Moana New Zealand

Name

Moana New Zealand

Legal name

Moana New Zealand

Website

https://moana.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Premium Seafood Products

NAICS

Seafood Product Preparation and Packaging (311710), Shellfish Farming (112512), Shellfish Fishing (114112)

SIC

Fishing, Hunting And Trapping (900), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Primary Seafood Processing (Heading/Gutting/Deheading; Icing) (AFANADAA)

akta.pro secondary industry

Marine Shellfish Farming (e.g., oysters, mussels, clams) (AFAEAAAB)

Keywords

• Premium seafood products
• Fisheries harvesting
• Wild-caught shellfish
• Ready-to-eat seafood meals
• Sustainable fisheries supply

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seafood Product Sales: Sale of premium wild-caught and farmed seafood products including abalone, fin fish, lobster, and oysters to trade customers
2. Ready-to-Eat Products: Ready-to-eat seafood products and Kai Ora meals sold through moanameals.co.nz and Amazon
3. Trade Customer Sales: Specialist live and fresh chilled seafood distribution to trade customers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Moana New Zealand harvests, processes, and supplies premium wild-caught and farmed seafood from New Zealand coastal waters, including abalone, fin fish, lobster, and oysters, primarily to specialist trade customers (wholesalers, restaurants, food service). The company also sells ready-to-eat seafood meals directly to consumers via its Moana Meals sub-brand through moanameals.co.nz and Amazon.

Product overview

Moana New Zealand is a fully Māori-owned fisheries company operating as a premium seafood supplier from New Zealand's coastal waters. The product portfolio centers on taonga (treasured) species: Pāua Kahurangi (blue abalone), Pāua Tūwā (wild abalone), Kōura (lobster), Tio (oysters), and Ika (fin fish including Snapper, Kingfish, Alfonsino, and 14 other species). The company offers products through two main channels: consumer-facing seafood categories (Abalone, Fin Fish, Lobster, Oysters) and trade customer sales with species-specific offerings including Wild Abalone, Red Snapper, Kingfish, Alfonsino, Gemfish, Trevally, Tarakihi, Red Gurnard, Orange Roughy, Ling, Kahawai, John Dory, Bluenose, Groper, Blue Cod, Snapper, Lobster, and Oysters. Additionally, the company operates the Moana Meals sub-brand for ready-to-eat products and owns the Sealord Group subsidiary. The company positions itself as a provider of premium, sustainably managed seafood with a lightness of touch that preserves the pure taste of New Zealand's marine resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Wild Abalone Wild-caught abalone from New Zealand coastal waters; a premium seafood product offered to specialist trade customers.
• Fin Fish Comprehensive range of fin fish species including Alfonsino, Blue Cod, Bluenose, Snapper, Gemfish, Groper, John Dory, Kahawai, Kingfish, Orange Roughy, Red Gurnard, Tarakihi, Trevally, Ling, and Red Snapper from New Zealand waters.
• Lobster Premium New Zealand lobster, including Port Nicholson lobster, sold to trade customers.
• Oysters Fresh New Zealand oysters, a premium shellfish product for trade customers.
• Moana Meals (Ready-to-Eat Seafood) Ready-to-eat seafood products and Kai Ora meals sold direct-to-consumer through moanameals.co.nz and Amazon Global, including Halal-certified humanitarian RTE options.
• Sealord Group (Fisheries Operations) Jointly-controlled subsidiary of Moana New Zealand involved in commercial fisheries and seafood operations, contributing to the integrated annual report structure.

Quantifiable outcome

• Subsurface temperature forecasts significantly improved through fishing vessel data integration

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Awqaf New ZealandcoreStrategic or Co-development Partner · 1 January 2024Partnership to supply Halal-certified, humanitarian ready-to-eat products. Addresses specific market requirements for Muslim communities in New Zealand.
• Sealord GroupcoreStrategic or Co-development PartnerSealord is a key brand and operational entity within the Moana New Zealand group, representing significant fisheries operations and product offerings. Partnership is integral to company structure.
• University of Auckland Business SchoolminorOthersAwarding body for the Kaitiaki Business Leader Award recognizing Māori excellence in sustainable business practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sanford Limited: New Zealand's largest listed seafood company, harvesting and processing wild-caught fin fish, shellfish, and aquaculture species. Directly comparable in product portfolio (lobster, squid, salmon, mussels), geographic focus (NZ waters), and trade-customer distribution model.
• Sealord Group: One of New Zealand's largest fishing companies operating in deepwater, inshore, and aquaculture. Listed as a jointly-controlled subsidiary of Moana, it is the most operationally comparable peer in fleet, processing, and species mix.
• Talley's Group: Privately-held NZ seafood and food company harvesting wild fish, shellfish, and producing aquaculture products. Comparable in vertically integrated NZ fisheries operations and trade-customer sales focus.
• New Zealand King Salmon: NZ's largest salmon aquaculture producer and exporter. Comparable as a premium NZ seafood producer with sustainability positioning and global export distribution.
• Aotearoa Fisheries: A Māori-owned commercial fishing company with similar indigenous-ownership governance. Directly comparable in Iwi-affiliated fisheries operations, quota holdings, and commitment to sustainable Māori fishing rights.

Regional players

• Huon Aquaculture: Australian salmon aquaculture producer operating in Tasmania. Comparable in premium seafood farming, sustainability branding, and trade-customer distribution, though focused on a different geography and species.

Broad incumbents

• Clearwater Seafoods: Canadian-based premium shellfish (lobster, scallops, clams) harvester and processor. Comparable in premium shellfish harvesting, processing, and global trade distribution to high-end foodservice customers.
• Thai Union Group: Global seafood giant producing canned tuna, frozen seafood, and value-added products. Comparable in seafood processing and global distribution scale, though broader portfolio and focused on shelf-stable products.
• Maruha Nichiro: Japan's largest seafood company with global fishing, aquaculture, and processing operations. Comparable as a vertically integrated seafood harvester and processor across multiple premium species.
• High Liner Foods: North American processor and marketer of prepared frozen seafood. Comparable in value-added seafood processing and foodservice/retail distribution, though focused on North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=DA1r4SqVg_0

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moana New Zealand