What Virtual Diamond Boutique does

Virtual Diamond Boutique (VDB) is a B2B technology and marketplace platform serving the jewelry industry, founded in 2015 and headquartered in New York City. The platform connects jewelry retailers, wholesalers, manufacturers, and suppliers through a centralized marketplace combined with inventory management, sales enablement, and product customization tools. VDB reports serving more than 10,000 jewelry businesses and 30,000 trade professionals, with 1,200+ suppliers listing over 3 million items spanning natural diamonds, lab-grown diamonds, colored gemstones, and finished jewelry across offices in the USA, Israel (Tel Aviv), and India (Mumbai, Surat, Delhi).

VDB's product suite is anchored by the VDB Marketplace, a search and listing platform for diamonds and gemstones; VIMS (Virtual Inventory Management System) for seller-side inventory administration; Sales Genie for in-store and mobile selling on retail floors; and the Ring Creator, a 3D jewelry configuration tool that embeds into Shopify and WooCommerce stores. The underlying stack supports 360-degree video product imagery, AI-driven search across 3M+ items, and over 12 million monthly marketplace actions. Distribution is delivered through native Shopify and WooCommerce apps, iOS and Android mobile applications (including VDB Expo and VDB Online Auction House), On-Demand Inventory API and Webhooks, and Embedded iFrame product search for custom e-commerce sites.

The business model combines annual subscription fees for marketplace membership (tiered from $180 to $3,000 by category and aggregate value), per-product usage-based fees ($50-$100/product/month) for On-Demand Inventory, iFrame, and Sales Genie deployments, one-time plugin and setup fees ($500-$3,000) for Shopify/WooCommerce apps and API integrations, custom professional services billed via Statements of Work for bespoke app and website development, and advertising placements reaching 30,000+ trade professionals. Go-to-market blends enterprise direct sales with account managers, self-serve marketplace registration with a 30-day free trial, and app-store distribution. The company is privately held with no disclosed funding rounds and is led by co-founders Tanya Nisguretsky (CEO) and Leon Bitelman alongside a COO/CTO, SVP of Operations, and a regional VP for APAC and Middle East.

Name

Virtual Diamond Boutique

Legal name

Virtual Diamond Boutique, Inc.

Website

https://vdbapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Virtual Diamond Boutique is a B2B jewelry technology platform founded in 2015, operating a marketplace for diamonds, lab-grown diamonds, gemstones, and jewelry, serving 10,000+ jewelry businesses and 30,000+ trade professionals through inventory management, sales tools, and 3D configuration capabilities.

Ownership category

akta.pro rank

Product category

Jewelry Technology Software and B2B Marketplace

NAICS

Custom Computer Programming Services (541511)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Diamond & Gemstone B2B Exchanges/Marketplaces (CRAKAJAJ)

akta.pro secondary industries

B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Jewelry marketplace software
• B2B diamond platform
• Jewelry ecommerce integrations
• Jewelry inventory management
• Ring configurator software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees: Annual subscription fees for marketplace membership, app subscriptions, and platform access. Subscriptions auto-renew for one-year terms.
2. Usage-Based Fees: Per-product monthly fees for On-Demand Inventory API access, iFrame integrations, and Sales Genie solutions based on inventory volume.
3. Plugin/Setup Fees: One-time plugin fees for Shopify and WooCommerce apps, plus setup fees for On-Demand Inventory (API & Webhooks) and Sales Genie implementations.
4. Professional Services: Custom app development, website development (Shopify/WooCommerce), and custom solution implementations billed separately through Statements of Work.
5. Advertising: Advertising placements on the VDB Marketplace reaching over 30,000 verified jewelry trade professionals with high-intent marketplace activity.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Virtual Diamond Boutique (VDB) is a B2B jewelry technology platform that operates a marketplace connecting 1,200+ global suppliers with 30,000+ trade professionals across more than 3 million diamonds, lab-grown diamonds, colored gemstones, and jewelry items. The company sells modular SaaS solutions including B2B sales tools, branded wholesale web and mobile apps, advanced B2B solutions with CRM/ERP integration, build-your-own marketplace platforms, and 3D jewelry configurators. For retailers, VDB provides Shopify and WooCommerce integrations (Ring Creator, diamond and gemstone search apps, jewelry loader), in-store Sales Genie applications, B2C mobile apps, and custom website development services.

Product overview

Virtual Diamond Boutique (VDB) operates as a jewelry technology platform offering a modular architecture of B2B and B2C solutions. The core VDB Marketplace connects 1,200+ global suppliers with 30,000+ trade professionals across 3M+ items including natural diamonds, lab-grown diamonds, colored gemstones, and jewelry. The platform is complemented by VIMS (Virtual Inventory Management System) for seller inventory management, Sales Genie for in-store retail experiences, and specialized Shopify/WooCommerce integrations including Ring Creator, Natural Diamonds Search, Lab-Grown Diamonds Search, and Colored Gemstones Search apps. Additional offerings include API/Webhooks for custom eCommerce integration, Embedded Product Search (iFrame), and B2B solutions including Sales Tools, branded Web & Mobile Apps, Advanced B2B Solutions, Build Your Own Marketplace, and Jewelry Builder/Configurators.

Differentiator

Problem solved

Functional benefit

Brands

• Sales Genie: App-based selling system for jewelry stores for in-store experiences, virtual showcases, and enhanced sourcing tools
• VIMS
• Ring Creator
• VDB Marketplace
• VDB Expo
• VDB Online Auction House

Products and services

• VDB Marketplace for Buyers B2B marketplace platform for jewelry trade professionals to search, source, buy, and sell diamonds, lab-grown diamonds, colored gemstones, and jewelry from global suppliers, with favorites, collections, pair matching, and in-app messaging.
• VDB Marketplace for Sellers B2B marketplace listing service for suppliers to showcase inventory including natural and lab-grown diamonds, colored gemstones, natural and lab-grown jewelry with expanded access to global private customer apps.
• B2B Sales Tool Internal sales tool for wholesale jewelry teams to selectively share images, videos, and certificates with customers, with or without prices, and control back-office access for select users.
• B2B Web & Mobile Apps Branded web and mobile applications for wholesalers to offer products to customers with Buy/Memo/Hold request system and simplified order tracking.
• Advanced B2B Solutions Custom B2B capabilities including retailer add-ons with advanced markups, CRM/ERP system sync, and tailor-made solutions for specific business requirements.
• Build Your Own Marketplace Private marketplace platform for showcasing aggregated inventory from selected suppliers under the user's brand name with advanced markup and price group controls.
• Jewelry Builder/Configurators 3D jewelry customization tools enabling customers to configure any type of jewelry with unlimited options and variants, including preset diamonds or live diamond feeds.
• Ring Creator Shopify and WooCommerce app enabling customers to customize jewelry settings and select their own stones for ring building with access to VDB inventory.
• Natural Diamonds Search App Shopify and WooCommerce app adding specialized natural diamond search filters with inventory from the VDB marketplace.
• Lab-Grown Diamonds Search App Shopify and WooCommerce app adding specialized lab-grown diamond search filters with inventory from the VDB marketplace.
• Colored Gemstones Search App Shopify and WooCommerce app adding specialized colored gemstone search filters with inventory from the VDB marketplace.
• VDB Jewelry Loader Shopify and WooCommerce integration for seamlessly loading selected jewelry inventory from the VDB Jewelry marketplace into the user's store.
• On-Demand Inventory (API & Webhooks) API and webhook access for developers to integrate VDB marketplace inventory (natural diamonds, lab-grown diamonds, colored gemstones, jewelry) into existing custom eCommerce websites or apps.
• Embedded Product Search (iFrame) White-label product search embedded via iFrame into existing websites, with marketplace inventory, search functionality, and markup controls available inside the customer's site.
• In-Store Sales Genie Solutions Visual app-based inventory selling tool for retail stores that accesses supplier inventory, allows branding with business colors, and includes advanced options for custom inventory and purchasing agent features.
• Sales Genie Stand-Alone App Standalone mobile app for in-store sales with dynamic homepage, access to VDB marketplace inventory, and tools to sell loose stones, customize finished jewelry, or build jewelry by matching stones with settings.
• B2C Mobile Apps Branded mobile apps for retail customers to browse inventory, make purchases through the app, and receive push notifications with in-app offers and communications.
• Shopify & WooCommerce Website Development Custom development, integrations, and features for jewelry commerce including bespoke store design, theme customization, app development, and store migration services for Shopify and WooCommerce platforms.
• VDB Advertising Advertising placement on the VDB Marketplace reaching over 30,000 jewelry trade professionals with high-intent marketplace activity and multiple placement options.
• VIMS (Virtual Inventory Management System) Inventory and company information management system for sellers to manage their listings that appear on VDB's web and mobile apps.
• VDB Online Auction House Mobile application for online auction functionality within the VDB platform ecosystem.
• VDB Expo Mobile application for trade exhibition and showcase functionality within the VDB platform ecosystem.

Quantifiable outcome

• Cut sourcing time by more than half with advanced filters and intuitive interface
• +2 more outcomes

Named customers27 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationVDB is a Shopify technology partner offering apps for Ring Creator, Diamond Search, Lab-Grown Diamond Search, Colored Gemstones Search, and Jewelry Loader in the Shopify App Store. Shopify merchants can integrate VDB's jewelry marketplace inventory directly into their stores.
• WooCommercecoreTechnology or IntegrationVDB offers native WooCommerce integration with equivalent functionality to their Shopify apps, allowing WordPress/WooCommerce jewelry stores to access VDB marketplace inventory and tools.
• Apple (iOS App Store)coreChannel Partner/ Reseller/ DistributorVDB distributes its mobile applications (VDB, VDB Expo, VDB Online Auction House) through Apple's iOS App Store, with Apple handling payment processing and App Store terms compliance.
• Google (Android/Google Play)coreChannel Partner/ Reseller/ DistributorVDB distributes its Android mobile applications through Google Play Store, with Google handling payment processing and store compliance.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RapNet (Rapaport): RapNet is the dominant B2B diamond trading network operated by the Rapaport Group, offering listings, price data, and trade tools to dealers worldwide. It is the most direct competitor to VDB's diamond marketplace and wholesale tools.
• Polygon (formerly Idex Online): Polygon is a B2B online trading platform for polished diamonds used by retailers and dealers globally. It competes head-on with VDB's marketplace and B2B sales tooling for the same supplier and buyer base.
• GemFind: GemFind provides jewelry-specific digital solutions including e-commerce platforms, diamond search, ring builders, and feed integrations for retailers. Its product suite closely overlaps VDB's B2C and Shopify/WooCommerce offerings.

Broad incumbents

• Stuller: Stuller is one of the largest US jewelry manufacturers and wholesalers, operating its own B2B ordering platform, custom storefronts, and production tools. It competes with VDB's B2B marketplace and Advanced B2B Solutions at the manufacturer/supplier level.
• James Allen (Signet Jewelers): James Allen pioneered 360-degree diamond visualization and is owned by Signet Jewelers. While primarily B2C, its technology stack (3D viewing, configurators) overlaps VDB's Ring Creator and visualization tools.
• Brilliant Earth: Brilliant Earth is a publicly traded online jewelry retailer focused on ethical and lab-grown diamonds with proprietary visualization and customization technology. It is a reference point for end-consumer jewelry tech rather than a direct B2B competitor.
• Blue Nile (Signet Jewelers): Blue Nile is a large online diamond and fine jewelry retailer, now part of Signet Jewelers. Its build-your-own engagement ring configurator and diamond feed infrastructure overlap with VDB's Ring Creator and API offerings at the retailer side.

Emerging players

• Leibish & Co. Leibish specializes in fancy colored diamonds and gemstones online, with custom jewelry design capabilities. It is a comparable niche player in colored gemstone/diamond visualization and direct-to-consumer customization.
• GemWorld International: GemWorld International publishes the GemGuide price report and provides gemstone pricing, appraisal tools, and trade data. It is an adjacent information and pricing service used by the same supplier base VDB serves.

Others

• Diamond Pro (Beyond4Cs): Diamond Pro is a diamond education and retail advisory site that influences consumer purchase decisions and routes leads to partner retailers. It is adjacent ecosystem infrastructure rather than a marketplace competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/vdbapp
• YouTubeyoutube.com/channel/UCl45qhvzv2RcTsaJuDMMfKQ
• Facebookfacebook.com/vdiamondb
• LinkedInlinkedin.com/company/virtual-diamond-boutique
• Instagraminstagram.com/vdbapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virtual Diamond Boutique