Garden of Joy

What Garden of Joy does

Garden of Joy, legally Zenithia Garden of Joy Private Limited, is an India-based landscaping services company founded in 2022 and headquartered in Bangalore, with additional offices in Gurgaon and Hyderabad. It provides end-to-end outdoor space solutions spanning residential landscaping (terrace gardens, balcony gardens, villa landscaping, pergolas, gazebos, vertical gardens, moss walls) and commercial landscaping (office plants-on-rent, park development, campus and resort greening). The company also delivers supporting civil works including waterproofing, decking, fencing, jali work, lighting, and outdoor seating, and wraps projects with structured garden maintenance plans ranging from 3 to 12 months and from 1 to 4 visits per month.

The technology stack is service-oriented rather than software-driven: project delivery relies on in-house design teams producing 2D/3D visualizations, separate design and execution crews, and horticultural specialists managing irrigation, pest control, fertilization, pruning, and lawn mowing. Proprietary elements are operational — custom pergola/gazebo configurations (glass, VOX cladding, Mangalore tiles, retractable motorized roofs with up to 10-year warranty) and multiple vertical garden architectures (natural drip-irrigated, mesh-based, artificial, moss walls) — rather than any software IP.

Commercially, Garden of Joy operates a direct sales motion with site visits and design proposals as the entry point. Revenue mixes one-time project fees (terrace garden projects from Rs 1 lakh to Rs 6 lakh+, villa and commercial projects quoted separately) with recurring maintenance subscriptions (Rs 5,400–Rs 39,000 per plan) and a Plants-on-Rent subscription for corporate offices. Customer bases include both individual homeowners in Bangalore, Gurgaon, and Hyderabad and enterprise accounts such as Whiteland Corporation, Toyota Industries Engine, Atria University, WeWork, Apple, Oracle, Signify, OYO, Delhivery, and Rapido; the company also lists Livspace, Prestige Group, Whiteland, and Essentia as landscaping partners. In 2024, Garden of Joy raised a Rs 84 lakh seed round led by Inflection Point Ventures.

Name

Garden of Joy

Legal name

Zenithia Garden of Joy Private Limited

Website

https://gardenofjoy.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Garden of Joy is an India-based landscaping services company offering residential and commercial outdoor space solutions — including terrace gardens, villa landscaping, pergolas, vertical gardens, park development, plants-on-rent, and recurring maintenance — to homeowners and enterprises across Bangalore, Gurgaon, and Hyderabad.

Ownership category

akta.pro rank

Product category

Landscape and Hardscape Services

NAICS

Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

akta.pro secondary industries

Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Landscaping services
• Terrace garden design
• Pergola construction
• Commercial landscape maintenance
• Vertical garden installation

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Landscaping Project Services: One-time project-based revenue from residential and commercial landscaping projects including terrace gardens, villa landscaping, office spaces, and pergola/gazebo construction. Projects start at 1 lac for design and execution services.
2. Garden Maintenance Plans: Recurring subscription-based revenue from garden maintenance plans offered in 3, 6, and 12-month terms with 1-4 visits per month. Plans range from ₹5,400 to ₹39,000 depending on frequency and duration.
3. Commercial AMC Services: Annual Maintenance Contract (AMC) services for large-scale commercial projects including parks, tech parks, housing societies, campuses, and hospitality properties.
4. Plants on Rent: Rental service for office plants with no upfront cost, replacement guarantee, and regular maintenance included.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Garden of Joy provides full-stack landscaping services for homes, villas, offices, commercial and institutional spaces, covering 2D/3D design, hardscape and softscape execution (terrace gardens, vertical gardens, moss walls, pergolas, gazebos, decks, paving), and ongoing maintenance with plant-on-rent subscriptions. Offerings start from Rs 1 lakh for small projects and target both individual residential buyers and corporate buyers across Bangalore, Gurgaon and Hyderabad.

Product overview

Garden of Joy is a landscaping service provider offering a comprehensive portfolio of residential and commercial outdoor space solutions. The core offerings include Home Landscaping/Terrace Gardens, Office Landscaping, Pergola/Gazebo structures, Commercial Landscaping/Park Development, Villa Landscaping, and Garden Maintenance Services. Supporting add-on modules include Vertical Gardens/Moss Walls, Civil Work, Lighting, Decking, Waterproofing, Fencing, Jali Work, and Seating. The company operates primarily in Bangalore, Gurgaon, and Hyderabad, serving homeowners, corporate offices, and large-scale commercial projects. Services follow a structured process: Consultation, Designing (with 3D images/video capabilities), Contract, Execution, and Handover. Maintenance plans range from 3 to 12 months with varying visit frequencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Home and Terrace Garden Landscaping End-to-end landscaping service for residential properties covering terrace gardens, balconies and backyards, from 2D/3D design and execution to ongoing maintenance. Targeted at urban homeowners in Bangalore, Gurgaon and Hyderabad with projects starting from Rs 1 lakh and packaged across Basic, Standard, Premium and Luxury tiers.
• Villa Garden Landscaping Custom landscaping service for independent villa properties, including front- and backyard landscape design, plant selection, hardscape features and handover to maintenance. Targeted at villa owners undertaking dedicated villa-scope outdoor projects.
• Office and Corporate Landscaping Landscaping service for offices, commercial properties and corporate workspaces combining landscape design, softscape installation and recurring maintenance. Delivered through a dedicated team separate from the residential business unit, targeting companies that want a single vendor for ongoing workplace greenery.
• Commercial Park and Large-Site Development Design, execution and ongoing care of large-scale commercial landscapes and public or private parks, bundling softscape with hardscape features such as pergolas, gazebos and decorative elements. Targeted at developers, real-estate firms and institutions undertaking park-scale or campus-scale projects across India.
• Pergola and Gazebo Construction Design, fabrication and installation of pergolas and gazebos, including louvered and motorized retractable roof variants with built-in drainage. Sold as a standalone hardscape service with up to 10 years warranty on structural components; available to both residential and commercial buyers.
• Vertical Garden and Moss Wall Installation Supply and installation of indoor vertical gardens, green walls and moss walls (both man-made and natural preserved moss variants) with integrated drip irrigation systems and automatic timers. Targeted at offices, commercial interiors and residences seeking decorative green installations.
• Garden Maintenance Subscription Recurring garden care service covering scheduled visits, pruning, plant-health management and replacement of covered plants. Sold as a subscription with the flexibility to cancel after one month, available to both residential and commercial customers post-installation.
• Plants on Rent Subscription programme that supplies and rotates indoor or outdoor plants for offices and commercial spaces on a rental basis, with replacement included if supplied plants fail. Targeted at corporate clients that want greenery without long-term plant-care commitments.

Quantifiable outcome

• Reduced maintenance burden through subscription plans with professional horticulturist consultation
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and major.

• LivspaceminorGTM or Marketing PartnerListed as a landscaping partner, indicating potential referral or co-marketing relationship for interior-exterior landscaping services.
• Prestige GroupminorGTM or Marketing PartnerListed as a landscaping partner, indicating collaboration on residential and commercial projects within Prestige developments.
• Whiteland CorporationmajorStrategic or Co-development PartnerCompleted office landscape project at Westin Residences Gurugram Experience Gallery. Represents a flagship commercial landscaping project.
• EssentiaminorGTM or Marketing PartnerListed as a landscaping partner, indicating collaboration on projects within Essentia properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jagtap Horticulture: Established Pune-based full-service landscaping company offering residential, commercial, and industrial landscape design, execution, and maintenance across India. Comparable to Garden of Joy in scope (design + build + maintenance) and customer mix (residential + enterprise).
• Total Environment Building Systems: Bangalore-based design-and-build firm with strong landscaping and outdoor-living expertise, particularly in premium residential projects. Directly comparable to Garden of Joy on Bangalore geography, premium residential positioning, and integrated design-build model.
• Greenleaf Landscape Architects: India-based landscape architecture and execution firm delivering residential, commercial, and institutional projects including parks, campuses, and resorts. Comparable to Garden of Joy's commercial landscaping and park development offering.
• OAK & BRICK: Indian design-build firm offering landscaping, pergolas, gazebos, and outdoor living structures for residential and commercial clients. Directly comparable to Garden of Joy's specialty in pergolas/gazebos and hardscape-led outdoor projects.

Emerging players

• Hariyalee: Bangalore-based urban gardening and landscaping startup serving homes and offices with design, installation, and maintenance services. Closely comparable to Garden of Joy on geography, stage, and hybrid residential/office GTM.
• Greenyatra: India-focused online and offline gardening/landscaping brand selling plants, garden setup, and maintenance services. Comparable to Garden of Joy on residential garden design, plant sourcing, and maintenance subscription offering.
• Ugaoo: India-based online gardening brand selling plants, gardening supplies, and increasingly offering setup/maintenance services. Comparable to Garden of Joy on residential homeowner targeting and recurring plant-care monetization, though primarily a D2C product brand.

Broad incumbents

• Maia Estates: Bengaluru-based luxury real estate developer with in-house landscape design and execution capabilities for premium residential projects. Comparable to Garden of Joy on Bangalore geography and high-end villa/landscape work, but operates as part of a larger developer rather than a pure-play landscaping firm.
• Livspace: India's largest home interiors and renovation platform, listed as a GTM partner of Garden of Joy. Operates an adjacent homeowner-services ecosystem that funnels customers into specialty contractors, making it a comparable demand source and ecosystem peer.

Others

• Inflection Point Ventures: Angel/early-stage investment network that led Garden of Joy's seed round. Relevant as a financial peer for benchmarking Indian landscaping-services valuations and as a source of follow-on capital and portfolio cross-sell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gardenofjoylandscaping
• LinkedInlinkedin.com/company/garden-of-joy-landscaping
• Instagraminstagram.com/gardenofjoylandscaping

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden of Joy