Rogers Sports & Media

What Rogers Sports & Media does

Rogers Sports & Media is a wholly-owned division of Rogers Communications Inc. and Canada's largest sports and entertainment content company, operating a multi-platform portfolio that reaches 95% of Canadians (31.5 million adults 18+) coast to coast. The business combines four primary surface areas: (1) sports, anchored by Sportsnet (Canada's #1 sports network) and the Sportsnet+ direct-to-consumer streaming service, supported by an $11.2 billion, 12-year exclusive Canadian English TV and streaming rights deal with the NHL; (2) TV and streaming, spanning 13+ conventional and specialty channels (Citytv, CityNews, Bravo, HGTV Canada, Food Network Canada, Discovery Canada, ID, Magnolia, FX Canada, OMNI) and three streaming platforms (Citytv+, discovery+ Canada, and a Disney+ partnership), with discovery+ Canada operated by Rogers since Warner Bros. Discovery's February 2026 exit; (3) audio, comprising 50+ radio stations, 40+ original podcasts with 18M+ monthly downloads, and 55 streaming radio stations reaching 8M+ Canadians daily; and (4) out-of-home advertising across four specialized networks totaling 830M+ touchpoints. The company produces 210+ hours of Canadian original content annually and launched or renewed flagship franchises including Deadliest Catch: Northern Edge, Law & Order Toronto: Criminal Intent, Home Town Takeover Canada, Baeumler Ranch, and Sarah Baeumler By Design.

The technology stack centers on the R.E.D. first-party data platform, which underpins audience targeting and cross-media campaign effectiveness across linear, streaming, radio, and out-of-home; a Total TV product that unifies linear and streaming reach; the Adobe Real-Time Customer Data Platform publisher partnership for cookie-less audience activation; and Vistar Media-validated OOH inventory quality assurance. Rogers also publishes proprietary consumer research ("Full Stream Ahead") on Canadian streaming behavior. Customer-facing technology is delivered via streaming apps (Sportsnet+, Citytv+, discovery+ Canada) and consumer ad-supported streaming offerings, while advertiser-facing technology is delivered via Total TV and direct B2B sales.

The revenue model combines subscription recurring revenue (Sportsnet+, Citytv+, discovery+ Canada, Disney+ bundle, Sportsnet cable subscriptions), advertising revenue (linear TV, CTV, radio/audio, OOH across four networks, podcast sponsorships), and licensing/royalties (original Canadian content such as Deadliest Catch: Northern Edge and HGTV programming distributed internationally). Customer segments are split between Canadian consumers (sports fans, entertainment viewers, audio listeners) and B2B advertisers/brands seeking measurable cross-platform Canadian reach. The company is scaling its B2B advertising offering through data partnerships (Adobe) and demand partnerships (Google CTV, StackAdapt) while continuing to invest in exclusive sports rights and Canadian original production as the core long-term moat.

Name

Rogers Sports & Media

Legal name

Rogers Media Inc.

Website

https://rogerssportsandmedia.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rogers Sports & Media is Canada's largest sports and entertainment media company, operating Sportsnet, 13+ TV channels, streaming platforms, 50+ radio stations, podcasts, and out-of-home advertising to reach 95% of Canadian consumers and advertisers.

Ownership category

akta.pro rank

Product category

Broadcast Media

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)

akta.pro primary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

akta.pro secondary industries

Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL), Sports Audio Rights & Live Game Audio Networks (MPABAJAK)

Keywords

• Sports broadcasting
• Television networks
• Streaming services
• Out-of-home advertising
• Audio broadcasting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sports Broadcasting Rights: Rogers holds exclusive Canadian English television and streaming rights for NHL in an $11.2 billion, 12-year deal. Revenue generated through subscription fees (Sportsnet cable/streaming) and advertising during games.
2. Subscription Streaming Services: Direct-to-consumer streaming subscriptions including Sportsnet+, Citytv+, and discovery+ (operated by Rogers in Canada post-WBD exit). Revenue from monthly/annual subscription fees.
3. Television Advertising: Advertising revenue from linear TV across Citytv, Bravo, HGTV, Food Network, Discovery, ID, FX, and other channels. Includes branded integrations, sponsorships, and standard ad placements.
4. Radio & Audio Advertising: Revenue from 50+ radio stations across Canada and podcast network (40+ original podcasts, 18M monthly downloads). Includes display ads, sponsorships, and native audio content.
5. Out-of-Home Advertising: Revenue from 830M+ out-of-home touchpoints across four specialized networks: Large Format (65 placements in major cities), Campus (130+ locations), Salons & Spas (400+ locations), and Resto-Bar (400+ locations).
6. Content Production & Licensing: Revenue from original Canadian content production including Deadliest Catch: Northern Edge, Law & Order Toronto: Criminal Intent, and HGTV programming. Co-production deals with studios and international licensing arrangements.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Rogers Sports & Media is a Canadian multi-platform sports and entertainment media company that operates linear television channels (Sportsnet, Citytv, HGTV, Discovery, Food Network, Bravo, FX, ID, Magnolia, OMNI, CityNews), direct-to-consumer streaming services (Sportsnet+, Citytv+, discovery+, Disney+), a radio and podcast network (50+ stations, 40+ podcasts), and an out-of-home advertising network (830M+ touchpoints). It monetizes these properties through consumer subscriptions, advertising sales to brands, and content production/licensing, anchored by exclusive Canadian English NHL rights in a $11.2B, 12-year deal.

Product overview

Rogers Sports & Media is Canada's fastest-growing sports and entertainment content provider operating a multi-platform portfolio. The company offers a unified platform-plus-channels architecture comprising Sportsnet (Canada's #1 sports network with Sportsnet+ streaming), TV & Streaming brands (Citytv, Citytv+, CityNews, Bravo, HGTV, Food Network, Discovery, discovery+, ID, Magnolia, FX, OMNI, Disney+), Audio/Radio (50+ radio stations, 40+ podcasts with 8M+ monthly listeners), and Out-of-Home advertising (830M+ touchpoints across 4 networks). The company holds exclusive Canadian English NHL rights in an $11.2B/12-year deal and produces 210+ hours of Canadian original content annually. Total TV delivers 1.7B+ hours of consumption across linear and streaming with 48% attention increase.

Differentiator

Problem solved

Functional benefit

Brands

• Sportsnet: Canada's #1 Sports Network featuring NHL, Blue Jays, and major sports coverage
• Citytv
• Bravo
• HGTV Canada
• Food Network Canada
• Discovery Canada
• ID (Investigation Discovery)
• Magnolia
• FX Canada
• CityNews
• OMNI
• Citytv+
• discovery+ Canada
• Sportsnet+
• SEEKR
• News Radio
• SONIC
• Country Radio

Products and services

• Sportsnet Canada's #1 sports television network and brand delivering NHL, Blue Jays, and major sports coverage to Canadian audiences across linear and digital platforms.
• Sportsnet+ Premium direct-to-consumer sports streaming service offering exclusive Canadian sports content including NHL games and Blue Jays coverage for individual subscribers.
• Citytv Canadian conventional television network featuring Canadian and American entertainment programming including hit drama series for general audiences.
• Citytv+ Streaming companion to Citytv offering on-demand access to Citytv programming for individual subscribers.
• CityNews 24-hour news network providing local and national news coverage across Toronto, Vancouver, Calgary, Halifax, and other Canadian cities.
• Bravo Canadian specialty cable channel featuring premium entertainment programming including reality series for lifestyle and reality-TV audiences.
• HGTV Canada Canadian home and design television network featuring renovation, home improvement, and lifestyle programming for home and design enthusiasts.
• Food Network Canada Canadian food and cooking television network featuring culinary programming including competition and cooking shows for food enthusiasts.
• Discovery Canada Canadian documentary and reality television network featuring science, technology, and adventure programming for documentary viewers.
• discovery+ Direct-to-consumer streaming service offering on-demand access to Discovery and other Warner Bros. Discovery content; operated by Rogers in Canada post-WBD exit.
• ID (Investigation Discovery) Canadian specialty television network featuring true crime and investigation programming for true-crime audiences.
• Magnolia Canadian lifestyle and home improvement television network featuring renovation and design programming.
• FX Canada Canadian entertainment channel featuring original dramas, comedies, and limited series for drama audiences.
• OMNI Canadian multicultural and multilingual television network providing programming in multiple languages serving Canada's diverse communities.
• Rogers Radio Network Canada's largest audio network comprising 50+ radio stations across news, music, sports, and talk formats, plus streaming stations reaching 8M+ Canadians daily.
• Rogers Podcasts Premium podcast network featuring 40+ original podcasts and international titles including 32 Thoughts, At The Letters, and Leafs Nation, reaching 18M+ monthly downloads.
• Rogers Out of Home (OOH) Out-of-home advertising network offering large-format digital billboards, campus media, salon/spa displays, and restaurant/bar advertising across four specialized networks delivering 830M+ touchpoints.
• Total TV Cross-platform TV advertising solution combining linear and streaming inventory across Rogers Sports & Media's entertainment portfolio, delivering scalable reach with 48% increase in attention and 1.7B+ hours of consumption.

Quantifiable outcome

• 83% year-over-year revenue increase during Stanley Cup Playoffs through CTV partnership
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Port Alberni, British ColumbiaminorOthers · 9 June 2026Community partnership for Home Town Takeover Canada production. Port Alberni selected as location for HGTV series filming, with revitalization projects transforming homes, businesses, and public spaces in the town of 19,000+ residents.
• Bryan and Sarah BaeumlercoreStrategic or Co-development Partner · 2 June 2026Exclusive multi-year production deal for HGTV Canada programming. The Baeumlers will produce and star in Baeumler Ranch and Sarah Baeumler By Design while hosting Home Town Takeover Canada. Production began June 2026 with fall premiere planned.
• Attraction and Original Productions (Fremantle)coreStrategic or Co-development Partner · 7 May 2026Co-production partnership for Deadliest Catch: Northern Edge, the first international adaptation of the Deadliest Catch franchise. Attraction and Fremantle's Original Productions produce the 8-episode series in association with Discovery Canada and Discovery US, filming in Newfoundland, Nova Scotia, and North Atlantic.
• Discovery CanadacoreStrategic or Co-development Partner · 7 May 2026Association partnership for Deadliest Catch: Northern Edge distribution on Discovery Canada channel. First international adaptation of the Deadliest Catch brand, slated for Winter 2027 premiere.
• Warner Bros. DiscoverycoreOEM/ Whitelabel/ Licensing Partner · 7 May 2026Licensing agreement for Deadliest Catch franchise international adaptation. Original Deadliest Catch ranked Discovery Canada's #1 series in 2025 with 1.6M+ viewers.
• StackAdaptminorGTM or Marketing Partner · 29 October 2025Innovation Forum 2025 participant representing Rogers Sports & Media alongside Bell Media, Branded Cities, ecobee, and Knix. Forum explores marketing innovation and digital transformation topics.
• GooglecoreGTM or Marketing PartnerCTV advertising partnership generating 83% year-over-year revenue increase during Stanley Cup Playoffs. Partnership leverages live sports inventory and measurement capabilities demonstrating effective GTM collaboration for brand advertising.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bell Media: Bell Media is Rogers' principal direct competitor in Canadian broadcasting, operating competing sports network TSN, CTV, and specialty channels (Discovery Channel Canada, etc.) with multi-platform linear, streaming (Crave), radio, and OOH advertising assets across Canada.
• Corus Entertainment: Corus operates Global Television Network plus a portfolio of specialty channels (Food Network Canada competitor, HGTV Canada competitor prior to Rogers deal, W Network) and owns 39 radio stations, directly competing with Rogers' TV, specialty, and radio assets.
• Quebecor (TVA Group): Quebecor's TVA Group operates French-language broadcast television and specialty channels in Quebec, including TVA Sports which holds Montreal Canadiens regional rights, making it a direct comparable for Rogers' French-language and sports broadcasting operations in Canada.
• CBC/Radio-Canada: Canada's public broadcaster operates CBC Television, Radio One, and CBC Gem streaming, competing directly with Rogers' Citytv, Citytv+, and conventional and specialty channel offerings for both audiences and Canadian-produced content rights.
• Audacy: Audacy is a major US-based multi-platform audio company operating radio stations, podcasts, and digital audio platforms, directly comparable to Rogers' 50+ radio station network and 40+ podcast portfolio with their shared advertising and podcast monetization model.
• iHeartMedia: iHeartMedia is the largest US radio operator with a leading podcast network (iHeartPodcasts), directly comparable to Rogers Radio Network's station portfolio, podcast network (18M monthly downloads), and audio advertising platform business.
• Lamar Advertising Company: Lamar Advertising is one of the largest out-of-home advertising operators in North America, directly comparable to Rogers' OOH division with its 830M+ touchpoints across large format, campus, salon/spa, and resto-bar networks.

Broad incumbents

• ESPN (The Walt Disney Company): ESPN is the largest US sports broadcasting network and a broad incumbent comparable to Rogers' Sportsnet in business model, premium sports rights acquisition, and cross-platform distribution including the ESPN+ streaming service.

Emerging players

• DAZN: DAZN is a global sports streaming platform operating in Canada and competing with Sportsnet+ for direct-to-consumer sports subscribers, particularly in boxing, soccer, and combat sports categories where Rogers lacks exclusive rights.

Regional players

• Stingray Group: Stingray is a Montreal-based music, media, and technology company operating audio streaming services, in-store music, and digital signage solutions, comparable to Rogers' audio streaming stations and OOH/digital signage operations in the Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RogersMediaPR
• Facebookfacebook.com/RogersSportsandMedia
• LinkedInlinkedin.com/company/rogers-sports-and-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers Sports & Media