 1985, that delivers culturally-responsive health, social, and community programs for the Black, African, and Caribbean communities across Peel and Halton Regions in Ontario, Canada.
- Company typePrivate
- Founded1985
- HeadquartersBrampton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roots Community Services does
Roots Community Services Inc. is a registered Canadian charity and non-profit organization founded in 1985 (originally as United Achievers' Community Services Inc., rebranded in 2019) and headquartered in Brampton, Ontario. The organization delivers culturally-responsive community programs for the Black, African and Caribbean (BAC) communities across the Region of Peel and, more recently, the Halton Region, serving children, youth, women (including trans and non-binary women), men, seniors, families, and newcomers through eight core program verticals: Children's Programs, Youth Programs, Women's Programs (Women Taking a Stance), Men's Programs (Uplifting Men's Voices), Seniors' Programs (Healthy Active & Wise), Family Programs, Newcomer Programs, and the Black Health and Social Services (BHSS) Hub. Supporting service lines include the BAC Community Support Line (a confidential listening service), a Mental Health & Wellness Services division (Family Services, Youth Mental Health & Addictions, Social Services), Strategic Initiatives (Healthy Black Communities, SEED, Black Leaders of Tomorrow, NICP), and an annual Community Wellness Fair.
The flagship technical and operational initiative is the Black Health and Social Services (BHSS) Hub Peel, launched in September 2023 with a $25 million grant from the Ontario Ministry of Health and operated as a hub-and-spoke model with LAMP Community Health Centre and Canadian Mental Health Association Peel Dufferin as co-lead partners. The model is designed to deliver integrated primary care, mental health, and social services to approximately 137,000 Black residents in Peel through a central site connected to satellite community locations, including the Knowledge Bookstore in downtown Brampton and the Malton Community Centre. The organization is designated as a Health Information Custodian under Ontario's Personal Health Information Protection Act (PHIPA) and is currently pursuing formal sector accreditation.
The business model is that of a registered charity: services are provided free or low-cost to community members, with operating revenue drawn from a diversified mix of federal, provincial, regional, and municipal government grants (Government of Canada, Government of Ontario, Ontario Ministry of Health, Region of Peel, Halton Region, City of Brampton), philanthropic foundations (Ontario Trillium Foundation, United Way Greater Toronto, Prosper Canada), individual donations (one-time, monthly recurring, and planned gifts), and annual fundraising campaigns including the Light the LAMP campaign and Bowl-a-Thon. Headcount is reported at 11–50 (stated 50+), and the organization is governed by a volunteer Board of Directors led by President Colin McClean, with operational leadership provided by CEO Shane. Recurring brand recognition includes the 2025 Readers' Choice Awards (Best Non-Profit/Foundation and Best Seniors Services), 2026 Service Excellence Award (Brampton Board of Trade), and the Mayor's 2026 Black History Award.
Roots Community Services firmographics
Firmographics- Name
- Roots Community Services
- Legal name
- Roots Community Services Inc.
- Website
- https://rootscs.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roots Community Services is a Brampton-based registered charity, founded in 1985, that delivers culturally-responsive health, social, and community programs for the Black, African, and Caribbean communities across Peel and Halton Regions in Ontario, Canada.
- Ownership category
- akta.pro rank
Roots Community Services industry classification
Industry- Product category
- Community Health and Social Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (624110), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
- akta.pro secondary industries
- Community Centers & Neighborhood Support Services (BPAGAEAL), Family Resource Centers & Wraparound Support Services (EDACALAH), Refugee & Immigrant Support Services (BPAGAEAI), Maternal, Child & Family Health Organizations (BPAGACAF)
Keywords
Where Roots Community Services is headquartered
LocationHeadquarters
- HQ city
- Brampton
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Roots Community Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Government and Foundation Funding: Roots Community Services relies on funding from government entities and foundations to operate. Funders include: City of Brampton, Government of Canada, Government of Ontario, Ontario Trillium Foundation, Region Of Peel, Peel CAS, United Way Greater Toronto, Immigration, Refugees and Citizenship Canada, Ontario Health, Prosper Canada, and Halton Region. The Ontario Ministry of Health announced a $25 million investment in September 2023 to support the BHSS Hub.
- Donations and Fundraising: The organization accepts one-time gifts, monthly or recurring donations, and planned gifts from donors. They also conduct annual fundraising campaigns including the Light the LAMP campaign and annual Bowl-a-Thon.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Roots Community Services product offering
Product offeringCore offering
Roots Community Services is a nonprofit charity that provides culturally responsive wellness, health, and social service programs for children, youth, women, men, seniors, families, and newcomers in the Black, African and Caribbean communities of the Peel and Halton regions. Its flagship offering is the Black Health and Social Services (BHSS) Hub, a hub-and-spoke integrated primary care, mental health, and social services model serving approximately 137,000 Black residents in Peel Region, supplemented by the BAC Community Support Line and an annual Community Wellness Fair.
Product overview
Roots Community Services offers a portfolio of community support programs serving the Black, African and Caribbean communities in Peel Region. The organization operates as a single integrated service provider with multiple program areas including Children's Programs, Youth Programs, Women's Programs (Women Taking a Stance), Men's Programs (Uplifting Men's Voices), Seniors' Programs (Healthy Active & Wise), Family Programs, and Newcomer Programs. The flagship initiative is the Black Health and Social Services Hub (BHSS Hub), which provides culturally-affirming integrated primary care, mental health, and social services using a hub-and-spoke model. Supporting services include the BAC Support Line for confidential community support, Mental Health & Wellness Services with Family Services, Youth Mental Health & Addictions, and Social Services teams, as well as Strategic Initiatives including Healthy Black Communities, Social Enterprising & Entrepreneurial Development (SEED), and Black Leaders of Tomorrow. Annual Community Wellness Fairs provide additional health screening and resource access.
Differentiator
Problem solved
Functional benefit
Brands
- BHSS Hub (Black Health and Social Services Hub): A culturally-affirming care hub offering holistic health and well-being support for Black, African and Caribbean individuals and families across Peel Region.
Products and services
- Children's Programs Programs supporting children during their formative years with care and support from parents, family members, and other caring adults within Black, African and Caribbean communities in the Region of Peel.
- Youth Programs Programs focused on identity, self-acceptance, and sense of community belonging, supporting positive growth among youth in Black, African and Caribbean communities.
- Women's Programs (Women Taking a Stance) Violence Against Women and Gender-Based Violence Prevention programs providing supportive avenues for women, including trans, non-binary, and anyone who identifies as a woman, to work through trauma.
- Men's Program (Uplifting Men's Voices) Safe, supportive spaces for men, especially from Black, African and Caribbean communities, to explore emotions and mental health conditions that may otherwise feel difficult to discuss.
- Healthy Active & Wise Seniors Program A thriving hub for seniors that builds a sense of pride and well-being through activities that improve health, wellness, and quality of life for Black, African and Caribbean seniors.
- Family Programs Programs supporting healthy individuals and strong, cohesive families as the bedrock of a vibrant community among Black, African and Caribbean families in Peel.
- Newcomer Programs Culturally-responsive, community-based support for individuals and families settling into life in Canada, addressing the emotional and practical challenges of newcomer life.
- BHSS Hub (Black Health and Social Services Hub) Culturally-affirming care supporting holistic health and well-being of Black, African and Caribbean individuals and families across Peel Region, providing integrated primary care, mental health, and social services via a central site connected to multiple satellite locations.
- BAC Community Support Line A confidential and non-judgemental telephone service providing a listening ear to support callers from Black, African and Caribbean communities in Peel Region.
- Community Wellness Fair Annual community event providing free health checks, school immunizations, wellness resources, and community supports for Black, African and Caribbean communities in Peel Region.
Companies that use Roots Community Services
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles1 record
Roots Community Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roots Community Services partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- LAMP Community Health CentrecoreCo-lead partner in the Black Health and Social Services Hub initiative, working together with Roots Community Services and CMHA Peel Dufferin to provide integrated primary care, mental health, and social services to Peel Region's Black communities.
- Canadian Mental Health Association Peel DufferincoreCo-lead partner in the Black Health and Social Services Hub initiative, contributing mental health expertise to the integrated service delivery model for BAC communities in Peel Region.
- Halton RegionminorExpanded geographic reach partnership to provide culturally-appropriate, relevant and safe programming to the growing BAC communities in Halton Region.
- LAMP-East MississaugaminorPartner in the Community Wellness Fair providing health services to BAC communities.
- Wellfort CHCminorCommunity Health Centre partner in the Community Wellness Fair.
- Black Health AllianceminorPartner organization in the wellness fair supporting BAC community health.
- Black Physicians Association of OntariominorPartner in the wellness fair providing health services and education.
- Canadian Mental Health Association Peel DufferinminorPartner in the wellness fair providing mental health resources and services.
- Peel RegionminorRegional government partner in the wellness fair.
- MoyominorPartner organization in the Community Wellness Fair.
- REST CentresminorPartner in the wellness fair.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Roots Community Services competitors and assessment
Company assessmentDirect peers
- LAMP Community Health Centre: LAMP CHC is a direct co-lead partner with Roots on the BHSS Hub initiative, serving similar Peel Region communities with primary care, mental health, and social services through culturally-responsive programs. Both organizations share the hub-and-spoke integrated care model and overlapping BAC community focus.
- TAIBU Community Health Centre: TAIBU CHC is a Black-focused community health centre in the GTA (Scarborough) serving African, Caribbean, and Black Canadian communities with primary care and social services. It is the closest direct comparable to Roots' mission and model outside Peel Region.
- Black Health Alliance: Black Health Alliance is a Canadian nonprofit working to improve health and well-being of Black communities through research, policy, and program delivery — sharing Roots' BAC community focus and partnership role in the Community Wellness Fair.
- Canadian Mental Health Association Peel Dufferin: CMHA Peel Dufferin is a direct co-lead partner with Roots on the BHSS Hub, providing mental health expertise and integrated service delivery to BAC communities. Operates as a peer in the integrated mental health and social services space.
- Wellfort Community Health Centre: Wellfort CHC is a Peel Region community health centre serving diverse priority populations including racialized communities. Partners with Roots in the Community Wellness Fair and shares the integrated community health service model in overlapping geography.
- Across Boundaries: Across Boundaries is a Toronto-based mental health center providing ethno-racial community mental health services to racialized communities including Black populations. Shares Roots' focus on culturally-responsive mental health and community-based service delivery.
- Women's Habitat of Etobicoke: Women's Habitat provides shelter, counselling, and support services to women and children experiencing violence, including women from BAC communities. Shares Roots' gender-based violence prevention programming focus and overlapping Peel/Toronto service population.
Emerging players
- Moyo Health and Community Services: Moyo Health and Community Services is a Peel-based community health organization providing services to Black and other racialized communities. Partners with Roots in the Community Wellness Fair and operates in overlapping Peel Region geography with community-focused programming.
Regional players
- Peel Newcomer Strategy Group: Peel Newcomer Strategy Group coordinates newcomer settlement services across Peel Region including for BAC newcomers. Overlaps with Roots' Newcomer Programs and shares the same regional Peel geography and newcomer-support focus.
- Ontario Black History Society: Ontario Black History Society is a provincial nonprofit preserving and promoting Black Canadian history and culture. Operates in overlapping BAC community space and serves similar community-building functions across Ontario.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Roots Community Services social profiles
Digital presenceRoots Community Services compliance and trust
Trust signalCompliance2 records
Roots Community Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots Community Services leadership team
Management profileNumber of profiles
Profiles19 records
Roots Community Services funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots Community Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots Community Services
What does Roots Community Services do?
Roots Community Services is a nonprofit charity that provides culturally responsive wellness, health, and social service programs for children, youth, women, men, seniors, families, and newcomers in the Black, African and Caribbean communities of the Peel and Halton regions. Its flagship offering is the Black Health and Social Services (BHSS) Hub, a hub-and-spoke integrated primary care, mental health, and social services model serving approximately 137,000 Black residents in Peel Region, supplemented by the BAC Community Support Line and an annual Community Wellness Fair.
Is Roots Community Services a public or private company?
Roots Community Services is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Roots Community Services founded?
Roots Community Services was founded in 1985. It employs 11 to 50 people.
Where is Roots Community Services based?
Roots Community Services is headquartered in Brampton, Canada, in the North America region.
How does Roots Community Services make money?
Two revenue lines are on record. Government and Foundation Funding is the primary driver. The others are donations and Fundraising.
Who are Roots Community Services's main competitors?
Direct peers on record are LAMP Community Health Centre, TAIBU Community Health Centre, Black Health Alliance, Canadian Mental Health Association Peel Dufferin, Wellfort Community Health Centre, Across Boundaries and Women's Habitat of Etobicoke. Moyo Health and Community Services is listed as an emerging player. Regional players are Peel Newcomer Strategy Group and Ontario Black History Society.
Does Roots Community Services have an API?
No public API is recorded for Roots Community Services.
What industry is Roots Community Services in?
Roots Community Services's product category is Community Health and Social Services. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services, with a secondary code of BPAGAEAL, Community Centers & Neighborhood Support Services. Its NAICS code is 6241 and its SIC code is 8300.