What Gamer Supps does

Gamer Supps is a private, creator-owned consumer brand that develops and sells gaming-focused nutritional supplements and adjacent gaming-culture merchandise. The company's core product is the GG Energy line of powdered energy/focus supplements, formulated with caffeine, L-theanine, nootropics, vitamins, and natural extracts intended to support alertness during extended gaming sessions. Adjacent lines include GG Caffeine Free variants, the AFK sleep and recovery line (with and without melatonin, including magnesium glycinate), and GAMERAID, a motion-support product. The company has expanded beyond powders into ready-to-drink Premium Energy Cans and into non-consumable gaming culture products including Waifu Cups, PIXEL Cups, Creator Cups, apparel, and the VCard trading card game. Pricing is unit-based, with 100-serving tubs at $40 and 60- and 40-serving variants at lower price points, alongside 2-week, 4-week, and 6-week subscription cadences and a freemium sample program.

Gamer Supps operates exclusively as a direct-to-consumer e-commerce business through its Shopify storefront at gamersupps.gg, with global shipping and a mobile app on iOS and Android. Distribution relies on owned social channels and a creator-driven go-to-market in which gaming influencers — including CEO/majority owner Jonathan Schlatt and 2025 equity partner SMii7Y — co-create branded SKUs and drive acquisition through sponsored content, promo codes, and affiliate links. The company has built a catalog of 159+ active SKUs and a licensing program spanning anime and gaming franchises (hololive, RWBY, Jujutsu Kaisen, JoJo's Bizarre Adventure, DARLING in the FRANXX, Opera GX, Brown Dust II, Gloomy Bear, CODE VEIN II).

Revenue is generated primarily through supplement product sales with secondary streams from limited-edition collectibles, apparel, and creator/partner collaboration drops. Customer segments center on competitive and casual gamers, gaming content creators, and anime/gaming culture enthusiasts, with a secondary horizontal segment of health-conscious functional product consumers. The company is privately held, has 51-100 employees, and operates without traditional venture capital backing; its growth has been funded through creator ownership and reinvested operating cash flow.

Name

Gamer Supps

Legal name

Gamer Supps Inc.

Website

https://gamersupps.gg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Gamer Supps is a creator-owned direct-to-consumer brand that develops and sells powdered gaming supplements (GG Energy, AFK sleep aids, GAMERAID), ready-to-drink energy cans, collectible cups, and gaming/anime merchandise to gamers, streamers, and anime-culture enthusiasts globally via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Gaming Nutrition & Functional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

akta.pro secondary industry

Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

Keywords

• Gaming supplements
• Energy supplements
• Nootropic powders
• Functional beverages
• Creator merchandise

Headquarters

HQ city

Brick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Supplement Product Sales: Sale of powdered supplement products (GG Energy and AFK sleep aids) in various sizes (20-100 servings). Products sold directly through e-commerce with one-time purchase or subscription options. Main revenue driver with prices ranging from $30-$40 per tub.
2. Merchandise and Collectibles: Sale of branded merchandise including t-shirts ($35+), hoodies ($75+), accessories, collectible Waifu Cups, PIXEL Cups, and VCard trading card game products. High-margin items with limited edition drops.
3. Creator Partnership Products: Revenue sharing model with content creators for co-branded products. Creators receive equity or compensation for products developed under their brand, driving customer acquisition through creator audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Gamer Supps develops, markets, and sells gaming-focused powdered nutritional supplements (energy, focus, sleep/recovery, and motion support), ready-to-drink canned energy beverages, and gaming/anime-themed collectible merchandise such as branded shaker cups and apparel. The company sells exclusively direct-to-consumer through its online store and mobile apps, with products co-branded with gaming influencers and entertainment franchises.

Product overview

Gamer Supps is a creator-owned gaming nutrition company offering a diversified product portfolio centered on powdered supplements and collectible merchandise. The core product lines include GG Energy (caffeinated energy/focus supplements), GG Caffeine Free (stimulant-free variants), AFK sleep-aid supplements (with and without melatonin), and GAMERAID motion-support formulas. The company has expanded into ready-to-drink Premium Energy Cans and diversified into collectible merchandise including Waifu Cups (anime-themed collector cups), PIXEL Cups (gaming-themed cups), and Creator Cups (collaboration cups with content creators). Additional offerings include the VCard trading card game line and apparel/accessories merchandise. The company operates a creator-partnership model where influencers like Jonathan Schlatt (CEO, ~70-80% owner) and SMii7Y (2025 investor) hold equity stakes and co-create branded products.

Differentiator

Problem solved

Functional benefit

Brands

• GG Energy: The company's flagship energy supplement product line in powder form.
• GG Caffeine Free
• GG Premium Energy Cans
• AFK
• GAMERAID
• Waifu Cups
• PIXEL Cups
• VCard

Products and services

• GG Energy GG Energy is the flagship powdered energy and focus supplement line for gamers, featuring caffeine and L-theanine blends in 100-serving tubs with multiple creator-branded flavors.
• GG Caffeine Free GG Caffeine Free is a caffeine-free version of the GG Energy supplement line, providing the same nutritional profile without stimulants for flexible consumption timing.
• AFK (Sleep Aid) AFK is a sleep and recovery supplement line with relaxation-supporting ingredients designed for post-gaming wind-down.
• AFK+ (with Melatonin) AFK+ variants include melatonin for enhanced sleep support, offered in multiple flavors for gamers seeking stronger post-gaming sleep aid.
• GAMERAID GAMERAID is a motion-support supplement designed to help gamers manage nausea and motion-related discomfort during extended gaming sessions.
• Premium Energy Cans Premium Energy Cans are ready-to-drink canned energy beverages, expanding Gamer Supps from powdered supplements into the RTD energy drink category.
• Waifu Cups Waifu Cups are collectible anime-inspired shaker cups paired with supplement samples, combining utility with gaming/anime culture collectibles.
• PIXEL Cups PIXEL Cups are gaming-themed collector cups with pixel art aesthetics designed for the gaming enthusiast community.
• Creator Cups Creator Cups are branded collaboration cups featuring designs from individual content creators and streamers as part of the creator-led product model.
• VCard Trading Card Game VCard is a trading card game product line including booster boxes, merch, and accessories, expanding Gamer Supps into the trading card game category.
• Apparel and Accessories Apparel and accessories merchandise including shirts, hoodies, sweatsuits, gym accessories, and collectible items featuring Gamer Supps branding and anime/gaming themes.
• Free Trial Sample Packs Free trial sample packs allowing new customers to try 3 flavors before purchasing full-size products, with creator promo codes for affiliate acquisition.

Quantifiable outcome

• Free sample program provides low-friction customer acquisition with 3 flavors per pack

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• hololive ProductionminorGTM or Marketing PartnerLicensed collaboration with hololive VTuber agency for branded supplement products and merchandise featuring their virtual talent.
• Rooster Teeth (RWBY)minorGTM or Marketing PartnerLicensed collaboration with Rooster Teeth's RWBY anime series for branded supplement flavors and merchandise.
• Shueisha (Jujutsu Kaisen)minorGTM or Marketing PartnerLicensed collaboration with Shueisha for Jujutsu Kaisen branded products including Cursed Energy supplement flavor.
• Opera GXminorGTM or Marketing PartnerPartnership with Opera GX gaming browser for Browser Brew branded supplement flavor collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ghost Lifestyle: Ghost is a lifestyle supplements and energy brand with a strong authentic/creator-coded identity (e.g., partnerships with fitness and gaming creators). It competes with Gamer Supps for energy, focus, and sleep product share and is a comparable mid-scale DTC supplement operator.
• Bucked Up: Bucked Up sells energy drinks, pre-workout, and focus supplements with a high-caffeine, lifestyle-coded brand. It overlaps with Gamer Supps in energy/focus positioning and DTC channel mix, though it skews more toward fitness than gaming.
• Razer (Respawn line): Razer is a leading gaming hardware brand that has extended into energy and focus supplements under its Respawn line. It demonstrates how a gaming-native hardware brand can compete in the same functional-nutrition category as Gamer Supps, leveraging a built-in gamer audience.

Broad incumbents

• Monster Energy: Monster Energy is a global energy drink incumbent with deep gaming and esports sponsorship presence. It is the dominant large-scale benchmark for the energy category Gamer Supps is expanding into with its RTD can line, and competes for gaming-audience mindshare.
• Alani Nu: Alani Nu is a fast-growing energy and nutrition brand (now majority-owned by Celsius Holdings) selling ready-to-drink energy drinks and supplements. It competes for the same energy-product wallet share as Gamer Supps, particularly among female and health-conscious consumers, and demonstrates scale potential in the category.
• Red Bull: Red Bull is the global category leader in energy drinks and a long-standing sponsor of esports and gaming events. It represents the upper-bound scale and brand authority that any gaming-focused energy brand must compete against for cultural relevance and shelf access.
• Celsius (Energy Drinks): Celsius is a publicly traded, mainstream functional energy drink brand with broad retail distribution. It benchmarks the scale and distribution model that Gamer Supps' Premium Energy Cans line would need to achieve to materially expand reach beyond its DTC base.

Direct peers

• CTRL (Gamer Meal): CTRL is a meal-replacement brand built specifically for gamers, directly adjacent to Gamer Supps' functional nutrition positioning. It targets the same gamer persona with focus/energy nutrition and competes for share of gamer supplement spend.
• G Fuel: G Fuel is the closest direct competitor to Gamer Supps, offering powdered energy and focus supplements targeted at gamers and creators with a similar co-branded creator model (FaZe members, KSI, etc.) and a broad collectible/merchandise offering. Both compete on gaming-culture authenticity, flavor drops, and creator-driven DTC distribution.
• Sneak Energy: Sneak Energy is a UK-based gaming energy brand selling powdered energy supplements and ready-to-drink cans to gamers and creators. Like Gamer Supps, it is creator-led, sells via DTC, and competes directly in the same gaming-supplement niche with comparable flavor and merch strategies.

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gamersupps
• YouTubeyoutube.com/channel/UCj6Tow2gYIaz_iTr0TcPJDQ
• Facebookfacebook.com/gamersupps.gg
• Instagraminstagram.com/gamersupps
• TikToktiktok.com/@gamersupps?source=h5_m

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamer Supps