Sedano's Supermarket

What Sedano's Supermarket does

Sedano's Supermarkets is a privately held, family-owned grocery retailer headquartered in Hialeah, Florida, operating 32 to 34 store locations across the state. Founded in 1962 by the Guerra and Herrán families, the company has built its identity around serving Florida's Hispanic and Latino community and is described in its own press materials as the leading Hispanic grocery retailer in the United States. Stores carry over 60,000 SKUs spanning produce, seafood, meat, deli, bakery, dairy, frozen foods, pantry, organic, beer and wine, and floral departments, with an emphasis on authentic Latin American product assortments not commonly found at mainstream chains.

Name

Sedano's Supermarket

Legal name

SMRT Solutions, LLC

Website

https://sedanos.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sedano's Supermarkets is a privately held, family-owned Hispanic grocery retailer operating 32–34 stores across Florida. Founded in 1962, it serves Latino communities with 60,000+ SKUs via in-store retail, online ordering, curbside pickup, and third-party delivery integrations.

Ownership category

akta.pro rank

Product category

Hispanic Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Latin American & Caribbean Grocery Stores (CRAHAFAG)

akta.pro secondary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Hispanic grocery retail
• Grocery store chain
• Online grocery ordering
• Fresh produce market
• Private label groceries

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-store grocery retail sales: Sedano's generates revenue primarily through point-of-sale transactions at its 32 physical store locations across Florida, selling a full range of grocery categories including seafood, produce, pantry, organic, meat, frozen foods, deli, dairy, beer and wine, bakery, and floral. This is the core revenue stream for the business.
2. Online pickup and delivery orders: Sedano's operates a digital commerce channel through sedanos.com, enabling customers to place orders online for either store pickup or home delivery. Revenue from these orders is generated through per-transaction product sales. The company also integrates third-party marketplace delivery services (Uber Eats, Shipt, DoorDash, Instacart) for broader digital reach.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sedano's Supermarket is a family-owned Hispanic grocery retail chain operating 32 store locations across Florida (headquartered in Hialeah, with concentration in South Florida/Miami and Orlando). The company sells a full assortment of 60,000+ grocery items across seafood, produce, meat, dairy, deli, bakery, frozen foods, pantry, organic, beer and wine, and floral departments, including authentic Latin American specialty products and private label brands. Customers can shop in-store or through a bilingual digital commerce platform offering online ordering with free curbside pickup (2-hour) and same-day delivery.

Product overview

Sedano's Supermarkets is a grocery retail chain operating 32 stores across Florida, positioning itself as the leading Hispanic grocer in the United States. The company operates a unified retail platform combining physical store locations with digital services. The core product portfolio includes an online ordering platform (Sedanos.com) supporting both in-store pickup (Sedano's Pick Up/Curbside Pickup) and home delivery. The digital ecosystem is anchored by the Sedano's Online Ordering Platform — a web and mobile application (iOS/Android) enabling customers to browse 60,000+ SKUs across all in-store departments (Produce, Meat, Seafood, Dairy, Deli, Bakery, Frozen Foods, Pantry, Organic, Beer/Wine/Spirits, Floral), place pickup or delivery orders, manage accounts, and reorder. Additional services layer onto this core platform, including a Catering/Easy Entertaining service (party boxes, game-day boxes, family combos), the Weekly Flyer/Deals program, a Hurricane Preparedness Guide, and a private label brand. The company also integrates with third-party marketplaces (Uber Eats, Shipt, DoorDash, Instacart) for expanded accessibility.

Differentiator

Problem solved

Functional benefit

Brands

• Sedano's Brand Products: Private label products sold under the Sedano's brand name
• Petit Nectar
• Pan
• Marquitas Classic Chips
• Colombina
• El Viejo Luis
• Nuestra Sazón Magazine

Products and services

• Sedano's Online Ordering Platform E-commerce platform available at Sedanos.com enabling customers to browse 60,000+ items across all store departments, place pickup or delivery orders, manage accounts, reorder previous purchases, and apply digital promotions. Orders can be placed up to 7 days in advance.
• Sedano's Pick Up (Curbside Pickup) Online grocery ordering service allowing customers to select items via Sedanos.com and pick up their order at a selected Sedano's store. A store associate brings the order directly to the customer's car in a designated curbside spot, with orders typically ready within 2 hours.
• Sedano's Delivery Online grocery delivery service delivering orders from a Sedano's store directly to the customer's doorstep. Customers shop via Sedanos.com and select a delivery window, with delivery hours typically running from 10am to 9pm.
• Sedano's Mobile App Native mobile application for iOS and Android enabling customers to browse products, place pickup or delivery orders, manage accounts, and access weekly deals from their mobile devices. Available on the Apple App Store and Google Play Store.
• Sedano's Catering / Easy Entertaining Catering service offering party boxes, game-day boxes, and family combo meals for gatherings and events. Includes options such as the Sándwich Clásico 'Tripleta' and pre-assembled party platters, ordered online or in-store for pickup or delivery.
• Sedano's Private Label (Sedano's Brand Products) Sedano's own branded product line including grocery staples such as pantry items, featured alongside national brands. Includes sub-brands Petit Nectar, Pan, Marquitas Classic Chips, Colombina, and El Viejo Luis sold at Sedano's stores.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• BauduccominorGTM or Marketing Partner · 11 June 2026Bauducco is featured as a product partner within Sedano's fully integrated 'Where Superstitions Are Born' campaign, contributing products to in-store activations and promotional events tied to summer soccer celebrations in Miami ahead of FIFA World Cup 2026.
• Coca-ColaminorGTM or Marketing Partner · 11 June 2026Coca-Cola is featured as a product partner within Sedano's fully integrated 'Where Superstitions Are Born' campaign, contributing products to in-store activations and promotional events tied to summer soccer celebrations in Miami ahead of FIFA World Cup 2026.
• Totino'sminorGTM or Marketing Partner · 11 June 2026Totino's is featured as a product partner within Sedano's fully integrated 'Where Superstitions Are Born' campaign, contributing products to in-store activations and promotional events tied to summer soccer celebrations in Miami ahead of FIFA World Cup 2026.
• Stella ArtoisminorGTM or Marketing Partner · 11 June 2026Stella Artois sponsors the FIFA World Cup 2026 ticket giveaway associated with Sedano's 'Where Superstitions Are Born' campaign, offering customers the chance to win World Cup tickets as part of the promotional activations in South Florida stores.
• Actualidad Radio (Golazo)minorGTM or Marketing Partner · 11 June 2026Actualidad Radio's Golazo program partners with Sedano's to host in-store events across South Florida throughout June and July, engaging the local community during major soccer matches and summer fútbol celebrations tied to the FIFA World Cup 2026.
• C&S Wholesale GrocerscoreOthers · 6 February 2026C&S Wholesale Grocers signed a supply agreement to become the primary wholesale supplier for all 32 Sedano's Supermarkets locations in Florida. The agreement covers distribution, transportation, procurement, merchandising, and retail services. This partnership supports C&S's Southeast expansion strategy following its acquisitions of Winn-Dixie and SpartanNash. Eric Winn (CEO of C&S) and Agustin Herran (CEO of Sedano's) highlighted the partnership as a strategic growth opportunity for both companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Presidente Supermarket: Florida-based Hispanic supermarket chain operating ~30+ stores across the state, directly competing with Sedano's in the same South Florida Hispanic grocery niche.
• Bravo Supermarket: Hispanic-focused grocery chain with significant Florida presence; directly competes with Sedano's for Latino shoppers in overlapping Florida geographies.
• El Super: Hispanic grocery chain with stores across the U.S. Southwest; comparable assortment and ethnic positioning, though operates in a different geography.
• Fiesta Mart: Hispanic-focused supermarket chain in Texas owned by Grupo Comercial Chedraui; comparable Latin assortment and target demographic to Sedano's.
• Cardenas Markets: Hispanic supermarket chain based in California with broad Latin product assortment; comparable ethnic grocery positioning to Sedano's.
• Vallarta Supermarkets: California-based Hispanic grocery chain specializing in Latin American products; similar product mix, target demographic, and store-format strategy to Sedano's.
• La Michoacana Meat Market: Hispanic-format grocery chain in the Southeast U.S.; overlaps with Sedano's on Latin American assortment and Hispanic shopper base in Florida.

Broad incumbents

• Publix Super Markets: Florida's dominant full-line supermarket chain; competes for the same weekly grocery basket and increasingly expanding Latin assortments to court Hispanic shoppers.
• Winn-Dixie: Florida-headquartered supermarket chain now owned by C&S Wholesale Grocers (Sedano's wholesale partner); broad competitor in the same Florida footprint.
• Save A Lot: Value-oriented grocery retailer; while not Hispanic-focused, it competes on price-sensitive grocery baskets that overlap with some Sedano's shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sedanos
• Facebookfacebook.com/sedanos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedano's Supermarket