What Pagoda does

Pagoda (百果园) operates China's largest specialty fruit retail chain, with 6,000+ stores across 170+ cities at peak and a 95M+ registered member base, distributing fresh fruit, dried fruit, private-label products, and gift-box assortments. It serves both individual consumers through physical storefronts, its App, and a WeChat mini-program offering 29-minute home delivery, and enterprise customers through a B2B group-purchasing channel serving 30,000+ corporate clients. The company IPO'd on the Hong Kong Stock Exchange in 2023 as the first listed fruit retailer globally.

The core operating technology is a vertically integrated supply chain: proprietary ERP, BI, and grading systems, three in-house food-safety testing centres equipped with Agilent ppb-level instrumentation, six-zone cold-chain logistics across 28 distribution warehouses, and the "Four Degrees One Taste One Safety" (四度一味一安全) fruit grading standard with four quality tiers (Signatory/A/B/C), which the China Fruit Marketing Association commissioned Pagoda to formulate as an industry standard. Procurement spans 26 countries and ~800 planting bases via a 300-person dedicated team. Customer-facing technologies include proprietary App and WeChat mini-program storefronts, livestream e-commerce integrations, and consumer-facing service guarantees such as "Buy with Confidence · Return at Will" (放心买·随心退) and "10x Error Compensation" (错一赔十).

Pagoda makes money primarily through transaction fees on retail store sales (franchised and directly operated), supported by subscription-style prepaid Haochi Cards, B2B bulk sales, App and mini-program orders, and an industry-level B2B supply-chain platform (YouGuoLian / 优果联). Its franchise model offers tiered investment entry points (single-store self-operated and multi-store delegated) with royalty structures tied to gross margin, alongside private-label brands across dried fruit, snacks, coconut water, and imported specialty fruits. Sub-brands include Panda Daxian (fresh groceries), Banguo (B2B distribution), and Baiguo Seed Industry (varietal development), reflecting a deliberate vertical and horizontal expansion strategy.

Name

Pagoda

Legal name

深圳百果园实业（集团）股份有限公司

Website

https://pagoda.com.cn

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pagoda (百果园) is China's largest specialty fruit retail chain, operating 6,000+ stores across 170+ cities with a 95M+ member base, serving both individual consumers via 29-minute App delivery and 30,000+ enterprise clients through B2B group purchasing.

Ownership category

akta.pro rank

Product category

Specialty Fruit Retail

NAICS

Fruit and Vegetable Retailers (445230), Grocery and Convenience Retailers (4451), Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries, General Line (5141), Food And Kindred Products (2000)

akta.pro primary industry

East Asian (Chinese/Japanese/Korean) Grocery Stores (CRAHAFAE)

akta.pro secondary industries

Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD), Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)

Keywords

• Fresh fruit retail
• Specialty fruit chain
• Cold chain logistics
• B2B fruit supply
• Fruit grading standards

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales (Franchise & Direct): Pagoda generates the majority of its revenue through sales at its 4000+ franchised and directly-operated retail stores across China. Franchisees pay a tiered franchise fee, branding/equipment fee, decoration fee, performance bond, and a royalty based on store sales gross margin. Store formats include standard stores and MINI stores.
2. Enterprise Group Purchasing: Pagoda serves 30,000+ enterprise customers with bulk fruit purchasing programs including employee benefits, corporate gifts, and event catering. Offers corporate gift cards, VIP cards, and B2B ordering platforms.
3. E-commerce & App/Mini-program Sales: Pagoda generates online revenue through its proprietary App and WeChat mini-program ('百果园+' and '百果园'), offering 水果及时达 (29-minute delivery), 生鲜次日达 (next-day delivery), and store pickup services. App has over 10 million downloads and 3 million+ monthly active users.
4. Prepaid Cards (好吃卡): Pagoda issues '好吃卡' (Haochi Cards), single-purpose prepaid cards (不记名卡) with a maximum balance of 1,000 RMB per card. Cards are valid for at least 3 years and can be used at all Pagoda physical stores and App for purchases.
5. B2B Supply Chain Services: Pagoda supplies fruits and products to other businesses including fresh-cut fruit, packaged snacks, and private-label items (e.g., 干货猩球紫衣腰果). Revenue comes from bulk supply contracts with distributors and retail chains.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pagoda operates a vertically integrated specialized fruit retail chain of 6,000+ stores across 170+ Chinese cities, selling fresh fruits, dried fruits, NFC juices, and gift boxes. Sales are made through own stores, the proprietary mobile App and WeChat mini-program (supporting 29-minute delivery and store pickup), enterprise B2B group purchasing serving 30,000+ corporate clients, and the industry-level 优果联 B2B procurement trading platform. The company sources from 26 countries across nearly 1,000 varieties via 800+ planting bases and a 300-person procurement team, supported by ppb-level food safety testing at three in-house centers, a proprietary fruit grading system, and a six-zone temperature-controlled cold chain across 28 warehouses.

Product overview

Pagoda is a vertically integrated fruit retail enterprise combining physical store operations, e-commerce, and B2B wholesale platforms. Its core product is the Pagoda Fruit Retail chain (百果园水果零售) of over 4,000 stores across 170+ Chinese cities, supported by the Pagoda App and 微信小程序百果园+ for online ordering and same-day delivery. The company operates proprietary sub-brands including 熊猫大鲜 for fresh groceries and 干货猩球 for dried fruits, alongside private-label fruit brands such as 大芭猫山王, 青妮王, 招牌蜜凰冰糖梨, 招牌红芭蕾草莓, and 吸个椰子 water. Supporting platforms include the B2B 优果联 procurement platform and the B2B supply business (expanded via the 般果 acquisition), while 优果联 provides industry-level supplier trading and quality inspection services. The portfolio is unified by Pagoda's Four Degrees One Taste One Safety fruit grading system, the 放心买·随心退 customer service guarantee, and a six-temperature cold chain logistics network spanning 28 warehouses. International sourcing spans 26 countries, supplying fruits from Italy, Spain, Israel, South Africa, Thailand, Australia, New Zealand, Canada, the US, Mexico, Peru, and Chile.

Differentiator

Problem solved

Functional benefit

Brands

• 熊猫大鲜 (Panda Daxian): Premium fresh food brand for fresh produce and groceries
• 干货猩球 (Ganshu Xingqiu)
• 吸个椰子 (Xige Yezhi)
• 大芭猫山王 (Daba Maoshanwang)
• 招牌蜜凰冰糖梨 (Zhaopai Mihuang Bingtang Pear)
• 招牌红芭蕾草莓 (Zhaopai Hongbalei Strawberry)
• 果多美 (Guoduomei)
• 三个零蔬菜 (Sange Ling Shucai)

Products and services

• Pagoda Fresh Fruit Retail Chain (百果园水果零售) Vertically integrated chain of 6,000+ directly-operated and franchised fruit stores across 170+ Chinese cities, selling fresh fruits, dried fruits, NFC juices, and gift boxes supported by cold-chain logistics and a 95M+ member base.
• Pagoda Mobile App (百果园App) Mobile application serving as Pagoda's primary e-commerce platform, enabling customers to browse and purchase fruits, place 29-minute home delivery or next-day orders, reserve items for in-store pickup, and access personalized recommendations; has over 10 million downloads and 3M+ monthly active users.
• 百果园+ WeChat Mini-Program WeChat mini-program platform enabling customers to order fruits for 29-minute delivery or store pickup, integrated with WeChat login and WeChat Pay for seamless purchasing.
• Enterprise Group Purchasing (企业团购) Dedicated B2B sales channel serving 30,000+ corporate clients with bulk fruit purchasing programs including employee benefits, corporate gifts, event catering, customized gifting solutions, Haochi Card prepaid cards, gift cards, VIP cards, and VAT-invoiced ordering through dedicated account managers.
• 优果联 (FruitLink / YouGuoLian) B2B Procurement Trading Platform Industry-level B2B online procurement and trading platform connecting fruit suppliers, growers, and franchisees, providing quality inspection, supply chain finance, and standardized transaction services for the broader fruit industry.
• Baiguo Seed Industry (百果种业) Seed company dedicated to developing and introducing new and specialty fruit varieties to expand Pagoda's product portfolio and cultivar sourcing capabilities.
• Pagoda B2B Supply Business (Banguo / 般果) B2B wholesale and supply business expanded in 2023 through the acquisition of Banguo (般果), serving as a distribution channel for fruit retailers, restaurants, and corporate customers across the industry.
• Panda Daxian (熊猫大鲜) Fresh Grocery Sub-brand Premium fresh food sub-brand encompassing vegetables, meats, eggs, and other fresh groceries beyond fruit, expanding Pagoda's offering from pure fruit retail into the broader fresh grocery market.
• Pagoda Private-Label Fruit Brands (招牌水果) Proprietary private-label fruit brands including 大芭猫山王 (Musang King durian), 青妮王 (Chanee durian), 招牌蜜皇冰糖梨 (Honey Ice-Sugar Pear), 招牌红芭蕾草莓 (Hongbale Strawberry), and 吸个椰子 (Xige Yezhi coconut water), each developed to Pagoda's proprietary quality standard across the Signatory/A/B/C tiers.
• Haochi Cards (好吃卡) Prepaid Cards Single-purpose prepaid cards (不记名卡) with a maximum balance of 1,000 RMB per card, valid for at least 3 years, redeemable at all Pagoda physical stores and App for purchases; used for corporate gifting and consumer purchase financing.
• SGS ISO 22000:2018 Certified Food Safety & Quality Management End-to-end food safety and quality management system certified to ISO 22000:2018 by SGS, covering Pagoda's fruit supply chain, in-house testing centers, cold chain, and retail operations across 6,000+ stores.

Quantifiable outcome

• Sold 6,000,000+ litchis in one livestream session via Liu Tao's debut on Taobao Juhuasuan, generating 3.19 million RMB in sales for Pagoda's Feizixiao litchis.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Cloud9minorGTM or Marketing Partner · 21 January 2026Pagoda Snacks (the snack food division associated with Pagoda brand) has renewed its esports sponsorship with Cloud9, serving as the Official Egg Roll Partner for Cloud9's League of Legends Championship Series (LCS) team through 2027. Pagoda's logo appears on Cloud9's jersey and content, with loyalty programmes for fans including online challenges and live event product sampling. The partnership builds on 2025 successes and is part of Cloud9's broader commercial expansion into new verticals including AI and Web3.
• China Poverty-alleviation Promotion of Volunteer Service (中国扶贫志愿服务促进会)coreStrategic or Co-development PartnerIn August 2018, Pagoda reached a comprehensive strategic partnership with the China Poverty-alleviation Promotion of Volunteer Service, officially launching the '百果百县' (Pagoda in 100 Counties) poverty alleviation programme. The initiative selects 100 fruit categories across 100 deeply impoverished counties to conduct fruit industry-based poverty alleviation through production-sales cooperation and planting base partnerships. As of 2020, this had reached 173 poverty counties across 17 provinces, with 956 poverty-alleviation fruit varieties sold totaling 410,000+ tons.
• 顺丰速运 (SF Express)coreOthersPagoda uses SF Express for cold-chain home delivery of online orders. Per the privacy policy, SF Express receives recipient name, phone number, address, GPS coordinates, and order details to fulfill delivery. SF Express is a leading Chinese express delivery company providing temperature-controlled logistics services.
• 蜂鸟必答 (Ele.me/Fengniao)coreOthersPagoda integrates with Ele.me's Fengniao delivery service for last-mile order fulfillment. Fengniao receives order delivery information including recipient details to complete on-demand delivery from Pagoda stores to customers.
• 美团 (Meituan)coreOthersPagoda products are available on Meituan's platform with Meituan's delivery riders fulfilling orders. Per the privacy policy, Meituan receives order details to coordinate delivery.
• 达达 (Dada/JD Daojia)coreOthersPagoda uses Dada (JD Daojia) for on-demand delivery services. Dada receives order and delivery information to dispatch riders for last-mile fulfillment.
• 爱德基金会 (Amity Foundation)minorStrategic or Co-development PartnerDuring the COVID-19 pandemic, Pagoda partnered with the Amity Foundation to coordinate donations of medical supplies and fresh fruit to frontline workers in Wuhan. This partnership enabled Pagoda's '春暖花开' charity initiative to deliver supplies efficiently during the early days of the outbreak.
• 济南果品研究院 (Jinan Fruit Research Institute)minorStrategic or Co-development PartnerIn December 2018, Pagoda entered a strategic cooperation with the Jinan Fruit Research Institute (under the All China Federation of Supply and Marketing Cooperatives) to promote the upgrading and modernization of China's fruit industry through research collaboration and standard development.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hema (盒马鲜生): Alibaba-owned premium fresh grocery chain operating physical stores and integrated online delivery across major Chinese cities. Directly competes with Pagoda in fresh fruit retail with similar omnichannel model (app + store + 30-minute delivery) and emphasis on quality and traceability.
• Xianfeng Fruit (鲜丰水果): Major Chinese fresh fruit specialty chain with thousands of stores across China, similar franchise-driven model and fruit-only positioning. Competes head-to-head with Pagoda in tier 1-3 cities with comparable pricing and quality tiers.
• Hongjiu Fruit (洪九果品): HKEX-listed fruit distributor and brand operator (06689.HK) focusing on premium imported fruits with strong supply chain integration from origin countries. Directly comparable to Pagoda's B2B supply business and premium fruit positioning.

Broad incumbents

• JD Fresh (京东生鲜): E-commerce-driven fresh produce business unit of JD.com with nationwide cold-chain delivery. Competes with Pagoda in online fruit retail and benefits from JD's larger logistics infrastructure and capital base.
• Sam's Club China (山姆会员店): Walmart-owned membership warehouse club operating in major Chinese cities, competing for premium fresh fruit shoppers. Similar emphasis on quality and safety standards but operates via bulk warehouse model rather than neighborhood retail.
• Dole plc: Global fresh fruit producer and distributor with extensive supply chain and branded fruit operations. Comparable in supply chain scale and global sourcing, though Dole operates upstream of retail while Pagoda is downstream.

Emerging players

• Meituan Maicai (美团买菜): Community group-buying and on-demand grocery platform operated by Meituan. Competes with Pagoda in fresh produce delivery with lower overhead and price-led positioning; represents a different model but overlapping customer base.

Regional players

• Costco China: Membership warehouse retailer operating in China with comparable emphasis on quality standards and trust-based retail. Indirect competitor for premium fresh fruit shoppers in tier-1 Chinese cities.

Others

• Zespri International: Global kiwifruit category leader with vertically integrated supply chain and brand-driven marketing. While not a direct retail competitor, Zespri's branded fruit category management approach mirrors Pagoda's 'Zhaopai' premium brand strategy.
• Driscoll's: World's largest berry company with vertically integrated branded produce model. Comparable to Pagoda's private-label premium brand approach (e.g., Hongbale Strawberry) and category-level quality standards.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pagoda