What The Ascott Limited does

The Ascott Limited is a Singapore-based hospitality company founded in 1984 as Asia Pacific's first international class serviced residence. Acquired brand names span 18 distinct labels across the entire price spectrum — from The Crest Collection and Vertu Hotels at the luxury tier, through Oakwood, Somerset, and Citadines in the midscale, to POP! Hotels, Fox Hotels, and Yello Hotels at the economy end — with the lyf brand extending into co-living and Silverdoor specializing in corporate housing. The company operates over 70 properties across more than 19 countries spanning Asia Pacific, EMEA, the Americas, and the Middle East, with primary markets in Singapore, Japan, China, Australia, the UK, France, the UAE, and the USA.

The company operates a direct-to-consumer distribution model anchored on the discoverasr.com booking platform and dedicated iOS and Android mobile applications, supported by the Ascott Star Rewards (ASR) loyalty program with elite status matching, partner offers, and a Buy Points/Buy Experiences feature layer. The Ascott Soiree program and Ascott Artisans service concept differentiate the guest experience through curated arts programming spanning Performing Arts, Visual Arts, Couture, and Culinary Arts. Revenue is generated principally through accommodation fees from nightly and extended-stay bookings, with the loyalty program creating a recurring engagement and retention layer. The corporate "Ascott for Business" offering and Silverdoor apartment booking platform target corporate housing demand.

The Ascott Limited is part of the CapitaLand ecosystem, evidenced by the discoverasr.com corporate domain and TAL (The Ascott Limited) references in corporate imagery. The company is registered as a private limited entity in Singapore with no publicly disclosed revenue, headcount, or ownership structure on its public materials. Pricing is not publicly disclosed; room rates vary by property, location, room type, and stay duration. The Chelsea FC global partnership provides brand visibility across international markets, and the loyalty program functions as the primary retention mechanism across the multi-brand portfolio.

Name

The Ascott Limited

Legal name

The Ascott Limited

Website

https://the-ascott.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Ascott Limited is a Singapore-based hospitality company founded in 1984 that operates over 70 serviced residences, hotels, and co-living properties across 19+ countries through 18 brands, serving extended-stay business travelers, luxury guests, and corporate housing clients via direct booking and the Ascott Star Rewards loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation Revenue: Revenue from nightly and extended stay bookings at serviced apartments and hotels across their global portfolio of properties.
2. Ascott Star Rewards Membership: Loyalty program generating revenue through membership engagement, point redemptions, and partner offers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Ascott Limited operates a global portfolio of serviced residences and hotels under 18 brands, ranging from luxury (The Crest Collection, Ascott) to premium (Oakwood, Vertu Hotels) to midscale (Citadines, Somerset, Quest) to budget (POP! Hotels, Fox Hotels). The company provides nightly and extended-stay accommodations across 70+ properties in 19+ countries, supplemented by the Ascott Star Rewards loyalty program and direct digital booking channels.

Product overview

The Ascott Limited operates a diversified portfolio of 18 hospitality brands offering serviced apartments, hotels, and co-living spaces across global destinations. The core Ascott brand serves as the flagship luxury serviced residence offering, while the portfolio spans multiple market segments from premium (The Crest Collection, Vertu Hotels, Oakwood) to midscale (Citadines, Somerset, Quest) to economy (POP! Hotels, Fox Hotels). The company also offers loyalty programs (Ascott Star Rewards), member mobile applications, and experiential programs like Ascott Soiree. With properties in over 70 cities globally, The Ascott Limited provides accommodations ranging from serviced apartments designed for extended stays to traditional hotel rooms, with brands differentiated by design aesthetic, target demographic, and service level.

Differentiator

Problem solved

Functional benefit

Brands

• Ascott: Flagship brand offering understated luxury serviced residences and hotels experience, artfully woven into every stay.
• Citadines
• lyf
• Oakwood
• Somerset
• The Crest Collection
• The Unlimited Collection
• Quest Apartment Hotels
• Harris Hotels
• POP! Hotels
• Fox Hotels
• Yello Hotels
• Vertu Hotels
• Preference Hotels
• Adoor Apartment
• Adoor Suites
• Silverdoor
• Ascott Star Rewards (ASR)
• Ascott Privilege Signatures

Products and services

• Ascott (Flagship Brand) Luxury serviced residences and hotels offering understated luxury and arts-inspired experiences for extended-stay business and leisure travelers.
• Citadines Apart'hotels and serviced apartments combining the conveniences of home with hotel services for flexible business and leisure travelers.
• lyf Co-living brand offering flexible living spaces with community-focused amenities designed for the connected generation.
• Oakwood Premium serviced apartments offering fully furnished apartments with hotel-like services for extended stays.
• Somerset Serviced residences offering spacious apartments with comprehensive facilities targeted at executives and families.
• The Crest Collection A collection of luxury properties offering premium serviced residences with exclusive amenities and personalized services.
• The Unlimited Collection A curated collection of independent properties offering unique stay experiences with distinctive character.
• Quest Apartment Hotels Apartment hotels in Australasia offering spacious, self-contained apartments for business and leisure travelers.
• Harris Hotels Hotel brand featuring contemporary design with technology-driven guest experiences.
• POP! Hotels Vibrant, colorful hotel brand targeting young travelers with playful design and affordable rates.
• Fox Hotels Contemporary hotel brand offering stylish accommodations with vibrant design and modern amenities.
• Yello Hotels Dynamic hotel brand featuring innovative design and technology-enhanced guest experiences.
• Vertu Hotels Premium hotel brand offering sophisticated accommodations with refined aesthetics.
• Preference Hotels Boutique hotel collection offering personalized experiences in prime locations.
• Adoor Apartment Serviced apartment brand offering comfortable long-stay accommodations.
• Adoor Suites Suites brand offering extended-stay accommodations with premium amenities.
• Silverdoor Serviced apartment booking and discovery platform specializing in corporate housing and extended stay accommodations.
• Ascott Star Rewards (ASR) Loyalty Program Loyalty program allowing members to earn and redeem points for stays at participating properties worldwide, with benefits including exclusive offers and elite status matching.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chelsea FCcoreGTM or Marketing PartnerOfficial Global Hotels Partner of Chelsea FC. The partnership connects Ascott with one of the world's most recognized football clubs, providing global brand visibility and access to passionate football fans traveling for matches and experiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hilton Worldwide: Global hospitality giant with Home2 Suites and Embassy Suites extended-stay offerings. Comparable as a multi-brand operator with a global footprint and loyalty program (Hilton Honors), competing for the same extended-stay and business travel segments as Ascott.
• Marriott International: World's largest hotel company with extensive extended-stay portfolio (Residence Inn, Marriott Executive Apartments, Apartments by Marriott). Directly comparable as a multi-brand global serviced accommodation operator, though far larger and more diversified across luxury and full-service segments.
• Hyatt Hotels Corporation: Global hospitality operator with growing extended-stay presence (Hyatt House, Hyatt Place). Comparable in targeting premium business and leisure segments, with significant overlap in corporate housing demand, though smaller serviced-residence footprint than Ascott.
• Choice Hotels International: Franchise-based hospitality company with extended-stay brands (MainStay Suites, Suburban Studios, Everhome Suites). Comparable in serving value-tier extended-stay demand and operating a multi-brand franchise model, though concentrated primarily in North America.
• Wyndham Hotels & Resorts: Global franchise-heavy hospitality group with mid-scale and economy brands (Hawthorn Suites, Microtel). Comparable multi-brand strategy targeting budget and midscale extended-stay segments that overlap with Ascott's POP!, Quest, and Citadines brands.
• InterContinental Hotels Group (IHG): Global hotel operator with extended-stay brands (Staybridge Suites, Candlewood Suites, Atwell Suites) and a global loyalty program (IHG One Rewards). Comparable multi-brand extended-stay strategy, though with a heavier full-service hotel focus.

Emerging players

• Sonder Holdings: Tech-enabled serviced apartment operator offering apartment-style stays with app-based booking. Comparable as a modern serviced-apartment alternative targeting extended-stay business and leisure travelers, though with a smaller and more concentrated footprint.
• Lifestyle Hospitality (Kasa Living): Tech-driven serviced apartment operator in North America targeting business and leisure extended-stay travelers. Comparable business model (apartment-style accommodation with direct booking), though geographically focused on the US market.

Direct peers

• Accor: European-headquartered hospitality group with a deep serviced-apartment portfolio (Adagio, Aparthotel Adagio Access, Mondrian) and a multi-brand structure (Raffles, Sofitel, Novotel, ibis). Most direct comparable in terms of multi-tier brand strategy and strong APAC presence.

Others

• CapitaLand Ascott Trust: Singapore-listed hospitality REIT that owns many of the serviced residence properties managed by The Ascott Limited. Closely linked as the property-owning capital partner, providing the real-estate funding base for Ascott's operating platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/discoverasr
• Facebookfacebook.com/Ascott.The.Residence

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ascott Limited