Sedano's Supermarket
Sedano's Supermarkets is a privately held, family-owned Hispanic grocery retailer operating 32–34 stores across Florida. Founded in 1962, it serves Latino communities with 60,000+ SKUs via in-store retail, online ordering, curbside pickup, and third-party delivery integrations.
- Company typePrivate
- Founded1962
- HeadquartersHialeah, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Sedano's Supermarket does
Sedano's Supermarkets is a privately held, family-owned grocery retailer headquartered in Hialeah, Florida, operating 32 to 34 store locations across the state. Founded in 1962 by the Guerra and Herrán families, the company has built its identity around serving Florida's Hispanic and Latino community and is described in its own press materials as the leading Hispanic grocery retailer in the United States. Stores carry over 60,000 SKUs spanning produce, seafood, meat, deli, bakery, dairy, frozen foods, pantry, organic, beer and wine, and floral departments, with an emphasis on authentic Latin American product assortments not commonly found at mainstream chains.
Sedano's Supermarket firmographics
Firmographics- Name
- Sedano's Supermarket
- Legal name
- SMRT Solutions, LLC
- Website
- https://sedanos.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sedano's Supermarkets is a privately held, family-owned Hispanic grocery retailer operating 32–34 stores across Florida. Founded in 1962, it serves Latino communities with 60,000+ SKUs via in-store retail, online ordering, curbside pickup, and third-party delivery integrations.
- Ownership category
- akta.pro rank
Sedano's Supermarket industry classification
Industry- Product category
- Hispanic Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411), Retail-Food Stores (5400)
- akta.pro primary industry
- Latin American & Caribbean Grocery Stores (CRAHAFAG)
- akta.pro secondary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where Sedano's Supermarket is headquartered
LocationHeadquarters
- HQ city
- Hialeah
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Sedano's Supermarket business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- In-store grocery retail sales: Sedano's generates revenue primarily through point-of-sale transactions at its 32 physical store locations across Florida, selling a full range of grocery categories including seafood, produce, pantry, organic, meat, frozen foods, deli, dairy, beer and wine, bakery, and floral. This is the core revenue stream for the business.
- Online pickup and delivery orders: Sedano's operates a digital commerce channel through sedanos.com, enabling customers to place orders online for either store pickup or home delivery. Revenue from these orders is generated through per-transaction product sales. The company also integrates third-party marketplace delivery services (Uber Eats, Shipt, DoorDash, Instacart) for broader digital reach.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sedano's Supermarket product offering
Product offeringCore offering
Sedano's Supermarket is a family-owned Hispanic grocery retail chain operating 32 store locations across Florida (headquartered in Hialeah, with concentration in South Florida/Miami and Orlando). The company sells a full assortment of 60,000+ grocery items across seafood, produce, meat, dairy, deli, bakery, frozen foods, pantry, organic, beer and wine, and floral departments, including authentic Latin American specialty products and private label brands. Customers can shop in-store or through a bilingual digital commerce platform offering online ordering with free curbside pickup (2-hour) and same-day delivery.
Product overview
Sedano's Supermarkets is a grocery retail chain operating 32 stores across Florida, positioning itself as the leading Hispanic grocer in the United States. The company operates a unified retail platform combining physical store locations with digital services. The core product portfolio includes an online ordering platform (Sedanos.com) supporting both in-store pickup (Sedano's Pick Up/Curbside Pickup) and home delivery. The digital ecosystem is anchored by the Sedano's Online Ordering Platform — a web and mobile application (iOS/Android) enabling customers to browse 60,000+ SKUs across all in-store departments (Produce, Meat, Seafood, Dairy, Deli, Bakery, Frozen Foods, Pantry, Organic, Beer/Wine/Spirits, Floral), place pickup or delivery orders, manage accounts, and reorder. Additional services layer onto this core platform, including a Catering/Easy Entertaining service (party boxes, game-day boxes, family combos), the Weekly Flyer/Deals program, a Hurricane Preparedness Guide, and a private label brand. The company also integrates with third-party marketplaces (Uber Eats, Shipt, DoorDash, Instacart) for expanded accessibility.
Differentiator
Problem solved
Functional benefit
Brands
- Sedano's Brand Products: Private label products sold under the Sedano's brand name
- Petit Nectar
- Pan
- Marquitas Classic Chips
- Colombina
- El Viejo Luis
- Nuestra Sazón Magazine
Products and services
- Sedano's Online Ordering Platform E-commerce platform available at Sedanos.com enabling customers to browse 60,000+ items across all store departments, place pickup or delivery orders, manage accounts, reorder previous purchases, and apply digital promotions. Orders can be placed up to 7 days in advance.
- Sedano's Pick Up (Curbside Pickup) Online grocery ordering service allowing customers to select items via Sedanos.com and pick up their order at a selected Sedano's store. A store associate brings the order directly to the customer's car in a designated curbside spot, with orders typically ready within 2 hours.
- Sedano's Delivery Online grocery delivery service delivering orders from a Sedano's store directly to the customer's doorstep. Customers shop via Sedanos.com and select a delivery window, with delivery hours typically running from 10am to 9pm.
- Sedano's Mobile App Native mobile application for iOS and Android enabling customers to browse products, place pickup or delivery orders, manage accounts, and access weekly deals from their mobile devices. Available on the Apple App Store and Google Play Store.
- Sedano's Catering / Easy Entertaining Catering service offering party boxes, game-day boxes, and family combo meals for gatherings and events. Includes options such as the Sándwich Clásico 'Tripleta' and pre-assembled party platters, ordered online or in-store for pickup or delivery.
- Sedano's Private Label (Sedano's Brand Products) Sedano's own branded product line including grocery staples such as pantry items, featured alongside national brands. Includes sub-brands Petit Nectar, Pan, Marquitas Classic Chips, Colombina, and El Viejo Luis sold at Sedano's stores.
Companies that use Sedano's Supermarket
Customer profileSegments1 record
Ideal customer profiles2 records
Sedano's Supermarket technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Sedano's Supermarket partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- BauduccominorBauducco is featured as a product partner within Sedano's fully integrated 'Where Superstitions Are Born' campaign, contributing products to in-store activations and promotional events tied to summer soccer celebrations in Miami ahead of FIFA World Cup 2026.
- Coca-ColaminorCoca-Cola is featured as a product partner within Sedano's fully integrated 'Where Superstitions Are Born' campaign, contributing products to in-store activations and promotional events tied to summer soccer celebrations in Miami ahead of FIFA World Cup 2026.
- Totino'sminorTotino's is featured as a product partner within Sedano's fully integrated 'Where Superstitions Are Born' campaign, contributing products to in-store activations and promotional events tied to summer soccer celebrations in Miami ahead of FIFA World Cup 2026.
- Stella ArtoisminorStella Artois sponsors the FIFA World Cup 2026 ticket giveaway associated with Sedano's 'Where Superstitions Are Born' campaign, offering customers the chance to win World Cup tickets as part of the promotional activations in South Florida stores.
- Actualidad Radio (Golazo)minorActualidad Radio's Golazo program partners with Sedano's to host in-store events across South Florida throughout June and July, engaging the local community during major soccer matches and summer fútbol celebrations tied to the FIFA World Cup 2026.
- C&S Wholesale GrocerscoreC&S Wholesale Grocers signed a supply agreement to become the primary wholesale supplier for all 32 Sedano's Supermarkets locations in Florida. The agreement covers distribution, transportation, procurement, merchandising, and retail services. This partnership supports C&S's Southeast expansion strategy following its acquisitions of Winn-Dixie and SpartanNash. Eric Winn (CEO of C&S) and Agustin Herran (CEO of Sedano's) highlighted the partnership as a strategic growth opportunity for both companies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sedano's Supermarket competitors and assessment
Company assessmentDirect peers
- Presidente Supermarket: Florida-based Hispanic supermarket chain operating ~30+ stores across the state, directly competing with Sedano's in the same South Florida Hispanic grocery niche.
- Bravo Supermarket: Hispanic-focused grocery chain with significant Florida presence; directly competes with Sedano's for Latino shoppers in overlapping Florida geographies.
- El Super: Hispanic grocery chain with stores across the U.S. Southwest; comparable assortment and ethnic positioning, though operates in a different geography.
- Fiesta Mart: Hispanic-focused supermarket chain in Texas owned by Grupo Comercial Chedraui; comparable Latin assortment and target demographic to Sedano's.
- Cardenas Markets: Hispanic supermarket chain based in California with broad Latin product assortment; comparable ethnic grocery positioning to Sedano's.
- Vallarta Supermarkets: California-based Hispanic grocery chain specializing in Latin American products; similar product mix, target demographic, and store-format strategy to Sedano's.
- La Michoacana Meat Market: Hispanic-format grocery chain in the Southeast U.S.; overlaps with Sedano's on Latin American assortment and Hispanic shopper base in Florida.
Broad incumbents
- Publix Super Markets: Florida's dominant full-line supermarket chain; competes for the same weekly grocery basket and increasingly expanding Latin assortments to court Hispanic shoppers.
- Winn-Dixie: Florida-headquartered supermarket chain now owned by C&S Wholesale Grocers (Sedano's wholesale partner); broad competitor in the same Florida footprint.
- Save A Lot: Value-oriented grocery retailer; while not Hispanic-focused, it competes on price-sensitive grocery baskets that overlap with some Sedano's shoppers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sedano's Supermarket social profiles
Digital presenceSedano's Supermarket compliance and trust
Trust signalCompliance1 record
Sedano's Supermarket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sedano's Supermarket leadership team
Management profileNumber of profiles
Profiles2 records
Sedano's Supermarket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sedano's Supermarket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sedano's Supermarket
What does Sedano's Supermarket do?
Sedano's Supermarket is a family-owned Hispanic grocery retail chain operating 32 store locations across Florida (headquartered in Hialeah, with concentration in South Florida/Miami and Orlando). The company sells a full assortment of 60,000+ grocery items across seafood, produce, meat, dairy, deli, bakery, frozen foods, pantry, organic, beer and wine, and floral departments, including authentic Latin American specialty products and private label brands. Customers can shop in-store or through a bilingual digital commerce platform offering online ordering with free curbside pickup (2-hour) and same-day delivery.
Is Sedano's Supermarket a public or private company?
Sedano's Supermarket is a private company. It is classified as family owned and is currently operating.
When was Sedano's Supermarket founded?
Sedano's Supermarket was founded in 1962. It employs 1,001 to 5,000 people.
Where is Sedano's Supermarket based?
Sedano's Supermarket is headquartered in Hialeah, United States, in the North America region.
How does Sedano's Supermarket make money?
Two revenue lines are on record. In-store grocery retail sales are the primary driver. The others are online pickup and delivery orders.
Who are Sedano's Supermarket's main competitors?
Direct peers on record are Presidente Supermarket, Bravo Supermarket, El Super, Fiesta Mart, Cardenas Markets, Vallarta Supermarkets and La Michoacana Meat Market. Broad incumbents are Publix Super Markets, Winn-Dixie and Save A Lot.
Does Sedano's Supermarket have an API?
No public API is recorded for Sedano's Supermarket.
What industry is Sedano's Supermarket in?
Sedano's Supermarket's product category is Hispanic Grocery Retail. Its primary akta.pro industry code is CRAHAFAG, Latin American & Caribbean Grocery Stores, with a secondary code of CRAHAAAA, Full-Line Supermarkets (National/Regional Chains). Its NAICS code is 44511 and its SIC code is 5411.